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Presentation on

Importance of Communication

The Communication Process

Channels of Communication

Under the Guidance of :

Dr. S.C.SinghPresented By:

Shivam Srivastava

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Communication

The word communication has been derived

from the Latin word communis which means

common.

However , besides commonality,

communication involves the concept of

Transfer, Meaning, and Information.

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Definition

Communication is defined as the process bywhich people seek to share meaning via thetransmission of symbolic messages.

By : F.E.X. Dance

Communication is the transfer of informationfrom one person to another person. It is a way

of reaching others by transmitting ideas, facts,thoughts, feeling, and values.

By : Newstrom and Davis.

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Cont.

Communication is the process through which

two or more persons come to exchange ideas

and understanding among themselves.

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Communication process

Communication has been deemed as a

process.

Sender Channel ReceiverEncoding Decoding

Feedback

Msg. Msg. Msg. Msg.

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Elements of Communication Process

Sender

Message

Encoding Channel

Receiver

Decoding

Feedback

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Importance of Communication

Communication is required in every human

interaction whether in the organizational

context or otherwise. The significance of

communication in the context of modern

complex organisations is even greater. These

organisations being designed on the basis of

specialisation and division of labour constitutea large number of persons. The larger the size

of the organisation, the greater generally is

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Cont.

the degree of specialisation and division of

labour and hence, the more urgent is the need

for coordination. This coordination requires

mutual understanding about the

organisational goals, the mode of their

achievement, and the interrelationship

between the work being performed by variousindividuals; and all this can be achieved

through communication only.

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Functions of Communication

Information Function.

Command and Instructive Function.

Influence and Persuasive Function.

Integrative Function.

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Forms of Communication

Oral Communication.

Written Communication.

Non-Verbal and Pictorial communication.

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Merits of Oral Communication.

Easy communication.

Effective.

Instant Feedback.

Facility for Informal communication.

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Demerits of Oral Communication.

Lack of proof.

Lack of Authenticity.

Time Consuming.

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Merits of Written Communication.

Authenticity.

Proof for future Reference.

Communication toD

istant Places.

Demerits:

Costly.

Overemphasis on Formalisation.

Lack of Secrecy.

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Channels of Communication

Formal Channel : As the name implies, it is

deliberately created, officially prescribed path

for flow of communication between the

various positions in the organisation.

Informal Channel : It is not a result of any

official action, but of the operation of social

forces at work place.

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Differences between formal and

informal communications.

Formal Communication Informal Communication

1. It is based on formal

organisational relationships.

1. It emerges out of social

interactions among the people.

2. Channels of communication

are prescribed.

2. Channels of communication

depends on individuals

relationships.

3. It is rigid as deviations are

not allowed.

3. It is quite flexible because

nothing is prescribed.

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Cont

Formal Communication Informal Communication

4. Speed of message travel is

slow because of formalisation.

4. Message travels faster.

5. Chances of message

distortion are low.

5. Messages are often

distorted.

6. It is treated as authentic. 6. It is not authentic even if themessage is correct.

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Formal Channel

(Communication Networks)

The officially prescribed communication

network may be designed on the basis of a

single channel or multiple channels as shown.

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Single Chain Wheel Circular

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Free Flow Inverted V

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Informal channel or Grapevine.

(Communication Network)

Single Strand Gossip

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Probability Cluster

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Computer based Communication.

Electronic mail.

Intranet and Extranet Links.

Videoconferencing.

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Direction of Communication Flow.

Downward Flow

Upward Flow

Horizontal Communication.

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Recall.

What is Communication.

Communication Process.

Elements of Communication Process.

Forms of Communication.

Communication Networks.

Computer Based Communication. Direction of Communication Flow.

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REFERENCES

L M Prasad : Principles and Practice of

management.

James A. F. Stoner; R. Edward Freeman ;Daniel R. Gilbert, JR. : Management.

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Thank You.