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MOTHER n CHILD …an eternal bond
• The unbeatable team• The unbreakable bond• The unconquerable spirit• The unconditional love
MOTHER n CHILD – The EVENT - A trend that started almost 10 years ago - Getting bigger and better with time - Arriving this year with a bang!
Mother n Child – Back Again
•The bond between a mother & child is the strongest
•Mom is the first word that children say when they learn to speak
•She remains the core source of attention and respect for a child which is eternal
•A mother is also the one who identifies and nurtures the talent in a child
Mother n Child – Back Again
•Keeping this in mind, Multimedia Informatics came up with a unique event called Mother n Child, a chance for an early headstart in life and to hone the talent in your child
•With Mother n Child you get an opportunity to perform on stage along with your child, be it TV advertisements, enacting fables, Bollywood theme songs, shlokas, poems, song and dance, mimicry or perhaps any creative item that you wish to
Previous Event - Mother n Child
• More than 400 schools- SEC A & SEC B• More than 7.5K entries - 12 auditions
Explores the Child’s hidden TALENT
Unleashes a new face of MOTHERHOOD
Enhances the relationship between Mother &
Child
Why Mother n Child ?
• Nuclear families have grown big time• Working parents - is becoming a common scenario• Children are left to be taken care of by the maid or on their
own• Work pressure has resulted in lack of time spent between a
mother and her child
What it does to a Mother
• Unleashes the artist within her
• She puts in an extra effort for her child
• Amplifies her love & endevour to win for the kid
• Personifies her creativity, affection
• Unifies her spirit, enthusiasm and attitude
What it does to a Child
• Imbibes in a child, confidence, poise, stage presence
• Takes them a step ahead in today’s competition
• Blends innocence, creativity, and ability to innovate in them
• Instills team spirit and also grooms their basic personality
Why this age-group?
• The age bracket of 2 ½ - 7 years is the most crucial between the two
• Mother becomes the learning source of everything for the child
• Only a mother can identify the best in the child and structure it accordingly
• The child develops confidence, gains knowledge that becomes a stepping stone for his future achievements
Audition to be held in - Mumbai
Event:
PRE AUDITION
AUDITION FINAL EVENT
Target Audience ReachGround Benefits
No. of Invitation cards to be sent – 1500+
No. of Audiences expected at each Audition – 350+
Number of Audiences expected at the Grand Finale – 1000+
No of Entries expected – 7500+
No. of Auditions – 12+
No. of Schools, Nurseries & Playgroups to be tapped
across India – Approx 400+
Flow ChartDistribution of Enrollment forms
Over 1,00,000
forms 12+
Auditions
SEC A&B
Schools
PlaygroupsMalls
Children
Food Joints
Hobby &
Dance Classe
s
Nurseries
Steps of the event
Call for Entries
Screening of Entries
Audition/ Elimination
Grooming session
Mega Final
Merits of the Show
• Original concept • First of its kind show• Reflects Indianess in the relationship of a
Mother & Child• No one loses as the presence of little ones
itself grabs all the attention• Is neither fussy nor time consuming
Synopsis• A platform that showcases performances delivered by a Mother and her
child
• The duo can perform a dance, singing, mimicry, skit, satire or any other creative item of their choice
• Each performance is of 3 minutes
• Selection of the participants is done through auditions conducted at various schools and auditoriums
• The Grand Finale will be held in Mumbai
• Logo on our website, www.mothernchild.com
Event Flow
Group A { 2 ½ – 4 yrs }
Group B { 4 –
5 ½ yrs }
Group C { 5 ½ – 7 yrs }Participative Age-Group
Singing, Dancing, Mimicry,
Recitation, Satire or Comic
Skit or any creative itemPerformance
•400+ Schools, Nurseries,
Playschools & Toddlers
•Over 1,00,000 forms
•12 auditions•0ver 1000 audience
Response Module
1.Call For Entries 2. Screening of Entries 3. Audition / Elimination5. Grooming Session 6. Mega Final
6 steps of the event
Expert panel will judge on the basis of Coordination and performance of the participants
Judgment Criteria
•Entry forms•SMS facility
•E-mail•Website entry forms
Participation avenues
Ground Activation Schedule
City :Mumbai Final event: 1st May 2013Venue : TBC
Distribution of Enrollment Form (1 Lakh Forms)
• Schools • Playgroups& Nurseries• Dancing Classes • Hobby Classes• Malls• Children Food Joints
Audition ScheduleMumbai - [May]
Final Grooming : 18 th & 19st April’13 in the respective zones.
Grooming will be done simultaneously
Audition Zone :Selected Schools & Auditoriums of the respective zone.
OUR ASSOCITES AND MEDIA COVERAGE OVER THE YEARS
Associates Print PartnersSponsors
Broadcast Partner & Coverage
Comprehensive Coverage of
the event in all main line
news papers.
Telecasted on Hungama TV
Hungama enjoyed the 2nd
highest TRP
-360o Publicity &
Promotional Blitz
Electronic Media
Outdoor
Promotion & Registration Touch Points
Branding
An event of B E A U T I F U L S
2007
New Icons on the Ridge
Project conceptualized and executed by
Multimedia Informatics Pvt. Ltd.
