MPH Mar'14 Non-Fiction titles (major)

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NON-FICTION

MAR 2014

Major & Lead

9780857522009TRANSWORLDS$28.00

THE LITTLE BOOK OF CHOCOLAT

By JOANNE HARRIS

Try me ...test me ...taste me ...Joanne Harris' Chocolat trilogy has tantalized

readers with its sensuous descriptions of chocolate since it was first published.

Now, to celebrate the much-loved story of Vianne Rocher's deliciously decadent

chocolaterie, Joanne Harris and Fran Warde have created the ultimate book of

chocolate lore and recipes from around the world, bringing a touch of magic to

your kitchen.

9780345542380RANDOM HOUSES$25.00

MPH Distributors (S) Pte Ltd

JO FROST’S TODDLER RULES

By JO FROST

From the beloved TV disciplinarian and bestselling author of Supernanny comes

an amazingly simple five-step program of Toddler Rules to help parents tame

tantrums, prevent bad behavior, and create long-term peace and stability in the

home.

Jo Frost has always had a natural gift for connecting with kids, and for helping parents

navigate milestones with practical know-how and ease. With the success of her hit TV

shows Supernanny, Extreme Parental Guidance, and Family S.O.S. with Jo Frost, she’s

proven her ability to expertly rein in unacceptable conduct and bring peace and stability

to millions of homes worldwide. Now, in this invaluable book, she shows you how to

identify and eliminate toddler tantrums, and curb behaviors in other child rearing areas.

9780804169868RANDOM HOUSES$28.00

HOLY TERROR: ANDY WARHOL CLOSE UP

By BOB COLACELLO

In the 1960s, Andy Warhol’s paintings redefined modern art. His films provoked heated controversy, and his Factory was a hangout for the avant-garde. In the 1970s, after

Valerie Solanas’s attempt on his life, Warhol become more entrepreneurial, aligning

himself with the rich and famous. Bob Colacello, the editor of Warhol’s Interviewmagazine, spent that decade by Andy’s side as employee, collaborator, wingman, and

confidante.

9781780575834TRANSWORLDS$22.00


THE EDGE

By DAVID MCMILLAN

The only Westerner ever to escape from Thailand's notorious prison Bangkok

Hilton, drug smuggler David McMillan tells his story from the very beginning

A millionaire by the age of 21, David McMillan smuggled two tons of marijuana from

northern Thailand by Learjet, befriended drug-dealing pimps in fishbowl brothels in

Bangkok, rigged cockfights in Manila with a disgraced British peer, and transported

liquid heroin in a glass statue. However, all this success came at a heavy cost. While

this true survivor serves time in prison in half a dozen countries on four continents, the

true price of his exploits is paid by everyone he holds dear.

9780007532230HARPER UKS$18.00

STOLEN VOICES

By TERRIE DUCKETT

He beat them, he abused them, and he tortured them. He broke their dreams. But they came back stronger.

‘We have only shared the briefest glimpse into the true horrors this brother and sister have endured, but we rarely come across cases this bad. After

the unspeakable abuse and shocking betrayals, two incredible human beings came through – to inspire us all.’

Shy Keenan and Sara Payne OBE, Founders of Phoenix SurvivorsTerrie and Paul’s step-father had been living with them for six months when

the abuse and grooming began. What started as innocent conversations and goodnight kisses quickly developed into something far darker and

depraved.

9781451643169SIMON AND SCHUSTERS$17.00


THE SINATRA CLUB

By SAL POLISI

Born in Brooklyn, Polisi was a member of one of the New York Mob's feared Five Families, when the Mafia was at the height of its vast wealth and power. Known by his Mob name, Sally Ubatz ("Crazy Sally"), he ran an

illegal after-hours gambling den-The Sinatra Club-that was a magic kingdom of crime and a hangout for up-and-coming mobsters like John Gotti and the

three wiseguys immortalized in Martin Scorsese's GoodFellas-Henry Hill, Jimmy Burke, and Tommy DeSimone. For Polisi, the nonstop thrills of robbing banks, hijacking trucks, pulling daring heists-and getting away with

it all, thanks to cops and other public servants corrupted by Mob money-were fleeting.

Cover art to come

9781780576701TRANSWORLDS$18.00

TWICE BITTEN

By GEORGE WILLISOn 28 July 1997, in the MGM Grand in Las Vegas, Mike Tyson and Evander Holyfield engaged in what would become the most infamous fight in boxing history. After the third round of a heavyweight championship match, Tyson

was disqualified for biting each of Holyfield's ears in what is now commonly called 'the Bite Fight'. But what drives a man to viciously bite another man?

Was it a mental breakdown? Was it fear? Was it retaliation?

In Twice Bitten, renowned sports columnist George Willis not only details what triggered Tyson to explode into a rage that led to him biting off and spitting out a chunk of Holyfield's ear but also exposes the panic that

engulfed MGM's corridors in the aftermath. It also reveals the answers to the following questions: what happened to the piece of ear that Tyson chewed off

and spit out? Why didn't Holyfield reattach it? And was it popping champagne bottles or gunshots that caused a near-riot in the MGM corridors and casinos that night? Twice Bitten will enlighten readers on how that night

has affected both boxers as they reach middle age. Fifteen years later, the Bite Fight still leaves its marks.

9780007544219HAREPR UKS$18.00


TAYLOR SWIFT: THE WHOLE STORY

By CHAS NEWKEY- BURDEN

The full story of Taylor Swift’s stratospheric rise to fame; all any dedicated Swifty needs to know about the pop superstar who’s taking over the world.A small-town girl with an incredible talent, and the strength to realise her

dream, Taylor has grown into an award-winning, chart-topping artist and worldwide star, as well as a strong and stylish woman. But how did she get

there? And what lies in store for her in the future?

From childhood dreams of a musical future in Pennsylvania, to determined and budding teen musician with a trademark she’s stayed faithful to ever since: honest lyrics about real-life events; her fight to be taken seriously in

the music industry, through to the rewards of success and the intense pressure of expectation, Taylor Swift: The Whole Story is a full account of

Taylor’s incredible journey, with everything you need to know about America’s Sweetheart.

9780007225538HARPER UKS$20.00

WARSAW 1920: LENIN’S FAILED CONQUEST OF EUROPE

By ADAM ZAMOYSKI

The dramatic and little-known story of how, in the summer of 1920, Lenin came

within a hair's breadth of shattering the painstakingly constructed Versailles peace

settlement and spreading Bolshevism to western Europe.In 1920 the new Soviet

state was a mess, following a brutal civil war, and the best way of ensuring its

survival appeared to be to export the revolution to Germany, itself economically

ruined by defeat in World War I and racked by internal political dissension.



THE ROAD TO GLOBAL PROSPERITY (EXPORT EDITION)

By MICHAEL MANDELBAUM

Expanding the powerful argument he makes with Thomas Friedman intheir bestselling That Used to Be Us, Michael Mandelbaum describes the forces driving the next stage of globalization, one of expanding wealth and

vast opportunity.

The terrifying financial meltdown of 2008, the continuing danger faced by Europe’s common currency, and the dramatically reduced growth of

China, India, and other emerging nations: These factors have called into question the future of globalization. Will it continue? And can it keep benefiting the world’s 7 billion people?


BUMPOLOGY

By LINDA GEDDES

From award-winning science journalist Linda Geddes, a fascinating and practical companion for expectant parents that makes sense of conflicting advice about pregnancy,

birth, and raising babies.

The moment she discovers she's pregnant, every woman suddenly has a million questions about the life that's developing inside of her. Linda Geddes was no different, except that as

a journalist writing for New Scientist, she had access to the most up-to-date scientific

research. What began as a personal quest to find the truth behind headlines and information that didn’t patronize or confuse became a much-discussed weekly column and

is now a brilliant new book.



THE LIFE PLAN DIET

By JEFFRY S LIFE

Feel younger even as you grow older! From New York Times bestselling author Dr.

Life, this heart-healthy diet plan will help men aged fifty and older lose weight, boost

their energy, and build strong bodies and minds.

The men Dr. Life treats desperately want to achieve leaner, sexier bodies. Yet many

are not ready to keep up with the exercise routines found in Dr. Life’s earlier books.

Now, Dr. Life has created the ideal first step: a diet program to kickstart weight loss to

help men live better each day and look great for years to come.

9780007556182HARPER UKS$20.00

WHAT WE TALK ABOUT WHEN WE TALK ABOUT GOD

By ROB BELL

Rob Bell's bestseller 'Love Wins' tackled subjects church leaders have been afraid to touch. Now he asks the biggest question faced by any Christian: how do we know God? Although 2000 years of Christendom has seen huge

changes in our broader understanding of our place in the world, belief remains rooted in archaism and tradition. Rob Bell believes we need to drop

our primitive, tribal views of God and instead embrace the God who wants us to reach the potential within us; people who understand their universe of

quarks and quantum string dynamics, but who recognise our fundamental need for stories of heroes and sacrifice and profound longing for a guiding force larger than ourselves. 'What We Talk About When We Talk About God'

will reveal that God is not in need of repair to catch him up with today's world, so much as we need to discover the God who goes before us and beckons

us forward. A book full of mystery, controversy, and reverence, 'What We Talk About When We Talk About God' promises not to disappoint.

9780345525994RANDOM HOUSES$25.00


GARFIELD FAT-CAT 3-PACK #8

By JIM DAVIS

THREE BOOKS IN ONE MEANS THREE TIMES THE FUN!

Garfield loves food. Whether he’s smothering a steak with whipped cream or chasing a runaway donut, the grand gourmand is always in his gluttonous glory!

As much as Garfield loves to eat, he hates to diet. The tubby tabby must

suffer insults from the talking scale and the indignity of diet cat food called “Hey, Fatso. Eat This!”

But feat not; Garfield always rebounds with a witty wisecrack or a well-placed smack to the back of Jon’s head.


7 HABITS OF HIGHLY EFFECTIVE TEENS

By SEAN COVEY

A classic bestseller with nearly 5 million copies in print, now updated for the first time in fifteen years, this indispensable guide uses the 7 habits to help teens

survive and thrive in school, at home, and with friends.

Being a teenager can be challenging at times. But the good news is, it can also

be fun and rewarding if you practice a few simple habits. In The 7 Habits of Highly Effective Teens, Sean Covey applies the timeless principles of The 7

Habits of Highly Effective People—written by his father, renowned bestsellingauthor Dr. Stephen R. Covey—to the issues and life-changing decisions teens

face every day. In a clear and engaging style, Covey explains step-by-step how teens can improve their self-image, build lasting friendships, resist peer pressure, get along with their parents, and achieve their goals. Throughout, there

are clever illustrations, great quotes, and incredible stories about real teens from all over the world.


9781625270856PERSEUS INTERNATIONALS$20.07

HBR: FINANCE BASICS (20-MINUTE MANAGER SERIES)

By HARVARD BUSINESS REVIEW

Intimidated by corporate finance? The numbers—and the jargon—can feel overwhelming. But you need to grasp the fundamentals to manage effectively, and Finance Basics will help. Here, you’ll get a brief overview

of:

• Which key financial concepts you must understand• How to navigate balance sheets, income statements, and cash flow

statements• What’s involved in budgeting and forecasting• How to gauge the financial health of your company and others


HBR: MANAGING PROJECTS (20-MINUTE MANAGER SERIES)


You’ve been asked to manage a key project—or perhaps you’ve volunteered for an assignment that could advance your career. So how do you make sure the project succeeds? Managing Projects walks you

quickly through the basics, including: * Drawing up a realistic schedule and project plan

* Monitoring key tasks and benchmarks* Communicating with stakeholders

* Bringing the project to a close



HBR: MANAGING UP (20-MINUTE MANAGER SERIES)


When your boss looks good, so do you. But how do you navigate this sensitive professional relationship without playing political games or sacrificing your identity? Managing Up offers concise, expert tips on: �

Aligning your goals with your boss’s* Managing expectations—and egos

* Using language your manager understands* Earning trust and becoming indispensable


HBR: PRESENTATIONS (20-MINUTE MANAGER SERIES)


Whether you’re sweating over a last-minute speech or simply trying to sharpen your skills without investing a lot of time, Presentations provides expert tips you can immediately put to use. You’ll get a brief overview of

fundamentals like:

• Crafting your message• Preparing and rehearsing

• Engaging your audience• Managing the Q&A



HBR: HOW I DID IT

By HARVARD BUSINESS REVIEWThe world’s top CEOs tell how they overcame big challenges—so you can, too

From the pages of Harvard Business Review, How I Did It brings to life the real challenges faced in some of today’s best-known companies—straight

from the CEOs who successfully met and overcame them.

Practical and eminently usable, this collection of first-person narratives by renowned CEOs—including GE’s Jeff Immelt, Xerox’s Anne Mulcahy, Prada’s Patrizio Bertelli, Google’s Eric Schmidt, and others—tells how each

overcame a management or organizational challenge that had theircompany stumped. Engaging and entertaining, these powerful global

business leaders explain how they solved the problem and share the lessons they learned in the process. From handling a difficult succession,

succeeding in emerging markets, creating lean growth, and innovating business models to issues involving customers, employees, and partners, these stories illustrate how successful leaders manage complex issues

while working in the trenches.



EP: NO B.S. BRAND-BUILDING BY DIRECT-RESPONSE

By DAN S. KENNEDY

The two biggest branding mistakes that entrepreneurs and small business owners can make are, first, building their brand in ways that copycat big-name companies and, second, struggling to build a brand sensitive to

everyone and anyone rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim

Cavale, the cofounders of Iron Tribe Fitness, and other marketing and branding vets, including Bill Gough, the top marketing adviser to Allstate

agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business; and Nick Nanton of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from

their personal or business brand — without a corporate-sized investment. Mastering Kennedy’s branding truths and using proven direct-response

advertising and marketing methods, entrepreneurs create their own brand tribe: customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples, and insights from other

well-known brands.


EP: ULTIMATE GUIDE TO PAY-PER-CLICK ADVERTISING

By RICHARD STOKES & PERRY MARSHALL

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasinglysearching from our cell phones rather than desktop computers. Second, Google isno longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique that search advertisers can use to collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing priceless information to an advanced search audience. With this insider insight, paid search advertisers will discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, andincrease their sales by unbelievable amounts.

EP: ULTIMATE GUIDE TO PAY-PER-CLICK ADVERTISING

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MPH Mar'14 Non-Fiction titles (major)

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