MRC_The Upcoming Trend of Display Advertising and Lighting Technology for Retail Store Design

The Upcoming Trend of

Display Advertising and Lighting Technology for Retail Store Design

MRC Technology

International Limited

Booth No. : G05

MRC Technology International Ltd.

www.mrct.com.hkAuthorized Agent

Creative Technology International Ltd.

MRC Technology International Limited - Managing Director & Technology Innovator

StorBridge Global (HK) Limited - Vice-President

PHD in Management, Statistics, Mathematics, Physics, Computer Science

Dr. Eddie Hwang

Speaker

• Experience in the world's top 500 enterprises management.

• Over 40 years of experience in promoting hi-tech and

innovative products worldwide in multinational companies.

• Currently holds several patents in the field of advertising.


www.mrct.com.hkThe Upcoming Trend of Display Advertising

and Lighting Technology for Retail Store Design

Authorized Agent : Creative Technology International Ltd.

Booth No. : G05

Toward

Sustainability

Our products cover a comprehensive range of applications and we have a diverse client base

About UsEstablished in 1995 with a goal to design

and promote a new innovative technology

that takes the lightbox and signage industry

to another level.

We aim at leading the trend for display

advertising.

Awards

Top 7 - GREEN Enterprise Award

Merit - Sectoral Award

Top Winner - GREEN Innovations Award

Excellence - Productwi$e Award





Booth No. : G05

INCANDESCENT LAMP

FLUROSCENT TUBE LIGHT

CFL LAMP

LED

OIL GAS LAMP

CANDLE 1800

1810

1879

1934

1976

2006

TIMELINELIGHTING TECHNOLOGY

HIGH-CRI LED

Present


www.mrct.com.hkAuthorized Agent : Creative Technology International Ltd.

Booth No. : G05

OverviewLIGHTING TECHNOLOGY

Lighting & CRI

INCANDESCENT

LAMP

FLUROSCENT

TUBE LIGHTCFL LAMP LED HIGH CRI LED

90 - 988295

8075 - 85





Booth No. : G05

LIGHTING TREND

HIGH CRI

-20

0

20

40

60

80

100

CRI R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15

Conventional Ultra High CRI

General color rendering index CRI is the mean of series R1 to R8

Name Appearance under daylight

R1 Light greyish red

R2 Dark greyish yellow

R3 Strong yellow green

R4 Moderate yellowish green

R5 Light bluish green

R6 Light blue

R7 Light violet

R8 Light reddish purple

R9 Strong red

R10 Strong yellow

R11 Strong green

R12 Strong blue

R13 Light yellowish pink

R14 Moderate olive green


www.mrct.com.hk

LIGHTING TREND

HIGH CRI

HIGH CRI HIGH CRI

LOW CRI LOW CRI





Booth No. : G05

LIGHTING TREND

HIGH CRI





Booth No. : G05

1839

1867

1985

2000

2004 2010

BANNER / POSTER

BILLBOARD

LIGHTBOX

DIGITAL SIGNAGE

3D PROJECTION / DID VIDEO WALL

LED DISPLAY WALL

INCANDESCENT

LAMP

FLUROSCENT

TUBE LIGHT

CFL LAMP

LED

OIL GAS LAMP

CANDLE

1800

1810

1879

1934

19762006

TIMELINEDISPLAY ADVERTISING


www.mrct.com.hk

BANNER BILLBOARD LIGHTBOX

DIGITAL

SIGNAGE

DID

VIDEO

WALL

3D

PROJECTION

LED

DISPLAY

WALL

Physical

Digital

OverviewDISPLAY ADVERTISING

Display Advertising





Booth No. : G05

1995 2000 2005 2010 2015

Digital AD

Physical AD

Sales SummaryDISPLAY ADVERTISING IN 20 YEARS





Booth No. : G05

Concepts

How to INSTANT UPDATE INTERESTING INTERACTION SAVE COST CUSTOMER FEEDBACK

CONTENT MANAGEMENT


www.mrct.com.hk

CONTENT MANAGEMENT


www.mrct.com.hk

CONTENT Platform AUDIENCE

The Upcoming Trend of Display Advertising



Booth No. : G05

CONTENT MANAGEMENT

CONTENT Platform AUDIENCE





Booth No. : G05

How will a content management system benefit Retail Store ?





Booth No. : G05

CONTENT MANAGEMENT Common Advertising Equipment in Retail Store

Platform

Cloud

Video Wall

Kiosk

Landscape / Portrait Monitor

Digital ProjectorPortable Device

Facade LED Display Wall


www.mrct.com.hk





Booth No. : G05

Cloud Control System + CMS

Time Scheduling

Flexible Screen Division

24/7 Online Access

Zero Delays

Single & Central Database for All Stores Reduce labour cost

Etc.

DIGITAL

TREND





Booth No. : G05

DIGITAL

TREND





Booth No. : G05

INTERESTING INTERACTION

DIGITAL SIGNAGE & CMS





Booth No. : G05

INTERESTING INTERACTION

DIGITAL – AUGMENTED REALITY





Booth No. : G05

Frameless Style

High Quality

Changing large light box content need to

become much Easier

Reduce labour cost

Recyclable

PHYSICAL

TREND





Booth No. : G05

PHYSICAL

Frameless Style





Booth No. : G05

PHYSICAL

Frameless Style





Booth No. : G05

Exceptional Design

Backlit LED

Power LED

Edgelit Panel

Flexible & AgileBIGFOOT TECH.

AVAILABILITY OF INTEGRATION BY PARTS

Sustainable

Product Design





Booth No. : G05

Are you following the rules?





Booth No. : G05

Design Rules for Retail stores

Single & Central Database for All Stores

Reliability and Security

Omni-Channel Efficiencies

Scalability for Business Expansion

Ease of Remote Access

Substantially Lower IT & Labour Costs

Improved Customer Service Capabilities





Booth No. : G05

STATIC & DYNAMIC

Finding the Right Mix





Booth No. : G05

Q&A


www.mrct.com.hk

THANK YOU !!www.mrct.com.hk

The Upcoming Trend of Display Advertising


Booth No. : G05


Booth No. : G05

Date post:	22-Jan-2018
Category:	Devices & Hardware
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MRC_The Upcoming Trend of Display Advertising and Lighting Technology for Retail Store Design

Devices & Hardware