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MSI | Salesforce1 Contact: Sindhu Amugothu | Atanasio Segovia Started: November 18, 2014 Last...

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MSI | Salesforce1 Contact: Sindhu Amugothu | Atanasio Segovia Started: November 18, 2014 Last updated: April 2nd, 2015
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MSI | Salesforce1

Contact: Sindhu Amugothu | Atanasio SegoviaStarted: November 18, 2014Last updated: April 2nd, 2015

Page 2© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

Date Designer Change11.18 Sindhu Amugothu First Draft

11.19 Sindhu Amugothu My Best Bets List

11.20 Sindhu Amugothu My Best Bets drop down

11.21 Sindhu Amugothu Making Contact and Account clickable / New Page ; Lead Feed

11.24 Sindhu Amugothu Lead Feed

11.11 Sindhu Amugothu Interesting Moments

11.11 Sindhu Amugothu Lead Actions

11.18 Sindhu Amugothu Add to Marketo Campaign

1.9.2015 Sindhu Amugothu Engineering Requests

3.18.2015 Sindhu Amugothu Add to Marketo Campaign Button Change

Log

Page 3© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

Trying to Solve

• Customize MSI to match the style of Salesforce1

Page 4© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

Feature Priority UX Completion

My Best Bets 1 ✓

Lead Feed 1 ✓

Sending Marketo Email 1

Add to Marketo Campaign 1 ✓

Lead/Contact Interesting Moments 1 ✓

Account Interesting Moments 1

Opportunity Interesting Moments 1

Star and flame 1 ✓

My Watch List 3

Web Activity 2

Anonymous Web Activity 2

Lead/Contact Web Activity 2

Lead/Contact Email History 2

Account Web Activity 2

Account Email History 2

Opportunity Web Activity 2

Opportunity Email History 2

Link to oppty influnce analyzer 2

My Email 3

My Teams BB 3

Custom Best Bets 3

Sending Mass Emails 3

Lead/Contact Score History 3

Account Score History 3

Opportunity Score History 3

Add/Remove to watch list 3

View in Marketo 3

Subscribe to interesting moment 3

Hide 3

Functionality Analysis

Page 5© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

BEST BETS

Best Bets

My Best Bets ▾

Josh DavisFixote Inc.

Sales Email Opened: 3 days agoOpened message to Fixote Inc. – Marketo Lead Management from [email protected]

Status: Lead

Marc LakowskiEble Systems

Milestone: 3 days agoWatched YouTube video

Status: Open – Not Contacted

Jeffrey WaitsMarketo

Tapping on the name will take you to the contact/lead detail

page.

LEAD FEED

My Best Bets ▾

Josh Davis 3 days agoFixote Inc.

Sales Email Opened:Opened message to Fixote Inc. – Marketo Lead Management from [email protected]

Status: Lead

Marc LakowskiEble Systems

Milestone: 3 days agoWatched YouTube video

Status: Open – Not Contacted

Jeffrey WaitsMarketo

Lead Feed

This is a collapse and expand icon.

Not drop down!

My Best Bets ▴

STANDARD VIEWS

My Best Bets

Lead Feed

Lead Feed ▾

Darragh QuinnMarketo

Milestone: 11/20/2014 8:21 AM Requests Free Paper CCDarragh QuinnMarketo

Milestone: 11/20/2014 8:21 AMRequests Free Paper CC

Darragh QuinnMarketo

Milestone: 11/20/2014 8:21 AM Requests Free Paper CC

Darragh QuinnMarketo

Milestone: 11/20/2014 8:21 AM Requests Free Paper CC

Lead Feed ▾

There have been no interesting moments in the past two weeks.

Page 17© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

INTERESTING MOMENTS

My Best Bets ▾

Josh DavisFixote Inc.

Sales Email Opened: 3 days agoOpened message to Fixote Inc. – Marketo Lead Management from [email protected]

Status: Lead

Marc LakowskiEble Systems

Milestone: 3 days agoWatched YouTube video

Status: Open – Not Contacted

Jeffrey WaitsMarketo

Interesting MomentsSindhu Amugothu

FEED DETAILS RELATED

Contact Owner

Varsha Neelesh

Name

Josh Davis

Engagement

The glasses icon tells us if

user is watched or

not.

FEED DETAILS RELATED

Marketo Sales Insight

Opportunities

Cases

Activity History

Activity History

Josh Davis

Interesting Moments ▾

Web: 11/20/2014

8:21 AM

Visited the Customer Testimonials page

Sales Email Clicked: 11/20/2014

8:21 AM

Clicked link in email Marketo Lead

Management from [email protected]

Web: 11/20/2014

8:21 AM

Heavy web activity (multiple visits)

Web: 11/20/2014

8:21 AM

Filled out Online Demo Form

Milestone: 11/20/2014

8:21 AM Recycled – No Active Evaluation

Marketo Sales Insight

Interesting Moments ▴

Interesting Moments

Web Activity

Score

Email

ADD TO MARKETO CAMPAIGN

Contact

Sue Morber

Campaign Name *

Description

This is a description for the campaign.

BANT Nurture for Sales ▾

Add

If description isn’t

available, it shouldn’t be

visible.

Add to Marketo

Campaign

ADD TO MARKETO CAMPAIGN

Contact

Sue Morber

Campaign Name*

Description

Choose a campaign

Cancel

ADD

Select Campaign ▾

Done< >

Select Campaign

BANT Nurture for Sales.1 – Budget

BANT Nurture for Sales.2 – Authority

BANT Nurture for Sales.3 - Need

Page 25© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

ARCHIVE

Interesting Moments ▾

Web: 11/20/2014

8:21 AM

Visited the Customer Testimonials page

Sales Email Clicked: 11/20/2014

8:21 AM

Clicked link in email Marketo Lead

Management from [email protected]

Web: 11/20/2014

8:21 AM

Heavy web activity (multiple visits)

Web: 11/20/2014

8:21 AM

Filled out Online Demo Form

Milestone: 11/20/2014

8:21 AM Recycled – No Active Evaluation

Web: 11/20/2014

8:21 AM

Visited the pricing page

Send Marketo

Email

Send Marketo

EmailCanc

elSend

To:

Subject:

New Message

Select Template ▾

How to do a tree structure

in a drop down?

Where to show the template

description?

Send Marketo

EmailCanc

elSend

To:

Subject:

New Message

Select Template ▾

Cancel

Send

To:

Cc/Bcc:

Subject:

New Message

Cancel

Send with Marketo

Send Test

STEP 1: Enter View Information

View Name *

Show Only

Max Pages

Filter By Owner

Cancel

Save

First Name

Last Name (required)

Contacts ▾

5 ▾

All Contacts ▾

Show records with negative score

STEP 2: Filter by Additional Fields (Optional)

Account Name

Fixote, Inc.

Marketo Sales Insight

Opportunities

Cases

FEED DETAILS RELATED

Interesting Moments ▾

Web: 11/20/2014

8:21 AM

Visited the Customer Testimonials page

Sales Email Clicked: 11/20/2014

8:21 AM

Clicked link in email Marketo Lead

Management from [email protected]

Web: 11/20/2014

8:21 AM

Heavy web activity (multiple visits)

Web: 11/20/2014

8:21 AM

Filled out Online Demo Form

Milestone: 11/20/2014

8:21 AM Recycled – No Active Evaluation

Web: 11/20/2014

8:21 AM

Visited the pricing page

My Best Bets ▾

Sue MorberFixote Inc.

Sales Email Opened: 3 days agoOpened message to Fixote Inc. – Marketo Lead Management from [email protected]

Status: Lead

Marc LakowskiEble Systems

Milestone: 3 days agoWatched YouTube video

Status: Open – Not Contacted

This is a collapse and expand icon.

Not drop down!

My Best Bets ▴

STANDARD VIEWS

My Best Bets

My Team’s Best Bets

My Watch List

Web Activity

Anonymous Web Activity

My Email

Account View

Additional Watch List

CUSTOM VIEWS

My Best Bets ▾ Sue MorberFixote Inc.

Sales Email Opened: 3 days agoOpened message to Fixote Inc. – Marketo Lead Management from [email protected]

Status: Lead

Marc LakowskiEble Systems

Milestone: 3 days agoWatched YouTube video

Status: Open – Not Contacted

My Best Bets ▾

Jeffery WaitsMarketo

Sue MorberFixote Inc.

Rosa SimonichSimonich Family

Dennis GuentherBsize Associates Create a new

view!

Page 52© 2014 Marketo, Inc.

Marketo Proprietary and Confidential

My Best Bets ▾

Sue MorberFixote Inc.

Sales Email Opened: Opened message to Fixote Inc. – Marketo Lead Management from [email protected]

3 days agoStatus: Lead

Heidi RamichMarketo

Status: Open – Not Contacted

Sue MorberFixote Inc.

Web: Visiting the pricing page1 week ago

Status Header: Needs Analysis

Notice the icon change!

This view contains Last Interesting

Moment and Status

Header.

Jeffery WaitsMarketo

Web: Searched for “Marketo Pricing”3 days ago

Status: Lead

My Best Bets ▾

Jeffery WaitsMarketo

Sue MorberFixote Inc.

Rosa SimonichSimonich Family

Dennis GuentherBsize Associates

Clicking on expand icon will expand the list to

show more information.

My Best Bets ▾

Jeffery WaitsMarketo

Sue MorberFixote Inc.

Rosa SimonichSimonich Family

Dennis GuentherBsize Associates

Heidi RamichMarketo

My Best Bets ▾

Jeffery WaitsMarketo

Sue MorberFixote Inc.

Rosa SimonichSimonich Family

Dennis GuentherBsize Associates

Heidi RamichMarketo

Create New View

Edit

My Best Bets ▾

Jeffery WaitsMarketo

Last Interesting MomentWeb: Searched for “Marketo Pricing”

Status Header: Lead

Heidi RamichMarketo

Status Header: Open – Not Contacted

Create New View

Edit

Sue MorberFixote Inc.

Last Interesting MomentWeb: Visiting the pricing page

Status Header: Needs Analysis

My Best Bets ▾

Jeffery WaitsMarketo

Sue MorberFixote Inc.

Rosa SimonichSimonich Family

Dennis Guenther

Bsize Associates

Heidi RamichMarketo

Create New View

Edit

My Best Bets ▾

Jeffery WaitsMarketo

Sue MorberFixote Inc.

Rosa SimonichSimonich Family

Dennis GuentherBsize Associates

Heidi RamichMarketo

Create New View

Edit


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