mpedia : a web reference for parentwww.mpedia.fr is a website set up by the AFPA (French Association of Ambulatory Pediatrics)* dedicated to the health of children and parenthood.

Goal : to provide parents and future parents a reliable and accessible information to everybody. Accompany, guide and inform them daily.

Means :

•Over 500 articles written by more than 160 health experts and child care and validated by a pediatric scientific committee - a double validation.  

•Topics : Nutrition and Breastfeeding, Parenting, Sleep, Health prevention...

•A Q & A section which harvest more than a hundred parents questions every month - to be closer to the parents concerns

•A You Tube channel - professional health advices

Targets : future parents, parents of children between 0-11 years and soon until the adolescence.

*AFPA : French Association of Ambulatory Pediatrics

with more than 1400 membersThe advices web site about health and parenting for parents by medical specialist for

child

From pregnancy to 11 years old of the children, about 500 articles

A rubric for parents testimonies

The Questions/answers rubric for parents with answers approved by AFPA

A customizable account to receive personalized information about your childrens

“News”

The Videos place with more than 1100000 views on YouTube

www.mpedia.fr

160 specialists

The advices web site about health and parenting for parents by medical specialist for child

Results•Audience : 800,000 visits in 2014, more than

125,000 visits per month.

•The Questions / Answers section is booming : + 100 questions per month on various subjects : food, breastfeeding, diversification, sleep, health, daily life, psychology... A database of 2500 questions

•The mpediaTV channel count more than 1.1 million views since launch

•Qualified « Aide en Santé » (Help in Health) by the INPES

•Recognition and dissemination in french medias specialized on childhood

•Advertising in all waiting rooms of pediatric and maternities.

•An important relay with active and engaged bloggers.

•A website linked on pages of french National Health Insurance Fund.

The advices web site about health and parenting for parents by medical specialist for child

mpedia.fr balance : web users trust mpedia.fr !

• 66% of respondents arrive on mpedia.fr on doctors advices or with advertising in waiting rooms.  

• 72% of respondents come there at least 1 time per month , they are loyal.   

• 82% say they would use the information without hesitation.  

• Moms are reassured by articles written by specialists and they learn something.  

• Articles written by specialists, Questions / Answers section and the division of article by age group are much appreciated.

• 62% of web users use the Questions / Answers Service, 82% are satisfied with the response given.

Profile of the typical user : a mother (92% of respondents web users are moms), with a child between 0-2 years, worker.

*Source : online survey mpedia.fr, 500 parents, November 2014

The advices web site about health and parenting for parents by medical specialist for child

Our partners

Institut national de prévention et d'éducation pour la santé

Régime social des indépendants

Protection Maternelle Infantile de la ville de Paris

CNAM (Caisse Nationale d ’Assurance Maladie)Améli Santé

The advices web site about health and parenting for parents by medical specialist for child

Our labels :

www.mpedia.fr

Virginie Perrot

redaction@mpedia.fr

+33.6.10.28.25.08

The advices web site about health and parenting for parents by medical specialist for child

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