MoviePlex Graphic Standards
02.06
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Contents
Logo
Elements
Unnacceptable Logo Usage
Clear Space & Sizing
Color Variations
Background Control
File Structure
Color
Specifications
Typography
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4
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6
7
9
10
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UnacceptableLogo Usage
All logo versions have been precisely
designed for maximum legibility and
impact. Do not alter the elements or their
proportion or position. Do not change the size or position of the cube symbol in relation to the wordmark
Do not change the typeface of the wordmark
Do not alter symbol elements
Do not alter the typeface of the channel descriptor
Do not change the size or the position of the registration mark in relation to the wordmark
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Logo Clear Space and Sizing
Clear space is the area around the logo
that must be kept clear of competing
graphic elements. The minimum required
clear space is defined by the measure-
ment “x,” as shown. This measurement
is equal to the height of the “e” in our
wordmark.
Keep in mind that “x” represents the
minimum amount of space you must give
the logo. Increasing the clear space sur-
rounding the logo can result in a greater
impact.
To help our logo stand out we’ve estab-
lished a minimum size, as shown in the
exhibits to the right.
The minimum size shown here should ac-
commodate most applications. Whatever
reproduction technique is used, our logo
should always be clearly executed. Ap-
plications such as the Web, signage or
merchandise may require larger sizes for
legibility.
Horizontal
Vertical
Horizontal Vertical
Clear Space
Minimum Sizing
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Logo Color Variations
Color variations of our logo have been
created for a variety of applications and
reproduction techniques. These logo
variations are available for all three chan-
nel logos.
Two-color reverse Two-color positive
White reverse
Black
Two-color versions – For use on a photographic or a color background. The cube symbol appears with its represen-tative colors. The wordmark appears in white in the reverse version and in black in the positive version.
White reverse version – The cube sym-bol appears in shades of grey and the wordmark appears in white. This variation can be used either on a photographic or color background.
Black version – The cube symbol appears in shades of grey and the word-mark appears in black. This variation can be used either on a photographic or color background.
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The black logo can be used on any light color that provides sufficient contrast for all logo elements.
Care must be taken when applying our
logos to various backgrounds. It’s ex-
tremely important to ensure the visibility
of all logo elements.
Always choose a logo based on the color
of the background to ensure enough
contrast with all logo elements.
Logo Background Control
Two-color reverse logo on black The two-color reverse logo can be used on any dark color that provides sufficient contrast for all logo elements.
Two-color positive logo on white The two-color positive logo can be used on any light color that provides sufficient contrast for all logo elements.
Do not place logos on colors that provide insufficient contrast for the cube symbol.
White reverse logo on black The white reverse logo can be used on any dark color that provides sufficient contrast for all logo elements.
Black positive logo on white
Do not place logos on colors that provide insufficient contrast.
Do not place logos on colors that provide insufficient contrast.
Do not place logos on colors that provide insufficient contrast for the cube symbol.
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Care must be taken when applying our
logo to various backgrounds. It’s ex-
tremely important to ensure the visibility
of all logo elements.
Because of color and value variations
in photography, abstract graphics and
illustrative images, always choose a logo
that provides enough contrast.
You may find that adjusting the position
of a photograph or retouching the area
where the logo resides helps to achieve
that goal.
The exhibits here demonstrate accept-
able and unacceptable applications of the
different logo color variations.
Logo Background Control - Continued
Two-color reverse logo on black The two-color reverse logo can be used on dark imagery that provides sufficient contrast for all logo elements.
Two-color positive logo on white The two-color positive logo can be used on light imagery that provides sufficient contrast for all logo elements.
Do not place logos on back-grounds that provide insufficient contrast for the cube symbol.
Do not place logos on backgrounds that obscure logo elements.
Do not place logos on back-grounds that provide insufficient contrast for the wordmark.
White reverse logo on black The white reverse logo can be used on dark imagery that pro-vides sufficient contrast for all logo elements.
Black positive logo on white The black logo can be used on light imagery that provides sufficient contrast for all logo elements.
Do not place logos on backgrounds that provide insufficient contrast for the logo elements.
Do not place logos on backgrounds that provide insufficient contrast for the logo elements.
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mplx_hor_pos_2c_cmyk.eps1. 2. 3. 4. 6.
mplx_hor_pos_2c_rgb.eps1. 2. 3. 4. 5. 6.
File-naming Example
LogoFile Structure
File-naming Legend
1. Channel Descriptor
mplx = MoviePlex
iplx = IndiePlex
rplx = RetroPlex
pod = MoviePlex On Demand
2. Configuration
hor = horizontal
ver = vertical
3. Appearance
pos = positive
rev = reverse
4. Color Version
2c = two-color
bk = black
wh = white
5. Color Mode
rgb = rgb color mode
cmyk = cmyk color mode
6. File type extension
.eps = encapsulated postscript
.jpg = jpeg raster graphic
Files/Folder Hierarchy Example (MoviePlex®)
MoviePlex_cmyk-spot
mplx_2-color
mplx_ver_pos_2c_cmyk.eps
mplx_ver_rev_2c_cmyk.eps
mplx_hor_pos_2c_cmyk.eps
mplx_hor_rev_2c_cmyk.eps
mplx_black
mplx_ver_pos_bk_cmyk.eps
mplx_hor_rev_wh_cmyk.eps
mplx_white
mplx_ver_rev_wh_cmyk.eps
mplx_hor_rev_wh_cmyk.eps
MoviePlex_rgb
mplx_2-color
mplx_ver_pos_2c_rgb.eps
mplx_ver_rev_2c_rgb.eps
mplx_hor_pos_2c_rgb.eps
mplx_hor_rev_2c_rgb.eps
mplx_black
mplx_ver_pos_bk_rgb.eps
mplx_hor_pos_bk_rgb.eps
mplx_white
mplx_ver_rev_wh_rgb.eps
mplx_hor_rev_wh_rgb.eps
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Color Specifications
Accurate representation of the color
palette is important for clear and con-
sistent communication of the MoviePlex
brand. The color specifications are listed
to the right for your reference. These
colors are already built into the logo files
provided.
In lieu of the color(s) listed on this page, you may use the PANTONE® Colors cited, the standards for which can be found in the current edition of the PANTONE formula guide. The colors shown throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Stan-dards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.
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Typography
When used correctly, typography can
unite all MoviePlex channels, applica-
tions and brand communications. We’ve
chosen the Helvetica Neue font family to
represent the MoviePlex brand.
There are four weights available to give
you design flexibility. Italic versions of
these fonts may be used to highlight
statements or words, but no other fonts
should be used.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Helvetica Neue 45 Light
Helvetica Neue 55 Roman
Helvetica Neue 75 Bold
Helvetica Neue 95 Black