MOVEMENT L I F E B E YO N D T O U R I S M ®
www.lifebeyondtourism.org
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Yearbook of the Life Beyond Tourism Movement 2018Life Beyond Tourism EdizioniFirenze2018ISBN 9788894389418
Life Beyond TourismMovement
2018 yearbook
INTRODUCTION
FOOD & BEVERAGE
Fratelli Zanobini SNCAlla Torre De’ RossiTealiciousTenuta FornacePasticceria GualtieriOleificio TerranoVivoli Piero Il Gelato SrlBio Agriturismo La Spiga D’OroAzienda Agricola Tarazona MiriamOfficina Dolce 1955 & Caffè del GranducatoAzienda Agricola ValleprimaMacelleria Anzuini
ARTISANS
Arte della MiniaturaFilistrucchi - Parrucche e Trucco dal 1720Ceramiche RicceriMoleria LocchiLe Chic d’AriCecilia Falciai I Mosaici di LastrucciTirinnanziFoto LocchiCampolmi FilatiOttica BongiLibreria Giorni
ARTISTS
PicchioMy Art on Cup
FASHION & ACCESSORIES
Ginevra Gemmi GioielliMassimo Fedi
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Luce GioielliThya BijouxMazzanti Piume Tessilnova di Claudio Grisolini & CLa KimeraWooclassBrandimarteFigaroViola VerdelliAtelier Giuliacarla CecchiAntica OcchialeriaNerdi OrafiPaolo PenkoPestelli
PERFUMES & BEAUTY
Officina Profumo Farmaceutica SMNAquaflorAntica Erboristeria San SimoneIdea Toscana
OTHERS Centro Congressi al DuomoChina 2000 SrlUnlimited ViaggiZhong Art InternationalAgenzia Viaggi MugeltravelEkoe Società CooperativabouTEAqueVivafirenze.it
PARTNERS Associazione Esercizi Storici FiorentiniOMAConfartigianato Agricoltura Biodinamica
Contents
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Life Beyond Tourism® introduces a new way of thinking and acting responsibly, based on dialogue among cultures.
The peculiarities that differentiate various cultures is a heritage to be preserved, disseminated and made known through occasions of encounter and dialogue during own travel experience.
LIFE BEYOND TOURISM® contributes to the dissemination and affirmation of universal values such as respect and harmony among peoples, transforming the tourist experience from a simple occasion of leisure into a precious moment of a cultural encounter.
The LIFE BEYOND TOURISM MOVEMENT puts into practice the principles of Life Beyond Tourism®, proposing a new commercial offer focused on ethics. It is addressed to individuals, artisans, companies and institutions: all those who can contribute on various levels to the ethical action of Life Beyond Tourism®. The Movement can count on a network that covers 5 continents and was developed thanks to active collaborations in over 83 countries, with the signing of 151 Memoranda of Understanding with international institutions on the governmental and non-governmental level.
In this publication we have collected the companies that joined our Movement in 2018 and are now part of our International network and Global Cultural Portal www.lifebeyondtourism.org.
The website is a virtual platform that contains and brings together cultural expressions of territories, as well as of the Movements affiliate members the portal’s affiliated members: 12640 members, 360 institutions and 210 companies, 97 events & courses, 75000 fans on our Facebook page contributing all together to knowledge, cultural and commercial exchange and new forms of collaboration.
We believe that we can change our role in the world of tourism.
We believe that hospitality goes beyond the sale of services.
We believe that travelers are resources and not just customers.
The Life Beyond Tourism Movement was created and developed in order to make all this possible: join us on www.lifebeyondtourism.org and don’t miss this opportunity to be introduced to this worldwide audience.
LIFE BEYOND TOURISM MOVEMENT
FOOD & BEVERAGE
FOOD & BEVERAGE
Fratelli Zanobini SNC
Wine-making and sale. The company was founded by Gino and Silvano Zanobini in 1944 and is located 50 meters from the Central Market in the San Lorenzo district. It is currently run by their respective sons, Mario and Simone, sommelier, who have inherited a true passion for wine.
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The shop has a simple furniture with wooden shelves (the old furniture was destroyed by the Florentine flood of 1966), on which a selection of about 2500 products is displayed, including wines, sparkling wines, olive oils, vinegars, liqueurs and spirits, as well as wines produced directly by the family in the Le Lame estate in San Casciano Val di Pesa, in the Chianti Classico production area.
The wine shop is a lively and varied environment, where tourists and locals can get a taste of the true Florentine lifestyle that is getting lost as time passes, and at the same time, enjoy the passionate and professional advice for a good wine and food pairing.
In addition to retail sales, Fratelli Zanobini also provides wholesale of wine, spirits and distillates. They can satisfy even the most demanding chef or bartender.
A visit to this place, where everything tells us about Bacchus, is undoubtedly worth it!
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Alla Torre De ‘Rossi, restaurant and wine bar, located at the 6th floor of the Hotel Pitti Palace al Ponte Vecchio in Florence offers a spectacular view, ever more at sunset, when everything around you is dark, the night comes and the city center begins to shine with its masterpieces.
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CONTACTS“Alla Torre De‘ Rossi, Restaurant Wine Bar”, with two terraces, offers a breathtaking view over the city and lets you live its magic atmosphere.
It is located in the ancient Torre De‘ Rossi, from which it takes its name, and it offers a panoramic view of Florence at 360°.
A unique moment to taste Florence from a high ground and organize your own events (graduations, weddings, baptisms, anniversaries, dinners, birthdays, wine tastings and much more). The staff is at your disposal to meet your every need and desire.
A comfortable environment, a rich menu of Tuscan dishes, a wide selection of local wines, a selection of salami and cheeses to make your experience unique and unforgettable.
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Marcela, the owner and creator of TEALICIOUS is a tea researcher and sommelier from Argentina.
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In her shop you can smell, taste, touch and buy her creations. Every blend is full of meaning to her, and she wants to share her feelings through it.
The techniques Marcela uses to blend are typical of the traditional cuisine. It is all hand-blended: grounding the cacao beans with a mortar, cutting the Eucalyptus leaf, removing the flower petals, pestle the spices and many more artisan techniques. All that, to maximize quality and freshness of each ingredient and to give you a unique taste.
Marcela blends just 1 kg per variety to conserve organoleptic characteristics and quality.
As result of that decision, the whole process and the storage is totally controlled and managed by Tealicious.
If you happen to be in Florence, in the Oltrarno zone, please come to visit this unique shop. We promise you’ll love Marcela’s “Tea blends” and you’ll adore Tealicious!
Tenuta Fornace is an organic farm of 125 hectares entirely planted with vineyards, composed of 5 organic farms in Lombardy and 4 organic farms in Piedmont, all located on different hills in order to be able to produce every single variety of grapes in their most suitable terroir.
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The winery in Lombardy is located in the production area of the Oltrepò Pavese in the municipality of Rovescala, a small town where the Rossi family has been producing grapes and wines since 1823. Andrea Rossi is the owner but above
all the agronomist and the oenologist who represents the last generation.
The winery in Piedmont is located in the town of Sant’Agata Fossili near Gavi, in an elegant and original stone
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farmhouse built in the heart of a park. This is also an interesting production area where Andrea is the first producer of a medieval grape that was completely lost: the “Timorasso” a white wine of great structure with intense mineral notes, one of the best white wines of Italy that can be aged for several years, always remaining at the highest levels of excellence.
Tenuta Fornace has a large production of Pinot Noir, Pinot Grigio, Barbera Bonarda, Moscato, Riesling and other varieties but is specialized above all in the production of particular reserves of highly structured native red wines and of various vintages. Another peculiarity typical only of this company is a unique Classic Method of only Pinot Noir (Blanc de Noir) that is aged sixty-six months on the lees in the bottle, “66”. The peculiarity is that on the whole farm an environmentally friendly agriculture is practiced respecting the environment and the human being and therefore we do not use genetically
modified plants, nor fertilizers, herbicides or desiccants, nor synthetic pesticides that would enter the pots lymphatics including the bunch and no acaricides and insecticides are used if not natural. In the wines, only native yeasts are used and sulfites are not added.
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The Pasticceria Gualtieri was founded in 1933 thanks to an idea by my grandfather Alfredo, a young Florentine pastry chef who at the time was working at Pasticceria Cennini. During this period (we are in the 30s) he met Lina, the young “blonde Cennini”, who worked with his sister Jolanda. Alfredo could not hide his sympathy and admiration for Lina and soon the two got married (year 1932).
Their union was a true marriage of ideas, and in 1933 the two of them founded the Pasticceria Gualtieri together. In 1934 Alfredo and Lina become the parents of Rolando, a beautiful blond child who later became the innovator of Pasticceria Gualtieri.
The old shop had simple furniture with a wooden counter, an old
“Chiccaio”, and it was considered a simple shop of Caramelle and Zuccherini. In 1949 it became a luxury pastry shop, with furniture in the style of the 1940s, Carrara marble floor and a stylish coffee machine.
In difficult times, my grandfather Alfredo worked at night to bake Brioches and Sfogliatelle, to be delivered as a supply to local Florentines. This was when Rolando, just fifteen, put on his white apron and began to work. He had always been there, because at that time children stayed often with their parents in the shop.
Rolando was precise, fast and innovative, and immediately showed a predisposition for a refined production. Rolando, in 1959, married Anna. The legendary 60s are the magical years of economic recovery, and everything improved, grew and evolved. It is in these years that Rolando opened a new laboratory. Here the “Merendine” packages
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were produced with modern machinery. I still remember the “Divo Cake” and the “Rosin Cake” all with their beautiful wrapping. They were delicious mini cakes! ... furthermore ... It was the year 1972 when the Gualtieri pastry shop was renewed for the second time (1949-1972).
The place acquired a more modern taste, in typical 70s style, but with a classic, traditional touch. Many parts in walnut wood were embellished with steel elements. The shop was now separated from the laboratory by a large window, which showed customers the stage of pastry production, while at the bar customers enjoyed a fragrant coffee.
From 1972 to 1990 the management was carried out by my parents Rolando and Anna Gualtieri. Only after the 1990 the new generation, Riccardo and Cristina, collected the responsibility of continuing in the family tradition, keeping unchanged the recipes and the quality that have always distinguished Gualtieri until today.
From 1990 to 2013 everything proceeded according to plan, but in May 2013 Riccardo introduced a new Vegan production, (without butter, milk and eggs) which renewed and stimulated a “light without cholesterol and bio-organic” production, and since September 2014 also GLUTEN FREE
Until today, these innovations have given us great satisfaction. Carrying on a just and healthy cause to satisfy the ever more numerous customers who want to feed themselves with a light and healthy pastry. We did Courses, Events, Apericena, and a lot of experimentation... what will the future hold? come and visit us and follow us on the Facebook page Pasticceria Gualtieri to find out ...!
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Producers in the surrounding area of Villafrati and Cefalà Diana have entrusted their olives to the Terrano oil mill over the last half a century in order to produce precious extra virgin olive oil.
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The passion for agriculture encouraged the Terrano family to invest in the construction of the first oil mill, consisting just of millstones and a press, which opened in 1954. Since then, the constant focus of the company on the needs of farmers, as well as on the natural, agricultural vocation of the nearby environment has guaranteed a continuous growth and development in the business. A few generations later, the Terrano family still owns and takes care of this business dating back to the after-war years.
Production
The Terrano Oil Mill selects top quality olives every year, exclusively from areas in Sicily where trees are cultivated with no use of fertilizers or insecticides.
All production processes are still carried out according to the dictates craft: from selection to washing, from malaxation to decantation, and this with the most modern machineries.
Oil is obtained through cold
extraction and natural decantation, and it is bottled just a short time before sale without any further filtration process. The Terrano oil mill can thus guarantee a product of unique fragrance and organoleptic sensory properties.
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The Vivoli ice-cream parlor was founded as Latteria Vivoli back in 1929. The family lived in Pelago, a village located between the plains and the mountains. It was hard times for all the Italians and one of the three brothers, Serafino, decided to try his luck by moving to Florence. He opened the Dairy in via Isola delle Stinche n. 3/r in the popular district of Santa Croce. The area was full of artisan shops of all kinds and the dairy soon became a pleasant meeting point where to have coffee every day and to buy whipped cream on Sundays. The arrival of his brother Raffaello gave a further impulse to the activity and in 1932 he decided to try with ice cream.
Obviously at that time there were no fridges and to make ice cream you had to resort to buying ice, which came from the
Apennines, to be exact from a place called Saltino. In that region were large pools that in winter used to be filled with water that turned into ice because of the cold. The people involved in this work used to use peaks to broke into large blocks the formed ice to be stored immediately in the underground rooms where they were stored until the indicated time to be taken to the city and be sold to whom will need them.
That’s how the Gelatiere work of Raffaello began.
During that time, Saltino’s location was not only famous for its ice production, but it was also a popular summer resort. To escape from the heat of the cities, the people who had the means to do it,
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used to go to the Saltino hotels. The Vivoli family did not miss the opportunity to make their gelato known to non-Florentine tourists and it was in 1936 that a branch of the Florentine dairy in Saltino was opened only during the summer period.
Many renovations were carried out in 1941, 1959, 1984, 1997, 2002 and 2017.
In the 60s, things were good for the Vivoli family; the passion for good ice cream, the scruple in the choice of raw materials, the enthusiasm for presenting the finished product given an increasingly popularity to the gelato and the quality of it was really appreciated. However, on November 4, 1966 the activity in Florence was interrupted drastically due to a flood that wiped out most of the city. A new business renovation was carried out in 1967 after the flood.
Piero Vivoli and his family with the usual tenacity, gave their all and after just two weeks they were able to reopen the business. In the 70s, the Vivoli ice cream shop
was the favorite meeting point for young and old. In the 70s, the Vivoli ice cream shop was the favorite meeting point for young and old. Students, Italians and foreigners, artists, motorcyclists, whole families, gathered in Vivoli for an ice cream after dinner. The American, English, French and German tour guides, strangers to the Vivoli family, realized this and little by little began to point out the ice cream shop as a place you should visit when you were in the city; first, for the delicious ice cream and second, for the cheerful atmosphere that reigned there.
La Spiga D’Oro is an organic farm in the hills of Foiano della Chiana. It offers a peaceful setting in private parkland and panoramic views of the Tuscan countryside.
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Apartments at the Spiga D’Oro are spacious and have private bathrooms, fully equipped kitchens, and satellite TV. Some have private gardens. A welcome basket with breakfast items is provided upon arrival.
The project:
La Spiga D’Oro is the maim promoter of the initiative “Adopt art and biodiversity in Tuscany”. It
is a project designed to help and sustain the biodiversity which still exists and which we must continue to preserve and protect.
Services:
• eco swimming pool with salt water
• solar panels for hot water -a big garden rich in biodiversity
La Spiga D’Oro
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• gazebo, wood tables and chairs, barbecue, dryer, washing machine, ecological system anti mosquitos (Pioneer Magnet), free parking, free wi-fi.
History around La Spiga D’Oro:
• Marciano Battle 2 August 1554 (quoted by Dan Brown in his novel “Inferno”) A couple of years after the Battle of Marciano (or the “Battle of Scannagallo”) Cosimo I De’ Medici was elevated by Pope Pius V to the rank of Gran Duke of Tuscany, and the ‘Granducato’ of Tuscany was born. http://www. ins ideinferno.com/en/florence/battaglia-di-marciano
• Etruscan, Roman and Renaissance period. Our location is perfect to reach easily Florence, Siena, Perugia, Arezzo, Cortona, the Chianti area, Val d’ Orcia, Montepulciano (where you can taste the Nobile wine), and Montalcino, homeland of the Brunello wine.
You are welcome to Valdichiana-Tuscany. Discover its beauty. Discover and adopt its biodiversity.
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The Azienda agricola Bio Tarazona Miriam is born in Arezzo, in the heart of Tuscany, near the Casentino woods, to make known its natural products, among which, after 15 years of study, the Etruscan wine stands out.
AZIENDA AGRICOLA BIO TARAZONA
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The products of the highest quality and very limited in number; they are of great value, marketed under the brand name “Rasenna in Tuscany”.
“Our philosophy is to keep making products that have disappeared from business or are now in disuse, but are fundamental for our well-being, and above all are totally natural. The name Rasenna, that we chose for our brand, is a reference to our origins. In fact, the Etruscans called each other Rasenna or Rasena or Rasna, while the Greeks and Romans called them Tyrrenis or Etruscans. The teritory they lived in was the Etruria, or Enotria, and it is the homeland of wine.
We cannot forget our origins. It is with history that we acquire experience that is handed down to us as Treasure ... Taste is Knowing, Cultivation is Culture and Wine is LIFE ... let’s not lose our lives.
I am honored to introduce you: VINUM - VINUM ALBUM - NERONE - NERUM SELVANS
COLLECTION
Our wines are limited edition, numbered and signed by the producer, 550 bottles per year for each type excluded - NERUM SELVANS COLLECTION, 170 annual amphorae of 1.5 Lt.
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Pastry is an art, each product is the result of a long and meticulous process that requires ingenuity, creativity but requires strict precision.
The skill of a great pastry chef is to find the synergy, the space, between the severe mathematics and the whimsical imagination.
We need to find our own canvas on which to affix the signature.The roasting process is the core of the coffee production chain.
The checkpoint between plantation and cup.
Chemistry is at the base of this process: the powerful fire that beats on the combustion chamber generates an explosive heat that affects a firmly the coffee.
The cellular structure changes in sudden ways towards the chasm of carbonization but it is the coffee roaster who must masterly handle this difficult metamorphosis of the grain, which like a butterfly is preparing to take flight and show its beauty.
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From the same coffee two different roasters can pull, enhance and release completely different aromas, aromas and aromas out of the bean. Like a block of marble for the artist, it is here that the coffee roaster shows his skills.
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The farm Valleprima was taken over by Giuseppe Compagnucci in 1953. It is situated in a land of 15 hectares and it was mainly used for producing cereals and forage crops, other than growing beef cattle. In the early 1960s, the company was split among Giuseppe’s three sons: Nello, Pasquale and Italo. Nello is the father of the current owner Artemio Compagnucci, and he was the one who chose to focus the activity of the company toward the wine production and joined the DOCG Chianti in 1968.
In the 1990s, Artemio acquired new lands, making their company grow even further with these new 9 hectares dedicated to wine and oil-making. In that period the company started also cultivating grapes on top of vinification. More than 10 years later, in 2003, the Compagnucci family decided to start selling their products also directly, and this is an activity consolidated in 2012 thanks to their new shop, where they currently make wine tastings and organize visits to see the wine-making process.
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saccati di Finissima Qualità
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The butcher shop was opened in the late 19th century by Mr. Calò and then replaced by Pietro Anzuini and Loreto Massi who have kept the original furnishings: the counter, walls and tables made of marble, the antique chest and an old wooden press to make lard and cracklings, the structures for hanging items and the brass scales of the early 20th century. The original marble sign was restored in 1999.
Via dei Neri, 84red
The street is named after the Nori family, that lived here with other noble families as evidenced by the large heritage of buildings, houses and towers still visible. It is one of the lowest points of the historical center that falls below the level of the Arno, hit by the floods of 1333 and 1966 as mentioned by plaques that testify the level reached by the water.
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ARTISANS
ARTISANS
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Shop born in 1980 thanks to Franco Chiesi, who learned the job by working with the Miniatura master Bini for the Vatican museums, and then decided to open his own store.
Arte della Miniatura
During the years the staff increased with the collaborator Stefania Pastacaldi and Franco’s daughter Fulvia Chiesi, who still carry on this antique art by adding new techniques and innovative collaborations with other companies in the field of fashion and private buyers to create unique objects that are all hand-made.
The Miniatura is an antique art born in the medieval age to “enlighten”, or decorate, the codes written on paper by the monks. This art was developed in the 18th century, thanks to the painter Rosalba Carriera, who found out that by water painting on an ivory plate, colors gained a brighter light and felt more natural.
Today, this “Atelier” in Florence preserves the same techniques of those ancient times, creating works in any sort of frame (wood, silver, boxes etc.) and jewels, making unique pieces, impossible to find anywhere else. All the works have a warranty certificate.
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www.artedellaminiatura.it
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The birth of the Filistrucchi company dates back to 1720. It is surely the oldest Bottega of Firenze, handed down from father to son.
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Located in what was once the Via del Fosso, adjacent to the back of the sixteenth century church of Niccolò di Bari (called “del Ceppo”), the shop has remained unchanged through the centuries, resisting two floods, on November 3, 1844 and November 4, 1966.
The shop was born when Florence was governed by Cosimo III de ‘Medici. At that time, the barber was also a hairdresser, apothecary, “cava-denti”, phlebotomist, perfumer, hairdresser and make-up artist both for women and men.
This was the era in which the wig was an accessory in increasing evolution, and it was used by nobles, ladies, knights and servants. When the fashion changed, the Bottega started working mostly for theatre and since the first years of the 20th century, also for cinema.
The world’s most important theaters have worked with the Filistrucchis for generations,
and the services of the Bottega are still highly requested.
www.filistrucchi.com
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CONTACTSThe Ricceri company was founded in 1950. Ricceri Giuliano, the founder of this artisanal production of ceramic items, started his activity by reproducing Florentine Renaissance items. All the objects crafted and sold in this bottega are unique, as they are entirely made and decorated by hand.
In the 1990s Giuliano’s son, Luca, took over the family activity, with love and passion. Today the company Ricceri sells its products in several American shops, online and also thanks to several art magazines.
The ceramics of the Ricceri family are born in their workshop in Impruneta, a district famous for the realization of terracotta, and are then decorated by hand with the Florentine style of the 16th century. Their great range of models and products gives a wide choice of objects able to represent the tradition and the artistic taste of Florence.
www.riccericeramica.com
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The origins of Moleria Locchi date back to the end of the XIX century when, in the heart of the Oltrarno in the historical center of Florence, a small bottega started to cut and engrave exquisite glasses for luxury cruise ships that were highly demanded for their outstanding beauty and sophisticated craftsmanship.
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Since then, the extraordinary skills of its masters have won Moleria Locchi an international reputation and have made it renowned in the business of glass and crystal ware for the quality, the artistry and passion handed down from one generation to the next.
Along with the celebrated activity of crystal restoration, Moleria Locchi produces hand cut crystal tableware and giftware. Each object is made following the traditional techniques of glassblowing and finished using accurate cutting and engraving all made by hand. The comprehensive range of tableware and giftware includes a number of objects designed for their collection of Renaissance Art, with exclusive shapes featured in some of the most well-known paintings of Italian masters.
The objects, all 24% lead crystal and signed one by one, can be found in ancient palaces and historic homes and are dedicated to those who love
and cherish fine design and craftsmanship.
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History of a creative woman
The cradle of the Renaissance, Florence, was always an inspiration for Arianna, who works combining her taste for beauty, passion for craftsmanship and leather work. After graduating in Political Science in the Tuscan city and living in London, she decided to start making and sharing her ideas and handmade items.
This hobby increasingly became a strong passion for this artist coming from Terni, and her passion led her to move away from the themes of her academic preparation and to enter the fantastic world of local craftsmanship, making her hobby a real work activity.
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Scagliola technique
The selected subject is sketched on a sheet of slate, marble, or scagliola stone itself, which is then engraved. The incision is filled with a paste called “mistura” (a mix of selenite powder, natural glue and natural pigments). When the mistura is dried, the piece is smoothed by using a pumice stone to reveal the variety of color shades. Then, further engravings are realized to make the embellishment even more detailed. The technique ends with a manual polishing process using wax or a feather-brush.
Curiosity: the selenite naturally comes in scales (“scaglie”) in Italian, that’s why the technique is called “scagliola”. Scagliola is also called “moonstone”.
Florentine mosaic technique
The Florentine mosaic is not created by using tiles; each piece is cut and assembled in order to create a subject by following a design template.
All sections of hard stone and marble are smoothed, placed side by side and glued in such a way to recreate the specific design. Once all sections are assembled together, the entire surface is smoothed and polished.
Curiosity:
During the “Macchiatura” phase of the technique, specific parts of the stone sheets are selected because of their colors and shades, in order to obtain a specific final result for the selected design.
CONTACTSwww.ceciliafalciaiscagliola.com
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Entering the Studio Musivo Lastrucci, is like stepping back in time to in the Renaissance.
The artistic studio of the Masters Iacopo and Bruno Lastrucci is situated in the ancient Spedale di San Francesco de’ Macci in Florence, in the street of the same name, just a few steps from the celebrated Basilica di Santa Croce.
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The medieval building dates back to 1335 and for several centuries housed the famous “Madonna of Harpies”, a painting by Andrea del Sarto now belonging to the Uffizi Gallery.
Visit to these historical rooms, which today form the headquarters of the Studio Musivo Lastrucci, is certainly an unforgettable experience.
All mosaics are entirely produced according to the original techniques dating back to the 16th century, which highlight the natural color of every stone.
As in the 16th century, every piece is cut with a simple saw, made of a tree branch bent in the form of a bow with an iron wire stretched from end to end and covered with water and emery powder; the pieces are then glued together with a mixture of virgin wax and pine resin.
The tools used are of ancient origin; progress and technology have not been able to create
suitable substitutes for them, because the original tools were crafted for recreating a sense of beauty that modern technology is unable to reproduce.
The artists personally follow the whole creative process and all mosaics are entirely produced in the studio of the Masters Iacopo and Bruno Lastrucci, situated in Via de’ Macci 9 and annexed to the Galleria Musiva, selling Florentine mosaics of their own production.
Award 2010
The Studio Lastrucci has received in 2010 the special Prize “Bottega Artigiana Fiorentina” (with the patronage of the UNESCO Centre of Florence).
CONTACTS
www.imosaicidilastrucci.it
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More than 50 years have passed since Giovanni Tirinnanzi opened his factory in Florence with the name of S.T.P. This name was changed in TIRINNANZI S.r.l. starting from January 2003 .
At the beginning the production of the company consisted in molding and producing any kind of unfinished accessories for the home exclusively made of resin.
The founder, a man endowed with great organizational and entrepreneurial ability, mainly devoted himself to the development of the technical organizing side of the firm. This effort in amplifying and renewing the machinery, the manufacturing
process, the shapes and molds, was constant.
At the beginning of 1978, the founder’s son Giuseppe who had just completed the course of his classical studies, entered the firm.
Thanks to him and to his classical formation, the firm gradually had a noticeable transformation and gave way to the production of items such as trays, small
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CONTACTS
www.tirinnanziarte.com
tables, bathroom and desk accessories, panels and mirrors strongly linked to Florentine history and craftsmanship.
The search for all the beauty provided by the classical Florentine manufacturing tradition, in order to reintroduce it in a more modern way, has been one of the main objectives pursued by the firm throughout these years. This has been made thanks to the employment of new materials such as synthetic resins or wood pulp and the use of new finish in painting and polyester lacquering added to new decorative elements like neo-classical floral patterns joined to shapes and objects of the Florentine tradition.
The work and the ability of skillful artisan decorators representing the fortune itself of the firm have highly contributed to the success of the products.
Further, another aspect characterizing the activity of the TIRINNANZI s.r.l., has
been the belief that shape and decoration are unescapable elements, this conviction explains why, in addition to the realization of new shapes, the firm has been paying great attention to the search for new lines and new decorations with the precious contribution of the daughter of the founder Maria Pia, who entered into the firm as a partner of her brother Giuseppe in the nineties.
All this has allowed the development and the growth of the firm, which beyond its successful activity on the domestic and European markets has been exporting its products to the Asian and American continents with success.
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www.fotolocchi.it
Foto Locchi contains a rich historical archive with more than five million images in a functional archive system that was recently digitalized. The city history starting from the 30’s is told under every aspect thanks to the style of the photojournalists contributing to the photo workshop. The workshop was founded by the landscape photographer Tullio Locchi and continued by the family of Silvano Corcos, his business partner and collaborator.
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www.campolmifilati.it/
Roberto Campolmi and his historic shop a few steps from the Duomo of Florence is one of the last descendants of the Arte della Lana, the historic corporation with the largest number of workers in the 15th century.
The Campolmi Filati produces its yarns for knitting crafts and industry, offering a wide range of colors and types in coils, cones and balls.
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Four generations of opticians will satisfy your demands for what concerns lenses and cameras. They sell an exclusive line of optical frames and sunglasses made by the craftsmen of Cadore with original design. The shop sells new and used cameras and lenses and it’s a must-visit that makes it a reference point for photography lovers.
CONTACTS
www.campolmifilati.it
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In a charming basement, the Giorni library offers rare books and a rich selection of original and reproduced prints, defying also the fascist regime. The family business is a reference point for musicians because it specializes in classical music, opera and musical scores as well as antique books, rare editions, maps and views of the city even for large request.
CONTACTS
www.libreriagiorni.it
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ARTISTS
ARTISTS
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Carlo Ciucchi, “Picchio”, was born on August, 31st at Dicomano (Florence), where he lives and works today in Frazione Campagna 3/A – Le Vigne.
Carlo Ciucchi“Picchio”
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He graduated at the Scuola Statale d’Arte at Florence (Porta Romana), in the “Painting decoration” section.
After he attended the studios of the Masters Silvestro Pistolesi and Alfio Rapisardi and learned the art of the sculpture too.
The Master Pietro Annigoni had positive opinions and gave precious advices. He pressed Picchio to paint from life.
“Life is the nurture; life is a continuous source of inspiration.” These are the words with which the master Pietro Annigoni encouraged Picchio to undertake the hard to do but exciting art of painting from life.
He paints murals from many years, also in large dimensions with the “fresco” and “tempera” technique.
Many important magazines mentioned him and also many famous individuals: Painter Osman De Scolari, Ph.D. Silvio Loffredo (painter), Ph.D. Giuliano Romoli (painter), Painter Dino Migliorini, Ph.D.
Domenico Viggiano (Director of Accademia di Belle Arti of Florence), Ph.D. Delmo Veronese (painter), Ph.D. Dino Pasquali (art critic), Ph.D. Piero Poggiali, Ph.D. Gastone Breddo (former director of Accademia di Belle Arti of Florence), Ph.D. Antonio Berti (painter), Tommaso Paloscia (art critic), Stefano Benedetti (art critic).
http://web.tiscali.it/carlociucchi
CONTACTS
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My art on cupAfter many years working in contact with human suffering as a psychologist and psychotherapist, I decided to follow my dream and devote myself entirely to photography.
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From 2014 to today I’ve been travelling around the world showing my art that through a deep research uses many concepts of psychology and has the primary goal of spreading a positive message and light in order to make the world where we live a better place. My artistic research aims to investigate in a profound and systematic way the existence of a deep union between an “invisible or unseen” universe made of energies, frequencies, vibrations, particular figures apparently not perceptible to the human eye, and the visible or material world. I try to immortalize a reality that is in front of our eyes, revealing it through the mirroring of the photographs and showing it to the world in its form and shape. Incredible figures emerge, sometimes unknown to us and sometimes very similar to those described in the local and popular mythological narratives (such as angel figures). If you look at my works with “other” eyes you will be able to see or
CONTACTS
www.myartoncup.it
perceive magnificent energy forms and light and you will be catapulted into a positive reality that is always present around us, experiencing new emotions.
FASHION &ACCESSORIES
FASHION &ACCESSORIES
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Ginevra Gemmi
Gioielli
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Micro...Macro...Gioiello
Ginevra Gemmi is a Florentine goldsmith, artisan and designer. She personally draws, designs and realize bijoux items in silver, bronze and mixed materials.
Ginevra prefers using mostly rough stones with references to the organic world and nature, taking inspiration in the flora.
She is very active online and you can follow her on her social media.
CONTACTS
Instagram Profile:ginevra.gemmi.gioielli
Facebok Page:ginevragemmigioielli
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CONTACTS
www.massimofedi.com
Have you ever had a dress with a soul and character described by lines, shapes and style? Exotic and intricate and at the same time practical and comfortable? The dress able to improve your life? The work of art that matches perfectly your personality?
Undoubtedly, we all look for a perfect match. Everywhere. Always. Our thoughts and ideas become materialized this way. The clothes not only represent our style but the art of being ourselves.
Maestro Massimo Fedi perceives this art, sees it trapped in fabrics and lived by people, creating unique and unmistakable garments and enhancing the oriental style.
Durability and quality distinguish the fashion items by Massimo Fedi, conveying unique sensations and comfort.
… As if music could marry sculpture giving birth to pure emotion, a simple “love for wearing” the beautiful
garments created by Massimo Fedi.
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Born in Livorno, Cecilia grew up feeling constantly the scent of the sea and the light of the sun.
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Being always passionate about art, she attended a high school oriented toward the artistic subjects. She moved in the “art city” of Florence, where she attended classes of Architecture first, and then she entered the Academy of Belle Arti.
Her interests moved toward the art of goldsmith, as she studied and graduated at the CFP institute.
She specialized in micro-sculpture of wax, processing and deepening the studies on the Etruscan goldsmith’s art at the Etruscan Museum of Murlo.
She consolidated her experience creating the company Luce Gioielli in 2006. She regularly exhibits her jewelry in national and international exhibitions, among which the Bijorhca Paris, the Scandicci Crafts Show, the Vicchio Crafts Show and the exhibition of Mostra dell’Artigianato of Florence.
CONTACTS
www.lucegioielli.it
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I’m behind Thya Bijoux! My name is Lidia and I am lucky to have turned my passion into a job.
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I attended goldsmithing courses, but at the moment my attention is focused on different materials. Nature is at the center of my creative process. Thanks to recycling and reuse I want to give voice and space to wild nature.
I live in Rome but the inspiration for my creations comes from numerous trips. As a young girl, I discovered in southern England my passion for being in contact with nature. Growing up I began to observe carefully the colors of the landscapes, such as the many shades of green in Ireland, all the shades of orange in Africa, the gray of northern Europe. Discovering the sub-Saharan Africa gave me even a deeper inspiration and it had a great influence on my works. There I experienced Wild Nature. I spent days watching lions, cheetahs, hyenas, buffaloes, giraffes, elephants and waterbucks, a particular African deer. I was able to admire marvelous birds, to drink from the river
and to prepare their nests on the trees.
I do not create jewels to make the woman who wears them simply more beautiful. Each creation is the bearer of a strong message of respect and revenge of Nature, which at the end of the creative process, joyfully coexists with the human race. We no longer speak of “winners” and “losers”, it is nature that takes up its rightful space.
CONTACTS
www.thyabijoux.com
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Natalina Acciai was employed by an artisanal company in Florence, that worked in the field of feathers and artificial flowers. She was creative, had good organizational abilities and manual skills. With time, Natalina also acquired all the skills to run a company and that was how she took on the role of ‘master’.
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With her husband Lelio Mazzanti, an expert mechanical technician of the Officine Galileo Galilei of Florence, they decided in 1935 to found their own activity in the processing of feathers and flowers.
During the 1960s, Maurizio, their son, took over the company. In those years the market was changing, so Maurizio decided to focus the production on boas and feather trimmings, expanding their creations from the theater industry to clothing. In 1971 the Mazzanti company expanded, finding new premises and becoming more “industrialized”, without however losing its handicraft nature.
Maurizio’s son, Duccio, has joined the company since 1997, and he is the one that keeps the company’s mastery and know-how alive, adapting to the new demands of the market.
In 2005 the “Nanà Firenze” line was born, from the nickname of grandma Natalina, who
was the representative of the experience and creativity of the Mazzanti company. Every day they realize many feather ornaments for hair that are small works of art.
Mazzanti Piume, always dedicated to the world of fashion, haute couture, fashion shows and weddings, offers the customer also other valuable services, such as supply of natural feathers, advice and design, and finished or semi-finished products. They create and put for rent accessories for the theatre, television, film, circus and events. They also create or restore military and historical plumes and quilts.
Meeting the needs of the customer remains the priority of Mazzanti Piume, through experience, craftsmanship and creativity.
Their motto: We are born to make any feathered idea.
CONTACTS
www.mazzantipiume.it
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Originally from the first valley of the Arno, the Casentino cloth was known, from the middle age until the nineteenth century, as a rustic and hard cloth made with the wools produced by the sheep of these mountains.
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www.tessilnova.com
Since it was a very durable cloth, it met the needs of those who were forced to live outdoors or constantly on the road. This fabric was the suit of carters, farmers, peasants and fat townspeople and since most ancient time was traded in Florence and in Prato.
The Casentino, which was a hairy and rough cloth, according to the dictations of the rulers of Tuscany, had a very similar appearance to the fabric of the old Franciscan robe and the color did not deviate too much from it.
In the second half of the nineteenth century, this cloth started being used for making coats for farm animals; they were produced in Stia and traded in Florence, between 1890 and 1915. These coats were manufactured with the same rough wool of the Casentino cloth and were already hard, but to make them “waterproof”, the manufacturers handled them with alum rock, then replaced the robbia, one of the most ancient dye, with some products obtained by synthesis (a type of alizarina solfoconiugate soluble
in water) but the color that came out of it was not exactly a bright red – as they wanted – but a red more tending to orange, probably due to inexperience.
Our strong cloth for coats, so resistant to every inclemency of the season, persuaded the carters that the animals were more protected by wearing them, so people began to sew their own cloak using the orange fabric removed from their horse or mule. That is when the first cloaks made with orange Casentino cloth were born. The ladies, in particular, liked this color so much that the manufacturers dyed in this color all the garments made with the Casentino cloth, which became the image of this valley.
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For your unique and unforgettable day, the atelier La Kimera offers you a range of dresses, accessories and objects for your wedding, original and completely handmade. They will enhance your natural beauty, making you shine like a real princess.
The store staff will be at your disposal to fulfill your every wish. The items you can find at La Kimera are:
• Jewel bouquet
• Hair frames
• Parure and handmade earrings
• Boxes decorated by hand
Moreover, La Kimera is also involved in making tailor-made wedding dresses, creating a garment entirely personalized and original, according to your indications and your style.
sposaeabiticerimonia
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We are team of people that work together sharing the same vision: to build in a natural way transforming our projects in new goals to reach, nurture our genuine passion for work through the study of new and shared ideas, maintain our artisanal skills along with our creativity.
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www.wooclass.com
CONTACTSWe solely produce our eyewear in Tuscany where solid tradition and modern technology are bound into a product crafted by expert and knowledgeable hands.
Our mission is to carry on focusing on comfort and delight of our eyewear,
without compromising with our harmonic shapes, design and sustainability.
Our capacity to combine “tradition and innovation” represents the core of our business and philosophy.
We explore history in order to come out with a brand-new vision that summarizes itself into our collections exclusively made with natural wood.
Contemporary technology, strong attitude to creative experimentation and deep study of ergonomic and functionality merge with a timeless material: wood.
These are the characteristic of a Woo Class product.
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“Bianca is my name, I’m part of the third Brandimarte’s generation, I am the daughter of Stefano, the nephew of Brandimarte Guscelli and my big goal is bringing Silver to daily use and educate the international market to appreciate its beauty and its unique characteristics”.
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Brandimarte, founded in 1955, is a traditional Florentine historic activity, created by Brandimarte Guscelli, born in a street down the Victory Bridge.
Brandimarte has employed workers, created training to learn how to manage the silver, he gave work to prisoners, and while he was following the enlightened artisan flair of its founder, he adopted two important innovative revolutions in the field of silverware; the first one was a technical nature which involved “hammering” the metal, as he had seen the gypsies with copper and the second was proposing the silver items in everyday home, using them commonly, breaking the customary silver product as a piece of luxury to show.
The Brandimarte’s silvers are forged by hand by over 100 employees and at the sudden death of the founder, in 1994, the company was taken over by the sons Stefano and Giada Guscelli, always present on the holding.
They kept working and promoting the handicraft technique and the how-know Made in Italy. www.brandimarte.com
CONTACTS
They created new lines, one of which is the “Wine Collection”: decanter and glasses, 925 silver pieces, following the successful trend of the wine sector, as silver has organoleptic properties and antibacterial properties, thereby enlarging the retail to foreign markets.
Brandimarte’s chisels continue to be appreciated especially by the Russian market.
First in Via Bartolini, the company then moved in Viale Ariosto, Lungarno Acciaiuoli and on the recent years in Via Foscolo.
In 2016 the brand has been bought by entrepreneur and owner of Remax Rinascimento Stefano Marchetti, partner of Guscelli Bianca.
Today Bianca Guscelli is strongly committed to carry on the tradition and the historic Florentine family brand.
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Figaro is a creative adventure started by the designer Simone Mazzeschi who, encouraged by the desire of modernizing neckwear, reinvented the Papillon, an accessory that shows style and elegance. With his collection 2017-2018, he also proposed a fashion line of cravats, pocket pochettes and neckerchiefs.
Simone has had since his childhood a passion for cloth-making, developed in his family business, where they produce clothes for famous brands. This passion led him, in 2016, to start his fashion line Figaro in which, mixing several styles, he creates personalized collections that tell a story of beauty in any shape; art, music, cinema or nature.
Each and every piece is created thanks to an accurate research for the best materials and to an original tailoring technique. Everything is handmade and all the items are unique for their shape, colors and fantasies, with the aim of creating an accessory that shows the Tuscan handmade tradition, re-interpreted with a modern point of view. www.figaropapillon.com
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Viola Verdelli
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The artist and artisan Viola Verdelli carries out her activity in the Florentine city center. She defines her creations as "artistic jewels" and each item is a real artwork.
Viola makes personally each piece of jewelry that she sells. They all tell a story and represent something different, and every one of them carries its own name that makes it easily recognizable. Viola's items are a form of art and therefore customers can look for the style that most represents them and their feelings.
It is the ideal place to buy your accessories if you want a unique piece, something particular and creative. The shapes are never the same and they vary also inside the same
verdelli.viola
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From a small shop to an international institution in the field of fashion.
Giuliacarla Cecchi (1913 -2005), born in Capalle, a small village in the province of Florence, created the famous Florentine atelier, now run by her daughter Pola.
GIULIACARLA CECCHI
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Born from a housewife and a straw hats manufacturer, Giuliacarla inherited from her father the great intellectual and manual skills, which had led the man to receive the gold medal for manual works for his “canoes” (straw headdress) for men.
After the death of her father, the family business – a hats factory – closed. When Giuliacarla was not yet twenty years old, she began an apprenticeship in the “Cappuccini” tailor shop in Florence and, after only five lessons, decided that she would give life to tailoring. She established her own shop at first in the countryside, then in the city, and soon all over the world. As time passed and especially since the 70s, the great foreign markets opened up, in particular the United States, Japan and the Arab countries and Giuliacarla’s activity became one of the most famous stores in the field of world haute couture.
The creativity of the Cecchi family has therefore passed to the children of Giulia Carla: Marzio and Pola. The first, still www.giuliacarlacecchi.com
CONTACTS
very young, had established himself as an architect internationally, until his tragic death in America.
The second has took over the family businesses, characterizing the produced artworks with her own personality.
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Lucio Enrico Di Nardo as an art collector decides to work with optics in the 50s and carries a family business producing artisan hand refined eyewear. The original models are inspired by this rich collection in the store and stand out thanks to use of special materials such as wood, horn, leather, up to 18kt gold. The custom models can be combined with exclusive accessories.
Via San Gallo, 130red
A long road to Libertà Square takes its name from the ancient church of St. Gallo and the homonym door that opened on the north side of the historic center. Church and monastery were completely destroyed during the siege of Florence in 1556.
www.anticaocchialeria.com
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Nerdi ORAFI FIRENZE
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www.nerdiorafifirenze.it
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The Nerdi Laboratory is situaded in the “Goldsmith House” placed in a former convent that the Medici family dedicated to craftsmen. It still hosts masters of jewelry with their workshops and it is located near Ponte Vecchio. The Nerdi family creates, transforms and restores every type of jewel, even on commission. They also produce seals and heraldic emblems.
The small road where they are located was founded by Romans in the ancient Florentia. A few meters from what became Ponte Vecchio, starting from a simple wooden walkway that first connected the two banks of the Arno to the narrowest point of the river course.
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The goldsmith’s art of Paolo Penko is created in a lab a few steps from Florence’s Duomo from the hands of Paolo Penko, his wife Beatrice, an expert in gemology, and their son Alessandro. Florentine art and architecture inspire Penko’s jewels for every occasion in a unique and unforgettable style. The workshop also makes reproductions of the Forint in gold, gilded bronze and silver.
The road where the shop is located is entitled to an Italian academic, famous for having taken care of the leg of Giuseppe Garibaldi. It houses the Museum of Casa Martelli in the ancient family palace that has maintained its original decors and furnishings in the “country” rooms.
You can visit their other workshop in:
Via delle Oche 22red
www.paolopenko.com
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www.pestelli.com
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For over a century the Pestelli family has been creating and selling handcrafted valuables, jewelry with precious stones, cufflinks, art and craft objects also for the table. The family has become a reference point for its work for the Florentine and international nobility and today takes care of art restoration in their old workshop.
The Shop and workshop is located in Borgo SS. Apostoli, 20red, an ancient road which owes its name to the Church of SS. Apostles, known as the “old cathedral of Florence”, with a lot of fourteenth-century architectures. The street was hit by bombing in 1944 and this also the reason it hosts modern buildings.
PERFUMES & BEAUTY
PERFUMES & BEAUTY
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One of Europe’s oldest shops, the perfumery and spice activity was handled by the Dominican Friars of the Convent of Santa Maria Novella. Cosmetics, perfumes, essences, candles, liqueurs, herbs and herbal teas are made thanks to the traditional processing and the materials collected in the Garden of Santa Maria Novella and exported worldwide.
They are located in Florencei in Via della Scala, 16, a long road has its name for the ancient ex-hospital of Santa Maria della Scala founded in 1313 by Cione di lapo Pollini, console of the Art of Wool. The beginning of the street is occupied by the convent of Santa Maria Novella and the final one from the walls of the gardens of Palazzo Corsini with the famous portal.
www.smnovella.com
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An olfactory journey to engage in a fascinating and seductive emotion. Fragrances, flavors, incenses and essences for you and your environment in an incredible and beautiful place located in Via Borgo Santa Croce, 6.
The street, which takes its name from the nearby Santa Croce Church, was anciently a branch of the river Arno, creating an island in the countryside outside the walls of the city, where the Franciscans built their first church. The name “borgo” indicates that the street headed directly to one of the doors of the ancient city walls, which was the Porta a’ Buoi, leading to the livestock market.
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It is certainly one of the most ancient workshops in Florence: it was born at the beginning of the 18th century near the Hospital of Santa Maria Nuova, and it spread during the centuries the scientific knowledge of the medical treatments and the empiric knowledge of the therapeutic virtues of medicinal herbs, flowers and fruits.
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www.anticaerboristeriasansimone.it
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The Antica Erboristeria San Simone is certainly one of the most ancient shops of Florence: born at the beginning of the 18th century near the Hospital of Santa Maria Nuova, it has sedimented and mixed, in centuries of experience, scientific knowledge of medical care and empirical knowledge of the healing properties of herbs, flowers, and fruits.
The Ancient Herbal and Apothecary San Simone sells various kinds of medicinal plants for herbal teas and preparations can cure most of the disorders caused by the stress of modern life and all kinds of discomfort.
The recipes are strictly secret and follow the precepts of an old monk, a friend of the family that for centuries has managed this workshop. Currently Dr. Fernanda Russo, pharmacist graduated from the University of Modena in Pharmacy specializes in herbal medicine and the current
owner, has taken over the shop to dedicate herself to natural cures. Dr. Fernanda Russo is also Master Perfumer and owner of a Perfumery school.
In fact, the apothecary was a workshop-laboratory where were once prepared and sold medicines based on natural products, managed by the apothecary, alchemical expert and connoisseur of medicinal herbs with which he prepared electuaries, ointments and syrups.
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The use of olive oil dates back to the beginning of time and it wasn’t only used for nutrition but especially for cosmetic purposes.
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www.primaspremitura.it
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THE ORIGINS AND BENEFITS OF ORGANIC TOSCANO PGI EXTRA VIRGIN OLIVE OIL
Since time immemorial, in Tuscany, once the vintage is over, the long ladders are prepared in order to manually collect (“brucare”) the olives, which are then put down in proper wicker baskets and carried to the oil-press in a few hours’ time.
Here, using exclusively mechanical systems, the good Organic TOSCANO PGI Extra Virgin Olive Oil originates:
• Green color and fruited taste (aromas of artichoke, fennel, “rucoletta” and green leaf)
• Low acidity
• Rich in polyunsaturated and monounsaturated fats, easily digestible for the human metabolism
• Rich in polyphenols and Vitamin E, that, thanks to their antioxidant action, oppose the cellular and skin ageing
A TRADITION PASSED DOWN SINCE ANCIENT TIMES
The use of olive oil dates back to the beginning of time and it wasn’t only used for nutrition but especially for cosmetic purposes. From the ancient Egyptians to the Greeks, from the Etruscans to the Romans, up to the capable Florentine business-men, the exclusively Mediterranean tradition of the use of olive oil in the cosmetic sector has been passed down until the present day and since then it’s considered a synonym of quality.
OTHERS
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The Centro Congressi al Duomo of Florence is a commercial company with a strong cultural background. It is deeply rooted in the cultural context of the city since 1975 and it is an affiliate member of UNWTO, and the seat of the practical application of the Life Beyond Tourism Movement.
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www.centrocongressialduomo.com
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The Centro Congressi founded and still supports, since 1991, the Fondazione Romualdo Del Bianco® devoted to research on the themes of Travel, Intercultural Dialogue, Heritage and Planet Earth.
All the staff is trained to welcome the guests in the spirit of Life Beyond Tourism®
according to the international quality standards of Accessible Hospitality and according to the Certification for Dialogue among Cultures Life Beyond Tourism® DTC-LBT:2018.
The Centro Congressi al Duomo unites under its brand several services:
HOSPITALITY
• Hotel Laurus al Duomo ****
• Hotel Pitti Palace al Ponte Vecchio ****
MEETINGS
• Auditorium al Duomo
• Palazzo Coppini
• ICLAB - Intercultural Creativity Laboratory
FOOD & BEVERAGE
• Caffè Astra al Duomo
• Ristorante Alla Torre De’ Rossi
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China 2000 Srl was born in 1998 as a synthesis of a long commercial activity with China started by the Taccetti family in 1946 with the importation in Italy of straw braids for the production of the Florence straw hat of Enrico Taccetti e Figli founded in 1867 and collects the legacy of the activities carried out from 1994 to 1998 by Taccetti as responsible for the Italian office of China Resources (Europe) Co. B.V in Rotterdam, the European office of China Resources (Holdings) of Hong Kong, a state owned enterprise founded in 1948 according to Mao Tze Tung intention.
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China 2000 Srl mainly develop the activity of promotion and sale of Made in Italy products and services in the Chinese market in various commodity fields (textiles and clothing, food & beverage, furniture, machinery, real estate, tourism, art, entertainment, sporting events, electronics, automotive, logistics) and offers the related services (legal, accounting, administrative, sourcing, quality control, marketing, finance).
It develops import services from China, but only on certain projects.
The company’s mission is to understand the needs of Italian companies and to establish a system with Chinese companies.
The Head Office is in Florence, the Chinese office is in Shanghai
The strengths of China 2000 Srl are:
• the three generations commercial experience of Taccetti family with China
• the stable, direct and commercial presence in China www.china2000.it
CONTACTS
• the Italian management
• the transparency of the activity
China 2000 Srl offers several services “from” and “to” China to the Italian companies, both in import and export, according to the “step by step” concept. The gradual approach of the market is necessary for controlling the budgets according to the results obtained. It has also created a network of qualified consultants for getting financial support to the projects.
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Unlimited Viaggi was created by the will of Cristian Calderai; fascinated by the world of tourism since the moment he had to decide about his schooling, during his twenty-year experience gained in this field, he conceived the idea that the only possible way to make different populations coexist together is through culture, mutual discovering, and respect for the differences.
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Starting from this basis, he managed to fulfill his “dream” to discover the world beyond the mass tracks that very often do not allow to learn well places and people, and he founded Unlimited Viaggi.
Initially, the company has been focused on “outgoing” department, making people explore the world entirely; at a later time, since Calderai was based in the Florentine territory and loved his job and “his Florence”, which he knows thoroughly, it has been decided to open an “incoming” department and to give tourists the possibility to enjoy the city like its inhabitants do.
The aim of Unlimited Viaggi is to preserve traditions, introducing the spirit of Florence and Tuscany; hence the project “Firenze com’era” (Florence the way it was) has been developed, in order to preserve the traditions and to emphasize unconventional itineraries.
Improving the cultural level and refining the sense of beauty through the implementation of informative experience are Unlimted Viaggi’s philosophy. Artistic attractions could be the motivation to meet different cultures and make them closer. By travelling and
learning, one can overcome the fear of diversity. Travelling is the perfect bond between the personal growth and the playful aspect of life.
Today, Unlimited Viaggi is a consolidated entity both in the local territory and on the national level; it is formed by a professional staff qualified in different fields thus being able to offer a new way of living a travel agency, not just like a simple “point of sale”, but like a real landmark that is able to offer a “complete product”.
The constant updating, curiosity for the innovations and a will to improve itself, are perpetual premises of its guidelines.
www.unlimitedviaggi.it
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Zhong Art International is a reality based in Italy and China, which operates in the field of Arts and Cultural Activities Italy-China. Our main activity is organizing art exhibitions and cultural events. We have partnerships with Entities and Institutions, including the Chinese Ministry of Culture, Consulates and Embassies both in China and in Italy, as well as cultural exchanges between Universities and Academies, State and Private Museums, and the most important artistic organization of the country.
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In addition to exhibitions, we are dedicated to the realization of all those activities that can create a cultural bridge between Italy and China: for example, we work to create new and lasting exchanges between institutions and institutes of the two countries, projects and collaborations that combine similar realities the basis of Art and Culture.
The root of our work, the will that drives our whole business, is the commitment to create a strong link between two ancient cultures China and Italy. We believe that art is the most effective and immediate ways of communication, the only one able to overcome every difficulty and language barriers. Our purpose today is to stimulate the culture’s vitality, to excite our curiosity and to create some new meaningful activities, and we hope that in the future we can make a prosperous world for our next generation.
Starting from the demands of our customers, we are able to organize quality events with high creativity and professional experience, offering customized services and practical consultations for every occasions.
Founded in 2017, Zhong Art International, a highly organized event agency in the Florence and Beijing areas, offers a full range of services. We are the propagators of Chinese art and culture, we strive to promote them to be duly appreciated in Italy. A team of professionals beside you to ensure the quality, reliability and results.
www.zhongart.it
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Mugeltravel travel agency is located in the provinces of Florence, Arezzo and Pisa with 4 stores in Borgo San Lorenzo in Mugello, Scandicci, Cavriglia, Pisa and Florence in collaboration with Porta Romana Viaggi. Since 1995, almost 150000 people have traveled with us, accepting the invitation of our slogan “Travel with us for our passion, good prices and professionalism”.
Thanks to the professionalism and assistance of our employees, we offer customized solutions and proposals, both for individual trips and group tours, which have become our core business, but also for educational trips, summer and winter holidays for the elderly and young people. We take care of individual journeys, where the “total quality” is essential to be appreciated. Our individual trips are really top of the market and we assist you not only before departure, but also during the journey and after your return. Today, in an era in which we are connected everywhere, even while traveling, it is possible to use also our new social media channels to contact us, because whatever happens (a disservice or an inefficiency), we would know in real time. And we invite
you to contact us even in case of problems or misunderstandings, to protect what you buy when you visit Mugeltravel for your travels.
www.mugeltravel.comCONTACTS
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Ekoe Società Cooperativa contributes to the implementation of environmental protection strategies through the search for solutions oriented to the minimum ecological impact in the whole supply chain process, from production to consumption, through the use of biodegradable and compostable instrumental goods. With this in mind, Ekoe Società Cooperativa offers companies and individuals a series of primary and secondary packaging for the production, storage and transportation of both instrumental and direct goods, food and non-food items, and a variety of consumer products, such as crockery and tablecloths, as well as a range of detergents for professional and domestic use marked with the EU eco-label.
All products are made of biodegradable or compostable materials according to the criteria identified by the UNI EN 13432, with the possibility of customization based upon the needs.
A compostable material, to be such, must be transformed within three months and be
completely absorbed by the Mother Earth.
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At bouTEAque you can find typical and modern items, an assortment of more than 40 tea, spices and flowers, and you can ask for advice to know better this drink…
In the shop you will find:
• tea, spices and alimentary dry flowers shop
• consultant
• bonbonnière
CONTACTS
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Thanks to VivaFirenze.it the visitor can concretely contribute to supporting heritage of the place he/she is visiting.
The mechanism is very simple: VivaFirenze.it has chosen to give back part of its commission to support the heritage and the territory.
VivaFirenze.it presented itself in 2011 as the first non-profit hotel booking portal in Florence.
In the shadow of Life Beyond Tourism’s orientation, developed by the Fondazione Romualdo Del Bianco®-Life Beyond Tourism® in Florence, the idea arises as a new tool to support the Florentine territory and culture that responds to the traveler’s need.
How does it work?
Every time we book a stay through any online portal our reservation represents a profit for the hotel and for the website we used. VivaFirenze reinvests part of these profits at no extra cost on the booking and in particular contributes:
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• in support of the non-profit Life Beyond Tourism® cultural portal
• to support the “Firenze per Bene” project to raise awareness among citizens and visitors for a conscious use of the Historic Center
• to support the operations of covering the unauthorized building blocks of the Angeli del Bello Foundation
Today:
The VivaFirenze.it portal has about 250 affiliated facilities in the territory of Florence and its surroundings between hotels in every category, farmhouses, B&B, historical residences, residences and guest houses.
The advantages for the hoteliers who are part of VivaFirenze are many, entering first of all in a system that enhances the traveler and protects the territory. The structure is inserted free of charge into the portal with a personalized description and can manage its availability and rates thanks to a very simple and compatible platform with all channel managers.
The traveler can organize his/her stay choosing among the VivaFirenze structures thanks to a secure system of reservations without reservation fees and choosing the project to be supported through our portal at no additional cost.
Thanks to VivaFirenze.it travelers and tour operators together promote a new approach to tourism that stimulates dialogue between cultures respecting the place and the visitor and enhancing the use of cultural heritage.
www.vivafirenze.itCONTACTS
Partners
Partners
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