Mpi social media per meeting ed eventi fresh case

Stefania Con+-‐Vecchi

Social Media and tech tools for and at events

We will see today

an overview of the FRESH Conference social media strategy and the ReFRESHing Social Media Guide Tips and tricks on how to use some of the main Social Media Channels available on the market PracBcal examples of The FRESH Conference case to be immediately applied to your event

Social Media for meeBngs and events are very important communica+on channels…

To recruit parBcipants, speakers and sponsors

To create a community and a buzz around your event

To keep your followers updated and to interact with your audience in real Bme

…especially if the event you are organizing is a Hybrid one…. as it was FRESH in 2013

Social Media for mee+ngs and events

The Fresh Conference is an annual conference dedicated to mee+ng professionals.

The FRESH Conference

The FRESH Conference themes

2012 Process, tech tools and techniques

2014 Human tools, the professionals

2013 Conceptual tools (meeting formats, concepts etc.)

The FRESH Conference in 2013

FRESH in 2013 was focused on meeBng formats

The biggest fear of meeBng professionals is:

the +me and budget needed to manage this channels

How to help them to solve this problem and to be connected with us?

Social Media for mee+ngs and events

The reFRESHing Social Media Guide

The guide, published on Slideshare, is freely downloadable and it is an interac+ve pdf, so you can scan QRcodes and click all the links you find in it.

www.slideshare.net/MeeBngSupportInsBtute/refreshing-‐social-‐media

Valuable content = examples and Bps for MeeBng professionals on how to set up their own conference social media strategy.

Purpose of FRESH Social Media Guide

To give instrucBons on how to use social media for and at the Fresh Conference

To drive visits to our website and our social media channels sharing “valuable” content in order to create buzz around it.

Our target

Who is The FRESH Conference Community? Skilled and passionate internaBonal team

InfluenBal thought leaders as speakers

The most innovaBve companies connected to the meeBng industry as sponsors

A tribe of meeBng and event professionals

The structure of the Guide

Introduc+on about the strategy and 3 sec+ons dedicated to every social media channel:

1.  Linkedin for conference -‐ How can you use it + Steps to take 2.  Our SM profiles 3.  Tips to facilitate the interacBon

Linkedin for conference

How can you use itLinkedIn is the most important social network for meeting professionals. With 85 million LinkedIn users, we can assume that virtually the majority you want to connect with in the Meeting Industry is there. For conferences Linkedin is a superb tool.

Steps to take1. Set up a Linkedin profile for the meeting owner and create a community

connecting with the target audience of your conference.

2. Set up a company page for the meeting owner and promote it posting an update about it even throughout other social media.

3. Create a product for your conference in your company page. You can link the website, add a promotion with a discount code or a prize and do not forget to ask for a recommendation by your speakers, sponsors, previous year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS

4. Join Linkedin groups focused on topics related to your conference and joined by the target you selected as your future attendees (remember to respect the etiquette of not posting promotional updates in groups. Share only valuable information of interest for the specific group).

Linkedin

Our profile is: MEETING SUPPORT INSTITUTE

Interact with us!Scan the QRcode or simply click the links to connect with us or follow us.

You can connect with the Meeting Support Institute Linkedin profile here:http://www.linkedin.com/in/meetingsupportinstitute

And follow the Meeting Support Institute company page here:http://www.linkedin.com/company/meeting-support-institute

scan & connect

scan & follow

Linkedin tips:

Connect with our Linkedin profile or follow our business page: there you will find some of the most important updates and news we share.

Suggest and re-share all the contents that are valuable for you or for your network.

Recommend to us interesting meeting and event professionals to connect with and introduce Meeting Support Institute to those meeting professionals you think can be interested in what we do.

If you think it is useful, in the business page of the Meeting Support Institute recommend the Fresh Conference, you can find it in the products section.

We are part of many Linkedin groups related to the Meeting Industry. Support us by sharing the news or commenting our discussions in your specific groups.

Useful content drives viewers

ReFRESHing Social Media drummed up a great interest and it has been shared and reshared several +mes.

More than 1000 views in 7 Days

Facilita+ng the interac+on

Sugges+ons for your conference

Create a website, a blog or a landing page for your conference.

Add the social media buVons in a visible place of the main page to facilitate your visitors to like, follow or share your conference.

Set up all the social media profiles according to your audience preferences and your conference objecBves.

Differen+ate the content as much as possible and share it in different moments of the day, according also on the different Bme zones of your audience.

Linkedin for your conference

Million LinkedIn Users

LinkedIn is the most important social network for mee+ng professionals

With 200 million LinkedIn users, we can assume that virtually the majority you want to connect with in the MeeBng Industry is there. For conferences Linkedin is a superb tool.


Linkedin for conference

How can you use itLinkedIn is the most important social network for meeting professionals. With 85 million LinkedIn users, we can assume that virtually the majority you want to connect with in the Meeting Industry is there. For conferences Linkedin is a superb tool.

Steps to take1. Set up a Linkedin profile for the meeting owner and create a community

connecting with the target audience of your conference.

2. Set up a company page for the meeting owner and promote it posting an update about it even throughout other social media.

3. Create a product for your conference in your company page. You can link the website, add a promotion with a discount code or a prize and do not forget to ask for a recommendation by your speakers, sponsors, previous year attendees or team and supporter. Visit ours: http://linkd.in/SRGYZS

4. Join Linkedin groups focused on topics related to your conference and joined by the target you selected as your future attendees (remember to respect the etiquette of not posting promotional updates in groups. Share only valuable information of interest for the specific group).


Linkedin tips:

Connect with our Linkedin profile or follow our business page: there you will find some of the most important updates and news we share.

Suggest and re-share all the contents that are valuable for you or for your network.

Recommend to us interesting meeting and event professionals to connect with and introduce Meeting Support Institute to those meeting professionals you think can be interested in what we do.

If you think it is useful, in the business page of the Meeting Support Institute recommend the Fresh Conference, you can find it in the products section.

We are part of many Linkedin groups related to the Meeting Industry. Support us by sharing the news or commenting our discussions in your specific groups.

Linkedin tools for mee+ngs and events

The products feature on the company page


How to create a community


Sharing informa+on within selected groups


Email no+fica+ons from groups

Linkedin tools for mee+ngs and events Use LinkedIN polls to design the sessions based on your audience effec+ve needs

For conferences, Twi_er is today one of the most powerful, popular and effecBve tools in spreading the message beyond the meeBng itself.

TwiVer for your conference

It allows you to interact with p a r B c i p a n t s o r p o t e n B a l parBcipants in real Bme, with the same immediacy of text messages but with a much broader exposure.

Set up a TwiVer profile for the conference (3 info are essenBals: date of the conference, place and website.


Create a #hashtag

Use the #hashtag to follow what people say about your conference and to interact with them, to obtain analy+cs or to keep your a_endees informed with a twiVer wall.

Create a community

Give credits


Let’s have a conversation!

#FRESH14

Tweet about and with the Fresh Conference using the official hashtag #FRESH14 and our accounts @freshconference & @msimee+ngs; we are always available.

Retweet all the info we share that is useful to you, but don’t do it immediately, if you wait 1hr or more you enlarge the audience significantely

Men+on us in your #FF Follow Fridays or create a list “cool conferences to a_end” ;) and add us!

Recommend to us i n t erest i ng meet i ng and event professionals to follow

Use also other hashtags while twee+ng about FRESH to engage other eventprofs. Examples: #eventprofs #meeBngprofs #MPI #PCMA #meeBngplanners #eventplanners as well as the event/tradeshow happening at that moment eg. #EIBTM #IMEX.

scan & tweet

TwiVer Tips

TwiVer Tips

Create lists for Speakers and sponsors

Facebook for you conference

Facebook for conference

How can you use itFor many meeting professionals Facebook is mostly a personal social media. However, for conferences, they love to use it to stay tuned with all the content to share: they also reshare useful links and they love to tag themselves in the event pictures.

Steps to take1. Set up a Facebook page and/or an event page for the conference

2. With your personal account, invite your meeting profs friends to like your page or share it as your profile status.

3. Be sure to link the social media buttons of your conference website to the facebook page.

4. Allow comments to everyone but moderate the posts of other Facebook users to your wall.

5. Share valuable content possibly different from what you shared in the other social media. Do not TAG anyone in the pictures you share, on the contrary ask them to TAG themselves. Engage!


Facebook tips:

Support our updates liking and re-sharing them when you think they are interesting or useful.

Invite those meeting and eventprofs friends you think could be interested in what we do or in confirming their participation to the Facebook event.

Recommend to us other connections of colleagues who could be interested in attending the Fresh Conference

Post news, pictures and videos about you and the Fresh Conference on our wall.

Share your most memorable moments before, during and after the Fresh Conference and tag yourself.

Are you a speaker or a sponsor? You can post videos, abstracts and previews of your FRESH presentation or about your company.

Engage the community with quiz, polls and games.


Engage the community with quizzes and games

Google+ for your conference

Google+ for conference

How can you use itFor many meeting professionals Facebook is mostly a personal social media. However, for conferences, they love to use it to stay tuned with all the content to share: they also reshare useful links and they love to tag themselves in the event pictures.

Steps to take1. With your personal account set up a Google+ page and/or an event page for

the conference and share it with your meeting profs circles.

2. A page cannot add to a circle a personal profile. Google+ has the same limits as a Facebook page; therefore be sure to link the social media buttons in your conference website.

3. Create a Community for your conference and interact with the members: open hangouts to discuss and share info and to receive useful input from meeting professionals. Keep it alive!

4. Share useful and unique content, interact with members, +1 their good posts and moderate your space.

FRESH Google+ community

Google+ for your conference

Google+ tips:

Support our updates giving “+1” (the same as the “like” button in Facebook) and re-share them when you think they are interesting or useful.

Invite other meeting and event professionals to join the conversation adding the the Meeting Support Institute page to their circles or to be member of the Fresh Conference community.

If you are already a member of our community share your experience and expertise with the other members, keeping the conversation alive.

Post news, pictures and videos about your most memorable moments before, during and after the Fresh Conference.

Our speakers and sponsors are welcome to share content about their FRESH presentation or about their companies.

Engage the community with quiz, polls and games.

Pinterest for your conference

Pinterest for conference

How can you use itPinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Pinterest drive a lot of traffic to your conference website.

Steps to take1. Set up your conference “business profile” adding an effective description

with the date of the event, the logo, the website and the location.

2. Create well-organized and relevant “boards”; categorize them according to the needs of your conference and include descriptions with keywords. We have one board for The FRESH Conference news, one dedicated to our sponsors, one for the past edition of the conference and one for the social media posts.

3. Create a network following other meeting professionals Pinterest users or their boards and start pinning and re-pinning. See also the Pinterest etiquette.

4. You can pin (pin is a share button) a website adding a pin button to your browser bookmarks bar. Some social media content and non-html websites are not pinnable.

Pinterest for your conference

At the moment we have 4 boards FRESH Conference NEWS

FRESH Conference Social Media posts

Fresh Conference Sponsors

Fresh Conference -‐ past edi+on (January 2012)

Vimeo and YouTube for your conference

Vimeo and YouTube for conferences

How can you use itYoutube and Vimeo are powerful channels to share video contents.They have the double function to give you visibility and to enlighten the sharing of bulky content. You can embed videos in your website and share in other social media a simple link to this content.

Steps to take1. Set up your Youtube and/or Vimeo channel with logo, description and link to

your website

2. Upload your content. You can share:

Interviews with speakers and preview of their presentation before the the conference

The presentation speakers give at the conference and other video comments

Partners and sponsors promotional videos and interviews

Slideshare for your conference

Slideshare for conferences

How can you use itYou can use SlideShare to share any presentation files or documents related to the conference. You can then embed them in your event website and/or share the link in other social media.

Steps to take1. Set up your Slideshare with logo, description and link to your website

2. Collect all the slides from the speakers attending your conference, presentations from your partners and sponsors, any other useful abstracts or documents and upload them to SlideShare space.

3. Link social media channels among them. For example in your Linkedin profile you can show the slides you’ve uploaded in your Slideshare channel.

4. Embed the slides in your conference website and promote the page on the other social media channels.

Prizes

The Fresh Conference will take place in Copenhagen, 13-15 January 2013 + 1 optional day of training the 16th.

If you can come, don’t miss it.If you cannot come, attend it remotely connecting to:

www.thefreshconference.com

Thank you for downloading the guide: your prize is a 20% discount on the registration fee using this code: smc-FRESH13-buyer-20%

ACTION REQUIRED:

Enjoy!

icon set: Jurgen Appelo

The FRESH Conference in 2014

The next Fresh Conference will take place in Copenhagen, the 26-‐28 January 2014

www.thefreshconference.com

Ques+ons?

Time for you

The importance of the "human rela+onship" in a social media

campaign for events

Be personal

SOCIAL MEDIA success is more about people than technology

Human rela+onship

Avoid to share the same promo+onal message in every social media channel set up for your event….

Be smart

Reflect on how important is a personal message, with your name on it, instead of an auto-‐reply machine

Avoid auto-‐reply

Make it personal

Use your real name and voice

Interact with your audience

Some recommenda+on

How did you solve this problem? Did it happen to you? Sharing solu+ons

Toolbox Kit

Mee+ng professionals need an integrated toolbox kit of web and mobile apps to manage every aspect of an event

But it is plenty of tech-‐tools and apps out there

How to choose how your tools

Managing Social Media

HootSuite HootSuite allows you to send and schedule TwiVer, Facebook, LinkedIn, and Foursquare updates, track click stats, and set up tracking columns to monitor keywords, hashtags, and lists.

You can reach more people differentiating the times of your tweets!

podio.com

Project and event management Podio Podio is the collaborative work platform where you can build your own work apps - based on your own processes and workflows - and use them instantly on your iPhone or iPad.

Event’s social network?

Yammer is a private, secure social network for your company….

Scheduling tweets for presenta+ons

Backdraft Backdraft is a new free iPad app that enables you to write tweets in advance, and then releases them while you are giving a presentation.

Timer with hashtag and twiVwall

LTTimer ~for short presentation~ LTTimer is a timer application, and can be viewed hashtags Tweet. Was made for a "Lightning Talk" (a short presentation).

.

Projectorfy PROJECTORFY is an iPad app used to run live events on a tv screen, projector, or any output device. Create live polls that a_endees can vote for using their mobile device and see the results live during the event.

Tweet wall and live polls

Project a tweetwall s h o w i n g e v e n t specific hashtags or current trends -‐ look up #projectorfyme as an example. Display Btle and body slides on the fly making any event engaging and interacBve.

Webcast the event

Event-Cast With Event-Cast webcasting your events is fast, easy, and inexpensive. From baseball and football to school plays and special events and more, Event-Cast allows you to webcast your local events live on the Internet. And now with the Event-Cast app, webcasting your event is even easier. Event-Cast turns your phone into a mobile broadcast studio.

Live audio broadcast

Soundcloud SoundCloud is the world’s leading social sound platform, with over ten hours of music & audio posted every minute. Tap into a world of fresh new audio; f ind great new music, comedy, news and more.

Live audio broadcast

Spreaker Rad io and podcast recorder With Spreaker you can record your own podcasts. Report on live events, then share all the latest news with your friends on any major social network. Now users with iOS versions 5.0 and up can access the new DJ console to mix voice, music and effects.

Building memories to share

Remote ShuVer -‐ Camera Timer with Lens filter Remote Shutter is the best and easiest way to take a better photo when you are alone or group photo. Remote Shutter allow you to connect your iPhone, iPod, and iPad using one as camera and one as remote to see live stream preview.

Qrcodes contact details generators

Quicktag

QRAugmented

Easy QR

Scan it and add me to your address book

This is ME

Clicktotweet.com

Tweets ready to send

QRcode generator

Scan to tweet

Stefania Conti-Vecchi

www.eventagist.com

Thank you

Date post:	08-May-2015
Category:	Technology
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Mpi social media per meeting ed eventi fresh case

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