Mr. David C. CareyArea Director, Pacific

Hawaii 2012

Hawaii Snapshot

3

Annual Sales - $246M

Customer Transactions 3.89M

Hawaiian Products

DeCA Purchased Products Worth $41.1M from 94 Hawaii Firms (Excludes Produce Items)

140 Varieties (5.3M lbs) Locally Grown Fruits and Vegetables ($5.1M) from 118 Farms

This represents 21% of produce sales

Hawaii SnapshotFiscal Year 2011

4

Savings to Patrons

In Hawaii 48.5%

Worldwide 32.0%

Hawaii’s Transaction Counts 3.9M - Up

2.12%

Hawaii’s Sales per Transaction $63.15 – Up 2.44%

Hawaii’s Sales $246M – Up 4.61%

Hawaii Snapshot – FY 2011

5

Contract Awarded to Coast Produce in Oct 2006

Coast’s Partner is Honolulu-Based Armstrong Produce

Armstrong Uses 5 Local Wholesalers/Distributors to Supply Locally Grown and Mainland Procured Produce Items

In 2011, Armstrong Supplied $24.3M in Fresh Fruits and

Vegetables

$5.1M was Procured Locally

Locally Procured Produce:

Line Items Pounds Sales Volume % of all Produce

Sales 140 5.3M $5.1M 21%

Local Produce Sales

Hawaii Food ShowYear Local Products Added New Company/Contracts

2011 141 5

2010 211 7

2009 158 9

2008 251 17

2007 169 8

2006 140 7

2005 124 4

2004 114 4

2003 105 3

2002 110 5

2001 110 6

2000 105 5

1999 100 4

1998 85 2

Total 1,923 86

6

Five companies that do business with commissaries exclusively in Hawaii received more than $1 million from DeCA in FY2011, which ended Sept. 30, 2011

Meadow Gold Dairies Diamond Head Wholesale, Inc. Daiichiya Loves Bakery Hawaii Foodservice Alliance LLC Golden Touch Trading, Inc.

Three companies that began selling to commissaries in Hawaii and now sell to commissaries outside of Hawaii received more than $1 million from DeCA in FY2011

Hawaiian Isles Kona Coffee Co. Hawaiian Host Candies of LA, Inc. Paradise Beverages, Inc.

Hawaii Million-Dollar Vendors

7

Commissary Rewards Card

Objective Collection of Patron Demographics Understanding our Customers Deliver a 21st Century Commissary Benefit

How it will work All Commissary Rewards Cards will be distributed in-store Register the card at the Commissary Rewards Website Patron clicks on the coupon to use/redeem Digital offers are loaded directly to the patrons account Scan the card and save

Timing/Roll-Out Fort Lee is the first pilot store – began on 8 August

Full launch planned for early September

Benefits Generate additional savings via a digital coupon Earth Friendly (Reduction in paper) Save time by not clipping, storing and remembering to bring coupons

Available in ALL Commissaries CONUS and OCONUS

Commissary Rewards Card

Assistance Needed Industry participation is highly encouraged

New item launch/Promotional display tie in/ Target coupons Commissary team understands and encourages the use of the

program

POC: Marye Carr, Program Manager (804) 734-8000 ext 52781

Commissary Rewards Card

Hawaii Sales ComparisonFYTD 2012 (thru June 2012)

Commissary Sales % Change

Hickam AFB $37.37M 9.24%

Kaneohe Bay MCBH $31.27M 5.35%

Pearl Harbor $70.17M 4.72%

Schofield Barracks $53.63M 3.20%

Hawaii Overall $192.45M 5.24%

Hawaii savings were 48.5% in latest price comparison survey (after tax and surcharge)

Commissary Transactions % Change

Hickam AFB 626,313 7.16%

Kaneohe Bay MCBH 512,699 3.13%

Pearl Harbor 1,046,998 1.61%

Schofield Barracks 797,463 0.30%

Hawaii Overall 2,983,473 2.63%

Hawaii Customer TransactionsFYTD 2012 (thru June 2012)

Questions?

Mahalo