Date post: | 13-Jan-2017 |
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Career |
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2016
Sponsorship: Stepping Up Success
November 10, 2016
MOVE Methodology
• Money• Opportunity• Vital supports for work-life• Entrepreneurship
(business development)
2016 MOVE Benchmarks
Women employees
2016: 51%2011: 51%
2016 MOVE BenchmarksWomen on CPA firm
management committees
2016: 21%2011: 17%
2016 MOVE Benchmarks
Women partners & principals
2016: 23%2015: 22%2011: 17%
2016 MOVE Benchmarks
Women senior managers:
2016: 46% 2011: 38%
2016 Benchmarks Pipeline
MOVE 2016 Women employees
2016: 51%2011: 51%
AICPA 2015Women new grads
2015: 47% 2010: 50% 2006: 52%
The pipeline problem won’t solve itself. Sponsorship Is Key to Retaining Women
in the Leadership Pipeline.
2016 MOVE BenchmarksRelated to Executive Sponsorship
• 87%: mentoring• 65%: formal coaching • 26%: managers trained to
identify high-potential staff
2016 MOVE BenchmarksRelated to Executive Sponsorship
• 71%: have formal business development training programs
• 35%: women rotated into client-facing roles
Sponsorship: Stepping Up Success
Four Sponsorship Models
• Organic• Introduced• Personal Board of
Directors• Matched
Have a mentor? Find a sponsor.Tricia Bencich, Sr. Manger Human Resources
Forum W
Our Priorities• Individual impact• Policies and processes• Renewed focus• Reputational growth
Our Goals• Inclusion• Leadership development• Develop women leaders• Thought leadership
Our MissionTo accelerate the firm’s success in attracting, developing, retaining, and advancing talented women.
14
Advice vs. Advocacy
Mentor Sponsor• Career navigation• Personal development• Professional development
• Career opportunities• High visibility assignments• Promotions or jobs
Studies show women are being over mentored
Great Sponsors• Understand strengths and development areas• Connect individuals to their network• Are vocal about an individuals’ strengths, skills, and
experiences in conversations with others • Advocate for protégé when opportunities arise
Forum W for Leaders Series• Practical and easy ways to engage • Accountability - sponsorship goals• Resources
– Sponsorship 101 Guide– FAQ’s– Webinars
• Innovating across the firm – Pay it Forward Campaign
Learnings• Starts with the tone from the top• Break it down into easy actionable items• Encourage individuals to look broadly
CohnReznick is an independentmember of Nexia International
WomenCAN 2017THE ROLE OF SPONSORSHIP
THE ART AND SCIENCE OF SPONSORSHIP
• The sponsor as an “influencer”
• The acknowledgement that this is a quid pro quo relationship – there are expectations on both sides
• Education for sponsoring partners to ensure they have every tool to fulfill their roles
• Education for rising stars and partner candidates on the role of the sponsoring Partner and their expectations in this relationship
• Acute accountability at the Partner level that the greatest contribution a leader can make is to make other leaders. (This is “code” for it is part of your annual partner goals and rewards)
Candidate
RMPOMP
Office Partners
PeersNational
Sponsoring Partner
ROLES
22
• Feedback• Coaching• Mentoring• Advocacy
• Began sponsorship program in 2015 at 70 person firm
• Employees reported on internal survey they wanted to be more proactive with their career and needed more guidance than evaluations
• Partners initially gave pushback because the program is not billable work, but agreed once business case for retention was presented
• Each employee matched with partner based on service area and personality
• Gender not a factor in matching
• Staff meet with sponsors monthly and managers quarterly for formal meeting
• Sponsors document goals and timeframes for achieving goals for each meeting
• Employees report the program is helping meet career goals
• Lessons learned:
–Provide sponsorship guidelines for partners
–Give partners guidance about helping employees set goals
–Create process for what to do when goals are off track
• Sign up by December 21, 2016• Complete survey by February 3, 2017
Results: • Public Accounting Report – May 2016• 2017 MOVE Report – June 2017• Confidential Firm Scorecards – June 2017
Joanne Cleaverwww.wilson-taylorassoc.com
Questions?