Date post: | 13-Apr-2017 |
Category: |
Internet |
Upload: | warren-whitlock |
View: | 818 times |
Download: | 1 times |
#pubcon
Multi-Location SearchHow to Maximize Rankings Across Thousands of Stores
#pubcon
What’s the Goal?
(Maximum Visibility)
#pubcon
What is Involved?
Accurate Data Helpful Landing Page
Growing Visibility Reputation
#pubcon
Who is Involved?
Local Data Specialist Content Writer
Public Relations ORM Specialist
#pubcon
Tools
#pubcon
Paid Search Local-targeted campaigns Location extensions Query data to apply to SEO efforts
#pubcon
City-Level Page (CLP) – Organic Listings
https://www.publicstorage.com/oregon/self-storage-portland-or
#pubcon
City-Level Page (CLP) – Organic Listings More helpful than competing pages Serves users on any device or browser Serves users on slow connections Marked up for search engines (schema) Includes relevant (and helpful) content Earned links from city resource pages
#pubcon
Property-Level Page (PLP) – Pack Listings
https://www.umamiburger.com/locations/anaheim/
#pubcon
Property-Level Page (PLP) – Pack Listings More helpful than competing pages Serves users on any device or browser Serves users on slow connections Marked up for search engines (schema) Includes Google Map & driving directions Includes relevant (and helpful) content Business listings in local & regional directories
#pubcon
The New Study is Out (Thanks Moz!)https://moz.com/local-search-ranking-factors
#pubcon
Download a Free Local Strategy Guide
http://www.seoroadmap.org/local-seo/