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Founded in 1980, Mudra has often been described as theoriginal challenger brand of the Indian communications industry.It was the first Indian agency that partnered Indianentrepreneurs and helped build some of the most respectedbrands. The first Indian agency to be headquartered in a non-metro. The first to set benchmarks in fashion advertising. The firstto make a practice out of turning entrepreneurial dreams into

reality. The first to go beyond advertising and create brandedcontent like India's first few Tele Serials, and Tele Films. The first togrow from an advertising agency into a Branding &Communications network offering a completely integratedgamut of services. The first to set up a best CommunicationsManagement school (MICA, Ahmadabad). In short they are thefirst trend setter for the firsts!

Under the leadership of Madhukar Kamath it transformed itselffrom an advertising agency into India's leading integratedmarketing and communications services group.

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India's largest integrated marketing communications and

services network, the DDB Mudra Group's customized andcollaborative approach helps its clients build valuable andenduring brands. Their capabilities span over,

Advertising

Media

Digital & Data marketing Experiential marketing (Promotions, Events)

Trade marketing,

Youth marketing, Localization & Pre-Media services

Brand Strategy & Design consultancy

With over 1,100 employees and 36 offices, offering directcontact across 1,75,000 villages, 4000 towns, 3500 schools andnearly 7 million students, the DDB Mudra Group was India's mostawarded agency network at Cannes, Spikes and Abbys amongothers in 2011.

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In, 1988 Mudra marked its journey with DDB Worldwide

Communications. This could be termed as Mudras one of themost cherished relationship. As a creative powerhouse, whichhas set the standards for the profession globally, DDB has provedto be a worthy partner for Mudra in their endeavors.

DDB Worldwide Communications Group Inc (www.ddb.com)ranks among the top five consolidated advertising andmarketing services global networks, according to AdvertisingAge. Consistently one of the most awarded networks globally forcreative excellence, DDB was Campaign's 2009 Global Networkof the Year, the 2010 and 2011 Spikes Asia Network of the Year,2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific

Creative Network of the Year, and captured both the CyberGrand Prix and Film Craft Grand Prix at the 2010 InternationalAdvertising Festival in Cannes. With more than 200 offices in over90 countries, DDB Worldwide is part of Omnicom Group Inc.(OMC).

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1980: 25th March - A G Krishnamurthy founded Mudraand Launch of Vimal ('Only Vimal') 1983 : Launch of Rasna ( 'I love you Rasna' campaign) 1984 : Launch of Videotec (the tele-film making wing) 1988 : Its Nationwide growth and collaboration with DDB Worldw 1991 : Birth of Mudra Institute of Communications, Ahmedabad 1992 : Launch of Dhara Sunflower Oil Campaign 1995 : Nestle Polo launched, relationship with Samsung and Dabur begins 1996 : McDonald's enters the India market through Mudra. 2002 : Launch of Reliance Infocomm (Karlo Duniya Mutthi Mein Campaign) 2003 : AG Krishnamurthy retires from the post of chairman and managing director

of Mudra and Madhukar Kamath comes on board 2004 : Mudra and BigBazar (Is se sasta aur accha kahin nahin campaign)

2007 : Madhukar Kamath elected as AAAI President. 2008 : Lauch of Reliance BIG TV (Ho toh BIG ho campaign) 2009 : MudrasVolkswagen's brand campaign 2011 : Omnicom ups it stake in Mudra

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DDB Mudra Group unveils its new avatar!

Thursday, March 01, 2012.

John Zeigler, Chairman & CEO, DDB Group Asia Pacific,Japan and Madhukar Kamath, Group CEO andManaging Director, DDB Mudra Group today unveiled thenew brand, colours and organisation structure of the DDB

Mudra Group in India.

Mudra, the challenger brand of Indian advertising wasacquired by Omnicom in 2011 and has now become partof DDB Group Worldwide - the most creative, the most

awarded and the most influential agency network of theworld. Renamed as DDB Mudra Group, the network inIndia has adopted a new structure, brand identity, coloursand architecture. The Group will now comprise eightbranded agencies as follows:

http://www.audiencematters.com/http://www.audiencematters.com/http://www.audiencematters.com/

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DDB Mudrathe Influence & Behavioural Change agency with a panIndia presence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi,Kolkata and Mumbai.

DDB MudraMaxthe Experience & Engagement agency which offersMedia, Out-Of-Home, Retail and Experiential.

Mudrathe Partnership for Entrepreneurs agency with a pan Indiapresence across Ahmedabad, Bengaluru, Chennai, Delhi, Kochi, Kolkata

and Mumbai.

DDB Health & LifestyleHealth & Lifestyle Solutions practice

RAPPData Driven Marketing Services agency

Tribal DDB IndiaInteractive & New Media agency

WaterBrand & Design Consultancy

MaatraLocalisation & Pre-media Services agency.

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Only Vimal

I Love You Rasna

My Daddy Strongest

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The Mint With The Hole

McDonalds Mein Hai Kuch Baat

Kar Lo Duniya Muthi Mein

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Madhukar Kamath : Group CEO and Managingdirector.

Sonal Dabral : Chairman and Chief Creative Officer

Pratap Bose : Chief Opertating Officer

Dilip Kumar Upadhay : Chief Financial Officer

Ajit Menon : Executive DirectorOrganization

Development

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Registered Office

DDB Mudra Group

"Mudra House",Opp. Grand Hyatt,Santacruz (E),Mumbai 400055Tel : 022-33080808Fax: 022-33080300Tel: 022-33080808