MSM’s New Media Product – Sony LIV

November 2013

Massive growth of video capable devices

India added 30M video capable devices and 100M Mobile and Internet users in 2012

50M Internet users added

50M Internet users added on

Mobile

17M PC + Notebook + tablets

shipped

16M smartphones shipped

2012: IAMAI

We addressed 4 key pain points identified by our research…

Multi bitrate streaming to minimize buffering issue Enabling discovery of 17 years of rich content

Allowing users to personalize content to suit their needs Making content available across devices to the LCD

Sony LIV is MSM’s Digital brand to showcase our Premium content on the

Web and Mobile

Positioning: One door into the world of Premium content from Sony

Entertainment

Product: Video on-demand. Online portal; Apps across iOS, Android,

Windows

Feature phones; Connected TV apps and Apple/Google TV

Content plan: All rights-cleared content – series, features; Innovations

around shows/concepts to engage audiences, behind the scenes content,

chats, gaming, social media integration. Archive shows with a D&D

Jan – Dec 2013

Jan-Mar’14 2014

LIV Road map Pre-embed apps on mobile phones and tablets

Connected TVs and devices

WAP site

International subscription service

Apple TV / Google TV

Content made for IP

4G

Programming/Content a mix of current and Events 2000 Hours, 115 shows, 6000 episodes

on-air shows, archive popular shows

Events Shows

Distribution – LIV is available across ALL leading application stores, with

preferential status

LIV is pre-embedded on Sony mobile and Nokia devices

Recently started Windows 8 and Connected TV apps

Downloads Split – 6.3 mn

GetJar

3%Nokia

OVI store

54%iOS

8%

Mobango

8%

Google

Playstore

19%

Others

8%

Content – Key consumption insights…

Consumption on mobile and Smart Phones is the highest

India vs. International split – 60%:40%

Online –

― Sony LIV is skewed female – 45%, vs. 30% for the overall Internet consumption

― Average time spent per video view is around 11.5 minutes (73% of average

engagement has increased – 50% of visitors, at least watch 75% of the video

duration of content). Video

― Top content categories – Catch-up episodes, Quickisodes, Comedy, Thriller

Key Advertising Insights – Phenomenal CTRs on Video rolls!

Some of the Clients who have associated with us…

In 10 months, LIV has delivered ~185mn PVs and 48.8mn Video Views…

Page views (Millions) Video views (Millions)

5

4.2 4.1 4.5 4.0 3.9 4

3

2

1

0

Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13

Online Online Mobile Tablet

LIV was launched on 24th January

Mobile includes iOS, Android, Windows and Java (feature phone)

Mill

ions

4.1

0.8

0.7

0.7

0.6

0.6

1.9

2.3

1.9

2.0

1.9

1.7

1.5

1.4

1.3

1.7 4.5 4.8

7.8 7.0 7.8

9.3 9.3 8.9

8.6 10.98.4

2.2 2.3

2.3

2.1

2.1

4.8

2.6

20.0

18.3

16.016.416.3

18.7

0

11

22

Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13

Mill

ions

Online Mobile Tablet

0.7

1.5

1.8

…17.61mn unique visitors and 10-11 minutes average times spent

Unique visitors (Millions)

Average time spent – Online – 6 min; mobile – 9 min and tablet – 14 mins

0.81.0

1.6

1.3

2.10.6 0.5

0.6

0.5

0.7

0.6

0.8

2.0

2.6

1.6

1.31.4

2.1

0

1

2

3

Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13

Mill

ions

Online Mobile Tablet

10

Maruti Suzuki – KBC Presenting Sponsor

For KBC 2013- 6.5 million page views

till date on KBC Online

For KBC 2013- 1.7 MN unique visits till

date on KBC Online

For KBC 2013- The FB likes crossed

2.5MN till date

Axis Bank– KBC Web Game

Web Game – Top

viewed section on

KBC after

Homepage

Web Game – 217K

unique players till

date

Web Game –

4.8MN games

played till date

High Impact Ad Units & Contextual targeting….

High Impact: Ad Takeover Video Rolls and Banners

Show Based Targeting

Ad Overlay Ad Selector

360 degree Promotions – On-air Astons, SEO/SEM, PR and Social media activations

Top Regular Shows

Premium Bengali Content Top Auto Show in the world

MSM’s New Media Product – Sony LIV

November 2013