"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009

sobota, 23 maja 2009

Friday, May 22nd 2009

Zbigniew Braniecki ([email protected]), Mozilla

Mozilla ProjectPoetry and Pragmatics



Task 1: Draw Mozilla



We’re like a tree



we’re old and new



we’re old and new



we’re old and new



we’re old and new



We’re like an onion

organization layer

project layer




organization layer

project layer

• hackers, evangelizers, localizers




organization layer

project layer


• owners, peers




• employees, contractors

organization layer

project layer


• owners, peers




• employees, contractors

• managers, lawyers, spokespeople

organization layer

project layer


• owners, peers



We’re made of communities

community




Web

Internet

MySpace

Firefox

Bugzilla

Email Facebook

community of practice




WebDev Standards

Geeks

community of purpose




community of interest




MozillaStandards

Privacy

Security

Net literacy

Accessibility

Free culture

Internet UX

community of action













?

?

?

?

?

?

?

?

?

?



We’re One Mozilla



We’re One Mozilla

MoCo

MoMo

MoMobileMoE

u

MoJp



We’re One Mozilla

MoCo

MoMo

MoMobileMoE

u

MoJp



Task 2: Who are we?



we are mission-driven...



we are mission-driven... ( public sector )




but we use market mechanisms

( public sector )





( public sector )

( private sector )





( public sector )

( private sector )

+

=





( public sector )

( private sector )

+

=

hybrid organization



We’re a hybrid



We’re a hybridNow, wait a second...



We’re a hybrid

?Now, wait a second...



We’re a hybrid


concept of an

open web



We’re a hybrid


concept of an

open web



We’re a hybrid


concept of an

open web

we want to be disr

uptive



We’re a hybrid


concept of an

open web

we want to be disr

uptive



We’re a hybrid


concept of an

open web

we want to be disr

uptive

we feel the nat

ure of the web



We’re a hybrid


concept of an

open web

we want to be disr

uptive

we feel the nat

ure of the web



We’re a hybrid


concept of an

open web

we want to be disr

uptive

we feel the nat

ure of the web



We’re a hybrid

concept of an

open web

we want to be disr

uptive

we feel the nat

ure of the web



We’re a hybrid

concept of an

open web

we want to be disr

uptive

we feel the nat

ure of the web



We’re a hybrid

concept of an

open web

we want to be disr

uptive

we feel the nat

ure of the web



What does it mean?



What does it mean?

it makes us flexible



What does it mean?


it makes us complex



What does it mean?


it makes us complex

we can change products



What does it mean?


it makes us complex


we can reinvent structures



What does it mean?


it makes us complex



we can isolate from business

models



What does it mean?


it makes us complex




models overlapping project a

nd organization



What does it mean?


it makes us complex




models overlapping project a

nd organization

we have to be proactively open



What does it mean?


it makes us complex




models

it’s hard to describe us

overlapping project a

nd organization




What does it mean?


it makes us complex




models

it’s hard to describe us

overlapping project a

nd organization


we rely on trust



we’re complex



we’re complex

externally



we’re complex

internally

externally



we’re complex

• ecosystem of organisms

internally

externally



we’re complex


• gravitational pull towards a traditional structure

internally

externally



we’re complex



• We need to find our ways

internally

externally



we’re complex




internally

externally

• pace of technology change



we’re complex




internally

externally


• Firefox 3 - 300 mln users



we’re complex




internally

externally



• We have an impact



we’re complex




internally

externally



• We have an impact

• People look up to us



Task 3: Describe our playbook



Open vs Closed



Open vs Closed

transparent unknowablevs



Open vs Closed

transparent unknowable

shared control central control

vs

vs



Open vs Closed



participatory manipulative

vs

vs

vs



Open vs Closed




hackable usable

vs

vs

vs

vs



Open vs Closed




hackable usable

open communication secretive

vs

vs

vs

vs

vs



Open vs Closed




hackable usable

open communication secretive

rate your organization

vs

vs

vs

vs

vs



Apply everywhere



Apply everywhere

open L10n



Apply everywhere

open L10n

open HR



Apply everywhere

open L10n

open HR

open marketing



Apply everywhere

open L10n

open HR

open marketing

open PR



Apply everywhere

open L10n

open HR

open marketing

open PRopen legal affairs

open m

anagement

open design

open QA

open secu

rity



Task 4: Mozilla 2060?



think of an organization

that exists for 5 years




( meaningful one )




( meaningful one )

that exists for 5 yearsthat exists for 5 years




( meaningful one )





( meaningful one )





( meaningful one )




sustainable organizations




balance long term mission




with short term action





reinvent themselves






continua

lly redes

ignreinvent themselves







Poetry



Poetry

Pragmatics



Poetry

Pragmatics

of mission



Poetry

Pragmatics

of mission

of doing things that matters to real people today



Poetry

Promote choice, innovation and participation on the Internethttp://www.mozilla.org/about/manifesto


http://www.mozilla.org/manifesto

http://www.mozilla.org/manifesto


Pragmatics



challenges



challenges



challenges



challenges



sustainable Mozilla



sustainable Mozilla

we need to explain ourselveswhy do we matter?



sustainable Mozilla

we need to be transparent




sustainable Mozilla

we need to be transparent

we need to deal with tensions

Poetry Pragmaticsbetween

&




sustainable Mozilla

we need to continue to



sustainable Mozilla


solve pragmatic challenges



sustainable Mozilla



involve new people



sustainable Mozilla



involve new people

generate new projects



sustainable Mozilla


write new poetry


involve new people




sustainable Mozilla


write new poetry


involve new people


turn “outsiders” into “insiders”



sustainable Mozilla


write new poetry


involve new people



align our poetr

y



sustainable Mozilla


write new poetry


involve new people



align our poetr

y

with our pragmatics




get involved: http://www.mozilla.org

Zbigniew Braniecki ([email protected]), Mozilla

Thank you



http://www.website.net

http://www.website.net

mailto:[email protected]

mailto:[email protected]




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"Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009

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