PROJECT REPORT ON

INDUSTRIAL VISIT TO MOTHER DAIRY plant

AT PATPARGANJ, DELHI

DATE: 10TH-NOV-2009 SUBMITTED BY:-

DURATION: 4 HOURS (10AM TO 2PM) SHAMBHU SAH TELI

MBA (1ST SEM)

DECLARATION

1

I hare by declare that the contents of this project are true and accurate to the

best of my knowledge and that I have not copied and adopted any unfair means in

compiling this project work.

Signature

(Shambhu sah teli)

MBA (1st sem)

Acknowledgement

2

I, Shambhu Sah Teli here by extend my sincere thanks to Times Business School for having

provided me with this golden opportunity to be a part of an industrial visit to India’s no.1 milk brand

Mother Dairy. I also express my sincere thanks to faculty member Mr. Prashant Vasudev and Mr.

Arvind Kumar Dubey for their guidance and co-operation which has proved invaluable to me in

compiling this project.

PREFACE

3

It gives me great pleasure and sense of satisfaction to be a part of my first ever industrial visit

to an organization of repute like Mother Dairy. I have been able to compile this project report on the

basis of fruitful interface with my faculty members and friends. Special care has been taken to include

my first hand experience of whatever I could observe personally at the site. The project has been

compiled in a simple language and easy to understand style

4

CONTENTS

1. Introduction

2. Brief History of Mother Dairy

3. Vision and Mission

4. What makes Mother Dairy the no. 1 dairy product brand

5. Processing of Milk

6. Products offered

7. Meritorious Achievements of Mother Dairy

8. Recent Innovation

9. Management of Mother Dairy

10. Customer loyalty

11. Conclusion

5

HISTORY

Mother Dairy is one of the largest liquid milk plants in Asia.

Mother Dairy was setup in 1974 under the Operation Flood Program. It is now a subsidiary

Ycompany of a wholly owned company of National Dairy Development Board (NDDB).

In 1994, Mother Dairy started diversifying by marketing Ice-Cream through its milk shops, fruit

and vegetable shops, select retail outlets and pushcarts.

No wonder that 75% of the branded milk product market is captured by Mother Dairy.

Presently, Mother Dairy sells more than 28 lakh liters of milk per day, out of which

approximately 9 lakh liters of milk is sold as bulk vended milk and another 19 lakh liters of milk

is sold sachets in five different variants across six states.

There are over 14,000 retail outlets and 845 exclusive outlets of Mother Dairy..

The company also markets edible oils, fruits and vegetables, and juices through sales and

distribution networks.

6

It offers its products in Delhi, Haryana, Kolkata, Punjab, Rajasthan, Uttaranchal, Uttar Pradesh,

Maharashtra, Andhra Pradesh, and Gujarat.

Key people are Paul Thachil, CEO of Mother Dairy India Ltd and Mr. Sunil Bansal, CEO of

Horticulture SUB.

VISION

With full dedication and team work, Mother Dairy strives to delight our internal and

external customer through our quality products and services.

To create an environment where stake holders feel happy and the system will be eco-

friendly.

Through innovation, continuous learning and consistent improvement, to achieve

sustained growth and excellence.

To satisfy customers with quality products and services.

To maintain a happy and fulfilling work environment.

7

MISSION

To sustain market leadership in the production and marketing of a variety of liquid milk and milk

products with assured quality at an affordable price, covering all market segments and to

maintain the growth, prosperity and unity of all our internal & external customers.

To provide regular and timely supply of milk and milk products at convenient distribution points

under clean and hygienic conditions for different segments of consumers.

To provide remunerative returns to milk producers and other associates.

To promote innovation, continuous learning and improvement.

8

The Process Flow of the Mother Dairy

Clarification

The chilled milk from the soils goes to the clarifier after pre-heating. The clarifier spins the milk

at very high speed, removing all dust particles that are invisible to the naked eye.

Standardization

Milk from different breeds of cows and buffaloes varies in its composition. Hence, to make milk

uniform in composition, it is standardized by raise or lowering its fat and SNF percentage to a desired

level, so as to deliver the milk to consumers as per prescribed PFA norms.

Homogenization

9

In this process, the milk is subjected to a very high pressure due to which the large fat globules

present in milk are broken down into tiny droplets. The milk fat gets evenly distributed and milk appears

whiter and thicker. Milk is homogenized for consumers who do not like creamy layer on top.

Homogenization improves palatability of milk.

Pasteurization

In this process, the milk is heated at 72oC for 15 seconds and then is rapidly cooled down to 4oC.

This process kills all the pathogenic bacteria present in the milk making milk safe for consumption.

Pasteurization unlike boiling does not affect the nutritive value of the milk

Pasteurization, named after French Scientist Louis Pasteur who invented the process was first applied

to milk by Dr. Soxhlet of Germany.

PRODUCTS OFFERED

Site Map of Products offered

MILK

Bulk vended token milk

Full Cream

Standardized

Toned

Double Toned

Skimmed Milk

cow Milk

ICE CREAMS

Chillz

Chillz Bars

Bars

Treats

Chillz Cones

10

MOTHER DAIRY ICE CREAMS

Lic Lolleez | Cool Buddies | Smily | Cassatta | Kulfi | Cups

Sundae Magic | Fruit Classics | Dietz | Bricks

GHEE

UHT MILK

BUTTER

DAHI

LASSI

FLAVOURED MILK

DAIRY WHITENER

MOTHER DAIRY MILK COMPOSITION

Tonen milk Polypack Milk

Particulars TonedFull Cream

Milk

Standardized

MilkToned Milk

Double

Toned MilkSkim Milk

Fat (%) 3.05 6.10 4.60 3.05 1.60 0.05

SNF (%) 8.60 9.10 8.60 8.60 9.10 8.80

Proteins (%) 3.20 3.55 3.20 3.20 3.55 3.40

Lactose (%) 4.70 4.80 4.70 4.70 4.80 4.70

Minerals (%) 0.70 0.75 0.70 0.70 0.75 0.70

Calcium-(mg) 118 128 118 118 128 121

Phosphorus-(mg) 90 96 90 90 96 89

Vitamin –A (IU) 350 160 155 150 75 Traces

11

calories 58 90 73 58 48 33

GHEE

Specifications for Ghee (Packed)

Characteristics Specification Requirement

Color Off white

Flavour & aroma Clean, pleasant, free from

objectionable taint/rancidity

Texture (semi-solid) Granular

Moisture % Max: 0.3

RM Value Min: 29

FFA % (As oleic acid) Max: 1.0

BR at 40 Deg.C 40 to 43

Baudin test Negative

Phytosterol acetate test Negative

Test for presence of animal fat Negative

Shelf life/best before - tin pack 12 Months from date of manufacture

Primary Packaging Tins

12

15Kg tins

ISI marked

Clean, free from rust or any foreign material inside/outside

With double colored printing and design as approved

Coated with double food grade lacquer.

Secondary Packaging Corrugated Box (15 Kg)

Three ply duplex layer corrugated box

Configuration 1x15 Kg packing

Double color printing

TONED HOMOGENIZED MILK -UHT

Specifications for toned homogenized milk UHT (consumer packs)

Characteristics Specification Requirement

Colour White or light cream

Flavour & taste Pleasant and sweet

Milk fat % Min. 3.0

Milk solids (non-fat)% Min. 8.5

MHE{<2 micron} Satisfactory

Adulterants & preservatives Absent

Creaming index Max. 20

Turbidity test To confirm to test

pH (Variation in 7 days incubation) Max. 0.3

Titratable acidity % (Variation on 7 days Max. 0.02

Incubation)

Bacterial spores per Ml (Colonies) Max. 5

13

Shelf life 120 days from date of manufacture

Packaging

Primary

Aseptic packaging aluminum foil of thickness less than 0.2 mm backed by paper and LDPE

Secondary

12 Packets of UHT milk (1 Liter each) are arranged in Kraft paper tray (Holding the packs at

bottom and sides). This tray is then shrink wrapped completely with poly liner from top to

bottom.

MOTHER DAIRY ICE CREAMS

Real milk. Abundant toppings. And an utterly delectable taste. That's the secret of Mother Dairy's fascinating range of rich and creamy ice creams - a lip-smacking array of ice candies, milk lollies, bars, cones, real fruit ice creams, Sundaes, low fat desserts and take-home packs.

Mother Dairy ice creams are now being enjoyed across the markets of Delhi/ NCR, Mumbai, Kolkata, Punjab, Rajasthan, UP & Uttaranchal.

LASSI

Mother Dairy Lassi is a tasty and refreshing drink made from pure, nutritious milk. Drink it either as an

anytime snack or as a tasty accompaniment to your food. Either way it's a great tasting drink.

You can choose from two variants –

Sweet Lassi (300 ml)

Salted Lassi (200 ml)

BUTTER

14

It’s delicious. It’s creamy. And it’s so easy to spread. Mother Dairy Butter is produced under totally

hygienic conditions using Mother Dairy’s wholesome milk.

Available in: -

100 gram packs

500 gram packs

DAIRY WHITENER

Specification for dairy whitener

Characterstics Specification Requirement

Colour White or light cream

Texture Uniform, granular, free flowing, lump free

Flavour & taste Pleasant & sweet, free from off flavour

Bulk density g/ml. 0.64 To 0.66

Moisture % Max. 2.5

Milk solids(Not Fat)% Min 58.0

Milk fat % Min. 20.0

Milk proteins % Min. 20.0

Total added sugar (as sucrose)% Min. 20.0

Total ash(on dry basis) % Max. 5.5

Insoluble index ml. Max. 1.0

Acidity (as l.a)% Max. 1.0

Scorched particles (disc.) 'A'

Colony count per gram Max. 20000

Coliform per 0.1 gm Absent

15

Staphylococcus aurious/ 0.1 gm Absent

Salmonella per 25 gm Absent

Shigella per 25 gm Absent

Packaging

Primary: - Dairy Whitener is packed pn 50gm, 200 gm and 500 gm multicolor 3 ply laminates having 10

micron polyester, 12 micron metalized polyester and 62.5 micron metallocene poly.

Secondary: -The laminates are then put into 5-ply kraft paper corrugated boxes containing 12 Kgs. of net

product in each box.

RECENT INNOVATION

“Nutrifit”

“Nutrifit” is a delicious probiotic fermented milk drink. Each bottle contains live and active

probiotic bacteria which help strengthen your immune system.

Nutrifit is made up of milk, culture, fruit and sugar. The key ingredient of “Nutrifit” is its unique

probiotic culture which imparts immunity enhancing quality to it and the natural fruit contributes

to the delicious taste.

Probiotic are living microorganisms which when consumed in sufficient quantities reach the

intestine in an active form and exert health benefits.

“Nutrifit” helps to enhance the immune health if consumed regularly as a part of balanced diet

and health lifestyle.

Unique probiotic strains LA-5 and BB-12 present in “Nutrifit” act directly in gastrointestinal

tract where major part (about 70%) of body’s immune system is present.

16

Organizational Structure in Mother Dairy Manufacturing Plant

17

SR.MANAGER (MRG)

DYMGR (PROD. & MIS) DYMGR (UTILITY) ASST. MGR (SAFETY, HEALTY & ENV.)

SR. OFFICER (THERMAL)

SR. OFFICER (ELCT.) SR. OFFICER (AUTOMOBILE)

PRODUCTION CO- ORDINATOR

SHOP FLOOR ENGINEER AND WORKMAN

MERITORIOUS ACHIVEMENTS OF MOTHER DAIRY

Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization.

Mother Dairy awarded ISO 9001:2000 (Quality Management Systems).

HACCP, 2002 RvA (Food Safety Management Systems)

ISO 14001:2004 (Environmental Management Systems) Certifications.

Quality Assurance Laboratory as per ISO/IEC 17025:1999 is certified by National Accreditation

Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology,

Government of India.

18

BIBLOGRAFY

1. Book let of Mother Dairy.

2. Retrieved from "http://en.wikipedia.org/wiki/Mother_Dairy".

3. www.safalindia.com

4. www.motherdairy.com

5. www.nddb.org

I have refers the following matter to successfully complied this project work

19

20