No. 1

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SPRING FOR LIVET!

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SVENJA TOOK

THE LEAP

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Editorial

Seeingthattheyear’sfirstissueofmovescoincideswiththepublicationofour2009AnnualReport,Iwouldliketotakethisopportunitytolookbackonthepastyearwhilealsolookingforwardatsomeofthetasksaheadofus.

2009startedoutwithmajorchallengescausedbythesharpdeclineinconsumerspendingontheheelsoftheeconomiccrisis.Inaddition,companiesallovertheworldchosetoreducetheirstoragecapacity,furtheringthestagnationalreadyaffectingworldtradeand,thus,thetransportsector.AtDSV,wetooktheopportunitytocompletetheprocessofintegratingABXLogisticsintoourorganisationandturnedourattentioninwardtooptimiseourin-houseoperationsandprocedures,justaswefundamentallystrengthenedourorganisationbyimplementingnewITandbyexpandingoure-serviceplatforms.Thisledtocomprehensiverestructuring,throughwhichwetrimmedourorganisationoverthepastyearandnowhaveroughly20%feweremployeesworldwidethanayearago.Atthesametime,DSVcarriedoutacapitalinfusionin2009byissuingnewshares(intheamountof10%),whichhelpedtoreduceourneedtoborrowcapital,thusbolsteringourcapitalstructure.Iwouldliketoextendmywarmestappreciationtoallshareholders

whosupportedthisdecision–allthesharesweresoldthesamedaythattheywereputupforsale,thusemphasisingtheirconfidenceinthecompanyandinthefuture.

Duringthecourseoftheyear,thecloudsdispersedslightly,eventhoughwearestilloperatinginaworldaffectedbycrisis,andeachdaycanbringnewpositiveornegativesurprisesforthemarket.Regardlessofwhetherthefutureisfavourableorunfavourable,DSVasacompanyisinincrediblygoodshapeafterthepastyear’srestructuringandadaptationofourprocedurestonewmarkets.Iwouldliketoemphasisethatwearesounderandmoreintegratedthaneverwithacrucialbalancebetweenthecompany’stwodivisions,RoadandAir&Sea.InadditiontothisisourSolutionsDivision,whosevalue-addingandoftenhighlysophisticatedoperationscarriedoutinclosedialoguewithourcustomershelptoboostourcorebusinessandprofileusanintegratedlogisticscompany.Ourmostrecentcorporateacquisitions–primarilyABXLogisticsin2008–havestrengthenednotleasttheAir&SeaDivision,sowenowhavethestrongestfoundationeveronwhichtogenerategrowthinallthreeareas.Asolidroad-transportnetworkontheEuropeancontinent,combinedwithlogisticsandair-and-seaforwardingfromourownofficesoneverycontinent,provideoptimalgrowthconditionsandbolsterthecompany’spositionvis-à-visourkeyglobalclients.

Nowthatwehaveentered2010,DSVwillbemoreextrovertedinourinteractionwithcustomers

asweseethemeyetoeye.Wewillliterallyaskthemwhatwecandotobecomeevenbetter.InthewordsofReneFalchOlesen,ournewGroupSalesManager,thereisonlyoneanswerwhenourcustomersaskustoperformagivenassignment:“Yes!”.Naturally,wemustworkontermsthatarecommerciallyviableforDSV,butitiscrucialforustobecapableofmeetingourcustomers’requirementsandtonotputourselvesinapositionwhereouronlytoolinnegotiationswithcustomersistoshaveofftheprice.Wehavetobemorecreativethanourcompetition,wemustgenerateaddedvalueforourcustomers,andwemustthinkoutoftheboxandmaketheextraeffortrequiredforwinningmarketsharesintheyearsahead.Inthiscontext,Iwouldliketodrawyourattentiontoourworkingrelationswiththesportswearcompanyhummel,describedhereinthemagazine.Here,anunconventionalsolutionisdecisiveforDSVgettingextraAirandSeatransportswhilehummelisbenefittingfromhavingamorestreamlinedorganisation–intheforwardingdepartmentaswellasintherestofthecompany.Thislinksustoourcustomersandformsthebasisforalongstanding,mutuallysensiblepartnership.

LikeothermanagersinDSV,Iwishtopersonallymeetourkeyaccountcustomersinthecourseofthisyearandaskthemdirectlywhatwecandotobecomeevenbetter.Thiswillbringessentialknowledgetolightsowearereadytogetourshareofthegrowththatisemergingonthehorizon.

YourssincerelyJensBjørnAndersen

JensBjørnAndersen

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Out of the box Ittooksomeout-of-the-boxthinkingforDSVtoincreasetheworkgeneratedbythesportswearcompanyhummel.Itendedinauniqueagreement.

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Aerospace DivisionIttakesonlythreepeopletomoveheavyaircraftenginesweighing15tonnesfromoneendoftheworldtotheother.AprofileofDSV’ssmallestdivision–withthebiggestassignments.

Viva DSV in Mexico Chaotictraffic,redtapeandcorruptioninacityof20millioninhabitants,heavyindustry,enormoushospitalityanduniqueculture.LetterfromthemanagingdirectorinMexico.

Ready for growth Whengrowthcomes,itwilloccurtwiceasfastforDSVasinothersectors.Afuturologistpredictsabusy2010.

External profile ElevenDSVemployeesareessentialtoGM’ssuppliesofspare-partsoutoftheUS.WiththeirdailyworkplaceatGMSPOinWestChester,Ohio,theyarethegiantautomobilemanufacturer’sinterfacewithGM’scustomers–whichplacesanobligationonthem.

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16Middle of the night TogetherwithSolar–anelectricityandHVACwholesaler–GroupIThasdevelopedanITsystemwhichcanacknowledgethereceiptofgoodsatnight–withoutanyonebeingpresent.

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On land, at sea and in the air SvenjaZanderislivingherlifetothefullestatDSVinHouston–wheresheisatrainee,secondedfromGermany–bytakingpartincowboydancing,kickboxing,tripsthroughtheUSandfreefallsfromaheightoffourkilometres.

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IfyouaskDenmark’sleadingfuturologist,JesperBoJensenofFremforsk,CentreforFuturesStudies,there’severyreasonforoptimismGrowthwillcome,andthelongertheperspective,themorecertainisthefuturologist’spredictionofanaverageannualgrowthinconsumerspendingof2.6%intheWesternworld.Or30%in10yearsandadoublingin27years.Theannualgrowthinprivateconsumptionisashighas5–8%intheFarEast–that’sadoublingevery10–15years.Inaddition,there’salltheothergrowthareasinsociety.Justimaginethenewopportunities–andensuingrequirements–inanareasuchashealthanddisease…

No limitsButaretherenolimitsto

consumptionatall?”Nonewhatsoever,”saysJesperBoJensenandeliminatesanydoubtsbyasking:“Don’tyouspendatleast30%moretodaythanyoudid10yearsago?Weallinventnewneeds.Today,notmanycanaffordanapartmentinBurjKhalifa(theworld’stallestbuildinginDubai),butitwillcomeintodemandinfuture,becauseit’shumannaturetoactandexploitthepotentialthatmaterialises,”saysJensen.

Growth aheadWhenconsumerspendinggoesup,sodoproductionrates.Andtheincreaseinworldtradewillbedoublethatoftheincreaseinproduction.Thismakesthetransportindustrysensitivetoeconomicfluctuations,forbetterorworse.Roughlyspeaking

recessionandgrowthrunatdoublespeed,soaccordingtothefuturologistwemightaswellbuckleupwhengrowthresumesafterthefinancialcrisis.“ThismeansthatthetransportindustrycanexpectgrowththatistwicethatofthegrowthinGDPintheindividualcountries,”saysJensen,whodoesnotbelieveenvironmentalconcernswillhaveamajorimpactonconsumerspending.

The climate change cause is dying“Manypeoplefeelpassionateabouttheenvironment,butthetruthisbroadpublicappealisquietlyfading.Somefightpassionatelyfortheenvironment,butthistrenddoesnottranslateintoreality.Itsimplyhasnoeffect,”saysJensen,referringto

Buckle up– gROwth AhEAD!

Going into 2010, a leading futurologist predicts growth for the transport industry. The rate of growth is actually expected to

be twice that of the world’s overall economy.

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“It’shumannaturetoactandexploitthepotentialthatmaterialises,”saysJesperBoJensenofFremforsk-CentreforFuturesStudies.

Carsten trollePresident, DSV Air & Sea Inc., USA“Growthisclearlyexpectedthroughoutthemediaandthefinancialmarket,andwearecurrentlyseeingsomemomentumwithintheUnitedStatesresultingincrucial,increasedconsumerconfidence.Thefinancialcrisisis,however,notcompletelybehindusatthistime,andwenowneedthesameincreasedconfidenceinthehousingmarket,whichisexpectedduring2010.”

wilbert tholhuijsenDirector, Global Accounts Road“Theinternethascreated,andwillcontinuetocreate,agenerationforwhomdistancebecomeslessimportantandremotecontactsarenormal.Thisnormalisesaglobalmindsetanddoingbusinessworld-wide.Ontheotherhand,climatechangewillleadtoadifferentapproachtothecommunity,resultinginpoliticalchoicesandgovernmentalregulationsthatwillpromptcompaniestochangetheireconomicpriorities.”

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Claus thomsenManaging Director, DSV Air & Sea Co. Ltd., China“AsaresultofthestimuluspackagesissuedbytheChineseGovernmentduring2009,weexpecttoseefurtherescalatinggrowthinChina’sconsumerspendingduring2010,astheprosperitycontinuestospreadthroughoutthepopulationofmorethan1.3billion.Our24locationsallovertheChinesemainlandmakeDSVChinawellpositionedtoofferourexpertisetothemanyforeignbrandsthatareincreasinglyseekingtogainatoeholdonChina’shighlylucrativedomesticmarket.”

Shigeru gOtOManaging Director, PresidentDSV Air & Sea Co., Ltd.“Unfortunately,JapanisslightlystagnatingintermsofgrowththesedaysandisnotlikeotherAsiancountrieswhichwereonceveryquietandarenowstartingtoboomasfast-developingcountries.LikeothermajorEuropeancountriesandtheUS,JapanesecompaniesarerelocatingtheirfactoriestootherAsiancountries.Andasthesecompanieshaveexporttraditionsoftheir

own,Japaneseexportsarenotexpectedtogroworrecoververymuchanymore.However,DSVinJapanwillplayaveryimportantroleforthetrianglebusinessforcompaniesoriginatinginJapanandwhicharenowallovertheworld.SuchtrafficisstillmainlycontrolledinJapanandalsobyJapanesemanagerialstaffinothercountries.”

Rene Falch OlesenGroup Sales Manager, DSV Road Ltd., UK“Weareconfidentthat2010willseegrowthreturnformanyofourcustomersandtherebyforus.Furthermorelastyear’schallengeshavefocusedmanymindsonfurtherimprovingourproductsandprocesses,whichcontinuestoprovidevastopportunitiesforDSVasamajorplayerintheindustry.Fortunately,wehavebeenabletomaintainapositionofstrengthwhenitcomestoinfrastructureandfinancialfoundation,eventhroughthe‘troubledwaters’.SoforDSV,thereturntogrowthwillbeachangeofenvironmentthatwewillwelcomeandquicklygetusedtoembracing.DSV’sasset-lightmodelenablesustocontinuouslyfocusonenvironmentalimprovementsinthewayweoperate–personalinterestinthisissueseemstoincreaseordecreasewiththelevelofinconvenienceanychangewouldhaveontheirlife.Itisourjobtoensurethatwearecontinuouslyinnovativeinthewayweoperate,thuslesseningourenvironmentalimpact,bothwhenitcomestopollutionandcongestion.Thelatterislikelytobesolvedpartlythroughdifferentworkingpatterns(moreandmorehappeningatnight,forexample),whichisalsorequiredtobeabletocopecompetitivelywiththevolumeincreasespredictedbyJesperBoJensen–andyoucanbetthatwewanthispredictionstobetrue!”

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analysesconfirmingthisclaim:Peoplearelesswillingtoreducetheircaruseortravellingoutofconcernoftheenvironmentthantheywereayearago.Andlessthan1outof1,000soothetheirconsciencebybuyingcarbonoffsetsfromairlinesifgiventhechoice.

Gold in store…Neitherhaveconsumeractivistmovementsbeensuccessfulwithmessagessuchas“Thinkglobally–buylocally.”Onthecontrary,wewilltravellongertodayforanexquisiteshoppingexperience.“Peoplewanttoshopwhereit’smostconvenientforthem.Preferablyinsupermarketsnearourdailytransportroutesandclosetowherewelive.Whenwegoshoppingfornon-essentials,we’rewillingtotravelabitfurthertoexcitingcitycentresandshoppingmalls–weacceptmoretransportinexchangeforagoodexperience.Allthisaside,internettradingwillboom,however,”addsJensenandpromisesthatthereis

goldinstoreforthosewhoinventawell-functioningdistributionnetworkwhichcandeliverdailycommoditiestoeveryoneonceaday.“Thepostalservicehasfailedtodoit,andtheyhavenointentionsofsettingupdistributionoffreshfoodtohouseholds,”hesays.

Growth driven by the middle classesAccordingtoJesperBoJensen,themajorgrowthintheworldwillbegeneratedbythemiddleclassesindevelopingcountries,whosebasicneedsarenowmetandwhowillbeginfillingtheirshoppingbasketswithgloballyproducedarticles.Itallbodeswellforthetransportindustry,whichcanexpectfigurestwicethatoftheproductioncompanies,regardlessofwhetherthetradingtakesplaceinlocalstores,shoppingcentresorontheinternet.Butwilltheconsumersacceptsteepincreasesinlorrytrafficandtheensuinghighercarbonemissionswhenconsumer

spending–andthustrading–doublesevery10or15years?

Batteries in the lorries“Consumersarenotinterestedinthetransport.It’snotpartoftheproduct.Youmustbeextremelyfocusedonclimatechangetotakethisintoconsideration,andveryfewconsumersare.Wedothinkaboutit:PeoplearescandalisedthattheneighbourhasnotturnedofftheirChristmaslights,allthewhilethey’rebusyplanningtheirwintergetawaytoThailand.Butthetruthisthatwe’reallbusyjustlivingourlives,”saysJesperBoJensen,adding:“It’snottheconsumers’responsibilitytotakeastandoncarbonemissionsfromlorries.We’vewitnessedaconsumerprotestmovement,butitdidn’treallytakeoff.Butwecouldalsojustmakesomelorriesthatdon’tpollute.Putsomebatteriesinthem!Soonerorlatertheareawillberegulated,andthat’sactuallytheonlythingthatworks,”arguesthefuturologist.

Søren Schmidt,COO, DSV Road Holding A/S:“Lookingbackonthedevelopmentsofthepast10or20years,IthinkJesperBoJensenisabsolutelycorrectinpredictingthatworldtradewillincreaseimmenselyand,inspiteofthefinancialcrisiscurrentlyraging,youcanseethattheworldeconomyisquicklyrecovering.ThestandardoflivingwillincreasesubstantiallyintheEast(India,China)duetoefficient,cost-effectiveproduction,whereas,inmyopinion,theWesternhemispherewillexperienceonlyamodestincreaseinlivingstandards.Afterall,thestimuluspackageswillhavetobepaidbacksometime.”

tobias SchmidtManaging Director,DSV Air & Sea GmbH“TheGermanlogisticsmarketstillhasgreatbusinesspotentialandispredictedtopickuppaceagainin2010.Alreadytowardstheendoflastyearwesawpositivedevelopments.AtDSVAir&Seawerecentlymanagedtosecuremajorkeyaccountsintheautomotiveandindustrialsegmentwhichareleadingthewayinto2010.”

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Beingacustomermustbesimple,andithardlygetsanysimplerthanfortheSwedishandDanishcustomersofHVACandelectricalsupplieswholesalerSolar:Takeyourpickamong40,000articlesbefore6p.m.andyourpurchasewillbedeliveredonyourdoorstepnolaterthan7a.m.nextmorning!ThistransportconceptisafurtherdevelopmentofDSVandSolar’spartnership,sofarinDenmarkandSweden,andtheplanistoalsoimplementtheconceptintheothercompaniesintheSolargroupinNorthernEuropewherevergeographicallypossible.“Wewanttoprovidethebestserviceandqualityintermsofdelivery.Thenightdeliverieseffectivelyreduceourcustomer’sneedformaintainingastock.Wehavedeliveredallthepartsbeforethetradesmencomeinforworkinthemorning,andthat’sanessentialcompetitiveparameter,”saysCorporateTransportManager,MichaelLøthDencker,Solar.

Expanding partnership in SwedenThepartnershipwithSolarinDenmarkisonly12monthsold,butSolarhasbeenrunningaslinehaulsfromthecentralstoragefacilitiesinHalmstadandÖrebrotovariousdistributionpointsalloverSwedenforthreeyears.From1FebruaryinDenmarkand1MarchinSouthernSweden,thecollaborationwillbeexpandedtoincludenightanddaydistribution,andSolarinSwedenwillthusbecomethelargestsinglecustomerforDSVSweden.“There’shugepotentialinSweden,”saysBusinessAreaManager,JesperHansen,wholooksforwardtoimplementingelectronicscanningforthenightdistributionbeforesummer.Upuntilnow,theSouthernSwedishnightdistributionhasbeenhandledmanually,butbyupgradingtothescanningmodelthathasjustbeendevelopedbySolarinDenmarkincollaborationwithDSVGroupIT,theroadisclearedforcuttingcostsandimprovingdistributionquality.“Wemakeanefforttocontinuouslystreamlineourservices,andSolarhassofarreturnedthefavourbyincreasingtheirbusinesswithus.Wehopetosoonwinthedeliveriesin

GreaterStockholm,saysJesperHansen,whoexpectstheannualturnoverforSolarinSwedentoreachEUR680,000–780,000by2010.

Same service in all countriesThechallengeofnightdistributionwastoinventasystemtoacknowledgethereceiptwithoutrequiringtherecipienttobephysicallypresent.“Wescantherelevantgoodsandanauthorisationcodepostedonawallattherecipient’spremisestovalidatethattherightparcelsaredeliveredtotherightplaceattherighttime.Dataisthenautomaticallytransferredtothecontroltower,”saysDomesticDistributionDivisionManagerMichaelDal,whohascoordinatedthedevelopmentofthedatabaseandITsysteminajointeffortbetweenDSVGroupITandSolar.

“The finest concept…”Atnight,14or15linehaulsdepartfromSolar’swarehouseinVejen,Denmark,destinedforeightdecentralisedhubsalloverthecountry,wherethegoodsarereloadedintoatotalof65smallervehiclesthattakecareofthedistributiontothenight’s1,400destinationsalloverDenmark.Eachvehiclevisits22-23customersonaverage.“SeeingthempackthevehiclesinVejenanddrivingoutofthewarehouseisactuallyimpressive!”saysFlemmingJessen,BranchManagerinDSV,whoisresponsibleforthenightdistribution.“I’vebeeninthetransportindustryfor35yearsnow,andthisisprobablythefinestconceptI’veseen.Thisisefficiencyonaverylargescale,andthat’sastrongsalesargumentforourcustomers,”saysFlemmingJessen.

Debriefing every morningGettingincontactwith1,400plumbersandelectriciansinthemiddleofnightisnoteasy.Thedriverhasthereforebeenthoroughlybriefedontheexactdeliverydetailsforeach

Night delivery

pOwERINg SuCCESS

Outstanding service, good quality and reliable delivery. That is the recipe for Solar’s success. Solar is one of the largest HVAC and electrical supplies wholesalers in Northern Europe and offer the industry’s best deal: have your goods delivered at night!

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individualcustomer–nothingmustgowrongbecausethereisno-onetohelpatthistimeofnight!“Oursuccessrateiscloseto100%,butanewlocationcanalwaysprovideachallenge.Ifforsomereasonwehavetoabortadelivery,wesubmitanelectronicreporttoSolarwhocontactsthecustomerbefore7a.m.toinformthemofthedeliveryproblems,”explainsFlemmingJessen.

Kick-starting night distributionDevelopingtheITandscannersystemsforasuccessfulnightdistributionhasnotbeencost-free,butDSVseesitasaninvestmentinthefuture:“Thiscouldkick-startourentireEuropeanroll-outofnightdistribution,notonlyforSolarbutalsoforothercustomers,”saysMichaelDal,whoisenthusiasticaboutcollaboratingwithSolar,notjustbecausethecompanyhasdevelopedintotheDanishorganisation’slargestgroupageloadcustomerinjustoneyear,butalsobecausetheyreallystrikeachordwithus:“Solarisincrediblyproactiveinrelationtotheircustomers,andtheyarefullyfocusedondeviationsandfollow-up.We’regoingintheexactsamedirection.”

Focusing on the environmentEnvironmentisakeyissuefortheHVACandelectrical

supplieswholesaler.Thecompanylaunchedthe“SolarExplorium”in2009,whichisagroundbreakingbuildingprojectattheheadquartersinVejen,Denmark,basedonrenewableenergy.Thebuildingisclassifiedaccordingtothebuildingcode’senergyefficiencyClass1andservesasashowroomforthelatestandmostenergy-efficientproductsandsolutions.“Nightdistributionhelpsusexploitroadsandthetimefactoroptimally–theaccessibilityissimplybetter,andI’minnodoubtthatnightdistributionwillmakeupalargerpercentageoftransportsinfuture.Atthesametime,weexpectthatDSV,inlinewiththerestofoursuppliers,haveadefinedenvironmentalpolicyandthattheirequipmentisuptodate.Environmentalconsiderationisarequirementforourcollaboration,”saysMichaelLøthDencker.

Top quality requiredThebarometershowsgrowth–forSolarandforthewholesaler’spreferredforwarder,DSV:“WehavejustinvitedDSVinGermanytobidonourtransportsthere,andthenextareaoffocuswillbetheNetherlands.Asourpreferredpartner,DSVisalwaysinvitedtosubmitatender,buttheycan’tjustpickandchoose:qualityandpricemustalsobeuptopar,”saysMichaelLøthDencker.

DriverSteenJessenfromDSVinAalborg,Denmark,onhisnightroutewithsuppliesfromSolar.Steenscansallthegoodshimselfonsitetomakesureheisdeliveringtherightgoods.

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Aerospace DivisionSMAll DIVISION

– hEAVy jOBSOnly three people in the DSV Group can write

“Aerospace Division, Boston” on their business cards. But they are joined by a worldwide web of dedicated agents with special training in handling some of the

biggest and most expensive cargo for a freight forwarder: aircraft engines for the world’s largest airliners.

ManagerJuergenHorakheadsDSV’ssmallestdivision:Aerospace.AtthebackissupervisorOrlinAngelov(left)andagentJesperMeldgaard.

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Nothingmustgowrongwhenthe15-tonneGP7200leavesPratt&WhitneyinConnecticuttocrosstheAtlanticheadedforToulouseinthesouthofFrance,wheretheA380,theworld’slargestairliner,iswaitingforoneoftheworld’smostpowerfulturbojetengines.Everytimetheengineismovedfromoneplacetoanother,aDSVagentisonlocationtotakethoroughdocumentationphotosoftheengine–justincaseanythingshouldgowrong.Toensurethatnothingactuallydoesgowrong,thesmalldivisionis100%dedicatedtoaircraftenginesandaviationparts.“Airplaneenginesandsparepartsrepresenttremendousvaluesandhandlingthevariousenginetypesrequiresagreatdealofspecialistknowledge.Eachenginecomeswithdetailedhandlingprocedures,andweonlyworkwithselectairlinesandspecialisedtruckingcompaniesthathaveproventheycandeliverwithoutdamagingthegoods,”saysManagerofDSVAir&SeaAerospaceDivisioninBoston,JuergenHorak.

Open 24/7/365EventhoughJuergenHorakmightdreamofexpandingthebusinesstoalsotransportotherbulkyandcostlycargo,thedivisionofjustthreementhatisopen24/7/365isfullyoccupiedwiththeaviationindustry.Thedivisionhandles350aircraftengineseachyear–inadditiontoaviationparts,thrustreversersandenginestands.ThecustomersincludePratt&Whitney,IAEInternational

ABXestablishedtheAerospaceDivisioninBostonin2004whenthecontractfortransportingtheGP7200enginefortheA-380inToulousewasawarded.Thedivisionhandles350aircraftengineseachyear.Inadditiontherearesundryaviationparts,thrustreversers,oversizedcargoandaircraftstands.Pratt&Whitneyopeneditsfirstnon-USofficeinBelgium,andDSV(ABX)istheappointedforwarderfortransportingmilitaryequipmentandpartsbetweentheUSandBelgium.

The division’s clientele:Pratt&Whitney:Almost100ofthemorethan350annualtransportsareaircraftenginesfromtheUScompanyPratt&Whitney.IAE(InternationalAeroEngines)–ajointventurebetweenPratt&Whitney,RollsRoyce,MTUAeroEngines(Germany),AeroEnginesCorporation(Japan)andothers.Lastyear,JuergenHorakoftheAerospaceDivisionobtainedthesolerighttohandleallV2500aircraftenginesfortheAirbusA-320.Thisamountedtomorethan250enginesin2009.IAEisresponsibleforrepairing,maintainingandleasingtheengine.Enginetransports–typicallyformaintenance–forarangeofdifferentairlines.Pratt&WhitneyandIAEareamongthetop10DSVcustomers.Inaddition,aviationpartsaretransportedforMTUAeroEnginesandAOG(AircraftOnGround)partsfromIndiatocustomerslikeHamiltonSundstrand,aswellasRussianheatexchangersfortheB-787Dreamliner.Thetargetfor2010:Additionalcontractsfortransportingaircraftenginesforothermanufacturersandcontractswithairlinesfortransportingenginesformaintenanceandrepairs.

AeroEnginesAG–aswellastheairlineswhenenginesneedtobetransportedforthandbackformaintenanceandrepairs.Customerrelationsarebasedonexperienceandtrust,whichisoneofthereasonsittookJuergenHorakmorethan10yearstodevelopthedivisionwithitsextensivenetworkintheDSVorganisation.JustliketheAerospaceDivisionwhichwasestablishedbyABXLogisticsinthelate1990s,manyofthecorecontactsinthedivision’soverseasnetworkwereoriginallyABXemployeeswithlongstandingexperienceinworkingwithJuergenHorak.BostoncolleaguesOrlinAngelovandJesperMeldgaardjoinedlaterbutarededicatedtotheairlineindustryjustliketheirboss.

Dedicated employees all over the world“Itisjustasimportanttohavespeciallytrainedstafftohandleenginesallovertheworldasitisforustobespecialists,”saysJuergenHorakandmentionsahandfulofdestinationsinEurope,AsiaandOceania,inadditiontoofficesinSouthandNorthAmerica,where2or3selectedDSVemployeeshavereceivedspecialtraininginhandlingthecostlycargo–oftenwithdirectairsideaccess.”Whenyouworkinafieldthat’sasspecialisedastransportingairlineengines,theworldquicklybecomessmaller.Weknowkeystaffinairportsallovertheworld,andthat’sessentialtooursuccess,”saysJuergenHorak.

AEROSpACE DIVISION

AerospaceDivisionhandles350aircraftengineseachyear-inadditiontoaviationparts,thrustreversersandmore.

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– a LEAN MACHINE with character and karma

Onekeytothesuccessistosendhummelsportsweartoagentsfor

someoftheworld’sgreatsportsidols,freeofcharge.Inreturnforthis

verymodestinvestmenthummelgetslotsofpublicitywhenphotosare

takenofthestarsintheclothing.Buttheverybestthatcouldhappen

iswhenthecelebritiesbuyhummelclothingontheirown–whichthey

sometimesdo...

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experienceinLean,whichhasagreatimpactintheirsector,”hesays.

BarteringButit’sonethingtoselltransportationandlogisticsandanothertosellLeanconsultancy.ThiswasnotexactlyDSV’slineofbusiness,sotheDanishmanagementinitiallygavethethumbsdownforhelpingtheircustomerswithLean.“ButasI’dbeentryingtosqueezeaddedairandseabusinessoutofhummelforyears,PrebenandIthoughtthatifitcouldincreaseourvolume,weshouldbeabletohelphummelwithLean,”saysSteenKristiansen,whowentontodraftacontractstipulatingaddedseaand

Onegoodturndeservesanother.ThisprincipleischerishedbybothDSVand

hummel,theinternationallyrenownedsportswearmanufacturer.DSVwanted

moretransports,hummelwantedhelpwithLean.Andsotheyswapped.

– a LEAN MACHINE with character and karma

DSVhadheldthecontractforhummel’simportandexportofsportswearfor10years,butonlyfortheroadpartofthetransports,driveninlorriesonthecontinent.hummel’smajorimportsbyairandsea–mainlyfromChina–wenttoothertransportcompanies,andDSVtriedtomaintainadialoguewithhummeltoalsosecurethesetransports.TheeffortswerenotcrownedwithsuccessuntilDSV’sgoodresultswithin-houseLeancameupinadiscussiononeday.“Thentheysaidthismightbesomethingforus,”saysDSVSalesManagerSteenKristiansen,whohasbeeninchargeofthehummelcontractforanumberofyears.SteenproposedameetingbetweenhummelandPrebenHildebrandt,DSV’sLeanDirector,whotooksometimetoexplainallthedetailsofLeaninDSV.

Practical approach“DSVhadthemostpracticalapproachtoLean,whichappealedtous.Theothersweremoretheoreticalintheirways,”sayshummelCFOJensBinek,whoalsocontactedmoreconventionalLeanproviders.ButhelikedtheingredientsinDSV’srecipeforsmootherprocesses:“Wewereactuallynotsurprised.Thelogisticsindustryhasextensive

Continued

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airturnoveranddescribingaLeanprocedurewithtrainingof8LeanagentsfromhummelatDSV’sLeanAcademy.

Firewall“ALeanprocessgivesthesameinsightasduediligence.Therefore,we’vesplitthingsupsoweknownothingabouttheLeanworkbeingdone,andtheLeanagentsarenotfamiliarwiththetransportissues,”saysSteenKristiansen,andPrebenHildebrandtadds:“IgaininsightintohummelthatImustn’tabuse.It’sasetagreement,”hesays,andexplains:“Wereviewtheentirevaluechainanddiscoverhiddensavingseverywhere:booking,follow-up,theshipping

department’sstructure,etc.Thisreducestheimportanceoftheactualcargopricing.Weestablishclosertieswiththecustomerandincreaseourmutualcommitment,notsothatwecanneverbeseparated,butsothatbothpartieshavesomethingtogain,”hesays.

Experts neededJens Binek, hummel:“Yes,we’reclosertoeachother.DSVlearnsaboutourprocedures,butwhyshouldn’twetrusteachother?Weneedexperts,andDSVhasprovenLeanexperts.We’vealsomadeatransportagreementwhichfullymatchesourpreviouscontract.Wedon’tpaymorethanbefore,andwegetLeanatcost,”hesays.

hummel is a fully Danish-owned, internationally oriented sportswear manufacturer which markets its products through own sales offices in over 40 countries across the globe.

The success was based on extensive sponsorships for top European clubs and national teams, mainly within soccer and team handball.

hummel was acquired by Managing Director Christian Stadil in 1999, who immediately re-launched hummel designs from the 1970s, thus setting the worldwide retro wave rolling.

“Such events strengthen our ties with the customers. Out-of-the-box ideas give us other parameters than just the price. And for the customer it’s a great advantage to streamline the shipping department and realise the many hidden savings beyond the actual cargo pricing.”Peter Fog-PetersenSales Director

PeterFog-Petersen

DSVhashadthecontractforhummel’sairandseatransportsfromChinatoDenmarksinceDecember2009.Inreturn,DSVhashelpedhummelwithLean.

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BRIDgINg the gap between Denmark and Sweden

30,000 runners have signed up for the anniversary run across the Øresund Bridge which was sold out long ago – and DSV is taking part as a baggage sponsor.

30,000runnershavesignedupforthe2010BridgeRun,whereDSVwillbethebaggagesponsorbyproviding30largelorries.

thestageissetforaveritablenationalDanish-Swedishfestivalwhenthe10thanniversaryoftheBridgeRuniscelebratedon12June.Alreadyat10a.m.,thestartingareawillbeabuzzwithactivity,withbrunchforparticipants,agiantscreen,musicandentertainment.Itwillalsobepossibletoenjoythesightofthe30DSVlorriesassignedtotransporttheparticipants’changeofclothingfromthestartingareainKastrup,Denmark,tothefinishlineinLimhamn,Sweden–21.0975kmacrossthebridge.“Thisuniqueeventwillhelptobringthesetwocountriesclosertogether–andoffersasplendidopportunityforDSVtoconnectwithlotsofpeopleforarelativelymodestsumofmoney,”saysIngeliseWolter,DSV’scoordinatorofthe2010BridgeRun,fromtheMarketingDepartmentofDSVRoadA/S.“Becauseofthe30,000participantsandfourtimesasmanyspectators–nottomentiontelevisioncoverage–we’llbegettinglotsofpublicitycomparedtoordinaryadvertising.”

Wild about lorriesThisisnotthefirsttimethatDSVislininguptotakepartinamajorexerciseevent.DSVwasalsothebaggagesponsorwhen10,000runnersranacrossDenmark’sGreatBeltBridgeonahalfmarathonin2008.DSVwillapplythelessonslearnedfromthiseventinservingasthebaggagesponsorforSparta(theorganiserofthe2010event),whichinreturnisgivingDSVexposureonsponsorstanchions,bannersandnumberbibsandplacingVIPmarqueesatDSV’sdisposalinKastrupandLimhamn.“Theylovedourlorrieswhereweraisethetarpaulinalongtheentirelengthofthevehicletoprovide13metresofservicearealabelled

withregistrationnumberssoparticipantscaneasilyretrievetheirbaggageattheendoftherace.They’reusedtosmallpostalvehicleswithpermanentsidesthatcouldonlybeaccessedfromthetailboard.Thereforeitwillbequiteadifferentsightthisyearwherethebaggagepick-upwillcoveralmosthalfakilometreofvehicleslinedupinarow,”saysIngeliseWolter,whotookalorrymodeltooneoftheintroductorymeetingswithSparta:“Theywerecompletelysoldontheidea!”shesays.

Crossing national bordersBesidespublicityforDSV’sname,Spartahasalsomaderegistrationnumbersavailableforsome200DSVemployeesandahandfulofcustomers—allofwhicharesoldout!Also,DSVwillusethisopportunitytomakeapitchforhealthandteamworkacrossnationalborders.“TheeventprovidesanidealopportunitytoorganisesomeactivitiesthatnotonlyprofileDSVoutwardlybutalsoboostasenseofteamworkandpridewithintheorganisation,”saysTinaHindsbo,CommunicationConsultantforDSVDenmark.“Everyoneknowsthatahalfmarathonisanindividualachievement,butweintendtomakeapitchforateameffortandhopetobeabletogiveourparticipantsjointtrainingandcoachingbeforetherun,whichwillincludegoodadviceonhowtohelpyourcolleaguesifheorshehitsthe‘wall’.WewantittocombineserioustrainingwithstrengtheningtiesbetweentheDanishandSwedishrunners,”sheexplains.

Closer to one another“ThepointistonotregarditasaDanishevent,”saysIngeliseWolter,whocontinues:“ItshouldbeequallyimportanttobothsidesoftheSound,andsomehowbringusclosertogether.Because,infact,we’renotthatfarawayinourdailywork,”shesays.

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Everyday,40-50lorriesdeliverautomotivepartsfromallovertheUStothe37.000m²ProcessingCenterinWestChester,Ohio–justnorthofCincinnati.Thereareupto6,000differentpartnumbersloggedinthesystembysecondedDSVstaffwhoimmediatelyinformGMSPO’soverseascustomersthattheorderedpartshavearrivedandwhentheycanexpecttoreceivethem.DSVsubsequentlyhandlesallthepaperworkrelatedtotheshipmenttothecountryinquestion–includinginvoicing.Everythingtakesplace

directlyinGMSPO’sownITsystemsthoughthe11DSVemployeesinGM’sServicePartsOperationareemployedbyDSVforallintentsandpurposes–formalandpractical,andnotbythelargestUSautomaker.

Customer’s only contact”We‘reGMSPO’spublicimageandinmanycasesthecustomer’sonlypointofcontactwithGM.That’swhyweplacegreatemphasisonahighlevelofserviceandgenerallystrivetoexhibitthesamecultureasweseeatGM,”saysOperationsManager

KristianKraemer,whohasbeenatthehelmofDSVinWestChestersinceitwasestablishedinSeptember2008.

Public imageGMhasutmostconfidencethatDSVmanagesshipmentsandcustomercontactsinthesamespiritthatprevailsinthecentury-oldautomobilegiant.Butnoneofthe11DSVstaffhavebeentrainedatGMbecauseforthepast10years,thisGMSPOfunctionhasbeenoutsourcedtoABX(acquiredbyDSVinautumn2008).”WeactuallytrainedGMinhandling

11 DSV employees are seconded to General Motors Service Parts Operation where they are responsible for supplying parts to the

international customers of one of the world’s largest automakers.

DSV is gMSpO’s face to the world

the general Motors Spare parts Operation (gMSpO) is located in West Chester, Ohio, and is managed by 11 DSV employees who function as an “International Traffic Centre”. The job comprises order management, documentation, customer service and materials handling of 20,000 weekly orders, including 2,000 VIP orders and management of a catalogue of as many as 6,000 spare parts. Every month an average of one hundred 40-foot containers are dispatched from GMSPO which services all markets outside North America. The biggest customers are in the Middle East, China and Mexico. The function is the only one of its kind in DSV’s US organisation.

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anumberofthefunctions,asthecarmakerwantedtotakeoverafewtasksinconnectionwithanassessmentandsubsequentrenegotiationofthecontract;primarilywarehousingtasks.Butyoumightsaywe’reGMSPO’spubliccontactbecauseasaserviceorganisation,we’refullyfocusedoncustomerneeds,”saysKristianKraemer.

100% DSVDotheemployeesactuallyfeellikethey’reDSVstafforGMstaff–afterall,theyneverseeaDSVoffice?”WebasicallyfollowDSV’srulesandHRfunctions,butwe’reabitlikeanislandintheorganisationwherewetrytoblendin.Forinstance,wewearthesametypeofsafetyvestsastheGMstaffwhenmovingaboutinthecentre,followallotherGMSafetyRulesandProcedures-specificallyaForkTruck2-FootRule-andfollowGM’sProductionandHolidaySchedule.ButpeoplefeellikeDSV

employeesandaregenerallyproudofthis,”saysKraemerandisbackedupbyThomasChristensen,RegionalManagerinDSVAir&SeaInc.(Cincinnati):“They’re100%DSVpeople,andtheyfollowDSV’srulesandwagesystems.ThegreatdifferencebetweenusandourcolleaguesattheGMwarehouseisthatouremployeesarenotunionised,whereasallGMSPOwarehousestaffareorganisedinUAW,whichisaveryinfluentialunion.Andthenthere’sthedifference,ofcourse,thatweareaserviceproviderwhileGMisamanufacturer,”saysThomasChristensen.

Impressive referenceDSVcontinuouslymakessuggestionsabouthowtoimprovethedailyoperationsatGMSPO.Thisstrengthenstherelationship,andKristianKraemerandThomasChristensenbothstatethatworkingforoneoftheworld’slargest

general Motors (gM) is one of the world’s largest automakers. The company was founded in 1908 and currently manufactures cars and trucks in 34 countries. With global headquarters in Detroit, Michigan, GM employs 209,000 people in every major region of the world and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million passenger cars and trucks worldwide under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest market is the US, followed by China, Brazil, the UK, Canada, Russia and Germany.

KristianKraemer(left)andatotalof11DSV-employeesaresecondedtoGMSPO,wheretheyarethedepartment’sfacetotheworld.“Butweare100%DSV,”hesays.

automakersisanimpressivereferenceforaforeigncompanyintheUS.”Thiscontributesgreatlytoboostingourbrandandopensdoors–notleastwithintheGMGroup,”saysThomasChristensen,wholooksbackwithsatisfactionbecauseAir&Seaended2009bylandingyetanothermajorcontractwithGM:DSVisresponsibleforthecompletesupplyofGMPartsfromEuropetoGMplantsintheUS,Canada,MexicoandSouthKorea.Inadditiontothenormaltransportationandforwardingservices(Air,Sea,Express),thecontroltowerinGermanyperformscompleteordermanagementforGMplantsallovertheworld.ThisincludesthemonitoringofeveryorderplacedbyGMandthedeliverystatusofeachshipment.AllshipmentsareupdatedlivedirectlyintheGMEDI-SystemandintheDSVsoftwareapplicationD-Chain-PROtogiveGMcompletecontrolandoverviewoftheirtransportsandorderstatus.

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thetransporttimebyshipfromDenmarktoDubai,UAE,isthreeweeks.Inreturn,thebillforshippingmatérielandfoodforthesome670DanishtroopsintheHelmandProvince’sCampBastionisalsoonlyabouthalfofwhatitusedtobe,whenmostsupplieswereprimarilyairlifteddirectlyfromthemilitaryairportinKarup,Denmark.“Aircraftfuelcostsincreasedby45%lastyear.Wehadnochoicebuttoreorganisethetransportsbecauseotherwisewecouldn’tsticktoourbudgets,”saysLarsK.Jensen,GeneralManagerforDSVProjects.JensenaccompaniedmembersofDenmark’sArmyOperationalCommandtoDubaitoinspectthearea’sinfrastructureandtakeacloserlookatDSV’s60-personlocaloffice,includingDSVProjects,tohearaboutthepossibilitiesinwhateventuallybecameDSVDubaiHub,withweeklyflightstosomeoftheworld’shotspots.

Regular rotation every six monthsTheDanishmilitaryhascontinuous,comprehensivetransportstoandfromCampBastion.Arotationiscarriedouteverysixmonthswhichinvolvesthetransportofpersonnelandmatérieltoandfromtheregimentsfromwhichtheyoriginate.Thisincludesthetransportoftanks,armouredvehiclesandotherequipment.ItalsoincludesdailycommoditieswhichtheDanishmilitarynowbuysregionally,aspartofefficiencyandcost-cuttingmeasures,viaSevenSeasinDubai,afterwhichDSVtakescareoftransportingthegoodsbyairtoCampBastion.“WesavelotsofmoneybybuyingregionallyinsteadofhavingconsumeritemsanddailycommoditiesflowninallthewayfromDenmark.Tousit’svitaltokeepsecurityandflexibilityatthesamehighlevelasbefore,”saysMajorJanHeinePedersen,leaderoftheDanishDefence’sRoadTransportCentre(FLC)undertheArmyOperationalCommand.Pedersenpointsoutthattheoverlandhighwayroutethrough

The Danish Army is saving millions by forwarding supplies and matériel for

Danish troops in Afghanistan via DSV’s new traffic centre, DSV Dubai Hub.

Military airlift to Afghanistan

– via DSV in Dubai

Danish troops have been stationed in Afghanistan since 2002. At first, Denmark took part by providing special forces for the US-led war against the Taliban and al-Qaeda. Later, Denmark was a member of the UN’s international security force. From 2003, Danish troops have been part of ISAF, a NATO-led coalition of soldiers from 42 countries, including 26 NATO countries. Denmark has about 670 troops in Afghanistan.

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PakistanisanAchilles’heelwhenitcomestoavoidingattacksfromthecurrentenemy:“Wemustn’tunderestimatetheTaliban,forinstance:they’reexcellentatanticipatingournextmove,andwecan’triskhavingsensitivebattle-winningmatérielfallintothewronghands,”hesays.

Four different supply routesForthisreasontheDanishDefencehasinrecentyearsbeensatisfiedwiththesecurityentailedbyflyingpersonnelandmatérieldirectlyfromKarup,Denmark,tothecampsituatedintheflat,uninhabitedareaoftheHelmandProvince.ThisrouteisstilloneofthefourpossiblesupplyroutesforDanishtroops,whichcanalsobesuppliedbyshipviaPakistanortrainfromthenorth,butthenewoptionmakesitpossibletocut50%ofthecostscomparedtoaircargo,whilemaintainingthesamehighlevelofsecurity.“TheDubaiHubcouldalsobeofinterestforsupplyingnavalandair-forcemissionsinthefuture.Geographically,Dubaiisrightattheheartoftheworld’shotspots,”saysMajorJanHeinePedersen.

Ministerial negotiations Ittakestimetodevelopnewsupplyroutesfortheworld’shotspots.EspeciallyiftheroutepassesthroughcountrieswhicharenotmembersofNATOordonotconsiderthemselvestobepartofawesternalliance.ThatisalsowhyallnegotiationsconcerningtransportsinandoutoftheUnitedArabEmiratestakeplaceataministeriallevelbetweenthecountries–foreachshipment.“TherearemajorchallengesrelatedtotransportingmilitaryequipmentthroughtheEmirates,andthisinvolvesboththeMinistryofForeignAffairsandtheConsulate,”saysLarsK.Jensen,whoissecondedbyMajorJanHeinePedersen:“Ourtransportsupplierhastobeappropriatelyresilient.AbusinesspartnerfortheDanishDefence-inthiscasethearmy-mustineveryrespectbepreparedandwilling

towork24/7andshouldknowthevalueofduecare.Atransportpermitmaynotalwaysbeavailablewhenyouneeditinyourordinaryworkscheduling;whichmeansyouhavetobeflexibleandproactiveintheactualplanningprocess.”

Airlift to AfghanistanAspartofthecurrentrotation,DSVjustestablishedanairlifttoAfghanistanwhere35cargoaircraftwillbetransportingthingslike10ofthenewCevenity90(Swedish-madeinfantrytanks,weighingalmost30tonnes)toCampBastion.Theoperationispartoftherecurringhalf-yearrotationscheme.AfterbeingshippedfromDenmarktoFujairah,thecargowillbeescortedonitstransportalongthesix-kilometreroadtotheairport,wherethetanks–oncethepermitsareavailable–willbedrivenuprampsdirectlyonboardthespaciousIlyushin76cargoplaneswhichwillsubsequentlyflythemdirectlytotheirfinaldestination:CampBastion.

Our man in Kabul“OurmilitarytransportsforanumberofcountrieswithtroopsstationedinAfghanistanputusintouchwithawidevarietyofcompanies,sellingthingslikepersonnelcontainers,sanitaryinstallationsandprotectionequipment.Forthisreasonwe’vesecondedHenningDalHansentoKabultoattendtotheinterestofourcustomersandDSVProjectsandtocultivatetheAfghanmarket.Weanticipatethattheneedfortransportsforrebuildingthecountrywillskyrocket,”saysLarsK.Jensen.LiketheDubaiHub,theBalticHubcorridor(railwaytransportthroughtheBalticStatesviaRussia/Kazakhstan/UzbekistantothenorthernborderofAfghanistan)isbeingreinforced.Energeticeffortsarebeingmade–togetherwiththeprojectofficesintheBalticStates–toestablishregularflatbedtrainswhichreducethetransittimeto11or12days,andthefirstcontractsforthisnewlyestablishedprojecthavealreadybeenconcluded.

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1-F.Y.R.O.M, the Former Yugoslav Republic of Macedonia 2-The Israel Parlement (KNESSET) decided JERUSALEM to be the capital.

As negociations regarding the status of this city haven't come to something yet,most of the embassies are based at TEL-AVIV-JAFFA.

3-U.A.E, United Arab Emirates 4-Dharmsala is the seat of the tibetan government in exil.

Whenreadyforcombat,theIKKCV90tankweighsabout35tonneswithathree-mancrewandaninfantryunitofsix.

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Name: Svenja ZanderAge: 24 years position: Trainee at DSV Houston, Texas, for 18 months. Works for Ocean Imports. Before starting to work for DSV, she became a qualified shipping agent via two other transport companies. Leisure interests: Parachuting, kickboxing, country and western music and dancing. Travels around the US together with other seconded DSV co-workers from Europe. Her next destination is a trip to Las Vegas with DSV colleagues. Previous employment: DSV Bremen, Germany, where she is seconded from the Ocean Imports department.

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OneofthemostspectacularparachutejumpsoccurredwhenJosephKittinger,aUSAirForcepilotandofficer,parachutedfromaheightof31.3kilometreson16August1960.Wearingaspeciallydesignedpressuresuit,hewastransportedupthroughtheatmosphereintheopengondolaoftheballoonExcelsiorIII,taking1hourand31minutestoreachtheballoon’smaximumaltitude.Here,wherethetemperaturewasminus70°Celsius,hewaited12minutesbeforejumpingoutintospace.Aftera13-secondfreefall,hisdroguechutewasreleased.Itsdiameterwas1.8metresanditstabilisedhisfalltokeephimfromenteringintoanuncontrollablespin.Afteranother4minutesand36secondsoffallingatspeedsofupto988kilometresanhour,hismainchuteopenedataheightof5.3kilometres,bringinghimsafelydowntoearth.JosephKittingerstillholdstherecordforthehighestparachutejumpandthelongestfreefallanyonehaseverexperienced.

Bonus info!

SvenjaZanderwouldhavepreferredtoreturntothedropzoneonthebackseatofthetwin-engineTwinOtterwhichwasnowintheprocessofelevatingherandhernewAmericanfriendsintothetroposphereaboveHouston.Herheartwaspoundingandcoldsweatwastricklingoutfromunderneathherprotectivesuitandhelmet–andnotleastundertheparachuteattachedtothebackofthis24-year-oldwoman.Buttherewasnoturningback.Theturbopropplane’sdooropenedandeverythinginherwasresistingthiscrazyactofjumpingoutofaperfectlyoperatingaircraftfourkilometresintheair.Onebyonehersmilingfriendsjumpedoutthedoor,andwhenitwasSvenja’sturn,shecastherfatetothewindandexperiencedtherushofalifetime.“Itwasfantastic.AfterIlanded,allIcouldthinkaboutwasgoingbackupandtryingitagain!”saysSvenjaZanderwhohasnowcompletedmorethanfortyjumpssincethefirstbackinMay2009.

Enjoying the momentTodaySvenjaisstillhighfromskydiving–shejumpstolivelifetoitsfullest.Her

nervousnesshasbeenreplacedbyenjoyingthestatesheisinassherushesthroughtheairina200km/hfreefall.Theexperienceissointensethatanythingbutenjoyingthemomentisimpossible.Andwhenshemakesloopsandskydiveswithagroupoffriendsfromadropzone,sheishappy:“We’relikeonebigfamily.Likeafootballteamwhereeveryoneistheretohelponeanotherandcheckoneanother’sequipment.Ilovegoingtothedropzonetomeetmyfriendsandplanournextjump,”shesays.

Shaking it offSvenjaisnotafraidofhavinganaccident.Theworstinjurysheknowsofwaswhenoneofherfriendsbrokealegafteranunfortunatelanding.The“only”incidentSvenjahasexperiencedwaswhenhermainchutefailedtoopenproperly.Theproblemwasresolvedat3,000feetandthechuteopened,butSvenjalandedhard,withoutgettinginjuredthough.“Iwasquitenervous,soIhurriedbacktotheplaneandtookanextrajumptoshakeoffthebadexperience,”saystheindomitableDSVtraineefromHouston.

jump for your life!

22

ThemanagementofDSVAir&SeainMexicoonthestairsoutsidetheheadofficeinMexicoCity.

Lefttoright:TorgeKoehnke,ManagingDirector,andMayteValenciaandSørenJørgensen–MayteandSøren

aremanagersofFinanceandOperationsrespectively.

“VIVA MEXICO”– THE LAND OF CONTRASTS

23

TorgeKoehnkewritesfromMexicoCity.

MEXICO CITY

Tampico

Acapulco

Guadalajara

Culiacán Monterrey

Ciudad Juárez

MEXICO

MEXICO CITY

Tampico

Acapulco

Guadalajara

Culiacán Monterrey

Ciudad Juárez

MEXICO

MostpeopleassociateMexicowithtequila,margaritasandspicyfood–andofcoursetheholidayresortofCancun.

Thecountryisfilledwithcontrasts.Therearefourdifferentclimatezonesandinsomeareasthetemperaturescanfalltobelowfreezingatnightinthewinter,whereasitiswarmallyearroundinholidayareaslikeCancunorAcapulco.Mexicohasalottooffer,andbesidesavariedcountrysideanduniqueculture(fromAztecstoMayans),Mexicansarerenownedfortheirhospitality.Bycontrast,thecrimerateisveryhighandthemediaoftenreportviolentconfrontationsinvolvinginfluentialdrugcartels,thepoliceandthemilitaryinCiudadJuarezandTijuana.DSV’sheadquartersarelocatedinMexicoCity,whosepopulationof20millionmakesittheeleventhlargestcapitalintheworld.WorkinginMexicoCityisnotalwayseasy.Besidesstrugglingwithchaotictrafficdayinanddayout,youhavetodoyourbesttoworkinanenvironmentdominatedbyredtapeandcorruption.Manycolleagueshavealreadylearnedthatcustomsproceduresareverydemandingandtimeconsuming.Assoonasgoodsarrive,allitemshavetobemanuallycountedandinspectedbeforebeingclearedthroughcustoms.Thiscantakeseveraldaysatthemoment.Ontheotherhand,Mexicoisahugeimportmarketwithgiganticpotential.MexicoisaclassicFOBmarketandgenerallyimportsmorethanitexports.ChinaandtheEUareMexico’sbiggestmarketsaftertheUS.Mexico’sstablegrowthmakesitoneofthebiggestgrowthmarketsinLatinAmerica.IhaveworkedformorethanfouryearsinMexico,butbeforeImovedherein2006,IworkedforfouryearsinSaoPaulo,Brazil,inprojectforwardingfrom2002to2004.

Ioriginallystartedoutintheshippingsector,beforeeventuallygettinginvolvedwithforwardingviaatwo-yearstudyprogramme.Ihaveneverregrettedthisstep,asfewjobsoffersomanyopportunitiesfortravellingabroadandgainingexperience.ManypeopleareprobablywonderinghowDSVisorganisedhereinMexico.Ourcustomersarefoundineverysector,butprimarilyintheautomobileindustry.Wealsohavemanycustomersinthetextileandfashionsectorandinthemachineryindustry.OurcustomersincludeGeneralMotors,whomweprimarilyservicewithaircargoinMonterreyandMexicoCity.WealsogathergoodstransportsforEuropeforAutotek(theMagnaGroup)inweeklycontainershipments.Ferragomoisoneofourimportantcustomersinthetextileindustry.Yet,wealsoworktogetherwithcompanieslikeAutoliv,Danfoss,DaniscoandPemex(Mexico’snationaloilgroup).Inadditiontoseaandaircargowealsooffercustomsclearanceandroadtransport.Wehaveayoungteamofabout45employeesinMexicoCityandinGuadalajara,Monterrey,PueblaandQueretaro.ManypeopleprobablyknowMayteValencia(FinanceManager)andSørenJørgensen(OperationsManager)fromourteam.

Ourprimarygoalfor2010istoensurethecontinuedbuild-upofourorganisationandtoincreaseourearningswithinallareas.WehaveanexcellentteamandnaturallyhopeforthesupportofouroverseasDSVcolleagues.

“Saludos”fromMexicoandourbestwishesforasuccessfulyeartoallourcolleaguesinDSV.

TorgeKoehnke

24

Publisher:DSV A/S.Editor:MadsWedderkopp.Sendcontentsuggestionstomoves@dsv.com,tel.:+4524606369Distributionenquiries:Staff:GlobalMarketing,info@dsv.comOtherrecipients:HelleK.Hansen,helle.k.hansen@dsv.comPhotos:PeterHalskov,Fotovision,MadsWedderkopp,MortenTonsberg.Layout:JacobThesander.Translation:adAstraTranslators.Printedby:FormulaA/S

News companieslikeAmericanAirlines,SouthwestAirlines,ContinentalAirlines,NASA,DellComputers,ValeroEnergy,SamsungandSolectron.OlequalifiedasafreightforwarderinDanTransportin1987andfirstcametoAtlantain1989fromBillundinDenmark.HewasappointedAssistantBranchManagerin1993,openedtheofficeinDallas-FtWorthin1995andbecameRegionalManagerin1997.Oleandhiswife,Crystal,havetwochildren:Ava(8)andWesley(5).

Difficulty donating. DSVinOsnabrück,Germany,wassuddenlyleftwith1,900duvetsand1,500pillowswhichthecustomerwasnotcontractuallyobligedtoreceiveastheywerenotdeliveredontimeduetonationalstrikesandblockadesinFrance.Anattempttoselltheduvetsatmarketpricefailed,astheduvetsweremadetoorder.DetlevOtto,ManagerattheOsnabrückDSVoffice,thendecidedtodonatetheduvetstocharity,butthiswaseasiersaidthandone.Ittookthreeyears’ofpersistenteffortbeforethiswinter,thebedclothes–valuedatEUR50,000–couldfinallybringjoyandcomforttoorphanages,nursinghomes,hospitalsandinstitutionsforthedestituteinRussia,MoldovaandUkraine.“Icouldn’tbearthethoughtofdestroyingtheduvetswhentherearepeoplefreezingoutthere,”saysDetlevOtto,whoispleasedthatthebedclothesfoundgooduseinEasternEuropewiththehelpfromChristlicheDiakonischeHilfswerk,Stephanus,ratherthanbeingstoredunusedinOsnabrück’sSolutionWarehouseinLohne.

Apologies to UK Claims! ItappearsthatMOVESmissedtheDSVUKClaimsTeaminlastedition’smentionoftheeventwheremorethan1,000competitorsbattledatseaonhome-maderaftsoffthebeachinHarwich.UKClaimswastheonlyDSVteamtowinaprize:acrateofbeer–forbeingthelastteamashore.“Notonlythat,weweretheonlyoneswhodidn’tcheat!”saysAnthonyWildeofUKClaims.

Green and good. DSVSolutions’keyaccountsintheNetherlandsgotaSolioforChristmas.It’sasolarenergychargerforeco-friendlychargingofmobilephones,poweringiPods,etc.ForeachSoliopresentedbyDSVsolutionstoitscustomers,thecompanybehindthechargerdonatesasimilarsolarenergychargerwithanLEDlamptofamiliesindevelopingcountrieslivingonlessthanoneUSdollaraday.

Dutch help for KiKa. TheemployeesatDSV’sDutchlocationshaveteamedupwiththeGeneralWorksCouncilinafundraisingcampaignforKiKa,theDutchcharityforchildren’scancerresearch.KiKa,whichsupportstheNetherland’ssevenchildren’scancercentres,receivedachequeforEUR6,000fromDSVatthebeginningoftheyear.

EUR 33,600 to the Children’s Cancer Foundation. Thisyear’sChristmasgiftfromDSVinDenmarkwasagaingiventotheDanishChildren’sCancerFoundation(Børnecancerfonden),whichhelpschildrenwithcancerinDenmark.ThedonationfromtheDanishcompanywillgotowardsprovidingmoreinformationaboutchildren’scancer;intensifyingresearchintotreatmentmethods;andimprovingtheconditionsforchildrenandtheirfamiliesaffectedbycancer.AtDSV,CEOJensBjørnAndersenpresentedtheamounttothepatronessofthefoundation,actressGhitaNørby,andHenrikHertz,MD,ConsultantDoctorandchairmanoftheChildren’sCancerFoundation,andpledgedhisunreservedsupportfortheFoundation:“IhavetheutmostrespectfortheworkoftheChildren’sCancerFoundation,”hesaid.

Sweden supports children with cancer. Asinpreviousyears,DSVinSwedenhasonceagainsupportedSweden’sChildren’sCancerFoundation,basedonaninitiativebytheemployeesintheSwedishoffices,whoraisemoneyforchildrenwithcancerinSweden.InChristmas2009,thisamountedtoEUR2,315.

Ole S. Iversen – 25 years with DSV. OleS.Iversen,RegionalManagerintheUSgulfregion,hasenoughonhisplate.TheregionsupportssevenstatesandfourDSVoffices:Dallas,Houston,AustinandDenverwithatotalof50employees.OleS.Iversen,46,worksoutoftheofficeinDallas–FtWorth,situatedinthe

enormousstateofTexas(actuallyabouttwicethesizeofGermany).Thisishometotheexecutiveofficesof

PatronessGhitaNørby,theDanishChildren’sCancerFoundation.