CONTENT

STAND OUTTHAT WILL HELP YOU

OUT

MARKETING

HACKS

Ross Simmonds www.rosssimmonds.com

Video is Content.

Tweets are Content.

Contests are Content.

Blog Posts are Content.

www.rosssimmonds.com

Video is Content.

Tweets are Content.

Contests are Content.

Blog Posts are Content.

Instead of spending billions of dollars

on billboards and radio, the best

brands are putting their dollars into

rich, compelling content.

All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because

of the 24/7 connectivity.

“

”– Jonathan M, VP Global Advertising Strategy Coca Cola

WRITE YOUR HEADLINES LAST1.

Committing yourself to a title before actually writing the post forces you to stay inside a bubble. It’s always good to have a concept, or at least an underlying message, that you want to write, but never look at your title as a concrete rule.

CONCEPT

WRITE YOUR HEADLINES LAST1.

“Rules are meant to be broken, and it’s

those who break them that shine.”

TAKE AWAY

Ross Simmonds www.rosssimmonds.com

Video is Content.

Tweets are Content.

Contests are Content.

Blog Posts are Content.

EMBRACE BLOGGER

RELATIONSHIPS2.Relationships all play a role in making a business work. In marketing, a new wave of relationships between brands and bloggers are becoming more and more important.

CONCEPT

WRITE YOUR HEADLINES LAST

www.rosssimmonds.com

Video is Content.

Tweets are Content.

Contests are Content.

Blog Posts are Content.

EMBRACE BLOGGER

RELATIONSHIPSEMBRACE BLOGGER

RELATIONSHIPS2.Sure, bloggers’ style is different and the content they write isn’t always up to “journalism standards”, but the influence that these bloggers have cannot be denied.

TAKE AWAY

EMBRACE BLOGGER

RELATIONSHIPSVALUE DRIVENINFOGRAPHICS3.

Take the time to think about your target audience and truly understand what type of visual you could create that they would find real value in. Create an infographic that is worth being printed and shared.

CONCEPT

CREATE

VALUE DRIVENINFOGRAPHICS

VALUE DRIVENINFOGRAPHICS3.

When you build an infographic that has a sense of value, people share it. The death of the infographic has been greatly exaggerated as great infographics still have the ability to cut through the noise.

TAKE AWAY

CREATE

THIRD PARTIES TOADD CREDIBILITY4.

When possible, use a third party throughout your content in the form of research and academic studies. The use of research to confirm a point is a great way to demonstrate this content took effort to create.

CONCEPT

USE

THIRD PARTIES TOADD CREDIBILITY

THIRD PARTIES TOADD CREDIBILITY4.

People love a third party confirmation. Especially if the third party is someone who, in their mind, carries a significant amount of credibility or authority.

TAKE AWAY

USE

THIRD PARTIES TOADD CREDIBILITY

CREATE AWESOME

GUEST POSTS5.Understanding the existing audience of the channel, showing examples that add credibility, and embracing reader feedback will ensure that the post strengthens your brand.

CONCEPT

CREATE AWESOME

GUEST POSTS

Too many brands and businesses are embracing quantity over quality with the hope of backlinks, instead of putting quality content in front of a new audience.

TAKE AWAY

CREATE AWESOME

GUEST POSTS5.

BUILD CONTENTFOR THE MEDIA6.

Media coverage not only gives you a wide reach into a new audience, it also gives your brand a sense of credibility. It’s a great way to put your brand in front of an audience that is engaged with your story.

CONCEPT

CREATE AWESOME

GUEST POSTS

BUILD CONTENTFOR THE MEDIA6.

You need to tell an interesting story if you want people to talk about you in the media or on social media. It’s not enough to blend in. You need to strive to stand out.

TAKE AWAY

BUILD CONTENTFOR THE MEDIA

NICHE CONTENT.NICHE DIRECTORIES.7.

The internet is filled with passionate individuals.  As such, identifying where your audience is spending their time and creating content specifically for them, is a great approach to driving content marketing success.

CONCEPT

NICHE CONTENT.NICHE DIRECTORIES.

NICHE CONTENT.NICHE DIRECTORIES.7.

Understanding your audience is one of the most important pieces of marketing. Ask yourself what your audience is interested in and then do the research to find out where they spend their time.

TAKE AWAY

NICHE CONTENT.NICHE DIRECTORIES.

ALWAYS USESHARE PLUGINS8.

Social sharing plugins are a key asset for any piece of content you’re looking to spread. If you want your content to get shared on Twitter, Facebook or LinkedIn – Integrate social sharing buttons.

CONCEPT

ALWAYS USESHARE PLUGINS

ALWAYS USESHARE PLUGINS8.

It’s a simple idea, but it’s one that is often overlooked.

TAKE AWAY

COLLECT EMAILS

PRESS SEND9.In today’s day and age, email is a very personal form of communication. When a brand sends out a tweet, they are sharing that content with the world. When a brand sends a potential customer an email, it comes off as more personalized.

CONCEPT

COLLECT EMAILS

PRESS SENDCOLLECT EMAILS

PRESS SEND9.Studies have shown that email can play a significant role in customer retention and acquisition.

TAKE AWAY

COLLECT EMAILS

PRESS SENDWrite Your Headline Last

Embrace Blogger Relationships

Create Value Driven Infographics

Use Third Parties to Add Credibility

Create Awesome Guest Posts

Build Content for the Media

Niche Content. Niche Directories.

Always Use Share Plugins

Collect Emails. Press Send.

CONTENT STAND OUT.9 SIMPLE HACKS

MAKE YOUR

With click-through rates on online ads plummeting and the amount of competition increasing, businesses are looking for results. In a world where there is more noise than ever before, it’s important to create content worth reading, creating and sharing.

www.standoutguide.com

Look out for my e-book Stand Out: A Content Marketing Guide

INTERESTED IN LEARNING MORE?

Write Your Headline Last

Embrace Blogger Relationships

Create Value Driven Infographics

Use Third Parties to Add Credibility

Create Awesome Guest Posts

Build Content for the Media

Niche Content. Niche Directories.

Always Use Share Plugins

Collect Emails. Press Send.

CONTENT STAND OUT.

INTERESTED IN LEARNING MORE?ROSS SIMMONDS

www.rosssimmonds.com

@TheCoolestCool