Salford City CollegeEccles CentreCreative Media Production

Use of text:(Title, Credits, animated captions, stings, indents, interactive menus, web banner)

In this web banner there are uses of text and indents

Brief description:What do you see?

I see text and images such as the background is made out of bricks and the images are 5 skateboards on this web banner.

Techniques used:Animation, Visual Effects, Colour Rendering, Graphics, Movement

In this web banner they have used different types of techniques such as movement visual effects and colour rendering.

Advanced techniques:Blur, Sharpen, Distortion, Rotation, Opacity

The advanced techniques I would use is to change the opacity of the text so it comes in slowing increasing visibility that is the only thing I would change.

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Salford City CollegeEccles CentreCreative Media Production

Technical comments:Video Format, Screen Ratio, Resolution, Frame rate, Compression

The screen ratio of this web banner is 4:1

Motion Graphics and Video Compositing Unit 64

Glossary

Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects.

Compositing video - When there are several different clips of video are layered over one another to create a single image.Interactive Menus – DVD Interface or Interactive Menus on a web pageIdent – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.Animated Captions – Animated Graphics layered over an image / videoWeb Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web

Banner usually a mix of motion graphics and videoVideo Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK

Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)

Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence.

Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25

fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness).

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Salford City CollegeEccles CentreCreative Media Production

Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites)

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