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Credit Apps – E- Mail - Auto Technologies Inc. Strategic Multimedia Marketing Traditional and Digital Distribution Channels Multi-media Cross Channel Coordination Marketing Campaigns
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Page 1: Multi-media Cross Channel Coordination Marketing Campaignsj.b5z.net/i/u/2107738/...Multimedia...Social_Media.pdf · social, which ultimately leads us to purchase a product or service.

Phone Ups - Floor Traffic

Credit Apps – E- Mail -

Auto Technologies Inc. Strategic Multimedia Marketing

Traditional and Digital Distribution Channels

Multi-media Cross Channel Coordination Marketing Campaigns

Page 2: Multi-media Cross Channel Coordination Marketing Campaignsj.b5z.net/i/u/2107738/...Multimedia...Social_Media.pdf · social, which ultimately leads us to purchase a product or service.

Coordinating Multi-media

JM Lexus Year-End

Clearance Event!

Chance to win a 50”

Flat Screen TV!

Get Pre-Approved!

***Payments from $99

Per Month****

Page 3: Multi-media Cross Channel Coordination Marketing Campaignsj.b5z.net/i/u/2107738/...Multimedia...Social_Media.pdf · social, which ultimately leads us to purchase a product or service.

3

Existing Dealer Database

Advertisements are executed on Facebook via feeds and/or block ads.

Our targeted email subscribers along with your existing email database are matched on Facebook and Twitter in a privacy-safe way, via Facebook Custom Audience and Twitter Tailored Audience.

Car buyers often switch between devices which makes it important to activate campaigns across multiple channels. Customers are warmer

when they have both opened the email and saw the News Feed ads. Coordinating messaging across channels resulted in reaching customers who were 25% more likely to

purchase than those only reached by email.

Custom Audience & Devices

Cross Channel Coordination

No one’s shopping experience is the same. Each of us has a distinct

journey that directs us either in-store or online, on our phones, mail, or computers, through search and social, which ultimately leads us to purchase a product or service.

In addition to focusing on being everywhere to reach consumers, we also realize how valuable your existing customer database is, and how that database can help better target customers across channels.

Not only will we reach out to your customer base via email at no additional charge, we will have it hashed by Facebook and Twitter for targeted advertisements.*

*up to 25,000 for email broadcasts; Unlimited emails for

Twitter Tailored Audience & Facebook Custom Audience

Page 4: Multi-media Cross Channel Coordination Marketing Campaignsj.b5z.net/i/u/2107738/...Multimedia...Social_Media.pdf · social, which ultimately leads us to purchase a product or service.

200,000 Email Advertisements – 4 Broadcasts - 50,000 each over 30 days. Full Color Email

Broadcasts announcing event and/or our Patent Pending “Turbo Inventory” email

which displays up to 50 units of your inventory - (You may choose 2 Broadcasts of up to

100,000 each bi-monthly)

Facebook Advertisements - Daily custom audience coordinating ads for 30 days with

live links to your website/landing page

Twitter Advertisements - Daily coordinating custom audience tweets during each day

of your event/sale

Multi-media Cross Channel Coordination Marketing Investment

Linked In Advertising – Account Based Targeting - Target ads on LinkedIn based on users’

current employers. Limit - 30,000 accounts.

Available for two of LinkedIn’s ad formats: its Sponsored Updates format that puts

promoted status updates in people’s content feeds and its Sponsored InMail format that

puts promoted messages in people’s LinkedIn inboxes.*

*Only brands buying ads directly from LinkedIn’s sales team can use account targeting

at the moment, but the company plans to eventually roll it out to brands buying ads

through its self-serve tool

Page 5: Multi-media Cross Channel Coordination Marketing Campaignsj.b5z.net/i/u/2107738/...Multimedia...Social_Media.pdf · social, which ultimately leads us to purchase a product or service.

In keeping with the audience match

name — and in keeping up with what

its competitors offer — LinkedIn will let advertisers

use the social network’s data to filter the accounts

they target by layering in its existing targeting

options. Those preexisting options include

someone’s location, job title, seniority level,

gender and age, so that a company could make

sure to only show ads to a client’s employees with

“marketing” in their title, for example. Advertisers

will also be able to upload lists of accounts they

don’t want to target with these ads, which could

come in handy if a company is fishing for new

clients but doesn’t want to bug its current clients.

LinkedIn’s account targeting option doesn’t offer

an altogether new capability. Businesses could

already target ads on LinkedIn based on users’

current employers. But that was a manual process

limited to 100 employer names, or “accounts,” in

LinkedIn’s parlance. The new bulk process raises

the limit to 30,000 accounts, Mr. Glass said.

For now, account-based targeting will only be

available for two of LinkedIn’s ad formats: its

Sponsored Updates format that puts promoted

status updates in people’s content feeds and its

Sponsored InMail format that puts promoted

messages in people’s LinkedIn inboxes.

Only brands buying ads directly from LinkedIn’s

sales team can use account targeting at the

moment, but the company plans to eventually roll

it out to brands buying ads through its self-serve

tool. Comcast, Salesforce and Swrve were among

the first advertisers to try out the new account

targeting option.

For any businesses that might be hesitant to give

LinkedIn their customer account lists and worried

their competitors might be able to use those lists

— directly or indirectly — to target their own ads,

they shouldn’t be, according to Mr. Glass. “All that

information is encrypted and secure so that no

account could learn from another account,” he

said.

Page 6: Multi-media Cross Channel Coordination Marketing Campaignsj.b5z.net/i/u/2107738/...Multimedia...Social_Media.pdf · social, which ultimately leads us to purchase a product or service.

Toll Free: 1-866-673-5476 www.autotechnologiesinc.com

Strategic Multimedia Marketing

Traditional and Digital Distribution Channels

All types of mailers available

Custom quotes upon request


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