MScom Excellence-in-communicationsLecture
7th MScom Excellence-in-communications LectureZurich, October 21, 2008, 18:30 hrs
«The Future of Branding»
Wally Olins Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York
AgendaAgenda
17:00 Optional guided tour of the Google offices
18:00 Refreshments and networking
18:30 Welcome Andreas Schönenberger, Country ManagerGoogle Switzerland GmbH, Zurich
Introduction Bertil Cottier, Dean of the Faculty of Communication SciencesNina Volles, Managing Director Executive MScom ProgramUniversità della Svizzera italiana, Lugano
Lecture «The Future of Branding»Wally Olins, Chairman of Saffron Brand Consultants of London,Madrid, Mumbai and New York
Discussion
20:00 Apéro and buffet dinner
Topic«The Future of Branding»
Wally Olins, the world’s most experienced brand practitioner, discusses five big changesthat are affecting the way our world works. First is the increasingly multi polar world inwhich we all live. A world in which the traditional hegemony of western Europe and northAmerica over cultural and social trends has ended and brands from newly emerging worldpowers with completely different cultural and social backgrounds are becoming a major in-fluence. Second is the new spirit of the times in which CSR is no longer optional and con-spicuous compassion will replace conspicuous consumption. Third on Wally’s list is the newrole for corporations – beyond making money for their shareholders. Fourth is what Wallycalls the digital spaces and how they facilitate two way conversations between a brand and its stakeholders. Finally, Wally speaks about the ‘sense of place’ that surrounds manyof today’s great brands and what role the ‘country of origin effect’ plays in this. As always, Wally is most interested in the day to day effects these changes will have on brands andfurnishes his speech with ample examples from his daily practice.
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MScomMScom Excellence-in-communicationsLecture Series
The MScom lecture series brings international experts to Switzerland to speak on com-munication topics linked to best-in-class management practices. In addition to raisingawareness of communications as a core competency in today’s business environment, thepresentations and discussions are designed to forge closer links between academic re-search and corporate practice. The lecture series, which takes place twice per year and ishosted by major multinational companies in Switzerland, also offers a valuable networ-king opportunity for professionals.
The Executive Master of Science in Communications Management (MScom) is a part-time, postgraduate program for experienced communications professionals. Asone of the first of its kind, MScom was founded in 1999 as part of the post-graduate stu-dies program offered at the University of Lugano, Switzerland. Courses are conducted inEnglish over a 21-month period. An international faculty of more than 30 professors fromrenowned institutions around the world ensures the program's academic excellence andits multi-national orientation. MScom cooperates with Copenhagen Business School onprogram content and joint sessions, including the summer session at the UCLA AndersonSchool of Management, Los Angeles, one of the leading business schools in the US.
The .HarbourClub. is a Swiss association of Chief Communications Officers. Its mission isto foster the professionalization of Corporate Communications through know-how ex-change among leading professionals, to engage in the discussion of current and futurechallenges and to offer its members an exclusive networking platform.
SpeakerWally Olins Chairman of Saffron Brand Consultants of London,Madrid, Mumbai and New YorkWally Olins is Chairman of Saffron Brand Consultants with offices in London, New York,Mumbai and Madrid. He is one of the world’s leading practitioners in corporate identi-ty and branding. He was awarded a CBE in 1999. He was nominated for the PrincePhilip Designers Prize in 1999 and received the Royal Society of Arts’ Bicentenary Medalfor his contribution to design and marketing in 2000. He was given the D&AD Presi-dent’s Award in 2003. In 2006 he was given the Reputation Institute’s first ever Life-time Achievement Award.
Wally Olins has advised many of the world’s leading organisations on identity, branding,communication and related matters; these include 3i, Akzo-Nobel, Repsol, Q8, The Por-tuguese Tourist Board, BT, Prudential, Renault, Volkswagen and Tata. He has workedfor a number of countries on national brand image including Poland and Portugal.
Wally Olins has written several books including the seminal work ‘Corporate Identity’.His book ‘Wally Olins On Brand’ is being published in 20 countries. His latest book ’TheBrand Handbook’ was published in June 2008.
He has had Fellowships and Professorships at a number of Business Schools and Univer-sities around the world.
Wally Olins was born in London and educated at Oxford.More about Wally Olins
www.wallyolins.com
Date and location
Date Tuesday, October 21, 2008, door opening as of 18:00 hrs. The optional guided tour of the Google offices starts at 17:00 hrs.The lecture will be followed by apéro and a buffet dinner.
LocationGoogle Switzerland GmbHBrandschenkestrasse 110 CH-8002 Zurich
CostsCHF 150 incl. apéro and buffet dinner.
Participants The number of participants is limited to 80. Registrations are processed in order of receipt.
Registration deadline The registration deadline is October 10, 2008.
A confirmation will be sent to you by e-mail after registration. For cancellations after the registration deadline, the full amount is still due. You will receive the invoice after October 10, 2008.
Inquiries Executive MScom ProgramUniversity of LuganoVia Giuseppe Buffi 13CH-6900 LuganoPhone +41 58 666 46 02Fax +41 58 666 47 39Email [email protected]
Organizational details
How to get there
Google Switzerland GmbHBrandschenkestrasse 110 CH-8002 Zurich
Tuesday, October 21, 2008, 18:30 hrs. Door opening at18:00 hrs.
The optional guided tour of the Google offices startsat 17:00 hrs.
By trainRegular connections from “Zürich Hauptbahnhof” to “Zü-rich Enge”. Journey time 5 minutes with S-Bahn S24, S2,S8. From the “Zürich Enge” station it is a 10-minute walk toGoogle Switzerland GmbH.
By tramTo Waffenplatz stop with tram no. 13 (direction Albisgütli).From there is it a 5-minute walk to Google SwitzerlandGmbH.
By busTo Waffenplatz-/Bederstrasse with bus number 33, 66.
How to find the event location
SBB Zürich Hauptbahnhof
ParkingBrandschenkestrasse
Hürlimannareal
Sihlhölzlistrasse
Quaibrücke
Manessestr.
Schimmelstr.Weststr.
Stauffacherquai
Freigutstr.
Selnaustr.
Talstrasse
Badenstr.
General-Guisan Quai
Werdstr.
Bleicherweg
Waffenplatzstr. (tram 13)Waffenplatz-/Bederstr. (bus 33,66)
Zürich Enge(S-Bahn S2, S8, S24)
Zürich Wiedikon Selnaustr.
Gessnerallee
BahnhofplatzBahnhofstr.
Bahnhofstr.
Usteristr.
Löwenstrasse
RegistrationRegistration formto be returned by October 10, 2008
7th MScom Excellence-in-communications Lecture: «The Future of Branding»
Wally Olins, Chairman of Saffron Brand Consultants of London, Madrid, Mumbai and New York
You can register for thisevent until October 10, 2008 onthe MScom website(www.mscom.unisi.ch),by email [email protected] or bysending this form by faxto +41 58 666 47 39 Last name, first name
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Yes, I would like to participate in the guided tour (17:00 - 18:00 hrs) of the Google offices before the event.As the number of places is limited, please make sure you register for the guided tour.
MScom Excellence-in-communications Lecture SeriesExecutive MScom ProgramUniversità della Svizzera italianaVia Buffi 13CH-6900 Lugano
MScom Alumnus/Participant .HarbourClub. Other
