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Multi-District Grant: Television
Public Service Announcement Day Program
Produce minimum of 4 Rotary PSAs 400+ spots per month Broadcast throughout NJ coverage area Reach 1 million households, 2.5 million
viewersChristy Berg 03/24/12
District Campaign
In addition to traditional media Public Relations efforts.
Jointly executed: District and Club PI/PR
27 Clubs - 529,660 unique monthly visitors: 61% are between the ages of 25-55 37% earn 100K+; 45.2% earn 40-100K 12% are local business owners 73% are highly interested in patronizing local businesses 31% are “passionately” civically engaged; 52% are
“semi” civically engaged
District CampaignJune Train Club PR Committee Chairs
July - August The Patch Directory. Link to new external site.
July - August “Volunteers Wanted” listings.
July - August (Optional by club) Establish a Rotary Blog
Sept - March “Announcements” - Post a Rotary story every two weeks – one district developed, one club developed per month.
Sept - March Club PR chairs will work with local Patch Editors to have articles and press releases published.
Jan 1 – March 8
(Pending grant approval) “You are the missing piece” ads with links to the website will be run on the inside (story) pages of all 21 Patch publications. Estimated 621,632 people will see our ads.
March (Optional by club) membership mixer or other social event
Social Media happened
Your target audience uses Social Media
If Facebook were a country, it would be the third largest in population…. China, India, Facebook, United States. - The Economist
Gen Y is beginning to outnumber Baby Boomers. 96% of Gen Y’ers have joined a social network.
- Grunwald Associates
Social Media is all about Fellowship• Expand your Rotary circle
• Throughout District 7470 and Internationally• Collaborate: Exchange ideas and successes
• Promote Rotary with friends, family, and your community• Build support for initiatives
• Invite people to events or to donate to a cause
Social media enables every Rotarian to build Rotary’s Public Image!
New! District Facebook Page
Invite everyone!
New! District Facebook Page
Why?
To promote Rotary, improving our public image and understanding by sharing Rotary stories, images, and videos. To inspire membership by helping others identify with Rotary and envision themselves as Rotarians. To create an open forum where Rotarians can share RI, District and Club events and accomplishments with one another, Friends of Rotary, and the interested public. To facilitate inter-club communication and fellowship. To provide an opportunity for fellowship with Rotaract & Interact.
What?
We’ll post RI, District and Club news, events, photos, videos… You post your club’s news, comments, photos, videos, Event pages, Cause pages
Promote Rotary – Exponentially!
Make it personal!
Share District posts
onyour
personal page
LinkedIn – Your Collaboration Space
Rotary District 7470 Group
Encourage all Rotarians to join Don’t just join – engage Initiate and participate in discussions Network - Get to know Rotarians across the district
LinkedIn – Your Collaboration Space
District 7470 DG & Presidents Group (Invitation only)
Closed Group EXCLUSIVELY for 2012-13 DG & Presidents Initiate and participate in dialogue with your peers. Share ideas, collectively tackle problems, ask questions
Keys to Success
PARTNERS in building Rotary Public Image and achieving our district goals.
Leadership role models – every Rotarian is part of our Public Image campaign.
Collaboration - active initiation of and participation in LinkedIn discussions.
Open dialogue - What do you need? What can we learn from your club? What challenges are you facing?
Content – Share stories, member profiles, events, projects, fundraisers, photos, & videos from your club.
Identification of talent across the district willing to join District PI/PR committee.
Identification of a Club PI/PR Chair and Social Media leader.
