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Salford City College Eccles Centre Creative Media Production Use of text: (Title, Credits, animated captions, stings, indents, interactive menus, web banner) Web Banners The use of text in this web banners dominates any other technique used as they have limited space to deliver their information. This banner uses a lot of animated captions and stings to quickly emphasise what it advertising so quick. Brief description: What do you see? This banner drops in from internet pages to draw attention along with bright colour and all sorts of moving text and images. The size of the advert space doesn’t change as they have paid for that gap but what they choose to animate or place into that space changes throughout the advertisement. Techniques used: Animation, Visual Effects, Colour Rendering, Graphics, Movement Some colour rendering is used on this web banner. This is to attract people on the internet with bright colours. On this sky advert they merge colour to make a gradient and make the sky logo look more effective and clear to the viewer. This banner uses graphics as in images but not motion graphics. To counteract this some animation is used for example when the actual advert slides downwards or sideways to grab the viewers attention, this also emphasises movement. Advanced techniques: Blur, Sharpen, Distortion, Rotation, Opacity The background is to be slightly blurred. The use of distortion, rotation and opacity are kept to a minimum because of the 10 seconds allowed and the fact that the advertising slots are so small. Technical comments: All these technical comments depend on what the companies 1
