TELEVISION Made By: Ankita Mhaskar Roll No: 16 Sub Topic: MTV INDIA
Transcript
1. Made By: Ankita Mhaskar Roll No: 16 Sub Topic: MTV
INDIA
2. Television [from Ancient Greek (tele) meaning "far" and
Latin (vision)meaning "sight] Colloquially known as TV It is a
telecommunication medium that is used for transmitting and
receiving moving images and sound. Television can transmit images
that are monochrome (black-and- white) in color or in three
dimensions
3. MTV INDIA Launched-28 October 1996 Owned-Viacom 18 Picture
format-480i (SDTV) 1080i (HDTV) Slogan Stay Raw. Country-India
Language-English & Hindi Broadcast area-Across South Asia
Headquarters-Mumbai, India
4. MTV India" is one of the oldest Music Television Networks in
Asia. MTV India happens to be one of the most-popular music
channels across the Indian subcontinent. MTV India has been very
successful in India. SUCCESS & HISTORY
5. MTV India creates shows across genres of music (Coke Studio,
MTV Unplugged), Reality Television (MTV Roadies, Splitsvilla) and
youth-based sitcoms (MTV Reality Stars). MTV India has its office
in Vile Parle in Mumbai. It is the most- popular music channel in
India.
6. PARTNERSHIP The service is available on most Indian cable
networks as a part of The One Alliance, a bouquet of many sought
after channels, including Animal Planet, Discovery Channel,
Discovery Travel and Living, SET MAX, SAB, Aaj Tak, NDTV India,
NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo,
Discovery Science, NDTV 24x7 etc. The channel is also available as
a standalone on CAS networks. (Cinema Audio Society Awards
7. @ MTV, is an Indian television series featuring live music
performances by musical artist from various genres, performed in
live recording. Each hour long episode of the Coke Studio At MTV
featured 6 songs and a diverse mix of music from alternative genres
including Carnatic and Hindustani, compositions by new musicians,
recreated Bollywood tracks, and a special song created on the
show.
8. Format-Live music performance and recording session Created
by- The Coco-Cola Company & MTV India. No. of seasons- 3
Original channel-MTV India and Doordarshan (DD National) (from
Season 2)
9. These were a series of off air initiatives undertaken by
Coca-Cola India and MTV, in which they organized 10 Coke Studio @
MTV Minicerts (miniature concerts) across India. The Coke Studio
musical caravan toured the country and was composed of prominent
artists such as Kailash Kher, Tochi Raina, Harshdeep, Angaraag
Mahanta, Mathangi, Sanjeev T and Leslie Lewis.
10. After the season two, a concert was held at Chaos. An
annual cultural festival of IIM Ahmedabad. Featuring Ram Sampath,
Sona Mohapatra on 28th December 2013. The concert was the biggest
concert of Coke Studio so far attracting an amazing crowd of around
12000 People.