Move Over Old Website

Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry.

Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.

That is an increase of 1,122% in 5 years

Per Capita Mobile Saturation

There were 17.4 million iOS and Android devices activated on Christmas Day. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!)

12/25/12 – Christmas Day

BOOOM! Did you hear that?

17,400,000 (x) $300.00 = $5,220,000,000 (5.22 BILLION)

A responsive design, scales media up or down proportionally, depending on the device selected and used by consumer.

WHY?

Visitor Flow - The best and most useful “at a glance” tool at your disposal in Google Analytics.

Destination -to- Intercept Crossover

The Millennial Generation

“Your observation panned out in Branson too. We ask day of arrival on our Branson visitor survey, and sure enough, this year…” • Sun-Tuesday arrivals represent 31.0% of

all visitors, up 30% from last year. • Wed-Thursday at 24% is down by 2%

• Friday- Saturday arrivals account for 45%

of all visits, down 13% from last year.

Q: When is Google releasing the mobile-friendly algorithm?

A: The algorithm launched, April 21st

Q: What is this algorithmic update, who will it impact?

A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only.

Q: Will it impact desktop searchers? Will my desktop rankings drop?

A: No, it will only impact mobile searchers and will have no impact on your desktop rankings. Source Searchengineland.com

Make the Best Choice

53% of Emails Opened on Mobile; Outlook Opens Decrease 33%

We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.

89% of consumer media time is spent in mobile apps.

11% of consumer media time is spent in mobile web.

nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html

Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars

Which Format Suits Your Business

Clear Objectives - Functionality

Think “Mobile First”

Think App

Think About The Future

Check Analytics First!

RB&A Recap

Thank You