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Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2001.
Key Technology Enablers
Presented ByJames Campbell - Motorola
“Bridging The Gap”OFTA Workshop
Hong KongSeptember 2002
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Agenda
•Effectively Utilising Technology• MMS• Java• xHTML• Streaming Protocols
•Technical Standardisation•Legacy Terminal Support•Interfaces and Interoperability
• OSA Parlay• Web Services
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Markup Language Convergence
1998 1999 2000 2001 2002
WAP
HTML
XML
HDML
WML XHTML Basic + WML
HTML 3.2
C-HTML
HTML 4.0
XHTML 1.0
XHTML BasicXML 1.0
WAP 2.xWAP 1.x
i-mode
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
MMS – Multimedia Messaging Service
•Adds Images, Text, and Audio Clips to SMS•Evolution of SMS
• SMS > Smart Messaging > EMS > MMS
•Picture Messaging – Electronic Postcards• Take A Picture, Add a Note/Message, and Send to Mobile (or
Email)
•Standardisation: WAP Forum and MMS-IOP Group
“SonyEricsson under forecasts demand by 50% for T68i camera
phone in Scandanavia”
Dagens Industri – Aug 2002
“J-Phone adds half a million FotoFone users per month, now has 6
million users”
Industry Reports – Aug 2002
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
HotSpot
Memory & OSRequirements
10MB 1MB 512kB 32kB
8 bit16 bit32 bit64 bit
JVM KVM Card VM
Java Language
Java 2Enterprise
EditionJava 2
StandardEdition
Server
Workstation
PC, laptop
NC
set-top box,net TV
Communicator
screen-phone
PDA
Smartphonecell phone
Pager
POS
card
Java 2 Micro Edition
Tiering of Java Platforms
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Java 2 Micro-Edition (J2ME)
•Wide & Cross Industry Support •Main Features:
• Dynamic Download• Interactive Graphics• Off Line Operation• Security• Device Independence
•Further Information: www.java.sun.com/j2me
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Video & Streaming – Packet Switched Streaming•Video is a symmetric real-time service
• MPEG-4 over RTP (Real-time Transport Protocol) on UDP
•Streaming is a real-time service, but asymmetric• Receiver plays back while downloading• RTSP (Real-Time Streaming Protocol) on UDP/TCP
•SMIL (pronounced “SMILE”)• Synchronised Multimedia Integration Language• Similar to a “PowerPoint Presentation”• HTTP on TCP
•Standardisation: 3GPP PSS Activity Group
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Open Mobile Alliance
•Mobile Service Standardisation• Interoperable Services
• Countries, Operators and Mobile Terminals for Users
•Industry Consolidation• WAP Forum• Location Interoperability Forum (LIF)• SyncML – Synchronisation Markup Language• MMS Interoperability Group• Wireless Village (Instant Messaging)
•Formed in June 2002, First Meeting Sept 2002
•Standards Based Solutions Provide Economies Of Scale• Operators, Infrastructure Vendors, Developers and Platform
Vendors
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Technology & Services Positioning
Text
SMS
MMS
StillImages
xHTML
SMILSynchronizedMultimediaIntegration Language
Interactive
Download
Java
Video
MovingImages
Value / Appeal To User Flexibility & Customisation
Bandwidth
Production Time & Costs
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Legacy Terminal Support
Year Phones Sold Installed Base1 5 % 2 %2 10 % 5 %3 30 % 12-15 %
4 50 % 20-25 %5 80+ % 50+ %
Note: Assuming a 2-Year Replacement Cycle
“Operators over-estimate 3G Customer Base by a factor of 4. Penetration by 2007 will
only be 10%, not 40%”
Forrester Research – Aug 2002
New Technology Enables New Applications Which In Turn Changes Consumer Behaviour
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Network Operator
FeatureServer
Applications &3rd Party Developers
FeatureServer
FeatureServer
FeatureServer
Bridging The Gap?
Revenue
Value
Challenge:Efficiency
&Flexibility
Management, Security, Provisioning, Billing
etc…………..
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Open Service Access – Parlay Joint API Group•Connectivity: Ability To Connect Key Platforms•Administration: 3rd Party Relationships & Services
• Security (e.g. Authentication, DoS Prevention)• Service Level Agreement/Assurance
•Services: Ability To Operate Data Services Business• Manage, Provision & Bill Data Services• For Subscribers, Application Providers & Enterprises• Inter-Operator Roaming
•Exposition: Application Programming Interface Exposure
• Remove Complexity of Underlying Network Technologies• Remove Requirement for Specialist Telecoms Knowledge
•Parlay Group Whitepaper• “Opening The Networks With Parlay / OSA”• http://www.parlay.org/specs/library/index.asp
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Parlay Aggregates APIs For Multiple Standards
In progressTS 29.1980-14PAM [3.1]
In progressTS 29.1980-13Policy Management [3.1]
ES 201 915-12TS 29.1980-12Charging
ES 201 915-11TS 29.1980-11Account Management
ES 201 915-10N/AConnectivity Management
ES 201 915-9N/AMessaging
ES 201 915-8TS 29.1980-8Data Session Control
ES 201 915-7TS 29.1980-7Terminal Capabilities
ES 201 915-6TS 29.1980-6Mobility (Location)
ES 201 915-5TS 29.1980-5User Interaction
ES 201 915-4TS 29.1980-4Call Control
ES 201 915-3TS 29.1980-3Framework
ES 201 915-2TS 29.1980-2Common Types
ES 201 915-1TS 29.1980-1Overview
ETSI OSA API Version 1 spec.
3GPP OSA API Release
4 spec.
Parlay Version 3.0 spec.
JSR-123 v.1.0 (PAM)
JSR-098 v.1.0 (ULS)
JSR-103 v.1.0 (UI)
JSR-021 v.1.1 (JCC)
JSR-024 v.1.0 (TSM, SD, and SAM)JSR-119 v.1.0 (IM)
JSR-145 v.1.0 (Common)
JSR-136 v.1.0 (JTSP)
JAIN SPA API spec.
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
More Time/Resources to Focus on Services
Interfaces
Infrastructure(Transactions)
BusinessModels
80%
Interfaces
Infrastructure
Business Models 80%
• Reduce Deployment Effort• Reduce Maintenance Effort• Reduce Time-to-Market• Reduce Risk
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2002.
Going Into Battle………………
“If the enemy is taking his ease, harass him; if quietly encamped, force him to move; if well supplied with food, starve him out.”
Sun Tzu “The Art Of War”
• Interfaces (APIs) to Developer’s – Operator’s Supply Line• Ability To Rapidly & Easily Create New Interfaces
• Services (Business Models) – Operator’s Differentiation• Ability To Rapidly & Easily Create New Services
• Time To Market is Critical For Competitive Advantage
Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other
product or service names are the property of their respective owners. © Motorola, Inc. 2001.
Thank You
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