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Moving beyond facebook

Date post: 22-Apr-2015
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The presentation is a part of SIGMA's (Special interest group in Marketing at FORE) Knowledge Series. The presentation gives a bird's eye view of social media platforms apart from Facebook available to an SME planning to venture into digital marketing.
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MOVING BEYOND FACEBOOK
Transcript
Page 1: Moving beyond facebook

MOVING BEYOND FACEBOOK

Page 2: Moving beyond facebook

Social Media is a Conversation between actual HUMANS!

Page 3: Moving beyond facebook

(Incredibly) Low Barrier to entry

Page 4: Moving beyond facebook

Social Media is disrupting how we…

• Interact

• Gather Information

• Make Decisions

• Collaborate, develop and create

• Do Business

Page 5: Moving beyond facebook

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.”

~Bill Gates

Page 6: Moving beyond facebook

Location Based Marketing

Page 7: Moving beyond facebook

Location Based Apps

• Facebook Places – 30 Million + users

• Foursquare – 16 Million users

• Loopt – 5 Million users

• MyTown – 5 Million users

Page 8: Moving beyond facebook

Implications

• Drive traffic to shopping centers and stores

• Surprise and reward customers

Page 9: Moving beyond facebook

Global Micro-Niche Business

Page 10: Moving beyond facebook

Going Global• Social Media provides Global Distribution

Platforms to Niche Markets

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Implications

• Social media provides global content distribution platforms to niche markets

• •Democratization of marketing

• •The availability of personal, global publishing platforms

• •Ease of use

• •“Free” and real time marketing

Page 12: Moving beyond facebook

Jumping into the Blogosphere

Page 13: Moving beyond facebook

Blog bling: Tie it all together on your Blog

Page 14: Moving beyond facebook

Micro-Blogging with Twitter

Page 15: Moving beyond facebook

Integration of Social and Traditional Media

• Discuss shows with others, make new friends.

• Twitter hash Tags

Page 16: Moving beyond facebook

Implications

• Manage Conversations

• Create trends

• New forms of engagement

• Instant audio-tagging facilitates immediate action by consumer

Page 17: Moving beyond facebook

Facebook – Not just for college kids

Page 18: Moving beyond facebook

Why you should care about Facebook

Page 19: Moving beyond facebook

Page Power in Facebook

Virbwww.virb.com

Page 20: Moving beyond facebook

Want to create your OWN social network?

Page 21: Moving beyond facebook

Ning - Create your own Social Network

Page 22: Moving beyond facebook

Invite and promote (+ get help with that content)

Page 23: Moving beyond facebook

Really….

Another Social Network??

Do we need it??

Page 24: Moving beyond facebook

Maybe this one is worth a closer look.

The web moves fast (like I have to tell YOU that) ; there are tons of websites/services/apps that born and die everyday.

It is IMPOSSIBLE to focus on everything.

Page 25: Moving beyond facebook

PINTEREST is a VIRTUAL PINBOARD

You can organize and share photos, videos you find on the web.

You can browse pinboards created by others.

You can “Repin” (repost) items on your pinboard to share with others in your network.

You can create groups and contribute in other groups.

Page 26: Moving beyond facebook
Page 27: Moving beyond facebook

Your Pinterest is YOU!

We save and share our inspirations & interests.

It’s about you LIFE.

- Everything exists here, such as travel, adventure, hopes, dreams, humor, future.

- It’s like facebook – that is what you make of it.

- It’s a way for people to do window shopping.

Page 28: Moving beyond facebook

It is sure going to compete with facebook.

People need services that saves time in their everyday life and pinterest can help for several reasons – community focused and helps you keep a track of your latest predilections.

BTW, Mark Zuckerberg recently joined Pinterest

Page 29: Moving beyond facebook

Sounds Awesome, But what about Business

There are hundreds of brands already on Pinterest.

So what can you do???

- Promote a lifestyle

- Use it as a focus group

- Drive Sales

- Crowd source (people post their pictures with their experience)

- Run Contests

Page 30: Moving beyond facebook

Credits

The presentation has been created by Manuj Khurana as a part of SIGMA’s Knowledge series. Manuj is a student at FORE School of Management (FMG 20). Manuj likes Hank Williams and is a social media enthusiast.

Page 31: Moving beyond facebook

Thank You!


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