In a fast changing world consumer motivations are
unchanged
Human motivations are primal
We all want to feel connected
Feel nurturing
Feel Creative
These needs were around long before social media
Human evolution
Soc
ial N
etw
ork
s
Often its difficult to fully understand your customers’ needs
But when you understand motivations you can change behavior
þ þ þ þ þ þ þ
MotiveQuest explores motivations
We help solve business problems with insights into customer motivations.
Major MotiveQuest Clients
We have found that Social networks are a good place to research these motivations
We use clever algorithms on social networks to reveal motivational drivers
And many other ways of exploring what they mean
Across a range of different questions
Understanding
Consumer Trends
Motivational Segmentation
Brand Insights
Communications Strategy Econometrics
Tracking
Communications
Measurement
CORE EXPERTISE
TRADITIONAL ALTERNATIVES
Trend Research Segmentation Studies Ethnographies Focus Groups
Quantitative Research Focus Groups
Traditional Tracking Studies Marketing Metrics Modeling
Innovation Opportunities
Positioning Development Campaign Impact
Do you want to discover what motivates your customers?
Contact Zack Nippert at [email protected] Website: www.motivequest.com
Twitter: @motivequest