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Unit 1 & 2 Business ManagementIntroductory Lecture

•What is this subject about?•What Outcomes need to be done?•What exactly do I have to do to pass?•What should I do now?

U1 BM – Small Business Management

AOS 1 Business Concepts: Characteristics and objectives of different types of

businesses – companies, charities, gov’t org’s Different Sizes – small, medium large Internal and external environments

– things that pressure businesses to change like the economic crisis, drought, climate change, change in government, internet, ipods

Support services – where to get help Measuring success – financial and non-financial Ethics & social responsibility – doing the ‘right’

thing and what happens if they don’t Stakeholders – different groups who care what

happens with the business

U1 BM – Small Business Management

AOS 2 Decision-making, Planning & Evaluation:

Decisions you have to make when you want to start a business

- Idea development- Motivations for owning a business- Forms of ownership & structure- Buying or starting from scratch- Franchising- Location

AOS 2 Decision- making, Planning & Evaluation continued:

o Planning needed before beginning a business

- Laws you have to follow- Human resources – finding people- Physical resources – getting

equipment- Financial planning – getting the $- Marketing strategy – accessing

potential customers to buy your product or service

AOS 2 Decision- making, Planning & Evaluation continued:

Evaluation – how do you know when you are doing well or failing?

- Financial indicators like how much money you make (profit)

- Non-financial indicators like whether your customers and staff are happy (customer/staff satisfaction)

Ethical & Socially Responsible management (ESM) – follow our laws and don’t use slave labour

U1 BM – Small Business Management

AOS 3 Day-today OperationsOPTIONS (choose 1):AccountingManaging StaffFuture Development - expansionTechnologyLawDynamic Management - history

U1 Outcomes (may alter) O1 - 1.1 Direct Contact Interview & Report- 1.2 Guide to Support for Small Business- 1.3 Written Concepts Test- 1.4 Research Report – Women in Small Business- 1.5 Oral Presentation O2- 2.1 Business Plan – running a stall at school - 2.2 Decision-making Terminology Test- 2.3 Resume (maybe U2)- 2.4 Video – top tips for interviewees (maybe U2) O3- Operations Test – concept map essay on ethics

(cheat sheet)

End of Unit Examination

U2 BM – Communication & Management

AOS 1 Communication- Definition- Different people who need to

communicate in business- The best way for them to do that- How communication can go wrong- Presenting yourself in writing –

resume- Presenting yourself for an interview

U2 BM – Communication & Management

AOS 2 Marketing- Definition- How to do it- How to make sure you get the

message to the right people- Marketing plans – what you have to

include- Measurements of success- Issues such as technology,

globalisation, ESM and laws

U2 BM – Communication & Management

AOS 3 Public Relations- Definition- Business image - Publics – people who care about your

business image- Objectives & Strategies – why do PR and

how- Crisis Management – what to do when

things go very wrong- Measurements of success- Issues such as technology, globalisation,

ESM and laws

U2 Outcomes (may alter) O1- 1.1 Excursion Report- 1.2 Business Identification Project- 1.3 Resume (maybe U1)- 1.4 Video – top tips for interviewees (maybe U1)- 1.5 Rebranding a business- 1.6 Communication Test O2- 2.1 Shop-in-a-box (maybe earlier)- 2.2 Advertising Timeline- 2.3 Ethical & Unethical Advertising Report- 2.4 Marketing Campaign Report- 2.5 Marketing Campaign – Original- 2.6 Marketing Test O3- 3.1 Public Relations Campaign- 3.2 Crisis Management Report- 3.3 Crisis Management Action Plan for Toorak College- 3.4 Public Relations Test

End of Unit Examination

To Pass You Must:

Turn up to class Bring your equipment Keep an organised workbook:- textbook/board notes- Activities- Drafts- Outcomes- Terminology (best to keep separate) Finish stuff at home Try your best

What you can do now:

Get your stationary ready Get the textbook and pre-read Watch the news and read the

newspaper Ask around for family contacts of

business people who can help you (especially with the first Outcome – interview)

Start thinking about what you could make to sell at school

Tips from current students on how to do well in Business Management:

U1&2 Business Management

It’s not hard – but it is BUSY

Get organised and get ready to work at school and at home

Good Luck and see you in class next year