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Muestra de diseño de modas

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Page 1: Muestra de diseño de modas
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VO

LUM

E1

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PARSONS AAS/FASHION STUDIES/FASHION MARKETING/WORK 2008/VOLUME 1

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08101266 72 82 94

100

Note from the Chair Pamela Klein

FASHION STUDIES

Note from the Director Tamara Albu

Student Work

Line Debut

Independent Study Sustainable Design

Design Studio Master Class

Featured Alumna Aristida Dwisari

Featured Faculty Julia Poteat

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FASHION MARKETING

Note from the Director Alice Demirjian

Student Work

Independent Study Guatemala

Fashion Merchandising Italy

Featured Alumna Francesca Demauro

Featured Faculty James Mendolia

AAS Faculty

Acknowledgments & Credits

112114116142146162168180184

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6

NOTE FROM THE CHAIR

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Everyone wears clothes; hence everyone is involved in fashion. And design—cre-ating form—is one of the activities that define us as human. Design reflects the values and habits of the community and culture, and through clothing we “fash-ion” the image we present to the world.

Good fashion design and skilled mar-keting help consumers control and define the image they present. In the AAS Fashion Studies and Fashion Marketing programs here at Parsons our students acquire the language, the technology, and the tools they will need to design and market garments that advance fash-ion and foretell the future. Because Par-sons is in New York, a global city, our students have the benefit of many over-lapping and interesting cultures.

Our on-campus and online students study at the intersection of multiple cultures, which creates opportunities and possibilities that are a reflection of our world now and in the future. The on-campus and online students in these two programs are from all over the world: Argentina, Alaska, Denmark, England, Korea, Japan, Germany, Dubai, Rus-sia, Israel, New York, California, Ghana, France, Texas, Utah, Kansas and Ireland. They’ve been to the best schools both here and in their own country. They’ve had a wide variety of jobs: stock broker, ballerina, teacher, writer, engineer, attor-ney, secretary, architect, chef, medical doctor, and public relations manager. These experiences and backgrounds provide a rich cultural environment for their education at Parsons.

Together with the Directors of Fash-ion Studies and Fashion Marketing, I salute the students in the 2008 Parsons AAS Program.

Pamela Trought KleinAssociate Dean of Professional Studies

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FASHION STUDIES/

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10

NOTE FROM THE DIRECTOR

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11

Parsons A.A.S. Fashion Studies captures the eclectic nature of a leading New York City design school; the program enables the students’ creativity and imaginations to flourish. We educate the students using the latest theory, methods and technology available within the fashion industry.

Our goal is to cultivate global partner-ships and industry collaborations that will enrich the students' lives beyond their university experience. This includes main-taining a focus on current global fashion issues that address social and environ-mental concerns related to apparel and textile manufacturing.

The degree program also offers cross- disciplinary courses and opportunities for independent study that provide alumni the opportunity to generate change upon entering the fashion industry.

Tamara AlbuDirector of Fashion Studies

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Fashion Studies/Student Work/2008

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Scott [email protected] From New York; Previous Work Experience Fashion Stylist, Actor, Model, Producer; Previous College BA in Theatre, University of Scranton, Pennsylvania; How many hours do you spend out of class each week doing classwork? 10–20

Navy Hooded Wool Female “Bomber Jacket Remixed” with bell sleeves, fully lined, off center front zip

closure with snaps and cotton ribbing Dimensions Size 2 Materials Navy Wool

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Scott Amen, continued

Top Left Mens, Black and White Surfshorts with Patent Leather detailing; Bottom Left Mesh Panel Swim

Trunks, hidden button fly pocket; Materials White Mesh, Green/White/Purple Checkered Cotton, yellow

buttons; Bottom Right White Mesh, Red/White Floral Cotton Pique, red and white buttons

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Top Right & Right Mens Floral Yoke Pipe Surf Shorts; Materials Neon Blue/Yellow Floral Cotton,

White Cotton Piping detail on edges, silver grommets, white velcro fly, white shoelace

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Gregory Scott [email protected] From Montana; Previous Work Experience Technical Designer for a well- known men’s wear company; Previous College Interlochen Arts Academy & Queens College/Aaron Copland School of Music; How many cups of coffee do you drink a day? Too many. . . at least three

Group of menswear; Influence Russian Roulette in Tokyo

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Gregory Scott Angel, continued

Left Red embroidered satin day dress with silk organza insets; Right White cocktail dress of sateen

cotton with body detail and cotton organdy insets

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Carina Bidasio [email protected] From Los Angeles; Previous College U.C. Davis, BA in Sociology; Where do you plan to live after graduating? New York; How many cups of coffee do you drink a day? Too many

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Katie Cadamatre [email protected] Where From New Jersey, grew up in South Carolina; Previous Work ExperienceAssistant at Stephen Burrows, Freelance illustrator for Escada, Internship at Harper’s Bazaar Previous College Rhode Island School of Design, BFA Illustration; Had you been to NYC before entering Parsons? Since my family is from Jersey, I’d been to the city a lot before starting at Parsons—and I lived in Manhattan for a few months while I interned at Harper’s Bazaar. I love New York and try to visit often

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Carolina Figueroa [email protected] From Venezuela; Previous Work Experience Internships at Donna Karan, TSE and GAP, Freelance Designer; Previous College Instituto de Diseño Perera, Graphic Design; How many cups of coffee do you drink a day? One

Left Detail Illustrations ; Right Complete Illustrations

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Amy Terrell [email protected] Where From Atlanta, Georgia; Previous College BBA from University of Georgia and Graduate Gemology degree from Gemological Institute of America; How many cups of coffee do you drink a day Zero

The Cacao garment was inspired by a selection of colorful spring fruits dipped in dark chocolate.

Both the bustier and circle skirt were created using various silks.

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Amy Terrell, Continued

Left These floral inspired thigh-high leggings are trimmed with orchids and greenery fashioned out of

silk fabrics; Right Fabricated out of fine green and black silk, the inspiration for this gown came from

the Japanese tradition of delicately crafting origami paper cranes

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Shoe Collections/The Jewel Collection This collection of shoes was inspired by my love of diamonds

and fine jewelry. Each shoe is adorned with an intricate splash of gems; The Wooden Shoe Collection

These two shoes showcase the natural beauty and character of wood with a fine cherry finish. The eleva-

ted height created with the platforms is reminiscent of the towering trees that inspired their designs;

The Architecture Collection The architecture of great buildings past and present inspired this collecti-

on of shoes. From the archways of ancient cathedrals, to the aquatic center built in Beijing for the 2008

Summer Olympics, the visible lines created in buildings around the world can awaken the imagin-ation;

The Fantasy Bug Collection Imagine walking barefoot through the tall grass on a hot summer day. Al-

though these shoes will certainly keep the dirt off of your feet, they will also evoke childhood memories

of sharing afternoons with the grasshoppers, spiders, and ladybugs in your own backyard.

Amy Terrell, continued

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Chi Lo [email protected] From Hong Kong; Previous Work Experience Internships at DKNY, Yigal Azrouel, Blanc de Chine; Previous College I used to go to Lasell College in Boston for Psychology but half way through, I realized that is not the right career path for me. So I transferred to Parsons AAS fashion Studies; Had you been to NYC before entering Parsons? Yes, I was in NY in 2005. That was a fun little spring break get-a-way with my brother

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Alice Park [email protected] Where From Orange County, CA; Previous Work Experience Product Planning, Research & Development,Consumer electronics; Previous College University of California, Irvine; Where do you plan to live after graduating? NYC

Full length Gown Inspired by minimalist art, simple lines, shapes, form; artists Sol Lewitt, and

Fred Sandback; Material Wool

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Zijuan [email protected] From China; Previous College Guangzhou Academic of Fine Art,Kingsborough Community college; Previous Work Experience None; Howmany cups of coffee do you drink a day? At least two

Equestrian inspired fashion illustrations

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Zijuan Tang, continued

Left Summer dress and hat; Right Winter and Spring Coats

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Linda Yun [email protected] Where From Born in the U.S., grew up in Korea; Previous Work Experience Design Intern Calvin Klein NY, Donna Karan NY. ‘Han’ Brand Fashion Design Research Center; Previous College Yonsei University Seoul, Korea, Master of Science, Fashion Merchandising & Design Bachelor of Science, Double Major: Clothing & Textiles and Human Environment & Design; How many cups of coffee do you drink a day Two to three cups of coffee per day. I love coffee

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Season Spring/Summer; Image and Spirit Energy, romantic, luxury, urban, classic with a twist, comf-

ort, eclectic, fashionable, freedom, modern; Target customer Modern, urban, fashion-conscious women

in their 30’s with multifaceted lifestyles. Specially designed for Sunset Cruise; Silhouettes Dress: Tight

high waist bustier top and A-line skirt with details in the back and fraying edge, Jacket: Loose, comfort-

able bodice and tight sleeve; Colors Classical with blue and grey accent; Fabric Dress: silk/polyester

blended taffeta and double faced iridescent color twill fabric, Jacket: wool/cotton/polyester blended

ottoman fabric

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Anita Lau [email protected] Where From Born in Hong Kong, grew up in Newton, MA; Previous Work ExperienceTech Design Intern, Rebecca Taylor; Intern, Triple 5 Soul Previous College Boston University Bachelors of Science, Elementary Education, Magna Cum Laude; Where do you plan to live after graduating? New York City or Hong Kong

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Fashion Studies/Student Work/2008/Special Projects

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phot

ogra

phy

by J

ames

Men

dolia

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The

200

8 Li

ne D

ebut

, a t

hree

-wee

k ju

ried

exh

i-bi

tion

in

Pars

ons’

Arn

old

and

Shei

la A

rons

on

Gal

leri

es,

show

case

d th

e be

st w

ork

of g

radu

-at

ing

Pars

ons

AA

S Fa

shio

n St

udie

s st

uden

ts.

The

se o

utst

andi

ng d

esig

ns d

ispl

ayed

cou

ture

co

nstr

ucti

on t

echn

ique

s, u

niqu

e cr

eati

vity

, and

ex

cept

iona

l ta

lent

. Fo

r th

e op

enin

g re

cept

ion,

A

AS

part

nere

d w

ith

the

Coa

litio

n to

Pre

vent

D

eep-

Vei

n T

hrom

bosi

s, a

nd A

AS

stud

ents

de-

sign

ed d

isti

ncti

ve le

g-w

ear

inte

nded

to a

ssis

t in

prev

enti

ng p

ulm

onar

y em

bolis

ms.

The

des

igns

w

ere

mod

eled

by

such

New

Yor

k lu

min

arie

s as

A

nne

Cur

ry (

NB

C N

ews

anch

or),

Nat

alie

Mo-

rale

s (C

o-an

chor

“To

day”

Sho

w) a

nd B

ob W

ood-

ruff

(A

BC

New

s) i

n a

runw

ay s

how

in

Pars

ons’

ne

w S

heila

C. J

ohns

on D

esig

n C

ente

r.D

urin

g th

e re

cept

ion,

the

Stac

ie N

ipps

Alu

mni

A

chie

vem

ent A

war

d w

as p

rese

nted

to c

eleb

rate

d de

sign

er—

and

2003

AA

S Fa

shio

n St

udie

s al

um-

nus—

Jay

God

frey

. T

he N

ew Y

ork

Tim

es S

tyle

sect

ion

feat

ured

the

AA

S Li

ne D

ebut

rec

epti

on

in a

full

page

spr

ead

and

incl

uded

pho

tos

of th

e ex

hibi

tion

gar

men

ts a

s w

ell

as o

ther

stu

dent

- cr

eate

d de

sign

s w

orn

to th

e ce

lebr

atio

n.T

he y

earl

y Li

ne D

ebut

exh

ibit

ion

serv

es to

not

on

ly t

o pr

esen

t in

nova

tive

and

cre

ativ

e st

uden

t de

sign

s bu

t al

so a

s a

sett

ing

to c

eleb

rate

inte

n-si

ve a

cade

mic

ach

ieve

men

t.

Fash

ion

Stud

ies/

Stud

ent W

ork

/200

8/Sp

ecia

l Pro

ject

s/Li

ne D

ebut

Wri

tten

by

Tam

ara

Alb

u A

ssoc

iate

Pro

fess

or/D

irec

tor

of A

AS

Fash

ion

Stud

ies

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62

Alic

e Pa

rkC

arol

ine

Ros

sign

ol

Ana

stas

ia L

ekka

sC

hris

tina

Cha

ng

Ani

ta L

auD

agm

ara

Dzi

edzi

c

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63

Dor

is C

hang

Gre

gory

Sco

tt A

ngel

Elis

a K

arp

Hye

seon

Lee

Em

ily S

oH

yun

Kyu

n C

hang

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64

Jane

Ji E

un K

im

Nic

ole

Her

nand

ez

Zey

nep

Cat

alba

sJu

lie S

nyde

r

Mar

ia R

eyes

Peni

na A

dvan

i

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65

Ric

ha T

ripa

thi

Susa

nna

Nga

o

Sam

o M

iller

Val

enti

na L

okho

va

Su H

yun

An

Xin

gcen

Liu

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66

Leg-wear intended to assist in prevent-ing pulmonary embolisms. Modeled at the Line Debut premiere at Parsons’ new Sheila C. Johnson Design Center.

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69

2008 Line Debut reception. DVT Awareness by Design 2008 was presented by the Coalition to Prevent

Deep Vein Thrombosis and AAS. The 2008 Stacie Nipps Alumni Achievement Award was presented to

AAS Fashion Studies alumnus Jay Godfrey.

Featured Anne Curry, Natalie Morales, Bob Woodruff, Pam Klein, Jay Godfrey; Next spread features

images from the Line Debut runway premiere

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73

It is

our

phi

loso

phy

to e

duca

te t

he f

ashi

on s

tu-

dent

s at

Par

sons

reg

ardi

ng t

he i

mpo

rtan

ce o

f su

stai

nabl

e te

xtile

s. T

his

know

ledg

e w

ill a

llow

th

e st

uden

ts t

o re

thin

k th

e de

sign

pro

cess

and

ge

nera

te lo

ng te

rm p

osit

ive

chan

ge u

pon

ente

r-in

g th

e fa

shio

n in

dust

ry.

The

obj

ecti

ve o

f th

e In

depe

nden

t St

udy

is t

o al

low

the

fas

hion

des

ign

stud

ents

the

opp

ortu

-ni

ty t

o w

ork

wit

h a

Mer

chan

dise

r to

sel

ect

sus-

tain

able

raw

mat

eria

ls t

hat

are

frie

ndly

to

the

envi

ronm

ent.

Stud

ents

wer

e ab

le t

o di

scov

er

the

late

st d

evel

opm

ents

in

eco-

frie

ndly

fab

rics

an

d id

enti

fy f

abri

cs a

nd t

rim

tha

t w

ill w

ork

wit

h th

eir

desi

gns

for

a sp

ecifi

c ta

rget

mar

ket.

A m

ajor

con

side

rati

on f

or t

he d

esig

n st

uden

ts

was

to

se

lect

ec

o-fr

iend

ly

fabr

ics

that

w

ere

uniq

ue a

nd i

nnov

ativ

e an

d w

ould

not

com

pro-

mis

e th

eir

crea

tivi

ty. S

tude

nts

lear

n to

con

duct

te

xtile

res

earc

h al

ong

wit

h th

eir

inst

ruct

or t

o de

term

ine

whi

ch m

ills

man

ufac

ture

sus

tain

able

text

iles

and

exac

tly

wha

t qu

alifi

es t

exti

les

as

frie

ndly

to o

ur e

nvir

onm

ent.

Som

e of

the

fabr

ics

used

in t

he s

tudy

wer

e cr

eate

d us

ing

Inge

o, t

he

wor

ld’s

firs

t m

an-m

ade

fiber

der

ived

fro

m 1

00%

an

nual

ly r

enew

able

res

ourc

es, a

s w

ell a

s fa

bric

s th

at a

re m

ade

from

org

anic

cot

ton

amd

inno

va-

tive

org

anic

and

hea

lthy

fab

rics

der

ived

fro

m

milk

, and

a fa

bric

pro

duce

d w

ith

crab

's p

ulp.

The

inde

pend

ent s

tudy

is a

cre

ativ

e co

llabo

ra-

tion

bet

wee

n in

stru

ctor

s Ja

mes

Men

dolia

and

Fash

ion

Stud

ies/

Stud

ent W

ork

/200

8/Sp

ecia

l Pro

ject

s/In

depe

nden

t Stu

dy/S

usta

inab

le R

aw M

ater

ials

/Ing

eo E

arth

Day

Exh

ibit

ion

Wri

tten

by

Jam

es M

endo

lia A

ssis

tant

Pro

fess

or F

ashi

oin

Mar

keti

ng

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74

Ingeo A corn-based fabric that is the world’s first

man-made fiber from 100% annually renewable

resources

Julia Poteat. It was developed to allow fashion design students to explore the negative impacts on the Earth related to textile manufacturing and dyeing.

The Ingeo Earth Day Exhibition pro-vided a showcase for the fashion indus-try to see the work of several of Parsons’ emerging designers. Scott Amen, Chris-tine Chang and Margaretta Braddock are taking steps to use eco-friendly raw materials to create innovative fashion designs with a social conscience. The Ingeo Earth Day Exhibition premiered in New York, and then traveled to Paris and Tokyo, three of the world’s leading fash-ion capitals.

Our planet is in crisis and it is our responsibility to motivate our students to use their intellectual capacity to chal-lenge the design process. It is my job to introduce the fashion students to newly developed fabrics that are eco-friendly and socially conscience, Parsons Stu-dents can lead the way in transforming fashion as they enter the industry. It is all about questioning the whole system that we are familiar with.

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Fash

ion

Stud

ies/

Stud

ent W

ork/

2008

/Spe

cial

Pro

ject

s/ C

rsto

f Bea

ufay

s /D

esig

n St

udio

Mas

ter

Cla

ss

Pars

on’s

Des

ign

Stud

io C

ours

e in

stru

cted

by

Crs

tof

Bea

ufay

s, C

reat

ive

Ass

ista

nt t

o Je

an-

Paul

Gau

ltie

r, st

ress

es t

he i

mpo

rtan

ce o

f a

de-

sign

er’s

pro

cess

. O

ne n

eed

not

alw

ays

have

a

fina

l sk

etch

in

hand

or

visi

on o

f a

garm

ent

in

min

d w

hen

one

begi

ns; r

athe

r, th

roug

h ex

peri

-m

enta

tion

a d

esig

ner

may

cre

ate

a w

ork

that

w

ould

be

unim

agin

able

on

pape

r or

in th

e m

ind.

W

orks

of t

his

natu

re a

re o

ften

the

mos

t im

pres

-si

ve a

nd m

emor

able

.

In

this

in

tens

ive

two-

wee

k m

aste

r’s

clas

s,

each

de

sign

er

was

ch

alle

nged

to

de

con-

stru

ct

pre-

exis

ting

kn

itte

d sw

eate

rs

and,

us

ing

the

deta

ils a

nd p

atte

rns

from

suc

h ga

r-m

ents

, to

rec

onst

ruct

the

m i

nto

an o

rigi

nal

desi

gn i

ncor

pora

ting

wov

en f

abri

cs a

nd k

nits

. St

uden

ts u

tiliz

ed M

r. B

eauf

ays’

org

inal

“vo

lu-

mol

ding

” te

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Written by Alison D. Webb (right), AAS

Fashion Studies/2008/Design Studio

Master Class, 2008

My experience in the class was undoubt-edly a positive one; the emphasis was on creation…creation of ideas, designs, and ultimately, a completed garment.

We were given ample time to explore our points of view as designers. This exploration was executed by each stu-dent individually, influenced not only by the opinions of Cristof but also by the welcome opinions of each other, result-ing in an array of garments that pushed the boundaries of their own personal aesthetics. Each piece was created in an environment filled with dialogue, discus-sion, and analysis. I feel that this collabo-ration infuses each garment with a sense of life, for the beauty of each creation resides not only in mere appearance, but the energy it conveys to the world. The experience of this class is analogous to the whole of the Parson’s experience: exploration of self, combined with an informed collaboration of others, is the method of choice for learning at Parsons. The results speak for them-selves, and can be described, simply, as great design.

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[email protected]/tel 212 473 0392fax 212 473 2128/Office Headquarters 280 Park Ave S Suite 9ENew York , NY 10010/Apropo Showroom141 west 36th St 7th FloorNew york NY 10018/p 646 473 1440f 646 473 1121/[email protected]

ARDISTIA DWIASRI

FASHION STUDIES FEATURED ALUMNA

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New York City based designer Ardistia Dwiasri has always had a curiosity about art, illustration and fashion. A native of Indonesia, she received BA and master’s degree in industrial and manufactur- ing engineering from Northeastern Uni-versity, along with an AAS degree in Fashion Studies from Parsons The New School for Design.

Dwiasri’s first foray into the fashion industry was an internship with Diane Von Furstenberg that led to work with GAP, Ann Taylor, and Tommy Hilfiger. Eager to have her own unique point of view recognized, she decided to launch her own signature collection, Ardistia, for Spring/Summer 2007.

Many in the fashion industry have not-ed Dwiasri’s intricate details and inno-vative silhouettes, along with her use of fine Italian fabrics. In October 2007 she received the fashion award from Biore/Gen Art. In addition, she was profiled in WWD in April 2007 for “New Designers to Watch,” and in May of the same year, she received a Gen Art Ready-To-Wear nomination.

The Ardistia Collection has been fea-tured in Vogue Japan, New York Times Magazine, Zink, Daily Candy, style.com, and Audrey Magazines. It can also be found at specialty stores throughout the US, Canada and Asia.

FASHION STUDIES FEATURED ALUMNA

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Strong couture shapes and innovative elements are the foundation of the Ardis-tia Fall/Winter 08 Collection. The Biore/Gen Art Award winner pays homage to the Guardian Goddesses of the Roman Empire who stood for both beauty and strength. Her exquisite, impeccably cut creations offer great versatility and subtle surprises. Each silhouette offers a reference to historical designs, which are converted into something entirely

modern. Ardistia’s emphasis on con-struction is at times precise and power-ful but also offers delicate finishes that evoke an updated femininity and reveal interesting juxtapositions. A muted color palette of burgundy, plum, olive, mustard, winter white, deep black and charcoal grey give the collection a feel-ing of serenity. In addition, accents of silver armor gloss provide radiance to its full presentation.

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JULIA POTEAT

FEATURED FACULTY FASHION STUDIES

[email protected]/ Fashion Designer/ AAS Assistant Professor of Fashion MethodsCoordinator of Fashion Construction/Independent Study: Sustainable Raw Materials

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Julia Poteat was born in Richmond, Virginia, and moved with her family to Cleveland, Ohio, when she was five years old. Her mother worked as a sample mak-er in Cleveland’s garment industry. From a very early age, she developed a passion for fashion, often drawing garments, making patterns and sewing them herself on her mother’s home sewing machine. Following her graduation from Glenville High School in 1962, she was accepted to Pratt Institute, in Brooklyn, New York, to study apparel design. During her senior year at Pratt, the fashion editor of Mademoiselle magazine approached her to model for their college issue. This was her entrée into the New York fashion industry. She continued in the modeling profession after graduating from Pratt with a BFA in fashion studies.

While modeling for Seventh Avenue fashion houses in the 1970s, Julia began to freelance design for garment and tex-tile companies as a print stylist. Inspired by the use of prints in the sleepwear industry, she used both her textile and garment design background, to be-come the Design Director for the Mary McFadden Sleepwear and Loungewear Division of Boutique Industries in 1981— a post she held until 1993. During her tenure, she won the Industry Tommy Award three times. This award is for the both the garment and the printed fabric used in its creation. While at Boutique Industries, she also designed sleepwear for the Givenchy, Ralph Lauren and Michael Kors Divisions. From 1993 until 2004, Julia was the Knit Sleepwear and Loungewear Design Director/Merchan-diser for Shadowline Industries.

Julia has always had an interest in edu-cation. When in 1996, she was askedto teach a class for the Associate Degree Program at Parsons by the chair Pamela Klein, she did not hesitate. While still

working in the fashion industry as a designer, she taught as part-time faculty. During this time, because of her experi-ence in the garment industry, she was asked to become the Construction Coor-dinator of Fashion Methods. This is a title that she still holds. In 2004, she became a full-time faculty member at Parsons The New School for Design.

Julia is a producer for the Line Debut (May) and Mid-Season Gallery Pre-view (December) shows that present the “best of the best” graduating AAS Fashion Studies students. Julia and James Mendolia, full-time AAS Fashion Marketing faculty member, have devel-oped an independent study class promot-ing sustainability in the fashion industry. In 2006 Julia started the Eliza Collection, a handbag and accessory line.

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Julia Poteat, continued

Upper right and right Garments developed for the Victoria’s Secret Fashion Show in Miami 2008;

Upper left Garment developed for the 2007 Victoria’s Secret Fashion Show in Hollywood. This year’s

show aired nationwide December 3 on CBS

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Julia Poteat, continued

Handbags from the Eliza Collection

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FASHION MARKETING/

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NOTE FROM THE DIRECTOR

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This year, AAS Fashion Merchandis-ing and Marketing faculty and students traveled to Italy and Guatemala. They studied on campus and online, finding solutions and asking questions about sustainability, empowerment in business and developing apparel supply chains to meet consumer needs in a challenging economic environment.

Marketing is the strategic study of hu-man behavior and exchanging informa-tion. Our students investigate the inter-relationships between fashion design, merchandising and marketing analyzing the history and trends of our industry moving forward. While New York City remains the backdrop to Parsons study, we broaden our international scope though new media and technology.

The examination of today's fashion culture finds a home on our campus and online environments, with students com-ing together in local and global discus-sion. The inspiring field of fashion has proven to be an inspiration for Fashion Marketing students, as you can see in the 2008 edition of WORK.

Alice DemirjianDirector of Fashion Marketing

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Fashion Marketing /Student Work/2008

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Sara Bang [email protected] From Toronto, Canada; Previous Work Experience Internship withCatherine Fung; Marketing, Merrill Corporation of Canada; Previous CollegeUniversity of Toronto, BA, Double Major in Political Science and History;Where do you plan to live after graduation New YorkLP&P Soho Storefront

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This Summer 2008 AAS Fashion Marketing student Sarah Bang interned at LP&P by Catherine Fung and worked on the development of the new e-commerce web site www.shoplpandp.com. Here, designer Catherine Fung and Sara Bang inter-view each other, in conversations about Web development, mannequin mishaps and what it takes to launch a website.

Inspiration for The LP&P label comes from self-assured women from around the world, luxurious fabrications and old world technique, French jazz music and of course her dogs Little Prince and Piggy.

Designer Catherine Fung Interviews Sara Bang

What most appealed to you about your position at LP&P? First of all, I really liked your designs. Your Fall/Winter knitwear collection is some-thing that would appeal to every female. It is feminine, stylish, and each piece looks like a one-of-a-kind original piece. I also liked your involvement with the community by donating proceeds from your canine collection to various animal-friendly organi-zations in New York City.

For me, it was important to learn from you, a business-owner and designer. I wanted to be able to observe your creative process, as well as learn day-to-day busi-ness operations. It helped that you understood where I was coming from, since you were also a student at Parsons at one point.

In regards to e-commerce, what lessons have you learned? I have learned that there are many steps in developing an online store. Prior to the actual steps necessary to creating an online presence, I now comprehend the sheer amount of research that goes into a project such as this one.

From understanding the current market, to knowing where to position LP&P in terms of competitors—every detail had to be carefully thought out before develop-ing the website. And there are surprises—for example, I had no idea that it would take me so long to research the different shipping options we should offer to online shoppers. It is all about fine-tuning the smallest of details to make an online store run smoothly.

Any memorable stories? We photographed all of our items featured in the online store on mannequins. After planning outfits, it took a good week to shoot all the pictures and variety of angles.

Designer Profile

AAS Fashion Studies Alumna, Catherine Fung, launched The Little Prince & Piggy label (later named LP&P) in 2004 in New York. The line debuted at Saks Fifth Ave-nue’s New York flagship store, where matching outfits brightened the large window displays. Catherine has since been featured on the WB11 news, showcased her Fall/Winter 2005 collection at the 20th Anniversary Gala of GIDC, and was honored with the Stacie Nipps Fashion Achievement Award from Parsons The New School of Design in 2007.

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The six-foot tall mannequin was not very cooperative! Tourists enjoyed seeing me lose my struggle with the mannequin as they walked by our SoHo store.

What one piece of advice would you give to incoming Parsons’ students? Pay attention in class. All my classes have been very useful in preparing me for an internship. For example, Fashion CAD (Photoshop) provided me with the tools to work on an e-commerce project. I understand how to enhance images and work with them so that they are web-ready. It definitely gave me a better understanding of the job market and the range of skills that employers are looking for.

Sara Bang Interviews Catherine Fung

What are your hopes for the new e-commerce (shoplpandp.com ) website? I have been receiving many inquiries from out of state and overseas customers about purchasing our merchandise. I’m so excited that I can finally satisfy their requests. I hope to create the same satisfying shopping experience online that cus-tomers have when they come into our SoHo store.

Regarding the website, what do you find to be the most difficult challenge so far? It is a full time job, indeed, to keep all the photos, info and press up to date!

What is your favorite memory in developing shoplpandp.com? Any examples that include the interns would be great. Please don’t hold back. It is always fun to undertake a group project with interns who have new ideas and fresh points of view. It’s refreshing to learn what people in the marketing side of the business think. It was very exciting to see each phase of the project achieved, especially the first time I saw the layout come together. It’s like seeing a baby from crawling to walking to running. Sara, good job with baby-sitting the online store from born to running!

Any marketing tips on how we should introduce shoplpandp.com to the world? I’d like to do a soft launch in mid-August first and then we’ll have a launch party in the store in September. What will we do at the launch party? It will be a surprise!

How has your education at Parsons been useful for you? It was a wonderful experience at Parsons. I love all my teachers. I still go back from time to time to visit them. I’m still learning from them every time when I see them. They have always been very supportive of my career.

What one piece advice would you like to share with current Parsons’ students, whose hopes are to launch and develop their own brand? A dream doesn’t come true overnight. The only failure is quitting.

Right LP&P SoHo Store Display

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Sarah Bang, Continued

Knitwear peices sold at LP&P, designed by Catherine Fung. Sara Bang, during her internship, photographed the looks for development of the firm’s website

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Elena Estaún Sá[email protected] From Barcelona, Spain; Previous Work Experience Marc Bernstein, DDCLAB, Kenneth Cole; Previous College St. Martin’s; Where do you plan to live after graduating? In Europe, no specific country.

“I design experimental jewelry using a mix of silver and rhodium. Adding unusual materials such as

rubber, bone, plastic, coconut shells, I try to find beauty in any object and functionality in every stone”

I am from Barcelona, Spain and came to New York City with a clear goal: attend Parsons The New School for Design and graduate in AAS Fashion Marketing. Driven by the creative environment of fashion, I incorporated my business and marketing skills into the study of design in the AAS Fashion Studies program. For me, the most important fact was not the major but the experience—learning came from the fast-paced environment, working crazy hours and meeting concrete deadlines.

During my studies, I continued my hobby of designing jewelry, and thanks to the encouragement of my professors and the skills I developed in AAS classes, I decided to go for it, and my hobby became my job. I remember feeling regret for the “lost” and “unpaid” hours of internships but realize now I could never have started my own brand without them.

Currently, I am working on a project with another designer, Sabel Contente. “Just for Openers” is an environmental pop-art form created using pull tabs from a variety of cans. The philosophy is based on the art of recycling. We try to demon-strate that the most unexpected materials can give birth to stunning designs. These are created in sterling silver, gold or rhodium-bathed white metal. They can also be anodized, graffitied and embellished with precious or semi-precious stones.

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Aashrita Jayaraman [email protected] From India; Previous Work Experience Fairchild Publications–Elegant Bride, Maggie Norris Couture, Anna Sui, Erich Soldat Textile Agency, Ralph Lauren, Anne Klein, Euro-Tech; Previous College Parsons The New School for Design BFA Fashion Design; Do you still write a project’s draft on paper? I always make inco-herent notes before I start anything to map out what I intend to do and then I doodle for a while thereafter to fine tune the parameters before I start up the final

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Guatemala Ajkem’a Loy’a; Mayan Artisanal Women’s Collective Branding and Marketing for their

designed product line. Course Title Practicum in International Affairs; Instructor Jay Dehejia, Alice

Demirjian, Erin Cho, Pascale Gatzen, Mark Johnson, Cynthia Lawson, Shon Morris, Nadia Williams

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In-Yeung [email protected] From Germany; Previous Work Experience Weleda North Amreica, Inc;Richard Chai, LLC; Previous College FIT; Werbe & Medien Akademie Marquardt,Germany, BA: Communication and Marketing; How many cups of coffee do youdrink a day? Three

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Botanic Nature PrintStyle # 2369

Celery # 68

Botanic Nature Dress# FW09 5896

90% Silk10% CottonXS-S-M-L

Botanic Nature PrintStyle # 2369

Celery # 68Strawberry # 568

Botanic Nature Cardigan# FW09 3790

80% Silk 20% Cotton

XS-S-M-L

Blueberry Tiger Spot Shorts# FW09 4650

80% Silk 20% Cotton

XS-S-M-L

Blueberry Tiger SpotsBlueberryLettuce

Style# 23

Blueberry # 65Potato # 102

Delivery 1 Line Sheet 1Back to EarthFall / Winter 09

Delivery 1 Line Sheet 2

Organic Plain PlaidStyle # 2003

Eggplant

Golden Harvest

Golden Harvest PrintStyle # 670

Blueberry

Golden Harvest

Blueberry FloralStyle # 530

Blueberry, Celery, Potato

Blueberry Floral Shirt#SS09 89380% Silk

20% CottonXS - S - M - L

Golden Harvest Vest#SS09 3480% Silk

20% CottonXS - S - M - L

Organic Plaid Shorts#SS09 75

80% Cotton20% Silk

XS - S - M - L

Back to EarthFall / Winter 09

mirror

G.CREW

PlanogramFront View

8” High Divided Shelving for Tops

8” High Divided Shelving forBottoms

Store # 1002391 Fifth Avenue, New York, NY

Size: 2000 Square Feet

4” T-Standfor Hanging Dresses 4” T-Stand

for Hanging Bottoms

4” T-Standfor Hanging Tops

2.5” High Display Table for Tops

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Lucia Rolandi [email protected] From Buenos Aires, Argentina; Previous Work Experience Assistant Buyer for Childrenswear, Wall-Mart, Buenos Aires; Intern, Merchandising office, Bodega Veneta; Previous College Universidad de San Andres, Argentina, BBA Business Administration (2000 –2004); How many cups of coffee do you drink a day None, but probably more than 4 cans of Diet CokeSpring/Summer 2009 collection for Anthropologie

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Jennifer Spencer [email protected] From Toronto, Canada; Previous Work Experience Merchandising Intern, Dior; Advertising industry, two years; Previous College University of Waterloo, Toronto Canada, With Honors in Busines and Sociology; How many cups of coffee do you drink a day? One LatteProject: Find a creative way to inform a group of new interns at a company about everything they need to

know about Women’s Wear Daily. Course Title: Fashion Industry: Marketing; Instructor: Tom Handley

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Fashion Marketing/Student Work/2008/Special Projects

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144

The spring 2008 semester was spent coming up with potential solutions that would sustainably empower and channel the women’s skills and design talent to-ward the creation of a viable product line for the New York market. The class di-vided into three teams to address design, marketing, and business aspects of this endeavor. The business and marketing operating models were projected based on the design team’s product line proto-types to ensure effective sales in the New York retail environment. This process culminated in a field trip to Guatemala over the month of June 2008, where a series of workshops for the Mayan wom-en’s group of artists and designers was hosted. These workshops stimulated and developed the operating knowledge base for local businesses as well, creating an international exchange of ideas and in-formation that will benefit us all.

Throughout this independent study, we have received an immense wealth of knowledge based on real life situations in the design world that are becoming more and more pertinent to countries that are seeking to evolve from their eco-nomically developing status.

The confines of designing with limited resources, immense financial restriction-sand cultural differences have all made me understand that design must always take into consideration the environ-ment as well as the market. To create a self sustainable market, we must put a stop to outsourcing and create a base of artisans and craftsman who can uphold the production line without the need to seek aide elsewhere. With this ideal in mind, We have participated in the design aspect and created branding merchan-dise that recalls the aesthetics of local art as well as appealing to the sophisti-cated taste of New York.

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pani

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Page

s 16

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Parsons Fashion Merchanidsing: Italy provides students with hands-on experi-ence in global sourcing.

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Textile Screen Printing; Como, Italy

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Textile Screen Printing; Como, Italy

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Textile Screen Printing; Como, Italy

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Textile Manufacturing; Prato, Italy

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FRANCESCA K. DEMAURO

FEATURED ALUMNA FASHION MARKETING

Marketing Manager Schottenstein Luxury Group

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Francesca K. Demauro is the Marketing Manager for Schottenstein Luxury Group, where she oversees marketing strategies, branding and advertising for the luxury companies under the Schottenstien um-brella. Her creative contributions for the SLG brands, such as Adrienne Vittadini, Judith Leiber and Steuben Glass, have been featured in many well-respected fashion publications and outlets, includ-ing Vogue, Vogue India, Harper’s Bazaar The New York Times and The New York Post. Her work can also be seen in mar-keting material developed for collabora-tions such as designer Andrew Gn and stylist Rachel Zoe.

From a very young age, Francesca DeMauro’s passion and understanding of the arts and fashion were evident. Having been born into a multicultural family, where her father is Italian- Japanese, and her mother Filipina, she was naturally exposed to various styles and cultural and artistic perspectives. Her elementary-school years were spent in Saudi Arabia, and she spent her high-school years in the Washingtion, DC area. In 2003, she received a B.F.A in graphic design from Boston University.

While attending Boston University, she completed a course in the Netherlands at The Amsterdam Graphic Arts Pro-gram, where she received a Certificate of Design in Graphic Arts.

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After working as the senior designer in the Boston University publications department, Francesca established her-self as a freelance graphic designer in Manhattan. After working in the print media for four years, she returned to academia and earned an AAS in Fashion Marketing at Parsons. While studying at

Parsons she interned at companies such as Donna Karan, Fresh and Judith Leiber. Shortly after Francesca graduated, a senior marketing role was created for her at Judith Leiber.

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JUDITH LEIBERSpring Collection at

Left Adrienne Vittadini spreads, 2008; Right Apple postcard for Judith Leiber

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680 MADISON AVENUE | 212.223.2999judithleiber.com

Jaguar minaudière, $5,495

JL_NYpost_Jaguar_110408.indd 1 10/31/08 4:19:48 PM

Left Judith Leiber, Jaguar, proof for the New York Post; Right Stuben Glass for Chabad

House; Bottom Right Judith Leiber fall foliage postcard/Judith Leiber jeweled white bag

for the New York Post

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JUDITH LEIBERFall Foliage

Exclusively for

680 MADISON AVENUE | 212.223.2999judithleiber.com

Jeweled in Black Diamond-Multi $3,995

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JAMES MENDOLIA

FEATURED FACULTY FASHION MARKETING

[email protected]/Merchandiser Creative Thinker Professor/ AAS Fashion MarketingImport and Export Merchandising Product Development/ Independent Study Sustainable Raw Materials Merchandising Workshop Fashion Industry Marketing Fashion Merchandising Italy

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Parsons allows me to draw on my passion for teaching and my industry experience to create innovative projects that address current global fashion issues. Through these projects I am able to mentor and support the students allowing their cre-ativity to flourish.

There is a unique connection with all of my students and I am always impressed with their ability to rethink the design, merchandising and marketing process in a very innovative way. It is an amazing feeling to be able to help a student get one step closer to achieving their dream.

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James Mendolia, continued

Selected artilces written by James Mendolia for Moda, the Spanish language trend and style magazine

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James Mendolia, continued

Selected artilces written by James Mendolia for Moda, the Spanish language trend and style magazine

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PAMELA KLEIN, Chair/Associate ProfessorDegree(s) MFA, BFA, Pratt InstituteCourse(s) Color Theory

TAMARA ALBU, Director/Associate ProfessorDegree(s) BFA, MFA Academy of Fine Arts, University of Bucharest, RomaniaCourse(s) Advanced Fashion Draw-ing, Digital Portfolio, Fashion Portfolio, Fashion Technical Drawing

JULIA POTEAT Coordinator of Fashion Construction,Independent Study/ Assistant ProfessorDegree(s) BFA, Pratt InstituteWebsite www.juliapoteat.comWork Designer for Shadowline Inc.; Design director for a Mary McFadden licensee; Boutique IndustriesCourse(s) Fashion Methods

KICHISABURO OGAWA Coordinator of Fashion Drawing/ Assistant ProfessorDegree(s) AAS, Fashion Institute of Technology Work Fashion Illustrator,Educator, LecturerCourse(s) Fashion Drawing 2

ALISA TURKO Assistant ProfessorDegree(s) MA, Fashion Design, Academy of Design and Technology, Kiev, Ukraine; AAS, Fashion Institute of TechnologyWork Production pattern-maker for Dan Mar Manufacturing Co. Inc.; Designer for Garfield and Marks Design Group Ltd.Course(s) Fashion Design, Construc-tion 1: Patternmaking, Construction 1:Draping, Construction 2, Construction 3

LUCIANA SCRUTCHEN Digital Coordinator/Assistant ProfessorDegree(s) MFA, Parsons School of Design; BFA, Rochester Institute of TechnologyWork Textile Designer; Fashion Digital ArtistCourse(s) Fashion CAD Photoshop/Illustrator, Fashion CAD Photoshop (online & onsite), Fashion CAD U4ia, Fashion Technical Drawing

LARISA IOSILEVICHAssistant ProfessorDegree(s) BA, Fashion Design, Shenkar College of Fashion Design and Technol-ogy, Israel. Work Designer, patternmaking and technical designer in Israel and NYC.Course(s) Draping, Patternmaking, Construction 2, Construction 3, Design Studio Experimental

FULL TIME FACULTY FASHION STUDIES

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LAURA VOLPINTESTA LEITE Assistant ProfessorDegree(s) BFA Parsons School of De-sign, NY and Paris, Fashion Designer Work Freelance Designer , Illustrator, Technical Designer Course(s) Fashion Industry Design (online & onsite), Fashion Portfolio, Fashion Drawing 1, Fashion Drawing 2, Patternmaking, Draping, Sewing

PART TIME FACULTY FASHION STUDIES

Angela Wendt SchneiderAnna TamasAnne RutterBrigitte ContiCatharina CosinDan NistorDanielle WarrenDarcy MeekerDavid HollierDeborah McNamaraDoreen RivieccioDung TruongDusty HopeElodie Blanchard-MoritzFan WuIrina RuvinskayaJoan DuncanJoanne SherrowJohn Jay CabuayJose ChanJoyce ScrimaKaren RippyKathryn SimonLamont O'Neal

Lansana MassaquoiLorye WatsonLuz PascalMarkus HuermerMary GottliebMichelle Nahum-AlbrightMomoko TokunagaNicholas DodziukNina DaryananiPamela SlingerPatricia Henry-TurnerPauline KaoPersa CvetkovskiQuang Wayne VanRebecca KellyRobin NelsonRuth JeyaveeranScott BeischShireen SolimanSofia KavalerchikSole Beatrice SalvoTommaso ProsciaDima Varlamova OKeefeVictor SotoWarren BradleyYrmis Barroeta

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ALICE DEMIRJIAN, Director/Assistant ProfessorDegree(s) MS, Fashion Studies, Market-ing Concentration, Philadelphia College of Textiles and Science; BS, ApparelMarketing, University of MassachusettsCourse(s) Fashion Industry: Marketing

MICHELLE ALLEYNE Assistant ProfessorDegree(s) BS in Fashion Merchandising/Business Management, Howard University; MA candidate, Parsons The New School for Design Website www.mshopnyc.comWork Owner, M Shop NYCCourse(s) Fashion Industry: Marketing, Process & Skills, NY Trendspotting, and Fashion Show Production

JAMES MENDOLIA Assistant ProfessorDegree(s) BS, AAS, Fashion Institute of Technology Work U.S. Representative to Intersource Enterprises LLC, Mexico; Partner, Global Sourcing and Fabric Research Manager, Antuna and Mendolia; Fashion writerCourse(s) Product Development/Independent Study; Marketing and Fashion Merchandising

FULL TIME FACULTY FASHION MARKETING

JIM O'CONNOR, Online Coordinator/ Fashion History Coordinator/Assistant ProfessorDegree(s) BA, Michigan State University; MA, Hunter College of the City of New YorkCourse(s) Fashion History

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PART TIME FACULTY FASHION MARKETING

Alice Shapiro-ChalfinAlison LevyAnn CoppingerAthena LazaridesBernard KahnBjorn BengtssonCecilia MethenyDavid ColbyDavid GoldsmithDeanna Galeno Donald GoodaleDonna AveryDonna BergerEmily KiblanskyGary WolfHeiser AaronHelen JobHerb FrichnerJeannine PakJeffreyMadalenaJoan AbrahamJose ChanJujuan BrownJulius HarwoodLinda CohenLinda FayeLorella BrocklesbyLuigi LeonardiMarcie CoopermanMark OsborneMary KassnerMaryann GriszMilton LipitzNancy KleinNancy WaitesPatricia BaukalPatricia DeRosaPeter RizzoPhyllis ShapiroRenee O’Brien

Richard BianchiRichard FrenchRobert GarinoRobert LaubRoger DickinsonRoger PadilhaScott MaloneStanley LevineSuzanne PiazzaThomas HandleyTiffany Webber-HanchetteWilliam Bailey

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DIRECTOR OF GRAPHIC DESIGN/EDITOR/PHOTOGRAPHER Katarzyna Gruda

CO-EDITORSTamara Albu, Director of Fashion StudiesAlice Demirjian, Director of Fashion Marketing

FACULTY ART DIRECTORClaudia Brandenburg

GRAPHIC DESIGNERSAriel LapidusKellie Davis

COPY EDITORJames O’Connor

TYPEFACES Akzidenz GroteskDesigned by Günter Gerhard Lange ArcherDesigned by Hoefler & Frere-Jones Type Foundry

PRINTERFernando LucianoProject 44,Long Island City, NY

SPECIAL THANKS Thomas BosketAnnemieke Beemster Leverenz Brian McDermott Tammy Nesmith Alix Sorrell Shelly Suzuki Denise Wallner

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