BUSINESS MANUAL

MSBCOACH, LLC We ignite employee engagement through

inspired leadership.

Copyright © 2013 MSBCoach, LLC

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“MSBCoach trainers have great energy when presenting material to a group. Very passionate about MSBC’s approach to developing strong leaders!”

-Randy B. UPS

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10 REASONS TO WORK WITH A COACH

1. Gain an objective opinion.

2. Create a strategic plan that department and

organization will grow.

3. Learn how and why strong leader-ship is vital to growth and success.

4. Increase productivity in yourself and your team.

5. Uncover skills you did not think you had.

6. Stretch your mind.

7. Locate what is missing in your plan in order to develop increased action.

8. Reduce the stress in your personal and professional life.

9. Reach and achieve what you once thought were unrealistic goals.

10. Re-discover your passion.

Did You Know

The higher executives advance up the organizational ladder they are less dependent on technical skills and require more effectiveness in interpersonal skills and emotional intelligence.

Coaching is an effective tool for improving bottom line performance in executives and organizations.

WHY COACHING & COACHING STATS

Coached executives have reported improvements in the following areas:

References of Coaching Statis-tics

a. Harris Interactive Research Study

b. The 8th Habit – Stephen Covey

c. The Center for Creative Leadership

53% in Productivity

48% in Quality

48% in Organizational Strength

39% in Customer Service

34% in Reducing Customer Complaints

32% in Retaining Executives who Received Coaching

23% in Cost Reductions

22% in Bottom-line

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Who Hires a Coach?

The International Coaching Federation surveyed coaching clients about the value and use of coaching. Of these respondents, 94% were employed professionals. All had a formal, on-going relationship with a coach for an average duration of nine months. Over 80% of the respondents had undergraduate degrees and over one third had master’s degrees or higher.

Outcome Attributed to Coaching

67.6% higher level of self-awareness 62.4% smarter goal-setting 60.5% more balanced life 57.1% lower stress levels 52.9% self-discovery 52.4% more self-confidence 33.8% health improvements 33.3% better staff relationship 33.3% better family relationship 25.7% stopped a bad habit 24.3% change in career 22.9% more free time

WHY COACHING & COACHING STATS

Value of Coaching Investment

70% - Very Valuable 28% - Valuable

Main Role of a Coach

84.8% - Sounding Board 78.1% - Motivator

56.7% - Support 50.5% - Mentor

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WHY COACHING & COACHING STATS

15% of employees feel their organization holds them accountable for results.

85% of all other employees do not.

17% of all employees feel that their organization fosters open communication and respects opinions

resulting in better jobs

83% of all other employees do not.

85% of employees feel that they work in a low trust environment.

15% of all other employees do not.

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WHY COACHING & COACHING STATS

Based on the formula to the right, the cost of turnover for a leader whose annual salary is $75- $150,000 is $24,375 to $48,750 annually per person ** This formula attributed to Saratoga Institute and Kepner-Tregoe Inc. For more details on this report go to www.kepner-tregoe.com

20% of employees have a clear line of sight between their tasks and organizational goals.

80% of all other employees do not.

50% of employees feel satisfied with their accomplishments at the end of the week.

50% of all other employees do not.

37% of employees have a clear understanding of organization, purpose, and goals.

63% of all other employees do not.

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BOTTOM LINE: THE COST OF TURNOVER

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“MSBCoach assisted me in rebuilding my self-esteem and sense of confidence and helped me to recognize my strengths and weaknesses.

-Robert VP, Morgan Keegan & CO

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Our Mission:

Building Leaders and Teams Who Make A Difference.

At MSBCoach our mission is accomplished through partnering with

clients to articulate what they want to accomplish: defining their own

success, creating new ways of thinking, and executing an action plan.

Our Vision: MSBCoach is the preferred coach and trainer of high performing

professionals and their teams.

Our Values: Fundamental to our success, our values set us apart through our

partnerships, actions and behaviors:

Integrity

Excellence

Service

Trust

At MSBCoach we promise to coach, train and lead by our values. We:

1. Provide superior performance

2. Conduct ourselves with integrity

3. Foster trust

4. Create an environment for collaboration and teamwork

5. Provide excellent quality service

6. Exceed expectations

7. Deliver creative, competent breakthrough leadership training and coaching

8. Remain committed to your success

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At MSBCoach our coaching model consists of three components - I.S.C.

1. “I” - Identify challenges and opportunities with individuals and teams.

2. “S” - Shift the mindset.

3. “C” - Create breakthroughs and a new future for individuals and teams.

Philosophy

Our philosophy is to coach, train and journey alongside our clients, forming partnerships, alliances, forging strong relationships and developing well balanced, top level leaders who create high performance teams.

Our contribution to the partnership is Support, Encouragement, a Thinking Partner, a Sounding Board, Accountability, Assisting our clients to Envision, Empower, and Execute their professional and personal future.

Our client’s contribution is to: Break through mindsets, Create new vision and thought patterns, Be accountable to process outside the norm, Discover what is possible for your future, and Execute to make it happen

We know each individual and team is distinctive and has its own culture. Our coaching model ensures each program is customized to the client’s needs. We ask probing questions to help our clients discover their own vision and so-lutions. This results in critical and creative thinking - not always looking to find “the” answer, rather to explore all the possibilities through engaged thinking.

Ongoing Commitment to Excellence

At MSBCoach we not only strive to bring our clients the best measurement tools and coaching, we also evaluate ourselves and work hard to deliver con-sistently the highest caliber Executive Leadership resources available. We do this through measurement and implementation.

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Evaluation:

We begin the process with a comprehensive questionnaire designed to get to know each candidate’s unique talents and coaching needs. Below are just a few examples of what you can expect when working with MSBCoach:

Questions from the MSBCoach New Client Packet

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Measurement:

Questions from the MSBCoach Workshops and Feedback Questionnaire

Along the way, we ask for your feedback. This helps MSBCoach with process improvement and provides us with valuable insights regard-ing what works best for each client’s needs.

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Growth:

Just as our clients expect to see return on

their investment from coaching, MSBCoach

does the same. We have added a team of

skilled coaches and support staff who work

diligently to bring the best in leadership

information and innovation to every

MSBCoach client we serve.

As we continue to grow, we look forward to a successful partner-

ship with you.

Questions from the MSBCoach Workshops and Feedback Questionnaire

“Don't tell people how to do things, tell them what to do and let them surprise you with their results.”

-George S. Patton

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“The self exploration exercises helped me to communicate and interact better with my colleagues.”

-Melissa Director of Compensation,

University of Virginia Health System

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As a leader or team member you are creative and whole. As a leader or team

member you are the core. Each leader and team member makes the gears in

this process turn.

ISC: INDIVIDUAL & TEAM COACHING MODELS

In the C Phase we discover

ways to create breakthroughs for the team’s future. We combine information from the I and S Phases to create an environment for personal and team success.

This is the ACTION PHASE

where we: Set goals and

timeframes, create a plan of ac-

tion, and

execute the plan of action.

IDENTIFYSHIFTCREATE

In the I Phase the team

partners with your coach to

identify challenges and

opportunities, and to discuss what

you want to accomplish. Together

we gain understanding by using

tools such as: Strength Finder, DISC

Personality Profile, 360° Feedback,

and Emotional Intelligence.

The S Phase allows you to be

mentally and emotionally prepared to

accomplish what the team has

identified in the I Phase. This phase is

not about finding “THE” answer but

rather opening your mind to explore

all the possibilities to the answer. In

this phase we: Shift mindsets where

there are mental barriers and discuss

probing questions.

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"I have witnessed a remarkable improvement in the leadership team’s individual self-awareness, understanding of purpose and confidence to lead others. “Given the quick, positive impact on our leadership team, we are committed to continuing the executive coaching and tailored training programs. I really appreciate MSBCoach’s passion, expertise and dedication to deliver customized services for our needs.”

-Linda President and COO

Clinical Care Options

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“Tell me and I forget, teach me and I remember, involve me and I learn.”

- Benjamin Franklin

How We Work With Your Organization:

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CUSTOMIZED PROGRAMS

“Of the best leaders, when their task is accomplished, their people all remark, “We have done it ourselves.”

- Lao Tzu

CUSTOMIZED PROGRAMS

MSBCoach recognizes that not all businesses are created equal. We partner

with you to develop a program custom-fit for your business culture.

To determine the exact needs of your organization we conduct "on-boarding"

meetings, interviews with key players, and surveys. We develop a coaching

plan that is a personal fit to those receiving coaching. We customize workshops

that work best based on the available length of time and days of the week with-

in the organization’s culture.

Through contracting with MSBCoach, you

provide your company and team with the

advantages needed to be successful. Rome

was not built in a day and neither are strong

leaders nor high performance teams. The

process of building takes time, commitment

and dedication. MSBCoach is dedicated to

you, your staff, and this process. We provide training sessions each month

and individual executive and leadership coaching sessions. This program

provides executives and their teams with structure, an outcome-based thinking

partner, strategic planning partner and any of the specialty services provided

by MSBCoach....

This is a minimal time and monetary investment…

...in yourself, your team, and your organization. The alternative cost is much

higher in turnover and lost morale. You will see results in productivity that

will affect the bottom line and yield a greater return on investment!

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“MSBCoach worked with me to improve communication issues with colleagues. My coach helped me identify my strengths rather than focus on my weaknesses. This has been liberating because I have always looked at ways that I need to improve rather than how I can use what I already do well!”

-Connie Piedmont Virginia Community College

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To identify the elements of worker

engagement, research firm Gallup conducted

many thousands of interviews in all kinds of

organizations, at all levels, in most industries,

and in many countries. These 12 statements --

The Gallup Q12 -- emerged from Gallup's

pioneering research as those that best predict

employee and workgroup performance.

1. I know what is expected of me at work.

2. I have the materials and equipment I need to

do my work right.

3. At work, I have the opportunity to do what I

do best every day.

4. In the last seven days, I have received recognition or praise for

doing good work.

5. My supervisor, or someone at work, seems to care about me as a

person.

6. There is someone at work who encourages my development.

7. At work, my opinions seem to count.

8. The mission or purpose of my company makes me feel my job is

important.

9. My associates or fellow employees are committed to doing quality

work.

10. I have a best friend at work.

11. In the last six months, someone at work has talked to me about my

progress.

12. This last year, I have had opportunities at work to learn and grow.

(The Q12 items are protected by copyright of The Gallup Organization,

1992-1999. All rights reserved.)

The 12

Elements

of Great

Managing

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MOST REQUESTED WORKSHOPS

Most Requested Work-shops:

MSBCoach partners with your business to custom develop onsite programs.

The Art of Possibilities The Balanced Score Card Work Life Blance Building A High Performing Team Building and Leading a Culture of Trust Coaching as an Effective Leadership Tool Creating a Performance Plan Creating and Leading a Shared Vision Creating New Paradigms Discovering Authenticity in your Leadership Executing the Operational Plan Execution: From Concept to Reality Executive Presence Fundamentals of Strategic Planning Generational Leadership Goal Setting And Leadership Identifying and Retaining the High-Potentials Innovation Tournament Is Innovation a Culture or a Person? Key Characteristics of an Exceptional Leader Leading Through the Strategic Plan Leadership and Personal Development Plans Leadership and Delegation

Full details for workshops at MSBCoach.com/coaching/workshops

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Most Requested Workshops (continued…): Leadership and Public Speaking Leadership and Relationships Leadership and Time Management Leadership Communications Skills Leading Change through The Empowerment Dynamic (TED*) Leading White-Boarding Sessions Leading With A Spirit of Ownership Lincoln on Leadership Listening – the Key to Superior Leadership Living and Leading in a World of VUCA Managing the Human Behavior Aspect of Change A Model for Change Management The Operational Plan Performance Management Power Thinking Prioritizing Work in a World of “Everything is a Priority”! The Seven Habits of Highly Effective People Shifting the Paradigm – the first step to successful change Social Awareness and Relationship Management Strategic Communication Strategic Pathways and Initiatives The Strategic Plan Trust-Based Leadership Wellness in the Workplace & the Bottom Line Moving from Victim of Circumstances to Creator of Your Future Leading Through Different Situations Strength Based Leadership – and or Teams Situational Leadership Leading Strong Customer Service Oriented Teams – both internally and externally

Full details for workshops at MSBCoach.com/coaching/workshops

MOST REQUESTED WORKSHOPS

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MOST REQUESTED WORKSHOPS

Experiential Learning:

MSBCoach offers Experiential Learning Opportunities for leaders and teams to move out of the classroom (from theory) and apply what has been learned in the classroom to "real time, real life" experiences. Our Experiential Learning

Opportunities (ELOs) create actual experiences in collaboration, team building, independent thinking, stress/time management, crisis intervention, communication, self-awareness/self-management, relationship building and much more in order to simulate real-life experience. Through the ELOs, each participant has "real life experience". These experiences create metaphors that provide learning opportunities. We leverage these learnings as we debrief and "connect the dots" throughout and at the end of the ELO. More info at http://msbcoach.com/coaching/experience Open Enrollment Workshops:

Lincoln on Leadership Jefferson on Leadership The Authentic Leadership Summit Experiential Leadership Experiences The Brand You Emerging Executive Leader’s Program– emergingleader.info MSBCoaching Institute– http://msbcoach.com/coaching/MSBCI Workshop details at http://msbcoach.com/coaching/event

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“I believe that through mentoring and training, MSBCoach has helped me to accomplish my career goals thus far. The motivation and confidence that I have gained gives me the opportunity to help others get to their level of success al-so.”

-Lawanna Human Resource/Finance Director

Beaufont Towers

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MSBCI– MSBCoaching Institute

"A clear vision, innovation and employee buy-in are key components for the growth of an organization. The best way to create that kind of environment is by creating a coaching culture".

- JoAnn Auger Executive Coach and Trainer

MSBCoach

MSBCoaching Institute:

What is MSBCI? The MSBCoaching institute is a three-day workshop where executives, managers, HR professionals and leaders learn crucial coaching skills and competencies. Individuals gain an in-depth understanding of the coaching process and how to use it as leadership tool.

MSBCI provides Strategic Skills for Managers, Leaders and Coaches

Today’s highly competitive business environment demands that individuals and organizations perform at higher levels and with greater speed than ever before.

Leaders and employees alike must place a new emphasis on individual and collective learning and creativity.

Through the MSBCI, participants can:

Discover coaching as a powerful model of management, mentoring and leadership.

Experience and practice “state-of-the-art” coaching tools.

Learn the structure and skills to immediately enhance performance.

Position the organization for rapid growth.

Make major advances in professional and personal connections as well as apply learning within the workplace immediately.

Learn self-awareness through Emergenetics , Situational Leadership, and how and when to use coaching as an effective leadership tool.

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“My Coach utilizes a remarkable method of asking key questions; knowing that the answers will reveal self understanding on how to solve the issues at hand”

-Olga Forward Magazine

Founder/Editor

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Coaching Tools:

Emergenetics is a self-descriptive test — You answer a series of questions about yourself, your responses are scored and the results are compared with a group norm. Whether you are teaching, training, hiring, leading, or interacting with your team, Emergenetics methods facilitate communication and promote greater job and personal effectiveness. It is unlike any profile or assessment pro-cess with which you may be familiar.

360 Leadership Profile The results of this confidential survey assist us in co-developing a strategy that increases productivity and work satisfaction, both leading to increased bottom line profitability.

These profiles are administered on an individual or organizational basis and open the door for increased communication and a greater understanding of the Leadership Development process.

DISC Personality Profiles: Being an effective leader and team member involves understanding yourself and others. Learning your personality style and other personality styles will help you be more successful in work and personal relationships. Over 70% of career failure is due to an inability to get along with and relate to others, not the technical skills, as one may think. They are misunderstandings of how people think, feel, and act.

COACHING TOOLS

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DISC helps us discover and understand different types of personalities, allowing us to live and work more effectively with others. Learning how to recognize individual drives can be enlightening so enjoy the process!

DISC is an acronym for:

Dominance

Influence

Steadiness

Conscientiousness

The DISC profile consists of a series of words where you choose the words most like you and the words least like you to get results in two areas, the first being “This is what is expected of me” and the second being “This is me.” DISC is available in several different versions for leaders, teams and wellness.

Emotional Intelligence: Logical intelligence will set leaders and team members up for one level of success in their job. But to move to higher levels of effectiveness you must also develop your emotional intelligence (EQ). When you combine both intelligences together, you understand yourself better, get along better with colleagues and lead more powerful and successful organizations. You learn how to identify and handle your emotions as well as gear them towards a positive outcome. You learn how to respond proactively, communicate more effectively, build stronger relationships and inspire others to do the same.

Building a Functional Team Assessment: This assessment is a tool from the Five Dysfunctions of a Team and is geared to provide you with a sense of your team’s unique strengths and areas for improvement. For the most accurate and holistic analysis, we encourage your entire team to complete the Assessment. While the assessment itself provides an interesting perspective, its most important aspect is the discussion and training from the “Building a High Performing Team” series MSBCoach offers (http://msbcoach.com/

coaching/high-performance-teams/ ). This course covers Trust, Conflict Reso-lution, Clarity, Buy In, Accountability and Results.

COACHING TOOLS

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COACHING TOOLS

Authentic Leadership Profile and Assessment— Discover Your Authentic Leadership Style: Live for a higher purpose – this tool takes you through a series of questions to help you become more self-aware of where your values are and what is important to you. This assessment is very self-reflective and includes a profile to help you determine where you are in your Transparency, Ethics, Balanced Processing and Self Awareness.

The EQ profile helps to identify strengths and opportunities for growth in the areas of self-awareness, self-management, social awareness, and relationship management.

The profile consists of a series of questions in each category and takes about 15 minutes to complete.

Strength Based Leadership Assess-ments: The question leaders should ask themselves and their team members is, “Do you have the opportunity to do what you do best every day?” Chances are, the answer is “no”. Too often natural talents go untapped in the workplace and we devote way too much time to fixing our shortcomings rather than developing strengths. This survey was developed by Gallup to help leaders and their teams understand and value the strengths they bring to the table. When you combine the Strength Based Leadership and Team training with the survey, we are able to begin to create a Strength Based organization where people thrive in what they do and love to come to work. Through the assessment each person will learn their top five strengths.

Contingent Leadership Profile: Leadership requires different styles in different situations. The Contingent Leadership Profile tool helps leaders to process through work simulations that involve leaders, peers and direct reports. The individual taking the profile assumes they are they leader and answers the questions based on the situation and what they view as the best response. Once scored this allows the leader to have an understanding of their default leadership style. Through the training on Contingent Leadership lead-ers learn they need to be more aware of the person, the situation, the time and the place in order to engage in the most effective leadership style for the suc-cess of the person and the team.

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MBTI: The key to successful leadership and strong teams is communication. The MBTI (Myers Briggs Type Indicator) is a tool that can be used to achieve effective and productive communication. People receive, process, and act upon information differently. If you understand their preferences and then communicate in a way that they understand, chances are you will not only get what you expected, but those with whom you communicate will feel good about how they received and acted on your communication. Here is how MBTI benefits leaders:

Provides insights into the best way to coach employees Builds a management framework that affirms differences and allows for

them Identifies the rewards and motivators for individuals based on their prefer-

ences and not rules and regulations Explains how different preferences approach goal setting, problem

solving and decision making Maximizes a team's diversity in order to reach more useful and

insightful conclusions

FIRO-B: The Fundamental Interpersonal Relations Orientation-Behavior (FIRO-B) is a highly valid and reliable tool that assesses how an individual’s personal needs affect that person’s behavior towards other individu-als. Leaders can use the FIRO-B to:

Maximize the impact of your actions at work Identify options for increasing your job satisfaction and productivity Explore alternative ways to achieve your career goals Improve team effectiveness and explain team roles Identify leadership operating styles

COACHING TOOLS

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360 Leadership Profile:

The 360 Leadership Profile is a coaching tool designed to raise self-awareness. The results of this confidential survey assist us in co-developing a strategy that increases productivity and work satisfaction, both leading to increased bottom line profitability.

These profiles are administered on an individual or organizational basis and open the door to increased communication and a greater under-standing of the Leadership Development process.

The sample below shows one such profile:

360 Leadership Profile

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“MSBCoach is always well versed when facilitating coaching sessions as well as having a lot of energy and passion that becomes contagious with an audience.”

-Steve Mack Trucks, Inc. / Volvo Trucks North

America

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Join Today to Take Advantage of Special Perks:

The MSBCoach Partnership Program is perfect as a self-lead introduction to the MSBCoach experience. Enrollment in the Program is offered at no cost to MSBCoach clients for one year. All components of this program are thoughtfully developed to keep you on the fast track. The benefits and services offered will assist you in your leadership journey. Benefits include:

The MSBC Leading Edge Newsletter delivered directly to you with featured articles, suggested reading, and updates on MSBCoaching events

Access to new blog posts as they are published, and unlimited access to all archived blog posts

Access to exclusive MSBCoach white papers as they are published Sign up for MSBCoach Leading Edge webinars FREE 5% off all MSBCoach events including the Authentic Leadership Summit Peer-to-peer coaching through the MSBCoach Partners forum Self-coaching through our Monday Motivation and Friday Reflection email

coaching program Access to all archived MSBCoach Leading Edge webinars with unlimited

replays at your convenience. Sign up at http://MSBCoach.com/membership

THE MSBCOACH PARTNERSHIP PROGRAM

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info@msbcoach.com | 804-502-4319 | www.msbcoach.com

501 West Main Street, Charlottesville, VA 22903

Copyright © 2012 MSBCoach, LLC