MPI Poland Summer Meeting 2010

How can I promote my responsible attitude and measure my success?

Michael J. GordonAssociate VP, Business Development

Journey to a Responsible Attitude

• Green initiatives– Client based– Internal

• CSR Initiatives– Client based– Internal

• Sponsorships

Marketing & Public Relations

• Internal Communications– Newsletters– Press Releases– Website(s)

Marketing & Public Relations

• Social Media

Measuring Success

• Recognition• Reputation• Respect

= New business= Referrals

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Dziękujemy!