Date post: | 22-Jan-2017 |
Category: |
Marketing |
Upload: | eyal-toledano |
View: | 675 times |
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1. B2C, B2B Growth & Product dude • Expertise: 0 to 1
2. Previously @spoil, @flatbook, @playigl 3. Currently @SociableLabs building world-
class Refer a Friend programs for leading E-Commerce brands
Talented Marketers Look at Traffic The Same Way…
• Farmer => Fertilizer
• Trucker => Gasoline
• Clothing Manufacturer => Cotton
Real-time bidding platforms (i.e. Adwords, FB Ads)
Supply: Audience Size
Demand: # of other competing bidders
Real-time bidding platforms (i.e. Adwords, FB Ads)
Supply: Audience Size
Demand: # of other competing bidders
Real-time bidding platforms (i.e. Adwords, FB Ads)
Supply: Audience Size
Demand: # of other competing bidders
Amazon’s system knows…
1. How to measure what traffic is worth
2. How to extract maximum immediate value from that traffic
Report/Guide
Toolkit/Resource List
Software Download
Quiz/Survey
Blind/Sales Material
Cheat Sheet/Handout
Video Training
Discount/Free Shipping
Assessment/Test
Step 1 of Order Form
Types of Lead Magnets
Ultra Specific
One Big Thing
Immediate Gratification
Shifts the Relationship
High Perceived Value
High Actual Value
Rapid Consumption
WHAT MAKES A GOOD LEAD MAGNET?
Speaks to a Known Desired End Result
Step 2: The Tripwire
ON YOUR THANK YOU PAGE:
make a one-time, UNBELIEVABLY GOOD,
SELF-LIQUIDATING OFFER
Example: Guitar eCommerce
Clicked Ad
Guitar Conversion (Avg. $200)
1%
$1,000
$1.50 CPC
$142-$166 CPA$1,200-1,400 Revenue
~1.4x return666 visits
6-7 conversions
System: Guitar eCommerce
Clicked Ad
Lead Magnet
40%
$1,000
$0.50 CPC
2,000 visits
800 emails
$9 Tripwire (Guitar Picks)
20%
160 buyers $960
10%
Guitar Conversion (Avg. $200)
16 buyers $3,200
System: Guitar eCommerce
Clicked Ad
Lead Magnet
40%
$1,000
$0.50 CPC
2,000 visits
800 emails
$9 Tripwire (Guitar Picks)
20%
160 buyers $960
10%
Guitar Conversion (Avg. $200)
16 buyers $3,200
$62.50 CPA$4,160 Revenue
4x+ Return
Grow Your Ecommerce with a Referral Program
Sign up by March 31st, 2016. Your first 500 customers will be on us.