Phone Ups - Floor Traffic
Credit Apps – E- Mail -
Auto Technologies Inc. Strategic Multimedia Marketing
Traditional and Digital Distribution Channels
Multi-media Cross Channel Coordination Marketing Campaigns
Coordinating Multi-media
JM Lexus Year-End
Clearance Event!
Chance to win a 50”
Flat Screen TV!
Get Pre-Approved!
***Payments from $99
Per Month****
3
Existing Dealer Database
Advertisements are executed on Facebook via feeds and/or block ads.
Our targeted email subscribers along with your existing email database are matched on Facebook and Twitter in a privacy-safe way, via Facebook Custom Audience and Twitter Tailored Audience.
Car buyers often switch between devices which makes it important to activate campaigns across multiple channels. Customers are warmer
when they have both opened the email and saw the News Feed ads. Coordinating messaging across channels resulted in reaching customers who were 25% more likely to
purchase than those only reached by email.
Custom Audience & Devices
Cross Channel Coordination
No one’s shopping experience is the same. Each of us has a distinct
journey that directs us either in-store or online, on our phones, mail, or computers, through search and social, which ultimately leads us to purchase a product or service.
In addition to focusing on being everywhere to reach consumers, we also realize how valuable your existing customer database is, and how that database can help better target customers across channels.
Not only will we reach out to your customer base via email at no additional charge, we will have it hashed by Facebook and Twitter for targeted advertisements.*
*up to 25,000 for email broadcasts; Unlimited emails for
Twitter Tailored Audience & Facebook Custom Audience
200,000 Email Advertisements – 4 Broadcasts - 50,000 each over 30 days. Full Color Email
Broadcasts announcing event and/or our Patent Pending “Turbo Inventory” email
which displays up to 50 units of your inventory - (You may choose 2 Broadcasts of up to
100,000 each bi-monthly)
Facebook Advertisements - Daily custom audience coordinating ads for 30 days with
live links to your website/landing page
Twitter Advertisements - Daily coordinating custom audience tweets during each day
of your event/sale
Multi-media Cross Channel Coordination Marketing Investment
Linked In Advertising – Account Based Targeting - Target ads on LinkedIn based on users’
current employers. Limit - 30,000 accounts.
Available for two of LinkedIn’s ad formats: its Sponsored Updates format that puts
promoted status updates in people’s content feeds and its Sponsored InMail format that
puts promoted messages in people’s LinkedIn inboxes.*
*Only brands buying ads directly from LinkedIn’s sales team can use account targeting
at the moment, but the company plans to eventually roll it out to brands buying ads
through its self-serve tool
In keeping with the audience match
name — and in keeping up with what
its competitors offer — LinkedIn will let advertisers
use the social network’s data to filter the accounts
they target by layering in its existing targeting
options. Those preexisting options include
someone’s location, job title, seniority level,
gender and age, so that a company could make
sure to only show ads to a client’s employees with
“marketing” in their title, for example. Advertisers
will also be able to upload lists of accounts they
don’t want to target with these ads, which could
come in handy if a company is fishing for new
clients but doesn’t want to bug its current clients.
LinkedIn’s account targeting option doesn’t offer
an altogether new capability. Businesses could
already target ads on LinkedIn based on users’
current employers. But that was a manual process
limited to 100 employer names, or “accounts,” in
LinkedIn’s parlance. The new bulk process raises
the limit to 30,000 accounts, Mr. Glass said.
For now, account-based targeting will only be
available for two of LinkedIn’s ad formats: its
Sponsored Updates format that puts promoted
status updates in people’s content feeds and its
Sponsored InMail format that puts promoted
messages in people’s LinkedIn inboxes.
Only brands buying ads directly from LinkedIn’s
sales team can use account targeting at the
moment, but the company plans to eventually roll
it out to brands buying ads through its self-serve
tool. Comcast, Salesforce and Swrve were among
the first advertisers to try out the new account
targeting option.
For any businesses that might be hesitant to give
LinkedIn their customer account lists and worried
their competitors might be able to use those lists
— directly or indirectly — to target their own ads,
they shouldn’t be, according to Mr. Glass. “All that
information is encrypted and secure so that no
account could learn from another account,” he
said.
Toll Free: 1-866-673-5476 www.autotechnologiesinc.com
Strategic Multimedia Marketing
Traditional and Digital Distribution Channels
All types of mailers available
Custom quotes upon request