Date post: | 22-May-2015 |
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Marketing for entrepreneurs or entrepreneurial marketing?
February 2011
I’m a marketer and an entrepreneur…
What one do you want to talk about?
sean williams marketing group
• I’m the company – been at for 4 years
• Saw the market potential to be a ‘hard core’ marketing company that can be a CMO for hire or a team of experts
• Client’s all across North America – Not some small time shop
• Utilize “partner network” to support specific initiatives
Company Niche
• Dynamic and flexible model vs. traditional, set ‘agency’ offering
• Built on four pillars– Customized
– Collaborative
– Crowd-sourcing
– Creative thinking
• Cost effective solution – work to budget not billable hours
My Present
What do you want from today’s session?
Understand the foundation of good marketing or how to
succeed as a an entrepreneur?
How to develop a good marketing foundation
Know and Know and understand your understand your
audienceaudience
Respect who they are and what’s
going on in their lives
Engage them in their space
Ensure the offering or contact means something to them
* Word bubble compliments of wordle.net
Stay true to your “brand”Stay true to your “brand”
Foundation in Action
Who’s this punk?
Build ‘your’ Brand
• He’s not just some dude that’s a really good on a skateboard and snowboard
• He is the brand and has built an empire around him
• His sponsors are Red Bull, HP, Oakley, Target, Burton (since 7) and many other well recognized brands
http://www.youtube.com/watch?v=e1Zoh2JC_XA
Minivans aren’t cool
http://www.youtube.com/watch?v=ql-N3F1FhW4
Minivans aren’t cool
Tap into a Human Truth
• Toyota has given their minivan attitude and personality
• Gained a true understanding of their audience
• Very high level of engagement through a mix of mediums– YouTube (views and comments)– Facebook (posts, comments and shares)– Site traffic
• Toyota Sienna sales up 92.9% - Sept. 2010 vs Sept. 2009
A dog, clouds and Google
Find the right opportunity
• SheepDog Inc. is the only authorized Google Apps provider in Canada
• Client are all around North America• Being fed business directly from
Google• Sit on a Google advisory panel• Head office is in Halifax
Now What?
Map out a plan
What is it your marketing?
What are your objectives?
Who do you want to reach?
What do you want to say?
What do you want to have happen?
Put the plan in action
Be and think different
Use all tools out there
Keep it simple
Ensure integration
Define actions/triggers
Test, track and redo
Entrepreneurial Success
What I did
Found an ‘open’ space
Developed a unique service offering
Got a break
Got hit with a serious challenge early
Make/strengthen A LOT of connections
Stay professional
Do the best job
What’s Ahead?
Cool Video on Today’s World
http://www.youtube.com/user/Socialnomics09#p/u/3/lFZ0z5Fm-Ng
Q&A