Mendham Township Library

2015 Community Survey

Peter Dumovic and Bonnie Mangold forMendham Township Library Board of Trustees and

Seton Hall University Undergraduate Marketing StudentsPresented at Mendham Township Committee Meeting: May 24, 2016

Community Survey Objectives

• How well do we fulfill our Vision?• What is the awareness of some key library facts?• What are the library’s strengths and weaknesses?• Have patrons perceived change over the past two years?

Robust Data provided Solid Conclusions

• Conducted on-line Quantitative Survey (November 2015)• 463 Respondents in 2015 and comparable to 409 surveyed in 2013– Number of Users identical; double number of nonusers in 2015– Slightly more males in 2015

94% agree the library is fulfilling it’s Vision

to provide a welcoming environment that is a cornerstone for community enrichment

3%3%

39%55%

Strongly Disagree DisagreeAgree Strongly Agree

Patrons know they can use any library but don’t realize a town library is necessary to do so

Having a Mendham Township Library allows residents the use of the other Morris County Libraries.

Without the Township Library, residents would be limited to services only from the Morris COUNTY Library.

The Mendham Township Library is an Association Library that has received lower and more variable funding from the town compared to Municipal libraries in the area.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

TRUE Not True Don't Know

All statements are TRUE

Library staff continues as #1 Strength

2013 - Library Staff

2015 - Library Staff

0% 20% 40% 60% 80% 100% 120%

5%

3%

34%

11%

61%

86%

Needs Improvement Meets My Needs in Current State Is Excellent as it Currently Exists

Our Programs Improve

Children's Programming 2013

Children's Programming 2015

Adult Programming 2013

Adult Programming 2015

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23%

6%

32%

15%

46%

20%

52%

25%

31%

74%

15%

61%

Needs Improvement Fine As Is But Not a Strength Strength

Library’s Overall Interior Shows Improvement

2013

2015

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

60%

24%

32%

49%

9%

27%

Needs Improvement Meets my needs in current state Is excellent as it currently exists

Rolling Shelves and New Furniture

BEFORE

AFTER

Computer Stations and Repurposed Shelving

BEFORE

AFTER

Usage of e-services ImprovesPopular e-books on Kindles

• In 2013 – 70% wanted more digital content vs 46% in 2015

• 40% of user’s experience

Usage of e-services ImprovesDownloadable Content (up 77%) Magazines, e-books, audio books

Space Continues as the Main Area for Improvementeven though substantially improved over 2013

Library Staff

Children's Programs

Adult Programs

Overall interior of the library

Space for children's reading program

Quiet space

Space for adult programs

Meeting space

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Needs Improvement Fine As Is But Not a Strength Strength

Conclusions

• We listened to the community• We made some changes • The changes were noticed

Going Forward– Ongoing Implementation of Strategic Plan– Continued improvement of Space utilization• Laptop Work Stations• Meeting space in middle room• Flip & Fold Tables for greater flexibility

– Heightened awareness and increased training for access to e-content • Drop-in Individual e-training on Thursdays

– Increased focus on fund-raising activities• Recent event - Increase # Kindles and sponsored programs