Riding on Web 2.0 to conquer the world

The Pulse story

MSC SSO CEO DIALOGUE

Presented by

Bob Chua – CEO

The Dream

The Dream

1. To revolutionize the industry

2. To plug a gap to an upcoming opportunity

3. To create one of the leading companies and brands in this space

4. To create jobs, wealth, and a sustainable business

5. To create a global Malaysian Brand

6. To innovate, transfer knowledge, and give back

7. To have fun along the way

8. To put a ‘Pulse’ in every piece of research

The Opportunity

Market Size - Globally

Source: ESOMAR Global Market Research Report 2009, page 7

Centralization of Cost Centres

Centralization of Profit Centres

The Evolution of Research

F2F

Pre-1980’s

Mass

Telephone

1980-2005

Interruption

Interruption Based

The Tipping Point

Internet

Now

Telephone

1980-2005

Interruption

Research 1.0 Process

Need for market intelligence

End client

Data analysis

Questionnaireprogramming

Questionnaire translation

Data collection

Data processing

SurveySolutions

PULSE

BusinessDecision

End clientAgency

Research Study Design

Agency

AnalysisAnd

Insights

Research 2.0 Process

Need for market intelligence

End client

Research Study Design

BusinessDecision

End client

AnalysisAnd

Insights

Data analysis

Questionnaireprogramming

Questionnaire translation

Data collection

Data processing

SurveySolutions

PULSE

Permission + Engagement

Permission + Engagement

Research 2.0 Mediums

Research 2.0

The Journey

The journey

• Where and how we started

Brain-fart!(May ‘05)

(May ‘06)

(May ‘07)

History – Staff and Revenue

• Staff strength and Revenue growth

IPO

Media sluts

2006

A New Brand World

2006 Trade Shows

ESOMAR WORLD CONGRESSThe Queen Elizaberth II Conference Centre, LondonSept 17 – 20

CASRO 31ST ANNUAL CONFERENCEClient Driven Change: How It Impact Our Business?The Ritz- Carlton, Marina Del Rey, Los Angeles, USAOct 18 – 20

2006 Events

OSIM Singapore Master 2006Laguna National Golf & Country ClubMarch 9-12, 2006

PULSE – DENTSU BRANDING SEMINAR 2006Kuala Lumpur

2006 Awards

MSC APICTA WINNERAsia Pacific ICT Awards for “Best Start-up Companies”

GOLDEN BULL AWARD Emerging SME’s

RED HERRING ASIA100 Finalist Winner for “Fastest Growing APAC Start-Up”

PIKOM NATIONAL ICT 100 Finalist Winner for “Best of Start-Up Companies”

2006 PR

2007 Trade Show

ESOMAR ASIA PACIFIC : NEW REALITIESShangri-La Hotel, Kuala Lumpur, MalaysiaMarch 12-14

MALAYSIAN MEDIA CONGRESS & MEDIA MARKET EXPOSime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 2 & 3

ARF 2007: RETHINKAnnual Convention & ExpoNew York Marriott Marquis, NYCApril 16 -18

CASRO : INTERNATIONAL RESEARCH CONFERENCE: APACThe Fairmont Hotel, San Francisco, USA April 25 & 26

2008 Trade Shows

MRS ANNUAL CONFERENCE : THE GREAT DEBATESThe Riverbank Park Plaza, LondonMarch 18 & 19

ESOMAR ASIA PACIFICAsia Fast ForwardThe Ritz-Carlton Millenia, SingaporeApril 7 - 9

ADOI : SUPER “CEO” CONFERENCESime Darby Convention Centre, Kuala Lumpur, MalaysiaApril 10

CASRO INTERNATIONAL CONFERENCE 2007 : GLOBALNew York, USAMay 6 - 7

MRA 50TH ANNUAL CONFERENCENew YorkJune 4 - 5

CASRO 13TH ANNUAL TECHNOLOGY CONFERENCEMillenium Broadway Hotel, New YorkJune 26 - 27

ESOMAR CONGRESS 2008Montreal, CanadaSept 21 - 25

CASRO 33RD ANNUAL CONFERENCEThe Breakers, Palm BeachOct 15 - 17

2008 Trade Shows

2007 Trade Shows

ADASIA RESEARCH DAY SINGAPOREHotel Intercontinental SingaporeJune 21

ESOMAR CONGRESS : EXCELLENCE – 60 YEARSBerlin Intercontinental, GermanySeptember 16 - 19

AMA 2007: MARKETING RESEARCH CONFERENCEWynn Las Vegas Hotel, USASept 23 -26

CASRO 32ND ANNUAL CONFERENCE 2007Innovation Applied: Creative Approaches to Meet Clients and Market DemandsFour Seasons Resort Scottsdale, Arizona USA Oct 10 -12

AMSRS 2007 : NATIONAL CONFERENCEThe Changing Face of ResearchLuna Park, Sydney, AustraliaOct 24 - 26

ESOMAR: 2007 PANEL RESEARCHBuena Vista Palace, Orlando, Miami USAOct 28 - 30

ESOMAR: QUALITATIVE CONFERENCE & WORKSHOPCurrent and Emerging Trends in QualitativeHotel Lutetia, Paris, FranceNov 12 - 14

LONDON INSIGHT SHOW 2007Research Innovation AdvantageEarl Court London, UK Nov 20 - 21

2007 Trade Shows

Pulse Online

Pulse Offline

Pulse Offline

2007 Events

PLANET PULSE REGIONAL TRAVEL SURVEYOne Utama Shopping Mall, MalaysiaOctober 25

PULSE COCKTAIL PARTYAn Evening with Pulse GroupLuna Bar, Pacific Regency Kuala Lumpur, MalaysiaMarch 13

Thought Leadership

PR

Pulse Offline

Pulse Offline

Get your own Billboard

Pulse DNA

E-CRM

Ability to track sales, revenue visibility and intelligence

Ability to track sales, revenue visibility and intelligence

Proposal Generator

Ability to generate proposals at anytime, anywhere within minutes

Ability to generate proposals at anytime, anywhere within minutes

Survey Engine

Ability to integrate TVC’s or PrintAd files and launch studies in any country, language or timezone

Ability to integrate TVC’s or PrintAd files and launch studies in any country, language or timezone

• Ranking• Single and multiple choice tick box• Single choice pull down• Multi-point scale with sub-questions• Sliding scales • Single-choice/ and multiple-choice matrix• Spinners• Constant Sum• Comment and Essay

Planet Pulse

Project Monitoring & Validation

Stringent + AutomatedQuality Control Features

Stringent + AutomatedQuality Control Features

Live Reporting

Finance ERP

Track revenue, PO’s, invoicing etc.

Track revenue, PO’s, invoicing etc.

Web 2.0

• Web 2.0 Technology

Critical Success Factors

1. Exhausted cash from the 3F’s..Family, friends and fools

2. Built Cash-flow quickly

3. Hired only A-Players

4. Went global

5. Built a solid framework (accounting, legal, systems, IT, governance etc.)

6. Sourced external funding

7. Energized our brand

8. Protected our IP

9. Deliver Value

10.Move fast

Milestones

June 2005 Incorporation of Pulse BPO Sdn Bhd

Sydney office established

October 2005 MSC status obtained

July 2006 Finalist for the Red Herring 100 Asia 2006 awards,

and Golden Bull

October2006 Named as winner of APICTA award

February 2007 Secured venture capital funding from JAIC

March 2007 Established offices in London, NYC, Delhi and

Singapore

June 2008 IPO’d on London’s PLUS markets

Established Singapore Office

2009 Watch this space!

Pulse – 4 years on

• Publicly Listed on London’s Exchange (Symbol : PGRP)

• International Offices (KL, SG, Sydney, Delhi, London, and NYC)

• International client base

• MSC Status

• Award winning company

2009 Global Finalist

Malaysia ICT 2006

Fastest-growing Start-up WINNER

2008 Emerging WINNER

Most Promising Entrepreneur 2008 Awards

WINNEREmerging SME 2006

Malaysia Industry Excellence Award

2008 BRAND WINNER

Ranked 119

Technology Fast 500

Asia Pacific 2008

Pulse Footprint

Sydney

Kuala Lumpur

New YorkLondon

Singapore

New Delhi

Pulse is quoted on the London PLUS

exchange

Headquarters

Pulse Offices

Clients

Closing Thoughts

1. In every situation, opportunities exist.

2. Seek ‘real’ Vs. ‘potential’ growth opportunities

3. It’s fine to think you can conquer the world

4. Leverage technology and innovate, think global and into the future

5. Go for the ‘low hanging fruit’

6. Energize your brand

7. Stay lean and hungry

8. Be Fearless

9. Move fast

10. KICK SOME ASS!!

Thank You bob.chua@pulse-group.com