MTV AND Product Placement

Heeryung & Winston

Objectives

How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised?

What techniques, i.e. language does MTV use in order to manipulate viewers?

What techniques, i.e. language do companies and artists use in music videos in order to manipulate viewers?

What is MTV?

What is Product Placement?

Activity:Can you identify what products are being advertised in these video clips?

Television shows

The Hills Video

Music Videos

Activity:Can you identify what products are being advertised in these video clips?

Music Video

How does TV shows in MTV manipulate us?

How do companies use music videos created by artists to help sell their to us (viewers)?

Language used by MTV

Language used in articles talking about changes and effects in product placement lately.

Please refer to handout

Language used in articles suggesting better ways to have product placement in music videos.

Please refer to handout

Conclusion

Citations

Cradon, Elizabeth. “Is product placement going too far?” Gair Rhydd Cardiff’s Student Weekly. ND. 13. Apr. 2011. <http://www.gairrhydd.com/comment/opinion/946/is-product-placement-going- to-far>.

Cruz, Taio. “Higher” YouTube. 19 Nov 2010. 13 Apr. 2011. <http://www.youtube.com/watch?v=KRBS5WZMdik>.

Fitzgerald, Giles. "A TIME AND A PLACEMENT." Music Week (2011): 18. MAS Ultra - School Edition. EBSCO. Web. 13 Apr. 2011.

Lady Gaga. “Bad Romance”. YouTube. 23 Nov 2009. 13 Apr. 2011. <http://www.youtube.com/watch?v=qrO4YZeyl0I>.

Lopez, Jnnifer. “On the Floor”. YouTube. 3 Mar 2011. 14 Apr. 2011. <http://www.youtube.com/watch?v=t4H_Zoh7G5A>.

Magee, Kate. “Feature: Product Placement-A Place For PR?”. PRWeek. 7 Apr 2011. 14 Apr. 2011. <http://www.prweek.com/uk/news/features/1064300/Feature-Product-placement---place-PR/>.

McClellan, Steve. “The Hills’ Is Alive: MTV research links cross-platform marketing to brand affinity among Web users”. Adweek. 5 May 2008. 17 Apr. 2011. <http://www.adweek.com/aw/content_display/news/agency/e3i26f1bfd408799a204314aa22cf15c8a5>.

Patterson, Joseph. “Love it or hate it, product placement is here to stay!”. MTV. 24 Mar 2011. 17 Apr. 2011. < http://www.mtv.co.uk/music/urban/263371-love-it-or-hate-it-product-placement-is-here-to-stay>.

Regis, Sian-Pierre. “What if Product Placement In Music Videos Went Toward A Good Cause?”. MTV Act Blog. DN. 14. Apr. 2011. <http://act.mtv.com/posts/what-if-product-placement-in-music-videos-went-towards-a-good-cause/>.

Spears, Britney. “Hold It Against Me”. YouTube. 17 Feb 2011. 13 Apr. 2011. <http://www.youtube.com/watch?v=-Edv8Onsrgg>.