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Motivation through Rewards & Recognition in the U.K. Melissa Van Dyke, President Incentive Research Foundation www.theIRF.org April 23, 2015
| Date post: | 10-Aug-2015 |
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Motivation through Rewards & Recognition in the U.K.
Melissa Van Dyke, PresidentIncentive Research Foundationwww.theIRF.org
April 23, 2015
Who We Are
81% Concentrated on Talent
93% Change Attraction Retention Strategy
61% Haven’t Taken the First
Step
34% Feel HR is Well-Prepared to
Help
Talent
17th Annual CEO Survey PriceWaterhouseCoopers 2014
CEOs Concerns
04/15/2023 4
The Survey
04/15/2023 5
The Environment
• Two-thirds of U.K. companies have grown in the past year.
• 87% are Small Business
Question: “Which of the following best describes your organisation – in the past year?”
grown significantly19%
grown moderately48%shrunk moderately
4%
shrunk signifcantly2%
stayed the same27%
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65% of U.K. Businesses
35%65%
Offer Non Cash Awards
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THINK - DESIGN - CHANGE
04/15/2023 8
THINK
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04/15/2023 9
Effective Tool
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Recruitment Tool
Retention Tool
Engagement Tool
61%
67%
68%
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Strong Influencer
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Motivate Employees
Increases Productivity
Influences Behavior
72%
82%
85%
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82% Supported by Mgmt
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Efficient, Effective, Simple
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Simple
ROI
Cost Efficient
62%
68%
68%
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Influence on Design
04/15/2023 Copyright The IRF 2015 www.theIRF.org
Top 2 Box
Internal Stakeholder
Competitor Campaigns
Financial Forecasts
Public Perception
63%
71%
73%
78%
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DESIGN
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04/15/2023 15
Employee Reward & Recognition
81%
81%
19%Offer Non Cash R&R to Employees
Do Not Offer Non Cash R&R to Em-ployees
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04/15/2023 16
What is Rewarded?
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Other
Sales Goals
Extra Mile
Success
Performance Levels
BestPractices
1%
41%
44%
51%
51%
66%
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53% All Workforce 47% Peer to Peer
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Who and How
04/15/2023 18
Sales Reward & Recognition
81%
72%
28%Offer Non Cash R&R to Sales
Do Not Offer Non Cash R&R to Sales
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04/15/2023 19
Goal Setting
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Top Tier Objectives• Productivity (49%)• Morale• Innovation• Years of Service
Mid Tier • Customer Sat, Sales, Wellness, Cost/Waste
Reduction
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Gauging Success
• Product Sales in Pounds or Euros• New New Customers• Productivity Metrics• Product Sales i Unites• Participant Feedback
Top Tier Metrics (35-43%)
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Enhancements
Question: “Are you using any of the following to enhance your incentive campaign(s)?”
CMS (49%)
Social (39%)
CSR (33%)
Gaming (21%)
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Supplier Support
85% Use
Suppliers
• Provide Travel Rewards• Merchandise GC Rewards• Communicate or Track• Design• Best Practices
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Award Usage
Type Offer
Group Incentive Travel 58%
Individual Incentive Travel 56%
Merchandise 52%
Prepaid 31%
Digital 37%
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Per Person Budgets
Award Type <£1000
Group Incentive Travel 76%Individual Incentive Travel 69%Prepaid 61%Digital 52%Merchandise 48%
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Per Person Budgets
Award Type £1-2k
Group Incentive Travel 9%Individual Incentive Travel 22%Prepaid 34%Digital 36%Merchandise 42%
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Geographic Regions as Destinations
79% of U.K. companies will choose European destinations for their incentive travel programs
31% Will Use North America
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Merchandise/Prepaid/Digital
Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?”
Plastic Gift Vouchers 42%
Digital Downloads 38%
Merchandise 37%
Open Loop Card 32%
Paper Gift Vouchers 32%
Closed Loop Card 25%
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CHANGES
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04/15/2023 29
Employee Program Budgets
Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?”
78% Increasing
22% Decreasing
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Sales Program Budgets
Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?”
85% Increasing
15% Decreasing
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96% Changing MPPD
Increase Decrease
Debit/PPMerchandise
Travel
Experiences
Debit/PP
Merchandise
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92% Changing Incentive Travel
Question: “Which of the following best represents what you anticipate for your organization in the coming year?”
• 44% increasing group vs individual (23%)• 31% going international (22%)• 23% increasing attendees (12%)• 20% increase on site inclusions (9%)• 19% going all inclusive (7%)• 20% reducing room nights (16%)
Motivation through Rewards &Recognition in the U.K.
Melissa Van Dyke, PresidentIncentive Research Foundationwww.theIRF.org
April 23, 2015
04/15/2023 34
Awareness of Industry Associations
• Many U.K. reward and recognition programme buyers are unaware that there are industry associations that are resources for design thought leadership.
Question: “Before this survey, were you aware that there are reward and recognition industry association that provide thought leadership to companies relative to programme design?”
No42%
Yes58%
