MOVING AT THE SPEED OF SOCIAL: SOCIAL MARKETING

TRENDS FOR 2015

Jared Covington - @jaredcovington - #intersect

HOW FAST IS THE SPEED OF SOCIAL?

@jaredcovington #Intersect

NUMBER OF FACEBOOK LIKES PER MINUTE?

@jaredcovington #Intersect

~1.8 MILLION

NUMBER OF TWEETS PER MINUTE?

@jaredcovington #Intersect

~278,000

AMOUNT OF YOUTUBE CONTENT UPLOADED PER MINUTE?

@jaredcovington #Intersect

~300 HOURS

NUMBER OF INSTAGRAM PHOTOS SHARED PER MINUTE?

@jaredcovington #Intersect

~220,000

NUMBER OF SNAPCHAT PHOTOS SHARED PER MINUTE?

@jaredcovington #Intersect

~104,000

NUMBER OF TUMBLR IMAGES SHARED PER MINUTE?

@jaredcovington #Intersect

~20,000

NUMBER OF LINKEDIN PROFESSIONAL SEARCHES PER MINUTE?

@jaredcovington #Intersect

~11,000

JUST HOW FAST IS THAT?

@jaredcovington #Intersect

6,000 TWEETS/SECOND 8,500 INSTAGRAM LIKES/SECOND

HOW WILL YOU GET AHEAD IN SOCIAL

DURING 2015?

1.Get ghostly2.Get mobile3.Get informed4.Get visual5.Get useful

SNAPCHAT - BY THE NUMBERS

• 100 million monthly active users• 71% of those are under 25• 400 million snaps per day• 77% of all college students use Snapchat daily• 1% of marketers use Snapchat

@jaredcovington #Intersect

GET MOBILE

@jaredcovington #Intersect

YOUR NEW CONSUMER IS MOBILE-FIRST.

HOW WILL YOU ENGAGE WITH THEM?

@jaredcovington #Intersect

GET INFORMED

@jaredcovington #Intersect

USE REAL-TIME DATA

@jaredcovington #Intersect

GET VISUAL

@jaredcovington #Intersect

GET VISUAL

• 74% of all Internet traffic will be video by 2017• 33% of tablet owners watch one hour of video/day• Google, Facebook & Twitter are all focusing on

improved video experiences

@jaredcovington #Intersect

GET USEFUL

@jaredcovington #Intersect

HOW WILL YOU GET AHEAD IN SOCIAL

DURING 2015?

1.Get ghostly2.Get mobile3.Get informed4.Get visual5.Get useful

THANK YOU

@jaredcovington in/jaredcovington +jaredcovington