Mr ICON
ICON portfolio is expanding
20192 issues
Mr ICON: Lifestyle magazine of WELT
After the successful launch in autumn 2018 Mr ICON,
the style magazine for men, will be published twice a
year from 2019 as a supplement in WELT and WELT
AM SONNTAG.
Mr ICON provides inspiration for modern men across
its 4 sections : “moodboard", “stories", “school of life"
and “shopping".
With a wide variety of topics and an innovative
design, Mr ICON positions itself as a style-conscious
companion for those men who think that lifestyle
means more than fitness, hoodies and barbecues.
Editor´s Quote
Inga Griese
It is time to talk about men, again. The real men, the ones in our
lives. Those with style and humor and interests. With all their
questions, their doubts maybe, with all their strength and characters.
In a world that is changing fast, not only in fashion and style, we want
to know: Men, what do you want ? So Mr ICON is about men. How
they live, how they feel, how they style themselves. A charming,
curious brother for ICON. One for all, non like all the others.
For sure, we are a bit in love already.
USPs
Innovative concept with
elegant presentation in an
attractive order of magnitude
International reputated style
expertise of editor in chief
Inga Griese.
The only magazine
publication of WELT Print
Total (DIE WELT and WELT
AM SONNTAG*)
Line extension of the
well-established,
successful brand ICON
Sections
Moodboard - speed
The new Ferrari Portofino
Moodboard - renovation
Watches / Interview with George Kern
Sections
Stories - adventure
Artist Julian Charriere about his film
project in the Arktis
Sections
Stories -Shooting
Actor August
Wittgenstein
wears the latest
fashion in New
York
Sections
School of life
The white Shirt Shopping
Custom-made dinner jacket
Stories - experience
Interview with
Michael Bublé
Contributors
Dr. Ulf Poschardt Adriano Sack Dr. Philip CassierCaroline Börger
Mr ICON 2019
Mr ICON I 30/31/03/19 04/02/19 15/02/19 26/02/19
Mr ICON II 12/13/10/19 05/08/19 30/08/19 10/09/19
Print circulation: 400.000 copies
Distribution: DIE WELT* 150 thousand copies /WAMS* 250 thousand copies
Mr ICON I On: DIE WELT, 30.03.2019 +
On: WELT AM SONNTAG, 31.03.2019
Mr ICON II On: DIE WELT, 12.10.2019 +
On: WELT AM SONNTAG, 13.10.2019
2019
2/1 page
1/1 page
1/3 page* - portrait
466 mm x 280 mm
233 mm x 280 mm
72 mm x 280 mm
58,000
35,000
Upon request
Opening Spread
Cover-Gatefold
Against Editiorial
Facing Table of Content (FTC)
Facing Table of Content II (FTC II)
Cover pages
Premium spreads
Premium single pages
+ additional technical costs**
2nd cover page + page 3
4 pages
left hand page opposite Editorial
left hand page opposite Contents
left hand page opposite Contents II
Inside back cover
outside back cover
1st advertiser after opening spread
2nd advertiser after opening spread
1st right hand page
2nd right hand page
84,700
154,700
38,500
37,800
36,750
38,500
45,850
67,900
63,350
38,500
36,750
2019
Up to 4 pages
Up to 8 pagesmax 233 mm x 280 mm
max 233 mm x 280 mm
Postcard
Product sample / Scent seal
Booklet up to 25g
105 mm x 148 mm
min 55 mm x 75 mm
min 55 mm x 75 mm
60
82
85
Up to 20 g
Up to 30 g
Up to 40 g
max 213 mm x 260 mm
max 213 mm x 260 mm
max 213 mm x 260 mm
120
130
140
Up to 4 pages – with add on
Up to 8 pages – with add on
max 233 mm x 280 mm
max 233 mm x 280 mm
The first technical station is charged at a 10% premium.
Additional ad specials available upon request. Feel free to contact us!
110
126
123
140
2019Format
Printing process
Paper
Resolution
Trim
Processing
ICC-Profile
Colours
Data delivery
233 mm wide x 280 mm high
DPS 466 mm wide x 280 mm high (incl. double bleed in the fold*)
Cover and Content: sheet offset
Cover: 250 g/m² HFMC
Inside pages: 65g/m² UPM Ultra Matt G
300 dpi
5 mm on all sides
Perfect bound (adhesive binding)
Cover/Inside pages: PSO coated v3 51L
Euro colours 4/4
PDF/X-1a, PDF/X-3 oder PDF/X-4
High PDF
Adress proofs
Ad Production
Herstellung News Media Print
Axel Springer SE
Axel-Springer-Straße 65
10888 Berlin (Germany)
Positioning
ZEIT
Magazin
Handelsblatt
Magazin
Reach of carrier medium
reader1 reach
copies2 paid circulation (Mon-Sat+Sun)
Leading brand among quality newspapers
Crossmedia Mr ICON surroundings 2019
Billboard
Mobile
Medium
Rectangle
Mr ICON targeting1 on WELT
1.) WELT ROS multiscreen:
Billboard + mobile medium rectangle
1 mio. AIs2 // 4 weeks // Euro 80 CPM
2) WELT ROS multiscreen:
Takeover ad
1 mio. AIs2 // 4 weeks // Euro 105 CPM
Other advertisements combination possible.
Mr ICON-channel on ICONIST.de
Sponsoring of the Mr ICON-channel
Presenting package multiscreen
On each site of the Mr ICON-channel a Fireplace
(online), Medium Rectangle (mobile) and the logo of
the sponsor (multiscreen) is fixely integrated.
Mr ICON channel presenting package
384,000 AIs2 // 8 weeks // Euro 36,480 gross
Print and digital campaigns can be extended with
influencers via their social media accounts.
Within our INTERMATE databank with more than
10,000 German influencers, we search for influencers
with an optimal fit to Mr ICON, the brand profile and
the desired target audience.
Possible integration:
• The influencer promotes the product via the social
media channels of ICONIST
• The influencer extends the reach via his social
media channels
Influencer as a personalized Mr ICON
340,000Follower Instagram
80,000Views
Instagram Story
20,000€Gross Price
Micro influencer (5,000 to 100,000 followers)
Multiple micro influencers with a medium reach
distribute the promotional post to their followers.
Micro influencers have a strong relationship with
their followers and therefore often reach higher
interaction rates with their posts.
Influencer selection for Mr ICONMacro influencer (100,000+ followers)
An influencer with a high reach is able to
spread a message to many people at once and
has positive spill-over effects on the advertising
brand due to his high popularity.
OR
One influencer with 340,000 followers on Instagram Multiple influencers with a total of 340,000 followers on Instagram
Contact