MSA 2013 Exhibitor Prospectus

1

57th MSA RETAIL CONFERENCE & EXPOApril 14–16, 2012Expo Dates: April 15–16, 2012New Orleans, La.

THE INDUSTRY EVENT FORCULTURALCOMMERCE

THE 58TH ANNUAL MSA RETAI L CONFERENCE & EXPOApril 13–15, 2013 | Expo Dates: April 14–15, 2013

L O S A N G E L E S , C A L I F.

The industry event for cultural commerce.

E X H I B I TO R P R O S P E C T U S

L.A.ONLY

IN

Reserve your booth today! Call us at (303) 504-9223 or visit www.MSAmeeting.org for more information.2

P resent your products to hundreds of qualifi ed sales prospects looking to purchase unique merchandise to fi ll their stores. The MSA Retail Conference & Expo is the only conference and tradeshow specifi cally for retailers

at cultural venues such as museums, historic sites, botanic gardens, aquariums, zoos, libraries and more.Exhibit space and sponsorship opportunities are limited so reserve your spot today! MSA assigns booth

space upon receipt of each contract and full payment beginning July 10, 2012.

REASONS TO EXHIBIT AT THE MSA EXPO:

• Identify new sales leads• Enhance your visibility in this niche market• Reach your target audience• Personally meet your customers• Introduce a new product or service• Generate sales• Develop relationships

The MSA Expo features exhibit time over two days and offers valuable networking opportunities while providing you with access to hundreds of qualifi ed prospects. We hope to see you in Los Angeles!

Visit www.MSAmeeting.org for more information.

LOCATIONThe Los Angeles Convention Center1201 S. Figueroa St.Los Angeles, CA 90015(800) 448-7775

HOTEL & TRAVELReservation deadline: March 15, 2013

View Floor Plan

QUESTIONS?BOOTH ASSIGNMENTS AND POLICIESJennifer AndersonConference & Expo Services

CoordinatorMuseum Store Association Inc.Phone: (303) 504-9223 x20Fax: (303) [email protected]

EXPO MANAGERCamille CiminoTLG Inc.Phone: (410) 540-9828Fax: (410) [email protected]

DECORATOR INFOGES Global Experience Specialists(800) 475-2098 www.ges.com

Download Exhibitor Contract

Get Hotel Info

3Reserve your booth today! Call us at (303) 504-9223 or visit www.MSAmeeting.org for more information.

ATTENDEE PROFILE

The MSA Expo attendees include store managers and buyers from cultural institutions. Each buyer is seeking unique, high-quality merchandise that best

refl ects their collection and their targeted customer. Expo shoppers are qualifi ed prospects with purchasing power. In fact, 73 percent of attendees list shopping as one of their main objectives for attending the MSA Conference & Expo!

Attendees by Museum Type

Attendees by Institution Gross Sales

Attendees by Purchasing Role

Product Categories of Top Interest to 2012 Buyers

BY THE NUMBERS

36% Art 23% History 19% Nature/Science/

Botanic Gardens 10% Historic/Outdoor Site

5% Library/Military/ Maritime/Air & Space

7% Other (Children’s/Ethnic/ General Purpose/Performing Arts)

27% Over $1,000,000 12% $500,001–$1,000,000 35% $100,001–$500,000 21% $50,000–$100,000 5% Less than $50,000

75% Final Decision Maker 22% Signifi cant Infl uence on Buyer 5% Recommend and Research

0 20 40 60 80 100 120

Number of Buyers

17%are fi rst-time attendees

Statistics based on the 2012 MSA Post-Conference Survey.

of attendees say fi nding newproducts is one of their main

Expo objectives

74%

of attendees come with buying objectives

75%

of attendees place orders at the Expo

84%

of attendees plan to place an order within the next year

75%Store Operations & SuppliesSouvenir/Promotional ItemsReproductionsRecycled/GreenPaper ProductsMultimediaJewelryIndependent ArtistHome & GardenGames & ToysFoodFair TradeEducational ProductsCustom ProductsConsultantBooks & RelatedApparel


EXPO PROMOTION

• Free listing in the offi cial Program Book & Expo Guide

• Listing in the Shop the Expo section of www.MSAmeeting.org

• Free listing of any show specials you elect to offer on www.MSAmeeting.org

• Links to the Shop the Expo page in numerous MSA email communications

• Listing on the MSA virtual fl oor plan

• Identifi cation in Museum Store Marketplace as a 2013 Exhibitor

HOW TO EXHIBIT

1. Visit www.MSAmeeting.org to view the most up-to-date fl oor plan and download an exhibitor contract.

2. Pick your zone.

3. Email, fax or mail your contract per the form’s instructions. All contracts must include full payment.

4. Receive your booth assignment.

Questions? Call Jennifer Anderson at (303) 504-9223 x20.

FLOOR PLAN

The MSA Expo fl oor plan is subject to change. As many booths have already been reserved, please visit www.MSAmeeting.org for the most up-to-date fl oor plan, or call Jennifer Anderson at (303) 504-9223 for current booth availability.

ZONE PRICING

Now you can choose your space based on your exhibiting budget! MSA is excited to announce that we will be providing a fl exible pricing structure for the 2013 Expo. We have designed the fl oor plan into determined zones (A, B, C) by location on the show fl oor. Zone A booths are surrounding the entrance/exit to the hall and the sponsored lounge. Both Zone B and Zone C offer a discount price from Zone A.

BOOTH RENTAL INCLUDES:

• 8-foot-tall walls of cloth draping supported by aluminum piping, a 7-inch-by-44-inch booth identifi cation sign (per company), two folding chairs, a wastebasket and an 8-foot draped table for each 10-foot increment. 5' x10' booths include one folding chair.

• Expo attendance for two representatives per 10-foot-by-10-foot space. Additional representatives may attend for $125 per person. The 5'x10' standard booth includes attendance for one representative.

• Complimentary post-Expo mailing list of all registered attendees.

• Admission to all meeting sessions and special events (some may require an additional fee).

• Complimentary copy of the Program Book & Expo Guide.

• Special promotions in the exhibit hall to increase attendee traffi c.

• Access to the exhibitor lounge in the Expo hall.

• Complimentary lunch vouchers.

• 24-hour perimeter security on the exhibiting fl oor.

Note: Carpeting and other special features, services and furnishings may be ordered for an additional charge through MSA’s offi cial decorating company.

WHERE TO GET ANSWERSYour best source for detailed information about the 2013 MSA Retail Conference & Expo is www.MSAmeeting.org where you can access pre-Expo planning information and forms. Check back at the site often for informative Conference updates!

Reserve your booth today! Call us at (303) 504-9223 or visit www.MSAmeeting.org for more information. 5

BOOTH TYPES

5'x10' First-Time Exhibitor BoothLimited quantities of 5'x10' standard booths are available to fi rst-time MSA exhibitors. These booths are your fi rst look into the MSA Expo and, due to its size, only allow for a limited amount of product to be displayed. Booths are 5 feet deep and 10 feet wide and have 8-foot-tall walls of cloth draping. This booth has a back wall and two closed 8-foot side walls and comes standard with one 8-foot draped table.

Standard Booth

The Standard Booth space is 10 feet deep and available in widths in 10-foot incre-ments. A Standard Booth has a back wall and two closed 8-foot-tall side walls.

Open Corner Booth

The Open Corner space is 10 feet deep and available in widths in 10-foot increments. An Open Corner Booth is located at the intersec-tion of two aisles with a back wall and only one closed 8-foot-tall side wall.

Peninsula Booth

The Peninsula Booth is available as a 10-foot-by-20-foot space. A Peninsula Booth spans two rows and is open on three sides. It is surrounded by three aisle facings and has only one closed 8-foot-tall back wall.

EXPO SCHEDULE

Exhibitor Set-Up: Saturday, April 13

Expo Hall Open: Sunday, April 14

Monday, April 15

Dismantle: Monday, April 15

Please note: The MSA Expo schedule is subject to change.

PRICING FOR 2013 BOOTHS

Booth Type Exhibitor Affi liate Non-Exhibitor Affi liate Booth Fee Booth Fee*

5'x10' Standard** $975 $1,875ZONE A10'x10' Standard $1,790 $2,69010'x20' Standard $3,580 $4,48010'x30' Standard $5,370 $6,270ZONE B (15% discount from Zone A)10'x10' Standard $1,522 $2,42210'x20' Standard $3,044 $3,94410'x30' Standard $4,566 $5,466ZONE C (20% discount from Zone A)10'x10' Standard $1,432 $2,33210'x20' Standard $2,864 $3,76410'x30' Standard $4,296 $5,196

For booths larger than 10'x30', please contact MSA for pricing.

10'x10' Open Corner Booth locations carry an additional fee of $400/space.

*MSA Exhibitor Affi liate benefi ts include discounted booth fees. Exhibitor Affi liate status must be current when the booth contract is processed and remain current through 2013. Learn more about the benefi ts of becoming an Exhibitor Affi liate on page 7.

**First-time exhibitor introductory offer. If your organization has exhibited with MSA any time in the past, you must select another booth type. (Limited space is available!)

View Floor Plan


FREQUENTLY ASKED QUESTIONS

Do I need to be an affi liate of MSA to exhibit?While you do not need to be an affi liate in order to exhibit, MSA members and affi liates receive a discount on their booth fee as one of their MSA benefi ts. Please see page 5 for pricing information.

Can I join MSA as an affi liate and reserve my booth in the same day?Yes. If you plan to join MSA when reserving your Expo booth, you can turn in both your affi liate application and exhibitor contract at the same time for faster processing.

Does my booth include carpet?Carpeting and other special features, services and furnishings may be ordered for an additional charge through the offi cial decorator. See page 2 for contact information.

How are booth locations decided?Booths are assigned by MSA on a fi rst-come, fi rst-served basis with receipt of full payment. Booths are assigned in the best available space at the time of booking.

What if the booth zone/size/type I want is not available?If the booth zone, size and/or type requested is not available, we will contact you immediately and your payment will not be processed.

Can I share a booth with another exhibitor?Exhibitors may not assign, sublet, share or apportion any part of their booth. You may not advertise or distribute literature for the products or services of any other organization or individual.

Can I reconfi gure or combine booth spaces?The confi guration of the booth must remain as contracted. The booth fabric may not be removed or adjusted to create an opening between booths or at the end of an aisle.

What is the cancellation policy?All cancellations must be submitted in writing. Cancellations received in writing by Feb. 22, 2013, are subject to a cancellation fee equal to 50 percent of the total booth fee. No refund will be given if the cancellation request is received after Feb. 22, 2013. Upon cancellation, exhibitor relinquishes all benefi ts.

IMPORTANT DATES

JULY 10, 2012MSA begins assigning booth space

for contracts received with full payment

OCTOBER 2012Exhibitor service kits available

FEB. 22, 2013Deadline to receive partial refund

for cancellation of booth space

FEB. 23, 2013No refunds issued for

cancellations on or after this date

MARCH 6, 2013Get Noticed contract due

MARCH 8, 2013Program Book & Expo Guide

advertising contract due

MARCH 15, 2013Deadline to make hotel

reservations at the discounted rate

APRIL 13–15, 2013MSA Retail Conference & Expo

APRIL 14–15, 2013MSA Expo (show dates)


BECOME AN MSA EXHIBITOR AFFILIATE

M SA provides cultural commerce retailers and vendors of quality, museum-related products and services with networking opportunities, publications, training, money-saving programs, an annual Conference & Expo exclusively for the cultural

commerce community, and more!With the challenging economy, now is the time to take advantage of an organization that offers you the tools to market your

services and products directly to museums. We have found the most successful Exhibitor Affi liates are the ones who utilize the many unique MSA benefi ts listed below:

Benefi ts of Becoming an MSA Exhibitor Affi liate

ACCESS

• Access to cultural commerce professionals looking to purchase goods and services with a basic listing in Museum Store Marketplace.

• Inclusion in the searchable online MSA Member & Affi liate Directory.

• Access to MyMSA. This online community is the place for networking, answering questions and providing product leads.

• Full access to MSA’s website featuring industry news and articles, the online directory, marketing tools, Expo information and more.

• Use of the offi cial MSA Exhibitor Affi liate registered trademark.

SUBSCRIPTIONS • Subscription to Museum Store, MSA’s quarterly magazine

providing ideas, tips and unique product sources for nonprofi t retailers.

• Subscription to Culture & Commerce News Brief, MSA’s weekly e-newsletter delivering the latest industry trends and MSA news.

DISCOUNTS

• Discounts on advertising in MSA publications. For information on advertising, contact Mary Petillo from Skies America at [email protected] or (503) 726-4984.

• Discounts on exhibit booth space. See page 5 for pricing information.

• Discounts on freight and shipping with FedEx, UPS Freight, YRC, Con-way Freight and overnight transportation through PartnerShip.

• Special credit card processing discounts and services with Renaissance Associates.

• Discounted mail list rentals. For information, contact INFOCUS at (800) 708-5478 or [email protected].

Visit www.MuseumStoreAssociation.org for more information about joining MSA or to download the Exhibitor Affi liate Application.

FOR MEMBERSHIP INFORMATION:

Candra HendricksMember & Meetings CoordinatorMuseum Store Association Inc.Phone: (303) 504-9223 x18Fax: (303) [email protected]

“One of the most delightful results of the MSA Expo is the reliability of the attendees. They are so nice to work with and trustworthy for a timely payment. I was pleased to meet prospective customers and write a number of orders on the show fl oor.”

—2012 MSA EXHIBITOR


SPONSORSHIP OPPORTUNITIES

Maximize your exposure and partner with a unique industry.

CCombine advertising and sponsorship into a total marketing program and gain a competitive advantage by enhancing and building brand recognition through multiple and consistent impressions before, during and after the Expo! Take a look at the

opportunities below or contact MSA to develop your own unique sponsorship. New for 2013—MSA’s mobile app! We’re making this year’s experience a lot more valuable for our attendees, exhibitors and speakers with this app that will be available on iPhone, iPad, Android and BlackBerry devices.

PREMIER LEVEL: $5,000 AND ABOVE

NEW! APP TITLE SPONSOR BUNDLE | $5,000 Includes splash screen, two main banners, two push notifi cations to attendees and fi rst placement on the featured exhibitors list.

THE RELAXATION LOUNGE | $5,000The Relaxation Lounge provides a much needed spot in the exhibit hall for delegates to rest their feet and catch their breath for a moment or two. The lounge is located in the center of the Expo fl oor and provides a perfect place for meeting, visiting, regrouping and re-energizing. Included in the sponsorship fee is a premium 10' x 10' open corner booth adjacent to the lounge. Delegates will enjoy the plush carpet and comfortable seating, and they are sure to notice your booth from this perfect vantage point.

PREFERRED LEVEL: $2,500–$4,999

BADGE HOLDERS & LANYARDS | $4,000Capture the attention of attendees as they wear your company’s name around their necks and are seen throughout the entire event. This invaluable marketing item will be offered to each and every attendee as they pick up their badge.

NEW! APP SPLASH SCREEN BANNER | $3,500 Put your brand front and center. Make a stronger fi rst impression. Get the attention of attendees by fi lling the screen with your logo and the event name. A memorable splash screen links to your best marketing content, such as your website, and displays every time the app is opened.

NEW! APP BANNER SPONSOR BUNDLE | $3,500 Includes one banner, one push notifi cation and a featured exhibitor sponsorship.

PREFERRED LEVEL, continued:

THE GREENBERG SCHOLARSHIP FUNDRAISING EVENT | $3,000Sponsor the fundraiser for Greenberg Scholarships. Your generosity helps MSA grant scholarships that enable museum store professionals to attend future MSA Conferences.

NEW! APP MAIN BANNER | $2,500 Display your logo in a banner. Attract more leads. Attendees can tap on your logo to see other resources in the app or on the Web. Drive traffi c to your website, boost sales with a special coupon or share a video of your products. Banners are located at the top of the screen and display for six seconds at a time.

NETWORKING EVENT | $500–$2,500 Bring the entire cultural commerce industry together for an evening of relaxation, networking and refreshments. Enjoyed by attendees and exhibitors, this is a great opportunity for high visibility.

CONTRIBUTING LEVEL: $500–$2,499

MEET & GREET | $2,000 Sponsor the kick-off event for the entire Conference & Expo. Your logo will be placed on a sign outside the room; your sponsorship will be announced at the event, and you will have a few minutes to address the event participants. This is your best opportunity to access your customer base!

OFF-SITE LEARNING EXPERIENCE BUS SPONSOR | $1,000 Sponsor a bus taking attendees to and from exciting off-site learning experiences! You will be recognized as the sponsor and have the chance to put literature directly in the participants’ hands.


Four complimentary banner promotionsin Culture & Commerce News Brief

Complimentary pre- and post-Expomailing list

Sponsor status designated on booth

Company logo placed in spring 2013 issueof Museum Store magazine

Highlighted company logo and listingin the Program Book & Expo Guide

Sponsor ribbons for badges

Invitation to sponsor thank you reception

Company name and logo listed on the offi cial sponsor sign in the registration area

Recognition as a 2013 sponsor on MSA website with link

Company logo on all 2013 Conferencemarketing emails

PREMIER LEVEL$5,000 AND ABOVE

PREFERRED LEVEL$2,500–$4,999

CONTRIBUTING LEVEL$500–$2,499

SPONSORSHIP BENEFITS

PASSPORT | $1,000NEW for 2013—passport sponsors will appear on both the traditional paper format AND the new MSA Conference app!Our most popular traffi c-boosting opportunity guarantees to increase activity in your booth! As a passport sponsor, attendees will actively be seeking you out. Buyers must check in at your booth to be entered into a drawing to win a great prize.

NEW! APP FEATURED EXHIBITOR | $500Choose a premier listing. Make your brand more visible.This is the easiest way to stand out in a long list of exhibitors and receive more clicks. The more clicks you get, the more connections

with customers you’re likely to form. All Featured Exhibitors are highlighted at the top of the exhibitor list. Attach photos and a link to more marketing materials.

GREENBERG SCHOLARSHIP FUND | From $250Sponsor a museum store buyer to come and experience the MSA Retail Conference & Expo. The delegate, chosen from a list of applicants, will have the opportunity to experience what you already know is one of the most unique shows in the nation. Your company will be able to bring an additional buyer to the fl oor and work to create a long-lasting buying relationship.

CONTRIBUTING LEVEL, continued


SHOW SPECIALS:Show specials are limited to only 2013 MSA Expo exhibitors. Your special, company name and booth number will be displayed on www.museumstoreassociation.org only. Descriptions are limited to 25 words. Please see the show special submission instructions on the MSA website to submit your special.

TOTE BAG PRODUCT INSERT: Fliers and catalogs are not permitted as a tote bag item. Tangible promotional items or product samples are acceptable. Pricing is for one insertion of one item only in every attendee bag. Participant must provide enough inserts for inclusion in all attendee bags. A sample of your product is required for pre-approval. MSA reserves the right to restrict the content, size and quantity of the item. Once approved, MSA will contact you to confi rm the shipping procedures of your product. Please note: items should not be shipped directly to the MSA offi ce or with your booth materials.

PRODUCT SHOWCASE:No literature will be allowed as your display item; an actual product must be displayed. Item size restrictions apply: 15"w x 10"h x 11"d. Exhibitor is responsible for providing appropriate display stand(s) as necessary. Pricing

is for one item only per display space. Additional space may be purchased. MSA handles the set-up of the display, including product placement, and ensures the product case is securely locked. On-site product drop-off and pick-up dates and times in Los Angeles will be provided in your confi rmation letter upon receipt of your contract. MSA will provide a plastic holder on the outside of the display case for your business cards.

THE 7-MINUTE SELL:No sales will take place at this time, and this is not an extension of booth space. Participants will have an 8-foot round table to display items. Vendors should highlight the latest and greatest of their product line. Please only bring key items and promotional literature. Participants must provide a coupon/fl ier for a special that is unique to the attendees of this session, as well as a container to collect business cards.

For more information on MSA’s Get Attention opportunities, contact:Jennifer Anderson, Conference & Expo Services CoordinatorMuseum Store Association Inc.Phone: (303) 504-9223 x20Fax: (303) [email protected]

ADDITIONAL MARKETING OPPORTUNITIES

M arketing your company to buyers before, during and after the Expo is critical to your success. MSA offers multiple opportunities to get your name in front of qualifi ed buyers, build awareness with potential buyers and increase traffi c to your booth.

SHOW SPECIAL | Complimentary Give MSA buyers an incentive to attend the Expo and seek you out by offering great deals! Offering a show special is a proven tactic to drive traffi c to your booth. Your show special helps increase buyer motivation and helps you stand out from other exhibitors. Please see the show special submission instructions on the MSA website to submit your special.

BUYER’S CHOICE AWARDS | Complimentary Have a unique product and want even more buyers to come to your booth in 2013? Try participating in the annual Buyer’s Choice Awards! This contest provides special recognition to the exhibiting companies that have developed the most innovative products in the cultural commerce industry. Nominees in six product categories will be chosen from the entries and then the 2013 attendees will vote for their favorite during the Expo. Look for more details in the Expo Planner this fall and submit your product for consideration!

TOTE BAG PRODUCT INSERT$700, limited number of inserts acceptedPut your product in the hand of every Expo attendee! What better way for every attendee to get excited about your merchandise than to receive your latest product sampling in their tote bag as they check in at the registration desk?

PRODUCT SHOWCASE | $325Increase recognition and exposure beyond the Expo! The Product Showcase is the fi rst “must-stop” area for buyers before they enter the Expo hall. Your product, description, company name and booth number will be displayed in the glass case at the entrance to the Expo hall during open Expo hours. The Product Showcase will also be featured on the MSA website, providing you

with even more exposure and will gain buyers’ attention before they get to Los Angeles. A picture of your product, description, company name and booth number will be displayed on our Shop the Expo web page for all to see.

THE 7-MINUTE SELL | $200, limited space availableWant access to buyers before the Expo? Join us for The 7-Minute Sell! Sign up to get your latest and greatest product in front of prospective buyers on Saturday, April 13. You will have seven minutes to talk about your product to a group of Expo attendees, answer questions and provide them with an offer to be redeemed only at your booth. A gong will ring and another group of buyers will come your way. What a great way to meet attendees and drive them to your booth before they are on the busy show fl oor!

EXHIBITOR PREVIEW—LITERATURE DISPLAY | $325NEW for 2013! The Exhibitor Preview is a rotating literature carousel that is placed in a high-traffi c area and serves as a central distribution point for participating exhibitors’ literature, brochures, mini billboards and backlit marquees. For detailed information, email Tom Winters with AES Marketing at [email protected] or call (205) 314-7320. AES will label each piece of literature with your company name, booth number and promotional message. AES will have a staff member on site to maintain quantities of literature.

CUSTOMIZED MAILINGS | Contact for QuoteSend Expo attendees communications including your booth number, product features and show specials you plan to offer at the 2013 Expo!For detailed information, contact INFOCUS Marketing at (800) 708-5478 or [email protected].

GET ATTENTION POLICIES

Get Attention


MUSEUM STORE MAGAZINECirculation: 2,500Frequency: Quarterly

Reach your target audience by advertising in MSA’s fl agship publication. Mailed each quarter to all members and affi liates

of MSA, the magazine has an annual reach of more than 8,000 cultural commerce professionals and is rated #1 by members among all industry publications.

WHY ADS IN MUSEUM STORE WORK:

• 99% of readers are involved in buying decisions

• 54% contact advertisers directly

• 63% place orders

ADVERTISING RATES 1x 4xFull-Page ...................................$1,250 ....................$1,1001/2-Page Horizontal .....................$900 .......................$8101/3-Page ....................................$650 .......................$5851/6-Page ....................................$445 .......................$400Vendor Focus ................................................................$595

($395 with the purchase of another ad)Category Listing ......................................................$50 each

DEADLINES AD SPACE ARTWORK DUESpring 2013 2/5/13 2/7/13Summer 2013 5/14/13 5/16/13Fall 2013 8/6/13 8/8/13Winter 2013 10/28/13 10/30/13

57th MSA RETAIL CONFERENCE & EXPOApril 14–16, 2012Expo Dates: April 15–16, 2012New Orleans, La.

THE 58TH ANNUAL MSA RETAI L CONFERENCE & EXPOApril 13–15, 2013 | Expo Dates: April 14-15, 2013

L O S A N G E L E S , C A L I F.

The industry event for cultural commerce

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52

VENDOR SHOWCASE: FEATURED VENDORS

LANTERN PRESSBeth MorrisSeattle, [email protected] #1216What products and services do you

offer the cultural commerce industry?

Lantern Press offers endless gift and

souvenir possibilities with our vast collection

of custom artwork, historic photography,

crate labels, maps, vintage memorabilia

and more—and any image in our collection

is available on 20+ Made-in-U.S.A., eco-

friendly souvenir products. Among our top-

selling products are 100% Made-in-U.S.A.

magnets, several sizes of posters, framed

and unframed matted prints, notecards,

postcards, keychains, mugs, shot glasses,

water bottles, and writeable and mailable

wooden postcards! We can also take your

historic images, clean them up (if needed),

add your museum’s logo to the image (if

desired) and print those images onto any

of our 20+ products. We never charge an

art fee—you only pay for the product you

order!

What information about your company

do you want to share with attendees?

Lantern Press is a member of the National

Association of Retail Buyers and Sellers, the

Association of Partners for Public Lands and

the Museum Store Association. We were

the youngest company invited to join our

industry’s most exclusive tradeshow event,

Urban Expositions’ The Gathering, and

our work has been featured in numerous

publications, television series and movies,

including People magazine and television’s

Grey’s Anatomy. We are confident we will

exceed your expectations with our quick

turn-around times, attention to detail, high

quality and beautiful artwork. Please stop

by and see us in New Orleans!

MONDAINE WATCH LTD.Margaret H. GregorySan Rafael, [email protected]

www.mondaine.comBooth #727What products and services do you


Mondaine Brand watches and clocks

prove to bring successful sales results in

museum stores around the globe! As the

official clock of the Swiss Federal Railways

with our clocks in all 3,000 train stations

throughout Switzerland, our watch and

clock line offers great classic design and

unsurpassed Swiss quality at affordable

price points! Recognized as one of the

“10 classic Swiss watch designs” of all

time, the museum store consumer loves

the Mondaine collection! Come see our

beautiful watches, wall, desk and alarm

clocks, and find out how we can help you

merchandise your retail environment and

increase sales!What information about your company


The Mondaine Watch Company, based

in Zurich, Switzerland, designs and supplies

the Mondaine Brand collection of Swiss

watches and clocks around the globe to

museum, watch, jewelry and gift stores.

The classic design, the unmistakable

easy-to-read face, distinctive hands and

the famous red seconds hand have made

the Mondaine collection successful the

world over.

PARLI-CARDS Mary Jo JoyceWest Bend, [email protected] #210

What products and services do you


Parli-Cards products are games,

gifts and souvenirs! Challenge your

knowledge of U.S. History with the

Presidents & Founding Fathers game,

or of how Congress works with the U.S.

Senate game. Playing card decks feature

biographical information and images of

statesmen, and also can be used to play

any traditional card game. Both high-

quality board games also include beginner

and advanced question card decks.

For still more fun, learn to decipher the

alphabet soup of government agencies

with Speak DC!—a flashcard-style game

using government acronyms—guaranteed

to generate laughter! All Parli-Cards

games are appropriate for ages 8–98,

and deliver solid entertainment and

education. All Parli-Cards games are

made in the U.S.A. What information about your company


Parli-Cards was launched in November

of 2011 as the new product division of

Practical Strategies, Inc., a public policy

consulting and marketing firm with offices

in Wisconsin and Washington, D.C.

Games currently being sold are the very first

produced by the company’s new venture.

Additional board and acronym games are

in various stages of development.

(A DIVISION OF PRACTICAL STRATEGIES, INC.)

Phot

o by

Dan

Lau

renc

e

PROGRAM BOOK & EXPO GUIDECirculation: 1,400

The MSA Program Book & Expo Guide is the go-to resource for the MSA Retail Conference & Expo. This is the book attendees use

to buy products for their stores and navigate the Expo fl oor to fi nd products and contacts.

WHY ADS IN THE PROGRAM BOOK & EXPO GUIDE WORK:

• Attendees rely on and refer to it often during theConference & Expo

• Buyers take the book home for post-show ordering• 85% of attendees place orders on the spot• 70% of attendees rank shopping as the main reason

they come to the MSA Conference & Expo

ADVERTISING RATES

Back Cover ...............................................................$1,700Inside Covers .............................................................$1,600Full-Page ...................................................................$1,1501/2-Page Horizontal .....................................................$830Vendor Showcase ..........................................................$495

($250 if also purchasing a display ad)

DEADLINES AD SPACE ARTWORK DUE 3/7/13 3/12/13


www.MuseumStoreAssociation.org Impressions: 300,000/year

A dvertise on the only website

dedicated to the advancement of cultural commerce professionals. Introduce a new product, link to your product catalog and generate new leads.

ADVERTISING RATES

Ad Type (186 x 300 pixels) Quarterly Rate*

Home Page Banner (3x ad rotation)** ..............................$500

Interior Page Banner (3x ad rotation)** ............................$300(runs on member directory, Conference & Expo and product sourcing pages)

*Quarters begin on the fi rst business day of any month and run for a total of three months.

**Space will be shared with two other advertisers.

CULTURE & COMMERCE NEWS BRIEFCirculation: 3,000Frequency: Weekly

Delivered to the inboxes of cultural commerce professionals each week, the Culture & Commerce News Brief provides the

latest MSA and industry news affecting nonprofi t retail managers and buyers.

For advertising opportunities in Culture & Commerce News Brief contact:Ben MaitlandDirector of Advertising SalesMultibriefsPhone: (972) [email protected]

For more information on advertising opportunities in the Program Book & Expo Guide, Museum Store magazine, or www.MuseumStoreAssociation.org contact:

Mary Petillo, Advertising Sales ExecutiveSkies America Publishing CompanyPhone: (503) 726-4984Fax: (503) [email protected]

MUSEUM STORE MARKETPLACE

MSA’s online database that enables museum store buyers to search for products and services by keyword, product

category or location.

For advertising opportunities in Museum Store Marketplace contact:MSA Museum Store Marketplace by MultiViewPhone: (800) [email protected]

“The 2012 MSA Expo was an energizing experience. I had good traffi c throughout the show and felt buyers came ready to do business with a good sense of direction. It was a pleasant experience, and I met many new people and heard about some very interesting museums and upcoming exhibitions.”

—2012 MSA EXHIBITOR

13

(Note: Exhibitor contact information listed below will be placed on all records and correspondence regarding the 2013 Expo that are sent to said organization.)

Contact Name:

Exhibitor Organization:

Address:

City: State/Province

ZIP/Postal Code: Country:

Phone: Fax:

Email: Website:

EXHIBITOR INFORMATION

MSA AFFILIATION

I am a current affi liate of MSA.

YES, I would like to become an affi liate of MSA.(Note: Please submit an Exhibitor Affi liate Application along with yourExhibitor Contract.)

BOOTH RESERVATION REQUEST

Booth Type Exhibitor Affi liate Non-Exhibitor Affi liate*5'x10' Standard** $975 $1,875ZONE A10'x10' Standard $1,790 $2,69010'x20' Standard $3,580 $4,48010'x30' Standard $5,370 $6,270ZONE B (15% discount from Zone A)10'x10' Standard $1,522 $2,42210'x20' Standard $3,044 $3,94410'x30' Standard $4,566 $5,466ZONE C (20% discount from Zone A)10'x10' Standard $1,432 $2,33210'x20' Standard $2,864 $3,76410'x30' Standard $4,296 $5,196

Open Corner Booth Fee: $400 additional per 10'x10' open corner space reserved

*Note: There is an additional $900 fee for exhibitors who are not affi liates of MSA. Affi liate status must be current at the time your contract is processed and remain active through 2013 or the non-affi liate booth fee will be assessed.**First-time exhibitor introductory offer. If your organization has exhibited with MSA any time in the past, you must select another booth type. Limited space is available!

Booth Fee Subtotal $________# Open Corner_____x $400 Subtotal $________

TOTAL COST FOR EXHIBIT BOOTH(S): $________

GREENBERG SCHOLARSHIP FUND DONATION

The Greenberg Scholarship Fund has enabled hundreds of museum store professionals to attend the MSA Retail Conference & Expo to learn more about their trade and refi ne their skills, thereby strengthening the industry.

YES! I would like to support the Greenberg Scholarship Fund to bring more fi rst-time attendees to the MSA Retail Conference & Expo. Contributions are donations only and do not include admittance to the 2013 Greenberg event.

TOTAL DONATIONS: $________

EXHIBITOR CONTRACT2013 MSA RETAIL CONFERENCE & EXPOApril 13–15, 2013 | Expo Dates: April 14–15Los Angeles, Calif.

MSA USE ONLY. Do not write in this space

Booth #:

Order #:

MSA ID#:

Check #:

Check Amt:

Entered in iMIS:

Date Stamp:

Please return this form to: Museum Store Association Inc., 3773 E Cherry Creek North Dr, Ste 755, Denver, CO 80209Fax: (303) 504-9585 | [email protected]

FAX BOTH SIDES OF THIS FORM TO:(303) 504-9585

Continue to page 14. Incomplete contracts will not be accepted.

Please return this form to: Museum Store Association Inc., 3773 E Cherry Creek North Dr, Ste 755, Denver, CO 80209Fax: (303) 504-9585 | [email protected]

(Note: Exhibitor contact information listed below will be placed on all records and correspondence regarding the 2013 Expo that are sent to said organization.)

Contact Name:

Exhibitor Organization:

Phone: Fax:

EXHIBITOR INFORMATION

MSA SPONSORSHIPS (PLEASE SELECT FROM PAGES 8–9)

1. _____________________________________ $________2. _____________________________________ $________

TOTAL COST FOR SPONSORSHIPS: $________

Á LA CARTE MARKETING OPTIONS

Get Attention Tote Bag Insert ............................................................. $700 Product Showcase ........................................................ $325 The 7-Minute Sell ......................................................... $200

Program Book & Expo Guide Back Cover ................................................................. $1,700 Inside Covers ............................................................... $1,600 Full-Page ..................................................................... $1,150 1/2-Page Horizontal ....................................................... $830 Vendor Showcase ........................................................... $495

($250 if also purchasing display ad)

Museum Store Magazine 1X 4X Full-Page ..........................................$1,250 ............... $1,100 1/2-Page Horizontal ............................$900 .................. $810 1/3-Page ...........................................$650 .................. $585 1/6-Page ...........................................$445 .................. $400

Vendor Focus .................................................................. $595 ($395 with purchase of another ad)

Category Listing ........................................................$50/each

www.MuseumStoreAssociation.org Home Page Banner/186x300: $500/quarter Interior Page Banner/186x300: $300/quarter

TOTAL COST FOR Á LA CARTE ITEMS: $________

PAYMENT INFORMATION & AUTHORIZATION

GRAND TOTAL DUE (pages 13 and 14): $________

Full payment must accompany this completed, signed contract and will be processed immediately.

Check/money order (payable to Museum Store Association) in U.S. dollars.

Visa MasterCard American Express

Card #: Exp. Date:

The undersigned agrees to pay the charges above according to card issuer agreement:

Print Name on Card:

Signature of Cardholder:

OFFICIAL SIGNATURE

The undersigned (Exhibitor) hereby accepts an Exhibit Booth for the 2013 MSA Retail Conference & Expo and agrees to be bound by all the terms, conditions, rules and regulations set forth in the Expo Rules & Regula-tions in the Exhibitor Prospectus and by Show Management. I am autho-rized to transact business for the company named above, and will retain a copy of the terms, conditions, rules and regulations for my reference.I understand the cancellation policy as outlined on page 15. I further under-stand that if I have chosen sponsorship and/or marketing options, I will be required to complete and adhere to separate agreements for those items.

CONTRACTS RECEIVED WITHOUT FULL PAYMENT AND/OR SIGNATURE WILL NOT BE PROCESSED.

Signature

Print Name Date

EXHIBITOR CONTRACT2013 MSA RETAIL CONFERENCE & EXPOApril 13–15, 2013 | Expo Dates: April 14–15Los Angeles, Calif.

FAX BOTH SIDES OF THIS FORM TO:(303) 504-9585

Continued from page 13. Incomplete contracts will not be accepted.

15Reserve your booth today! Call us at (303) 504-9223 or visit www.MSAmeeting.org for more information.

1. BOOTH FEE. The Exhibitor agrees to return full booth fee and this contract to the Museum Store Association Inc. (MSA) or this contract shall be of no force or effect and MSA shall have no obligation to provide booth space to the Exhibitor. Affiliation or membership status must be current in 2012 and 2013 or non-affiliate booth rate will be due (additional $900 per booth assignment). The Exhibitor is solely responsible for returning contract and full booth fee to secure booth space in the 2013 Expo.

Payment of the Booth Fee shall be in the form of a check or money order made payable to MSA (in U.S. dollars drawn on a U.S. bank) or by Visa, MasterCard or American Express for the full booth fee stated on the reverse of this contract. If payment made by check is returned to MSA for insufficient funds, the Exhibitor agrees to forfeit rights to booth space and must pay MSA a $50 administrative fee. If authorization for credit card payment is denied, this contract is invalid.

Payment of the Booth Fee entitles the Exhibitor, subject to the terms and conditions of this contract, to the use of the following during the Expo: (a) one Booth space, described below; (b) one Booth identification sign with Booth number and company name as on file with MSA; (c) admission for representative(s) of the Exhibitor as described below; (d) 24-hour guard service beginning at 5 p.m. Pacific Time, Friday, April 12, 2013, until Monday, April 15, 2013, at 5 p.m. Pacific Time.

The 5-foot x 10-foot booth space cannot be combined with any other booth type. This is strictly a first-time exhibitor introductory offer and is not available to exhibitors that have exhibited with MSA in the past at any time. The booth fee includes all terms and conditions listed above. The booth fee also includes one complimentary representative to staff your booth. Additional representatives are $125/person. 5-foot x 10-foot booths include 8-foot-high walls of cloth draping supported by aluminum piping, consisting of two side walls and one back wall. The configuration of the booth must remain as contracted.

Standard and Open Corner Booth space is sold in 10-foot increments. Peninsula Booth space is sold as 10-foot x 20-foot space, running horizontally at the end of an aisle.

The Booth Fee includes two representatives for a 10-foot x 10-foot, plus two additional representatives at no charge for each additional 10-foot increment purchased. Additional representatives are $125 per person. Fee applies to all representatives attending the show in whole or in part. Attendance is subject to the terms and conditions of the Exhibitor’s Booth Contract.

2. CANCELLATION. The Exhibitor agrees that the damages to MSA in the event of the Exhibitor’s cancellation of this contract are difficult to estimate at this time. All cancellations must be submitted in writing; cancellations by phone WILL NOT be accepted. The Exhibitor agrees that cancellations received in writing by Friday, Feb. 22, 2013, are subject to a cancellation fee equal to 50 percent of the total Booth Fee. For cancellations received in writing after Feb. 22, 2013, there will be no refund.

3. ADMINISTRATIVE FEES FOR BOOTH CHANGES. Exhibitors who reduce their contracted booth space will be charged an administrative fee equal to one half of the Booth Fee that would have been due on the space relinquished.

4. SUBLETTING. The Exhibitor may not assign, sublet, share or apportion the whole or any part of the Booth space allotted, or represent, advertise or distribute literature for the products or services of any other firm or individual. The use of the Booth is strictly limited to the Exhibitors and its paid representatives for whom the admission fee described in Item 1 above has been paid. The Exhibitor may contract for one Booth only.

5. MERCHANDISE. The Exhibitor agrees to display only the merchandise lines included in the Exhibitor’s MSA affiliate or member application; no other merchandise will be permitted to be shown in the Booth. Exhibitors must adhere to the guidelines set forth in the MSA Code of Ethics.

6. DISPLAY LIMITATIONS. Booth furniture, display equipment or merchandise may not protrude from the Booth. The arrangement of the Exhibitor’s merchandise and/or Booth furnishings must also conform to the following requirements:(a) The display (including merchandise therein) does not exceed a total height of 8 feet.(b) The display does not interfere with any other Exhibitor’s display, either physically or in an overly strong manner.(c) All display structures are self-standing and do not rely in any way on the Booth Structure for support.(d) The tradeshow colors will be provided in the 2013 Decorator Manual. Exhibitors may choose to use their own floor coverings.(e) Any fixing to Booth fabric is limited to the use of pins and/or removable double-sided adhesive tape. The weight of the items so fixed shall not be such as to damage the Booth fabric. The Booth fabric drape may not be removed.(f) Configuration of Booth must remain as contracted. The Booth fabric drape may not be removed or moved to create an opening between booths or at the end of an aisle.(g) The Exhibitor agrees to abide by any additional rules and regulations or other requirements of the Los Angeles Convention Center, Los Angeles, Calif.

(h) All materials, including those used for display purposes, must be suitably fireproofed to conform with the requirements of the Los Angeles Fire Department and the Los Angeles Convention Center.(i) No decorations, advertising or signs shall be outside the Booth.(j) All sound devices must be turned to conversational level and should not interfere with or be objectionable to neighboring exhibitors. Exhibitors demonstrating audio merchandise must provide and use headphones.

7. EXHIBITOR’S SIGN. The Exhibitor’s Booth will be provided with a 7" x 44" sign denoting Company name. The Company name must be the name of record on file with MSA (shown on contract). Booth sign and number must be visible in the Booth at all times.

8. DRAYAGE. Drayage/Material Handling Service is the unloading of your exhibit materials, delivery to your booth, handling of empty containers to and from storage, and removal of your materials from your booth for reloading onto your outbound carrier. This is not to be confused with the cost to transport your exhibit material to and from the event. The Exhibitor undertakes to use only the authorized decorating company, GES, for drayage. All drayage charges are the sole responsibility of the Exhibitor. Shipping and rate information will be available in October 2012.

Freight Handling: All work involved in the loading and unloading of all trucks, trailers and common contract carriers from the facility docks, including empty crates, and the operation of material handling equipment, is under the jurisdiction of GES. All charges are the sole responsibility of the Exhibitor.

There is no hand-carry ramp. POV Exhibitors can hand-carry from a designated parking space to the side of the loading docks and through a side door into the hall. You will be allowed 20 minutes to off-load. There will be a limited number of unloading spaces available, so the 20-minute limit will be strictly enforced. POVs with a larger amount of freight may request Cartload or Forklift Services from GES. GES will not be responsible for any material they do not handle.

Convention Center Restrictions: All Los Angeles Convention Center lobby areas, side doors, escalators and passenger elevators are not to be used for the purpose of bringing in Expo freight. Vehicles are not allowed to double park at any entrance to the Convention Center.

9. STORAGE OF CARTONS, ETC. All cartons and other containers used to transport merchandise and displays to the Expo will be stored only in the area designated by GES.

10. DISTRIBUTION OF FOOD AND/OR BEVERAGES. The Exhibitor may not distribute foodstuffs or beverages from its Booth or elsewhere on the Los Angeles Convention Center property. No alcoholic beverages may be brought into the Los Angeles Convention Center or onto its premises.

11. TIMETABLE. The Exhibitor is bound by the Expo timetable published by MSA and to any variations in that timetable that may have to be introduced during the period of the MSA Expo at MSA’s sole discretion. Breakdown or Booth closing by the Exhibitor prior to the published end of the Expo is strictly prohibited.

12. INSURANCE. The Exhibitor acknowledges that MSA and the Los Angeles Convention Center do not maintain insurance coverage and do not accept responsibility for the Exhibitor’s property. It is the sole esponsibility of the Exhibitor, if it so desires, to obtain business interruption and property damage insurance covering the Exhibitor’s property.

13. ETIQUETTE/ETHICS. The Exhibitor is requested not to enter another Exhibitor’s Booth without permission. Photography of another Exhibitor’s Booth display is prohibited.

14. SOLICITATION. Solicitation of any kind by the Exhibitor on the Los Angeles Convention Center’s premises outside the Exhibitor’s Booth is prohibited. Solicitation of business on the Los Angeles Convention Center’s premises, except by Exhibitors, is prohibited. No advertising or solicitation of any kind on the Los Angeles Convention Center’s premises shall be posted or distributed except at the Exhibitor’s Booth.

15. LIABILITY LIMITED. The Exhibitor understands and agrees that employees or agents of the City of Los Angeles and the Los Angeles Convention Center, including law enforcement personnel (collectively “Public Employees”), will have access to the Los Angeles Convention Center and, that notwithstanding, any security services provided by MSA. MSA assumes no responsibility for acts or omissions of any Public Employee or the acts or omissions of any other persons or entities not an employee or agent of MSA. MSA is not responsible for any costs, damage, injury, annoyance or inconvenience to the Exhibitor, its property, employees or agents resulting from fire, the elements, acts of God, mob riot, war or civil commotion or civil authority, terrorism or threat of terrorism, or labor difficulties, lockouts or strikes against MSA or GES or other causes beyond the control of MSA. MSA is not responsible for any inconvenience to the Exhibitor due to issues that may arise with shipping or travel companies including airlines.

16. DEFAULT. The Exhibitor shall be in default under this contract for any failure to comply with the terms and conditions hereof. Any default will automatically result, at the sole discretion of MSA, in revocation of permission to use the Booth or otherwise participate in the Expo. MSA shall have the right to remove the Exhibitor’s property from the Los Angeles Convention Center and to store such property at the Exhibitor’s sole risk and expense, if the Exhibitor’s property is not immediately removed upon revocation of permission to use the Booth. Any waiver by MSA of its rights upon a default of the Exhibitor will not act as a waiver of such rights in the event of any other default. The Exhibitor shall have no right to any refund in the event its right to occupy the Booth is terminated pursuant to a default and shall continue to be bound by the Agreement in the events of such termination, including, but not limited to, the reimbursement of MSA for damages.

17. REMOVAL OF EXHIBITOR’S PROPERTY. MSA reserves the right to remove the Exhibitor’s property, or appoint the Los Angeles Convention Center, GES or some other person to do so, at the Exhibitor’s sole expense and risk, from the Los Angeles Convention Center if MSA’s license to use the Los Angeles Convention Center is revoked for any reason and if such property is not removed by the Exhibitor within a reasonable amount of time after MSA’s request to do so.

18. RETURN OF BOOTH. The Exhibitor will return the Booth on Monday, April 15, 2013, to the Los Angeles Convention Center in the same condition as when first occupied, normal wear and tear accepted. The Exhibitor shall reimburse MSA for any stains, etchings, acid or other burns, adhesive residue or other damages or debris caused or left by the Exhibitor or its representatives.

19. PROHIBITED MATERIALS. The Exhibitor shall not bring or permit in the Los Angeles Convention Center any flammable, explosive or volatile material or material under high pressure, including gasoline, kerosene, acetylene, propane or other fuels or combustibles.

Fire Retardant: Materials used in the construction of displays are subject to inspection by the Fire Prevention Bureau and/or the Los Angeles Convention Center operations for compliance.

20. EXHIBITION HALL RULES AND REGULATIONS. The Exhibitor shall comply with all the Los Angeles Convention Center Rules and Regulations, whether or not stated in this contract, and all applicable federal, state and local laws. The Exhibitors shall obey the instructions of MSA, Los Angeles Convention Center staff and law enforcement officials at all times on the Los Angeles Convention Center’s premises.

Covered Booths: Any covered exhibit space requires a fire extinguisher, but not a smoke detector. Smoking is prohibited in the Los Angeles Convention Center.

Electrical Equipment: All electrical equipment must be UL approved.

21. MSA PHOTOGRAPHY. The Exhibitor understands that during the course of the 2013 Expo, the Exhibitor’s Booth, merchandise, shelf or staff may be photographed. Exhibitor gives permission for any resulting photographs to be used by MSA for promotional or educational purposes.

22. LICENSES AND PERMITS. The Exhibitor, at is own expense, will obtain all licenses, permits and approvals required and pay all taxes, including, but not limited to, sales tax, that accrue during the Expo.

23. INDEMNIFICATION. Exhibitor shall indemnify, defend and hold MSA harmless from and against any and all claims, losses, liabilities or damages to persons or property, governmental charges or fines and attorneys’ fees arising out of or caused by any installation, removal, maintenance, occupancy or use of the Los Angeles Convention Center or any part thereof, by Exhibitor. Exhibitor shall comply with all federal copyright laws and regulations issued thereunder and the laws of unfair competition for all materials displayed in, advertised or sold from the Booth. Exhibitor shall indemnify, defend and hold MSA harmless from and against any and all claims, losses, liabilities or damages resulting from Exhibitor’s failure to comply.

24. DISPUTES. The decision or opinion of the Expo Manager in the interpretation of this contract shall be final and binding on the Exhibitor.

25. ATTORNEYS’ FEES. If either party hereto brings any legal action or other proceeding for the enforcement of this agreement or because of an alleged dispute, breach, default or misinterpretation in connection with any of the provisions of this agreement, the prevailing party shall be so entitled to recover reasonable attorneys’ fees and other costs incurred in that action or proceeding, in addition to such other relief to which it is determined to be entitled.

26. SEVERABILITY. The unenforceability, invalidity or illegality of any provisions of this contract shall not render any other provision of this contract unenforceable, invalid or illegal.

27. SIGNATORY. The signatory has read and understood this contract and agrees to be bound and abide by all of the terms and conditions therein.

EXPO RULES & REGULATIONS

3773 E Cherry Creek North Dr, Suite 755, Denver, CO 80209 | Tel: (303) 504-9223 | Fax: (303) 504-9585

www.MuseumStoreAssociation.org

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MSA 2013 Exhibitor Prospectus

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