MSc Consumer Behaviour (closed June 2016) MSc ... · BUSINESS SCHOOL PG MANAGEMENT FRAMEWORK MSc...

BUSINESS SCHOOL

PG MANAGEMENT FRAMEWORK

MSc Consumer Behaviour (closed June 2016) MSc International Management

MSc Marketing Management MSc Management with Human Resources

MSc Management with Project Management MSc Innovation Management and

Entrepreneurship

FRAMEWORK SPECIFICATION

Version 2.1-0918 January 2017

© 2016 Bournemouth University

Document date: June 2016

Circulation: General

Bournemouth University undertakes to encourage the recognition, protection and exploitation of intellectual property rights generated by participants in this programme, to the benefit, as appropriate, of students, staff, industrial/other

third parties/partners and the university.

Business School Bournemouth University

Poole Dorset

BH12 5BB

BS PG Management Framework Specification Version 2.1-0918 Page 1 of 37

CONTENTS

Page No

Basic Framework / Programme Data 2 Aims Of The Document 4 Academic And Professional Contexts 4 Aims Of The Framework 5 Intended Learning Outcomes 6 Learning And Teaching Strategies And Methods 10 Assessment Strategies And Methods 11 Programme Skills Matrix 14 Programme Diagram 20 Admissions Regulations 31 Assessment Regulations 31 Programme Profiles 32


BASIC FRAMEWORK / PROGRAMME DATA

Originating institution(s) Bournemouth University Award(s) and title(s)

MSc/PGDip/PGCert Consumer Behaviour (closed) MSc/PGDip International Management MSc/PGDip Marketing Management MSc/PGDip Management with Human Resources MSc/PGDip Management with Project Management MSc/PGDip Innovation Management and Entrepreneurship PGCert International Management

HESA JACS (Joint Academic Coding System) Code(s) per programme/pathway

Consumer Behaviour: N500 International Management: N200 Marketing Management: N200/N550 Management with Human Resources: N200/N600 Management with Project Management: N200/N213 Innovation Management and Entrepreneurship: N200

External reference points(s)

QAA Chapter A1: The National Level (incorporating the Framework for Higher Education Qualifications (FHEQ))

QAA Chapter A2: The Subject and Qualification Level – Masters Level

QAA Subject Benchmarks – General Business & Management 2007

Professional, Statutory and Regulatory Body (PSRB) links

Not applicable

Place(s) of delivery

Bournemouth University

Mode(s) of delivery Full-time

Credit structure

180 Level M Credits (90 ECTS)

Duration 12-16 months full-time

Date of original approval(s)

2008

Date of first intake September 2014

Student numbers

Min pa

Max pa

Opt pa

International Management

40 140 90

Marketing Management

40 120 80

Management with Human Resources

15 25 20

Management with Project Management

15 25 20

Innovation Management & Entrepreneurship

15 50 25

Consumer Behaviour

10 20 18


Placements

Not applicable

Partner(s) and model(s) N/A

Date and version number of this Framework/Programme Specification Student intake(s)/cohort(s)

January 2017, Version 2.1-0918 September 2017

MSc International Management was previously named MSc International Business Management

MSc Marketing Management was previously named MSc Management with Marketing E1314 044 & P1304 07– June 2014 P1415 13 – November 2014 P1415 26 – June 2015 E1516 079 – MSc Consumer Behaviour was closed in June 2016. No students remain in the programme.


AIMS OF THE DOCUMENT The aims of this document are to: • Define the structure of the Postgraduate Management Framework • Specify the programme degree names and groupings within the

Framework • Identify programme and level learning outcomes • Articulate the regulations governing the awards offered through this

Framework ACADEMIC AND PROFESSIONAL CONTEXTS Introduction Globalisation which accelerated the increasing demand for global sourcing of services has attributed higher education with an eminent, distinguished role: that of developing knowledge economies. Advances in information and communication technology, changes in demographic trends, emerging priorities related to social responsibility, governance and sustainability, an increasing student mobility, innovative organisational structure and harmonisation of degree have transformed the competitive landscape. As a result competition is more fierce and at a global and multidimensional level; schools compete for both best students and best programmes in order to deal with this complex and dynamic landscape for management education.

With regards to the Business School in Bournemouth University it aspires to comply with the concept of ‘Fusion’ which is the combination of inspirational teaching, world-class research and the latest thinking in the professions which creates a continuous and fruitful exchange of knowledge that stimulates new ideas, learning and thought leadership. The points of reference for this review are the framework aims, the input and output student markets, research undertaken in the Business School and elsewhere. Benchmark statements published by the QAA and the QAA National Qualifications Framework. Research Postgraduate studies in the school are specifically designed for both graduate students as well as those who have extensive work experience that can be considered as a basis for further education. All postgraduate programmes in the school build on and are increasingly informed by the school’s research activities and or consultancy projects; as the school increasingly is establishing a high quality research and consultancy profile, as well as links with the industry and is supported by high calibre academics who have wealth of national and international experience in research and/or industry. The school carries out its applied research and consultancy projects within all its specialist areas including management, marketing, human resource management and project management.


The Management Framework is aligned to a number of research clusters within the Business School, these are: Centre for Intellectual Property Policy & Management Foreign Direct Investment & Transition Economics Influences on Consumer Behaviour Regulation & Corporate Governance. Specialist Masters within the Framework The MSc Consumer Behaviour was developed to widen the Business School’s existing portfolio of general master degrees to include more specialist areas which hold currency in the commercial world. Further it builds on knowledge and expertise within the Strategy & Marketing Department and is aligned with their research clusters. The MSc Consumer Behaviour also aims to produce students with a well-rounded perspective of consumer behaviour so they may pursue further studies in the area at the PhD level, or continue on to a range of career paths, as professionals trained in understanding consumers, with the correct blend of knowledge and skills, are in demand by a variety of organisations. Potential careers include: consumer insight, product/service design, consumer research, media, branding and consultancy. QAA Qualifications Framework The framework is aligned with the QAA FHEQ. An MSc programme is considered to require the equivalent of one year of full time study and the award requires that the student has successfully achieved the learning outcome for the level as outlined in the aims of the programmes below. All the programmes are offered on a full time basis. There is one entry date for the MSc Consumer Behaviour: September (12 months). There are two entry dates for all other programmes: September (12 months) and January (16 months). AIMS OF THE FRAMEWORK This framework aims to develop critically informed, agile and resourceful graduates who:

Can demonstrate the ability, knowledge and skills to be managers in an increasingly global environment

Demonstrate an understanding of the core disciplines and methods of working in the management area and are able to apply these in a practical context

Appraise current and future environments in which management is applied and develop competitive strategies

Define, investigate, analyse, evaluate and respond to tactical and strategic issues of concern regarding management within organisations


Adopt an analytical and creative approach to problem solving through independent judgment and critical self-awareness, working as individuals or as part of a team

Manage their own learning and development

Develop skills to enable them to conduct independent research and analyse secondary and primary data

Communicate ideas in the most appropriate media, demonstrating a capacity of logical and coherent thinking

Utilise a range of personal skills and competences that will enable them to operate effectively in any industry

Equip themselves with the skills needed to establish new enterprises and commercialise ideas

Provide business people opportunity to refresh knowledge and reorient management techniques that support early stage and more established businesses.

In addition to the above, students undertaking MSc Consumer Behaviour will:

have the versatility and personal qualities to manage a range of consumer behaviour-related activities in a global context;

be critically aware of the wider impact of consumer behaviour and business decisions on organisational stakeholders and society;

have highly-developed interpersonal skills;

be able to manage their own personal development and lifelong learning. INTENDED LEARNING OUTCOMES MSc International Management, MSc Marketing Management, MSc Management with Human Resources, MSc Management with Project Management, MSc Innovation Management & Entrepreneurship The above specified MSc programmes aim to provide students with the opportunity to develop progressively subject knowledge and understanding; intellectual skills; subject specific skills; and transferable skills as follows: A Subject Knowledge and Understanding This framework provides opportunities for students to develop and demonstrate knowledge and understanding of: A1 cohesive, holistic, cutting edge and current knowledge of theoretical and

practical aspects of management in order to assist development within a modern and increasingly organisational environment;

A2 critical and analytical thinking in order to develop international visionary

leaders who are informed decision makers, and extraordinary communicators who are able to verbalise and implement ethical strategies;

A3 research and analytical skills in order to assist in the process of examining

valid and reliable resources so they can produce advanced academic


assessed outputs i.e. reports, essays, dissertations; as well as organisational reports i.e. consultancy;

A4 the external environment: economic, social, environmental, legal, and

technological by studying a variety of management units in relation to marketing, human resources, project management, innovation and entrepreneurship and in an increasingly global environment.

B Intellectual Skills This framework provides opportunities for students to: B1 critically assess and apply appropriate knowledge and skills to various and

multifaceted situations taking into consideration complex relationships and multiple stakeholders;

B2 collect, evaluate, analyse and synthesise management related information

from a range of sources in order to interpret and further inform managerial knowledge both at an individual level and in a group context;

B3 use conceptual subject area in order to define organisational problems,

consider possible solutions and apply the most effective ones ensuring they are supported by evidence;

B4 outline a programme specific research proposal by using appropriate methodologies and finalise a research project that denotes acquired knowledge and independent thinking.

C – Subject Specific/Practical Skills This framework provides opportunities for students to: C1 understand the cross-cultural and multidisciplinary nature of management in

order to provide subject specific solutions to an increasingly global multinational environment;

C2 demonstrate a range of knowledge and skills regarding internal and external

environmental issues faced by companies related to international management, marketing, human resources, project management or innovation and entrepreneurship;

C3 display management specific skills through application of related theories,

concepts, and organisational best practice; C4 interpret, analyse and use effectively as much academic and professional

practice literature in order to understand the processes of globalisation in a national and international context.

D Transferable skills This framework provides opportunities for students to:


D1 communicate effectively by oral, written and visual means and be skilled to transfer and disseminate information, ideas and concepts related to management;

D2 use IT effectively, including the web, spread sheets and word-processing; D3 analyse theoretical and empirical data; D4 work in collaboration with staff, and other students in order to facilitate and

manage group processes, negotiations and participation; D5 undertake independent work of an original nature in the field of

management; D6 demonstrate problem solving skills and the application of knowledge across

discipline areas; D7 be independent and reflective learners. MSc Consumer Behaviour This M level programme aims to provide students with the opportunity to develop progressively subject knowledge and understanding; intellectual skills; subject specific/practical skills; and transferable skills as follows: A - Subject Knowledge and Understanding This programme provides opportunities for students to develop and demonstrate knowledge and understanding of: A1 consumer behaviour and its relevance to the way businesses operate and

are managed; A2 consumer behaviour in business-to-business and business-to-consumer

settings; A3 the limitations and applicability of consumer behaviour theories, concepts

and principles relevant to marketing, business and management; A4 pervasive, contemporary and emerging issues; A5 a range of appropriate and relevant techniques to investigate market related

consumer behaviour issues and develop feasible marketing strategies; A6 concepts underpinning digital and interactive aspects of consumer

behaviour theory. B - Intellectual Skills This programme provides opportunities for students to:


B1 critically evaluate theory and practice; B2 analyse and synthesise information, identifying implicit values, detecting

false logic or reasoning and ensuring that conclusions are supported by evidence;

B3 integrate and formulate evidence from a range of sources to support

findings, proposed solutions and hypotheses; B4 evaluate and assess a range of consumer behaviour and marketing

problems and apply ideas and knowledge to suggest appropriate solutions; B5 apply theory to practice to inform understanding and practice; B6 manage complexity, uncertainty and ambiguity. C – Subject Specific/Practical Skills This programme provides opportunities for students to: C1 demonstrate confidence and competence in the use of information

technologies; C2 conduct research into consumer behaviour and marketing, both individually

and as part of a team; C3 employ appropriate presentation techniques in line with academic and

professional publication formats; C4 use appropriate skills to communicate effectively in business situations; C5 select and utilise appropriate consumer research methodologies and data

collection techniques to aid problem-solving and decision-making; C6 work effectively in an online environment. D - Transferable Skills This programme provides opportunities for students to: D1 perform effectively when working independently and in collaboration with

others; D2 apply effective research skills; D3 display numerical and quantitative skills to analyse, interpret and

extrapolate; D4 deploy a range of interpersonal skills including effective listening,

negotiating, persuasion and presentation;


D5 demonstrate openness and sensitivity to diversity in terms of other people, cultures and consumer behaviour and marketing issues;

D6 manage their own motivation, tasks and behaviour in creative, enterprising,

innovative and professionally appropriate ways. LEARNING AND TEACHING STRATEGIES AND METHODS The teaching and learning strategies used throughout the framework, reflect the team’s view that the extent of student managed learning is one of the prime differences between undergraduate and postgraduate study. The academic staff’s role is student centric, meaning their role is not that of the passive instructor, but puts the student at the heart of the learning experience where the academic’s role is focused on facilitating and supervising the students’ study, so giving the student time for participation, interaction and reflection of the process. Nevertheless, it is acknowledged that a great many of the students undertaking these programmes of study have no previous knowledge of the subject areas; they come from limited student centric educational/cultural backgrounds; and English is not their first language. Accordingly, the frameworks’ learning strategy is as follows: There is a series of workshops and seminars available that run throughout the academic year. These aim to develop students’ skills in terms of study/research skills, academic writing and research methods. Progress in these areas will be monitored through continuous assessment. Core knowledge and understanding is acquired through lectures, seminars, workshops and independent learning. Students will be expected to undertake independent reading, identify appropriate information and analyse complex situations. Students will utilise and improve their research skills while preparing themselves for classes and presentations. Seminar discussions and assignment feedback will enable students to enhance and develop their understanding. Intellectual, subject specific and transferable skills are also developed through the learning, and teaching methods as well as strategies outlined above. Each of the programmes’ taught units require extensive class discussions and give students’ the opportunity to analyse real life business scenarios and case studies based on secondary research. More specifically: Subject knowledge and understanding Knowledge and understanding is acquired via lectures, seminars, workshops, guided independent study, self-managed learning and experiential learning. Knowledge and understanding is also developed through in-depth research, discussion forums, case study work and debate. Knowledge and understanding is acquired through both individual and group-based work. In the case of MSc Consumer Behaviour, the unit Consumer Behaviour Dissertation give students the option to take either an academic dissertation or a consultancy dissertation. Additionally students on this programme will complete


a separate consumer market research methods unit: Consumer Market Research. Intellectual skills Intellectual skills are mainly developed in seminars and through guided independent study, self-managed learning and experiential learning. Intellectual skills are also developed through discussion forums, case study work and debate. Intellectual skills may be developed through both individual and group-based work. Subject Specific/Practical Skills Practical skills are promoted mainly through seminar and workshop activities, with all units having elements of independence allowing students to experiment and test practical skills. For MSc Consumer Behaviour the following are key units in the development of practical, research and subject-specific problem-solving skills: The Connected Consumer, Consumer Market Research and Consumer Behaviour Dissertation. Transferable skills Transferable skills are developed in an embedded and contextual manner through all units, and generally through class activities and coursework assignments. For MSc Consumer Behaviour the Consumer Market Research unit and Consumer Behaviour Dissertation also play a significant role in this regard. The Connected Consumer unit helps develop transferable skills in relation to digital technologies and social media, and Consumer Services Marketing in regard to developing networks and relationships. Self- and peer-assessment (un-assessed) is another approach that may be used to develop evaluative, analytical, critical and reflective skills, as well as to obtain feedback on the performance of the team and distinguish individual contribution to group work. These are seen as valuable and important employability skills. ASSESSMENT STRATEGIES AND METHODS Assessment strategies and methods play a vital role in the students’ learning process. Assessment is essential because:

It ensures that the programme and unit objectives have been realised;

It measures quality of students’ performance;

It is an indicator to monitor students’ development;

It provides a quality control mechanism to the programmes’ management as well as an indicator of the teaching effectiveness and learning processes.

These programmes and their component units may be assessed through a range of methods including a variety of types of coursework (essays, reports, case studies, literature reviews, journal type articles and presentations) and


examination. All students will complete a dissertation or research project. Details of assessment for each unit are contained within unit specifications. All units follow BUs guidelines on assessment and accordingly have a notional equivalency of a 5000 word assignment or 5 hour examination for each 20 credit unit. Even though the subject material of different courses within the framework may require a variety of approaches to assessment; the programme team monitors the range and balance of assessment to ensure parity of assessment experience and workloads. The Programme Profiles demonstrate the range and balance between methods of assessment utilised in each unit. Supporting this approach, the team trusts that these methods facilitate a suitable balance of academic rigour as well as the development of both technical and managerial skills. Taking into consideration that the focus of this framework is on developing theoretical, technical and managerial skills; the assessment approach benefits from using both coursework and examination forms of assessment. This approach is adopted as the assessment of conceptual understanding or technical ability is often best conducted through examination or particular forms of coursework (i.e. workbooks, report writing, case studies). Whilst the assessment of practical or analytical skills can be better achieved through the use of coursework (i.e. research based assignments and projects). The assessment strategy is reviewed on a regular basis and in response to and with the advice of external examiners and student feedback. The team places a strong emphasis on the ability of students to develop transferable skills such as oral/communications and teamwork required in modern organisations. The assessment methods outlined above will contribute extensively on the students’ development of the written and oral/ communication skills. Students’ oral/communications skills will be developed through presentations or seminar discussions, which may or may not form part of the units’ summative assessment. Students’ teamwork skills will be developed through the use of group work assignments, projects and presentations. Again this may or may not form part of the units’ summative assessment. However, where group work does form part of summative assessment, tutors will endeavour to use a form of self and peer assessment to reflect more accurately on the contribution of individual group members. More specifically: Subject knowledge and understanding Knowledge and understanding are assessed primarily through coursework and examination. Coursework assessment may take many forms, including, though not limited to: reports, essays, online discussion forums, oral presentations, blogs, e-portfolios, journal-type articles. Intellectual skills Intellectual skills are assessed by a variety of methods including formal reports, oral presentations, and examinations. Examinations provide students with the opportunity to demonstrate their ability to structure a clear, concise, reasoned argument and analyse an issue in a limited time period. Coursework allows students to display application and understanding of theory to practice, as well


as fostering creative flair through the challenges posed by units such as ‘The Connected Consumer’ and ‘The Mindful Consumer’. Subject Specific/Practical Skills Practical skills are mainly assessed via coursework, through the submission of reports, oral presentations, journal-type articles, e-portfolios and blogs. The units Consumer Market Research, Consumer Behaviour Dissertation and Research Project develop research skills specific to the subject under study. Transferable skills Transferable skills are assessed predominantly through coursework assignments, such as reports and oral presentations. They are particularly tested through coursework assignments where information gathering, written and oral communication and group/teamwork are prioritised.


Programme Skills Matrix Templates

Matrix tables showing the relationship between ILOs for a programme and its constituent units

MSc Consumer Behaviour

Units

Programme Intended Learning Outcomes

A 1

A 2

A 3

A 4

A 5

A 6

B 1

B 2

B 3

B 4

B 5

B 6

C 1

C 2

C 3

C 4

C 5

C 6

D 1

D 2

D 3

D 4

D5

D6

Stage 1

Consumers in the Marketplace x x x x x x x x x x x x x x

Consumer Services Marketing x x x x x x x x x x x x x x x

The Connected Consumer x x x x x x x x x x x x x x x x x x

Stage 2

Consumer Culture Theory x x x x x x x x x x x x x x x x

The Mindful Consumer x x x x x x x x x x x x x x x x x x

Consumer Market Research x x x x x x x x x x x x x x x x x x x x

Stage 3 Consumer Behaviour Dissertation x x x x x x x x x x x x x x x x x x x x x x x x

A - Subject Knowledge and Understanding A1 Consumer behaviour and its relevance to the way businesses operate and are managed; A2 Consumer behaviour in business-to-business and business-to-consumer settings; A3 The limitations and applicability of consumer behaviour theories, concepts and principles

relevant to marketing, business and management; A4 Pervasive, contemporary and emerging issues; A5 A range of appropriate and relevant techniques to investigate market related consumer

behaviour issues and develop feasible marketing strategies; A6 Concepts underpinning digital and interactive aspects of consumer behaviour theory

C – Subject Specific/Practical Skills C1 Demonstrate confidence and competence in the use of information technologies C2 Conduct research into consumer behaviour and marketing, both individually and as part of

a team C3 Employ appropriate presentation techniques in line with academic and professional

publication formats. C4 Use appropriate skills to communicate effectively in business situations C5 Select and utilise appropriate consumer research methodologies and data collection

techniques to aid problem-solving and decision-making; C6 Work effectively in an online environment.

B - Intellectual Skills B1 Critically evaluate theory and practice; B2 Analyse and synthesise information, identifying implicit values, detecting false logic or

reasoning and ensuring that conclusions are supported by evidence; B3 Integrate and formulate evidence from a range of sources to support findings, proposed

solutions and hypotheses; B4 Evaluate and assess a range of consumer behaviour and marketing problems and apply

ideas and knowledge to suggest appropriate solutions; B5 Apply theory to practice to inform understanding and practice; B6 Manage complexity, uncertainty and ambiguity.

D - Transferable Skills D1 Perform effectively when working independently and in collaboration with others D2 Apply effective research skills D3 Display numerical and quantitative skills to analyse, interpret and extrapolate D4 Deploy a range of interpersonal skills including effective listening, negotiating, persuasion

and presentation D5 Demonstrate openness and sensitivity to diversity in terms of other people, cultures and

consumer behaviour and marketing issues D6 Manage their own motivation, tasks and behaviour in creative, enterprising, innovative and

professionally appropriate ways.


MSc International Management

Units


A1 A2 A3 A4 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4 D5 D6 D7

STAGE 1 Managing People x x x x x x x x x x x x x x x

Marketing & Strategy x x x x x x x x x x x x x x

Leadership Essentials x x x x x x x x x x x x

STAGE 2 Contemporary Issues in Management x x x x x x x x x x x x x Business Relationships & Networks x x x x x x x x x x x x Managing in Global Markets x x x x x x x x x x x x x

STAGE 3 Research Project x x x x x x x x x x x x x x x x x x x

A – Subject Knowledge & Understanding A1 cohesive, holistic, cutting edge and current knowledge of theoretical and practical aspects of

management in order to assist development within a modern and increasingly organisational environment;

A2 critical and analytical thinking in order to develop international visionary leaders who are informed decision makers, and extraordinary communicators who are able to verbalise and implement ethical strategies;

A3 research and analytical skills in order to assist in the process of examining valid and reliable resources so they can produce advanced academic assessed outputs i.e. reports, essays, dissertations; as well as organisational reports i.e. consultancy;

A4 the external environment: economic, social, environmental, legal, and technological by studying a variety of management units in relation to marketing, human resources, project management, innovation and entrepreneurship and in an increasingly global environment.

C – Subject Specific/PracticalSkills C1 understand the cross-cultural and multidisciplinary nature of management in order to provide

subject specific solutions to an increasingly global multinational environment; C2 demonstrate a range of knowledge and skills regarding internal and external environmental

issues faced by companies related to international management, marketing, human resources, project management or innovation and entrepreneurship;

C3 display management specific skills through application of related theories, concepts, and organisational best practice;

C4 interpret, analyse and use effectively as much academic and professional practice literature in order to understand the processes of globalisation in a national and international context.

B - Intellectual Skills B1 critically assess and apply appropriate knowledge and skills to various and multifaceted

situations taking into consideration complex relationships and multiple stakeholders; B2 collect, evaluate, analyse and synthesise management related information from a range of

sources in order to interpret and further inform managerial knowledge both at an individual level and in a group context;

B3 use conceptual subject area in order to define organisational problems, consider possible solutions and apply the most effective ones ensuring they are supported by evidence;


D – Transferable Skills D1 communicate effectively by oral, written and visual means and be skilled to transfer and

disseminate information, ideas and concepts related to management; D2 use IT effectively, including the web, spread sheets and word-processing; D3 analyse theoretical and empirical data; D4 work in collaboration with staff, and other students in order to facilitate and manage group

processes, negotiations and participation; D5 undertake independent work of an original nature in the field of management; D6 demonstrate problem solving skills and the application of knowledge across discipline areas; D7 be independent and reflective learners.


MSc Marketing Management

Units






STAGE 2 Contemporary Issues in Marketing x x x x x x x x x x Business Relationships & Networks x x x x x x x x x x x x Marketing Communications x x x x x x x x x x x x x





















MSc Management with Human Resources

Units Programme Intended Learning Outcomes





STAGE 2 Organisation & Employment Studies: Issues & Debates

x x x x x x x x x x x x x x

People Resourcing & Development x x x x x x x x x x x x x x International Human Resource Management

x x x x x x x x x x x x x x





















MSc Management with Project Management






STAGE 2 Contemporary Issues in Project Management

x x x x x x x x x x x x x

Project Management Fundamentals x x x x x x x x x x x Corporate Governance & Ethics x x x x x x x x x x x x x





















MSc Innovation Management & Entrepreneurship



STAGE 1 Managing People x x x x x x x x x x x x x x x Marketing & Strategy x x x x x x x x x x x x x x

International Accounting & Analysis x x x x x x x x

STAGE 2 Business Models, Resources & Intellectual Property

x x x x x x x x x x

Venture Capital & Growth Finance x x x x x x x Managing Innovation, Creativity & Design x x x x x x x x x x x

Selling, Relationships & Customer Service x x x x x x x x x

The Entrepreneurial Mind x x x x x x x x x x x x

STAGE 3 Project – Entrepreneurship in Practice or Innovation in Practice

x x x x x x x x x x x x x x x x x x x




















PROGRAMME DIAGRAMS

MSc Consumer Behaviour (Autumn Intake Only)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M

Core units (Compulsory)

Consumers in the Marketplace (20) Consumer Services Marketing (20) The Connected Consumer (20)

Progression Requirements:

No progression requirements to Stage 2 Exit Qualification:

PG Cert Consumer Behaviour Requires 60 Level M credits


Consumer Culture Theory (20) The Mindful Consumer (20) Consumer Market Research (20)


Requires minimum of 80 Level M credits Exit Qualification:

PG Dip Consumer Behaviour Requires 120 Level M credits

Compulsory Unit

Consumer Behaviour Dissertation (60)

MSc Consumer Behaviour Requires 180 Level M credits



(Autumn Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Managing People (20) Marketing & Strategy (20) Leadership Essentials (20)



PG Cert International Management Requires 60 Level M credits


Contemporary Issues in Management (20) Business Relationships & Networks (20) Managing in Global Markets (20)



PG Dip International Management Requires 120 Level M credits

Compulsory Unit

Research Project (60)

MSc International Management Requires 180 Level M credits



(Spring Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Contemporary Issues in Management (20) Business Relationships & Networks (20) Managing in Global Markets (20)








PG Dip International Management Requires 120 Level M credits

Compulsory Unit


MSc International Management Requires 180 Level M credits



(Autumn Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M







Contemporary Issues in Marketing (20) Business Relationships & Networks (20) Marketing Communications (20)



PG Dip Marketing Management Requires 120 Level M credits

Compulsory Unit


MSc Marketing Management Requires 180 Level M credits



(Spring Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Contemporary Issues in Marketing (20) Business Relationships & Networks (20) Marketing Communications (20)








PG Dip Marketing Management Requires 120 Level M credits

Compulsory Unit


MSc Marketing Management Requires 180 Level M credits



(Autumn Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M







Organisation & Employment Studies: Issues & Debates (20) People Resourcing & Development (20) International Human Resource Management (20)



PG Dip Management with Human Resources Requires 120 Level M credits

Compulsory Unit


MSc Management with Human Resources Requires 180 Level M credits



(Spring Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Organisation & Employment Studies: Issues & Debates (20) People Resourcing & Development (20) International Human Resource Management (20)








PG Dip Management with Human Resources Requires 120 Level M credits

Compulsory Unit


MSc Management with Human Resources Requires 180 Level M credits



(Autumn Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M







Contemporary Issues in Project Management (20) Project Management Fundamentals (20) Corporate Governance & Ethics (20)



PG Dip Management with Project Management Requires 120 Level M credits

Compulsory Unit


MSc Management with Project Management Requires 180 Level M credits



(Spring Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Contemporary Issues in Project Management (20) Project Management Fundamentals (20) Corporate Governance & Ethics (20)








PG Dip Management with Project Management Requires 120 Level M credits

Compulsory Unit


MSc Management with Project Management Requires 180 Level M credits



(Autumn Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Managing People (20) Marketing & Strategy (20) International Accounting & Analysis (20)





Business Models, Resources & Intellectual Property (20) Optional Units (Choose Two)

Venture Capital & Growth Finance (20) Managing Innovation, Creativity & Design (20) Selling, Relationships & Customer Service (20) The Entrepreneurial Mind (20)



PG Dip Innovation Management & Entrepreneurship Requires 120 Level M credits

Compulsory Unit

Project – Entrepreneurship in Practice or Innovation in Practice (60)

MSc Innovation Management & Entrepreneurship Requires 180 Level M credits



(Spring Intake)

Stage 3/Level M

Stage 2/Level M

Stage 1/Level M


Business Models, Resources & Intellectual Property (20) Optional Units (Choose Two)

Venture Capital & Growth Finance (20) Managing Innovation, Creativity & Design (20) Selling, Relationships & Customer Service (20) The Entrepreneurial Mind (20)





Managing People (20) Marketing & Strategy (20) International Accounting & Analysis (20)



PG Dip Innovation Management & Entrepreneurship Requires 120 Level M credits

Compulsory Unit

Project – Entrepreneurship in Practice or Innovation in Practice (60)

MSc Innovation Management & Entrepreneurship Requires 180 Level M credits


ADMISSION REGULATIONS The regulations for these programmes are the University Standard Admissions Regulations for taught postgraduate programmes with the exception that for MSc Consumer Behaviour:

Applicants should have an upper second-class honours degree (2:1) from a UK university, or an equivalent from an overseas institution, or an equivalent professional qualification. An applicant’s first degree (or equivalent professional qualification) should be in a relevant/related subject and include a basic coverage of the Marketing area.

Applicants for whom English is not their first language, must offer evidence of an English language qualification. Acceptable qualifications are a minimum IELTS (academic) score of 6.5 overall, with a minimum of 6.5 in speaking and writing and no other element below 6.0.

The University’s Standard Admission Regulations: Taught Postgraduate Programmes are available on the Staff Intranet at the following link: https://intranetsp.bournemouth.ac.uk/pandptest/3a-postgraduate-admissions-regulations-2014.doc. Applicants from Bournemouth University International College programmes which have approved articulation routes must meet the minimum entry requirements in terms of course average and English requirements as stipulated by the Business School at Bournemouth University. Applicants who have successfully completed the INTO Graduate Diploma in Business Administration must have achieved a course average of 50% or above and a minimum English requirement of 60% with a minimum of 55% in each component. Please note that this qualification is not normally acceptable for entry on to MSc Consumer Behaviour. Applicants who have successfully achieved 4 out of 5 GPA from Bachelor degree studies in Financial University Russia (or equivalent) and who are enrolled on one of the BU approved Financial University feeder Masters programmes are eligible to apply for all courses with the exception of MSc Consumer Behaviour. Applicants must also meet BU’s standard admission regulations with regards English qualifications. ASSESSMENT REGULATIONS The regulations for this programme are the University’s Standard Postgraduate Assessment Regulations. The University’s Standard Assessment Regulations: Postgraduate Taught are available on the Staff Intranet at the following link: https://intranetsp.bournemouth.ac.uk/pandptest/6a-standard-assessment-regulations-postgraduate-(2013-14).doc.

https://intranetsp.bournemouth.ac.uk/pandptest/3a-postgraduate-admissions-regulations-2014.doc

https://intranetsp.bournemouth.ac.uk/pandptest/3a-postgraduate-admissions-regulations-2014.doc

https://intranetsp.bournemouth.ac.uk/pandptest/6a-standard-assessment-regulations-postgraduate-(2013-14).doc

https://intranetsp.bournemouth.ac.uk/pandptest/6a-standard-assessment-regulations-postgraduate-(2013-14).doc


PROGRAMME PROFILE TEMPLATES

Originating Institution: Bournemouth University School: The Business School Partner: N/A

Place(s) of Delivery: Bournemouth

Framework Title (in full): MSc Consumer Behaviour –closed June 2016

Programme Award and Title: MSc Consumer Behaviour

Interim Award and Titles & required credits: PGCert Consumer Behaviour – 60 credits PGDip Consumer Behaviour – 120 credits

Mode(s) of study: FT Expected Length of study: 12 months BU Credit Structure & ECTS: Level M 180 (90 ECTS)

Language of delivery: English

Programme HESA JACS code: N500

Unit identification Cost Centre(s) Unit Details Assessment Regs: SR

Unit version no.

Unit name HESA JACS Subject Code

CC1 % HESA JACS Subject Code

CC2 % Prog year FT

Core / option

No of credits

Level Assessment Element Weightings

Exam 1

C/Work 1

C/Work 2

1.0 Consumers in the Marketplace N500 133 100 1 C 20 M 100

1.0 Consumer Services Marketing N500 133 100 1 C 20 M 50 50

1.0 The Connected Consumer N500 133 70 P304 133 30 1 C 20 M 100

1.0 Consumer Culture Theory N500 133 100 1 C 20 M 100

1.0 The Mindful Consumer N500 133 50 N562 133 50 1 C 20 M 100

1.0 Consumer Market Research N510 133 100 1 C 20 M 50 50

1.0 Consumer Behaviour Dissertation N500 133 50 N510 133 50 1 C 60 M 100

Effective from Prog Year / Month / Year

Contact in School: Sharon Goodlad – Ext 68727

Date approved : June 2015

Programme Specification version no: 2.1

Placement: N/A

Yr. 1 Sept 2015

Yr. 2 Name of Professional, Statutory or Regulatory Body (if appropriate):

Yr. 3

Yr. 4


Originating Institution(s): Bournemouth University School: Business School Partner: N/A

Place(s) of Delivery: Bournemouth University

Framework Title (in full): Postgraduate Finance Programme Award and Title: MSc International Management

Interim Award and Titles & required credits: PGCert International Management – 60 Credits PGDip International Management – 120 Credits

Mode(s) of study: FT Expected Length of study: 12-16 months – FT BU Credit Structure & ECTS: Level M 180 (90 ECTS)

Language of delivery (if not English):

N/A

Programme HESA JACS code: MSIMF – N200


Unit version no.


CC 1 % HESA JACS Subject Code

CC2 % Prog year FT

Prog year PT

Core / option

No of credits

Level (C,I,H, PgC, PgD, M)

Assessment Element Weightings

Exam 1

C/Work 1

C/Work 2

2.0 Managing People N690 133 100 1 C 20 M 50 50

2.0 Marketing & Strategy N500 133 50 N211 133 50 1 C 20 M 50 50

1.0 Leadership Essentials N200 133 100 1 C 20 M 100

2.0 Contemporary Issues in Management N200 133 100 1 C 20 M 100

1.0 Business Relationships & Networks N100 133 100 1 C 20 M 100

2.0 Managing in Global Markets N550 133 100 1 C 20 M 100

2.0 Research Project N200 133 100 1 C 60 M 100


Contact in School: (tel no. or generic UG/PG/ programme specific email) Sharon Goodlad – Ext 68727

Date approved: June 2015


Placement: N/A

Yr. 1 Sept 2015

Yr. 2 Name of Professional, Statutory or Regulatory Body (if appropriate): Yr. 3

Yr.4




Framework Title (in full): Postgraduate Finance Programme Award and Title: MSc Marketing Management

Interim Award and Titles & required credits: PGCert International Management – 60 Credits PGDip Marketing Management – 120 Credits


Language of delivery (if not English): N/A

Programme HESA JACS code: MSMMF – N200/N550


Unit version no.



CC2 % Prog year FT

Prog year PT

Core / option

No of credits



Exam 1

C/Work 1

C/Work 2




2.0 Contemporary Issues in Marketing N500 133 100 1 C 20 M 100

1.0 Business Relationships & Networks N100 133 100 1 C 20 M 100

2.0 Marketing Communications N590 133 100 1 C 20 M 100






Placement: N/A

Yr. 1 Sept 2015


Yr.4




Framework Title (in full): Postgraduate Finance Programme Award and Title: MSc Management with Human Resources

Interim Award and Titles & required credits: PGCert International Management – 60 Credits PGDip Management with Human Resources – 120 Credits



N/A

Programme HESA JACS code: MSMHRF –N200/N600


Unit version no.



CC2 % Prog year FT

Prog year PT

Core / option

No of credits



Exam 1

C/Work 1

C/Work 2




1.0 Organisation & Employment Studies: Issues & Debates

N215 133 50 N600 133 50 1 C 20 M 100

2.0 People Resourcing & Development N612 133 50 N600 133 50 1 C 20 M 100

1.0 International Human Resource Management

N600 133 100 1 C 20 M 50 50






Placement: N/A

Yr. 1 Sept 2015


Yr.4




Framework Title (in full): Postgraduate Finance Programme Award and Title: MSc Management with Project Management

Interim Award and Titles & required credits: PGCert International Management – 60 Credits PGDip Management with Project Management – 120 Credits



N/A

Programme HESA JACS code: MSMPMF– N200/N213


Unit version no.



CC2 % Prog year FT

Prog year PT

Core / option

No of credits



Exam 1

C/Work 1

C/Work 2




2.0 Contemporary Issues in Project Management

N213 133 100 1 C 20 M 100

2.0 Project Management Fundamentals N213 133 100 1 C 20 M 100

1.0 Corporate Governance & Ethics N341 133 100 1 C 20 M 100






Placement: N/A

Yr. 1 Sept 2015


Yr.4




Framework Title (in full): Postgraduate Finance Programme Award and Title: MSc Innovation Management & Entrepreneurship

Interim Award and Titles & required credits: PGCert International Management – 60 Credits PGDip Innovation Management & Entrepreneurship – 120 Credits



N/A

Programme HESA JACS code: MSIMEF – N200


Unit version no.



CC2 % Prog year FT

Prog year PT

Core / option

No of credits



Exam 1

C/Work 1

C/Work 2



1.0 International Accounting & Analysis N410 133 100 1 C 20 M 100

1.0 Business Models, Resources & Intellectual Property

N200 133 50 N200 130 50 1 C 20 M 100

1.0 Venture Capital & Growth Finance

N321 133 100 1 O 20 M 100

1.0 Managing Innovation, Creativity & Design N212 133 100 1 O 20 M 50 50

1.0 Selling, Relationships & Customer Service N500 133 100 1 O 20 M 100

1.0 The Entrepreneurial Mind N190 133 100 1 O 20 M 100

1.0 Project – Entrepreneurship in Practice or Innovation in Practice

N200 133 100 1 C 60 M 100





Placement: N/A

Yr. 1 Sept 2015


Yr.4

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