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Moving to the Internet - Steps 1-5

Date post: 30-Jun-2015
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This preso included the first five tips I gave for schools looking to move online. This is for the presentation I gave at the ASNE Reynolds High School Journalism Institute at Arizona State University in June of 2011.
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Publications 2.0
Transcript
Page 1: Moving to the Internet - Steps 1-5

Publications 2.0

Page 2: Moving to the Internet - Steps 1-5
Page 3: Moving to the Internet - Steps 1-5
Page 4: Moving to the Internet - Steps 1-5
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Page 8: Moving to the Internet - Steps 1-5

Joomla 2008-2010

Wordpress2010-current

Page 9: Moving to the Internet - Steps 1-5

Give Your Publication

An Online Presence

Stop Thinking About Doing It

Start Today

Page 10: Moving to the Internet - Steps 1-5

Everything must revolve around it.

This is not an extra appendage.

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•Put an editor in charge

•Offer incentives for students. Writing for the Web shouldn’t be used as punishment.

•Create positions that revolve around the web

Page 11: Moving to the Internet - Steps 1-5

Class Structure

newspaper yearbook

WritersDesignersPhotographers

WritersDesignersPhotographers

Page 12: Moving to the Internet - Steps 1-5

Class Structure

newspaper yearbook

WritersDesigners

PhotographersSome Web

Video

newspaper

WritersDesignersPhotographersSome Web

Page 13: Moving to the Internet - Steps 1-5

Class Structure

newspaper yearbookdigital media

WritersDesigners

WebVideoPhotographersSome WritersSome Designers

WritersDesigners

Page 14: Moving to the Internet - Steps 1-5

Editor Roles

Social Networking

Web Editor

Beats

Digital Media Director

Photo Editor

Video/Podcast Editor

Publicity

EIC Digital Media

Page 15: Moving to the Internet - Steps 1-5

Define your purpose. What is your mission?22•How do each of the student media at the school differ?

•What niche will the Web find itself fitting into?

Page 16: Moving to the Internet - Steps 1-5

Develop a sitemap.33

Page 17: Moving to the Internet - Steps 1-5

Get an easy, memorable URL.

Our progression:FHN026.comNorthstartoday.comExcaliburyearbook.comFHNtoday.com (considered

francishowellnorth.com)

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Page 18: Moving to the Internet - Steps 1-5

Ways of going about it:

•Putting PDFs of your publication online (issuu.com)

•Using an application like Dreamweaver

•Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress

Choose your platform55

Page 19: Moving to the Internet - Steps 1-5

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