Martyn Woolley BAGDOUGD202

Brief : Top 10

MTV’s Top 10 MC’s Of All Time.

Martyn Woolley BAGDOUGD202

Brief : Top 10

MTV’s Top 10 MC’s Of All Time.

Concept Statment

I intend to take back MTV’s top ten MC’s of all time through the use of hand drawn type to the early days of hip hop when it was all about the music, graffiti and break dancing.

Martyn Woolley BAGDOUGD202

Brief : Top 10

MTV’s Top 10 MC’s Of All Time.

Visual influenceContextAudience

I shall take influence visually, from early hip hop hand drawntypeography and imagery.

Here are examples of visual influences and trends.

The audience for this will be veiwers of MTV who have amedian age of 21.6 years.

I feel that the informal, young and fun look will excite and intrigue the audience.

Martyn Woolley BAGDOUGD202

Brief : Top 10

MTV’s Top 10 MC’s Of All Time.

Design direction

I feel that black and white will make the type clear and ledgible as well as refrencing my influence from early hip hop flyer’s.

I would also like to add a additional colour.>>>>>>

The colour needs to be bright and eye catching, the black & white will help the colour stand out and vice versa.

R-182G-164B-50

R-255G-0B-100

R-0G-255B-0

R-93G-191B-252

Martyn Woolley BAGDOUGD202

Brief : Top 10

MTV’s Top 10 MC’s Of All Time.

Treatments

Type and image treatment for development.

Treatment, mixed hand drawn type of lyrics from Jay-Z, Biggie, Lil Wayne and KRS-1.

The Animation will be heavily influenced by this.