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Movirtu Background Information

Date post: 08-Jul-2015
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Movirtu is the leading pioneer of Mobile Identity Management (MIM) solutions for wireless telecommunication service providers. Movirtu has redefined the mobile landscape by using cloud infrastructure to tie a mobile identity to a user rather than a device.
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[email protected] / Copyright © 2011 Movirtu Limited, All Rights Reserved Background Information Ramona Liberoff, EVP Marketing, Strategy and Planning [email protected] +447794016128 Skype ramonalxyu
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Page 1: Movirtu Background Information

[email protected] / Copyright © 2011 Movirtu Limited, All Rights Reserved

Background Information Ramona Liberoff, EVP Marketing, Strategy and Planning [email protected] +447794016128 Skype ramonalxyu

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Our key markets are Africa and South Asia Over one billion people without a mobile identity

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Page 5: Movirtu Background Information

Movirtu MX Service Platform

MXInfo Information Delivery

MXPay Mobile Payments

ManyME Multiple Identity

MXShare CloudPhone™

Experience Engine

Service Manager

Operator Overlay & Skin

Application Library

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USSD Interface

Payment Interface

Billing Interface

Care Interface

SS7 Interface

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Our local ecosystem includes operators & NGOs

Product modifications User needs

Impact assessment

Experienced local agents

Local understanding and projects

Marketing, Distribution of

Numbers

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Movirtu: Who we are

Maurizio Caio TLcom (Bain & Co)

Arun Gore Gray Ghost (T-Mobile)

Investor NEDs

Nigel Waller CEO (Glenayre)

Elena Waller Finance (WPA)

Jean-Philippe Labat Sales (eServGlobal)

Ramona Liberoff Marketing (Kantar/WPP)

Dennis Dijkstra Operations (Glenayre)

Dingani Brian Nkala Engineering (Cornastone)

Chris Horn CTO (Ericsson)

Founders

Key Management Independent NEDs

Simon Brown Chairman (Nokia)

Roger Pepperell NED (SEMA)

London, Johannesburg, Delhi, 3 field offices

Locations

$1M Seed

$5.5M Series A

5 MNOs in contract 10 MNO pipeline

Financing

Customers

Awards

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Activities and Timing

This research programme had several stages:    

June 2011  

•  Expert interviews and desk research (June 2011)

July 2011  

•  Hypothesis formation and topic outline (July 2011)

August 2011  

•  Research conducted (August 2011)

September 2011  

•  Analysis and supporting quantitative data gathering (September 1-15 2011)

•  Launch to the public of the headline findings, audio guide, and video (21 Sept 2011)

October 2011  

•  Customised presentations to partners on youth and education, mobile and technology, and farmers (by 15 Oct 2011)

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Women entrepreneurs

Farmers

Youth

Respondents chosen for fit with ‘leading edge’ segments

Qualitative depth groups 2.5 hours

Recruited ‘Competent Optimists’

source: BMGF farmer study and TNS leader segments

We listened to 100 people in 3 countries


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