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10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Tablet Publishing TrendsTitle: Multichannel Better Simple PublishingSpeaker: Roman Minimayr, Salzburger Nachrichten; Dennis Boehres,Neofonie; Klaus Dombrowski, multicom
Media Port
Multichannel Better Simple Publishing
Ifra-‐Expo, 10.10.2011
SN|HD
special iPad „newspaper“ edition the best of the day from print and online additional multimedia content (pics,video,statistics)
daily at 8 pm 7 days a week
Key-Facts backend: neofonie, multicom development: 6 months start: November 2011
Neofonie Mobile
• Trusted partner of the publishing industry
• 40+ Apps, over 75 Publications
• iPad App of the Year (German App Store, 2010)
• 3 of Top 5 News Apps (German App Store, 11/2010)
4
Objectives
Create a Best-of-Breed Application • Great user experience & excellent usability • Premium product that users are willing to pay for
Establish an Efficient Workflow • Help our Partners to implement an efficient workflow • Focus on automation but allow customization Provide a Flexible Foundation • That Works with a big variety of existing content • That scales and can be adapted to different strategies
5
The Big Challenge…
It takes a lot of effort to create a tablet optimized Publication.
How can we deliver a great looking App without boiling the ocean?
Smart Automation | Effortless Editing
6 © Neofonie Mobile GmbH
Neofonie Mobile App Publishing Platform
7 © Neofonie Mobile GmbH
APP"
Automatically publish to tablets based on your existing content & infrastructure
Integrate existing Assets: PDF, HTML, Images, Videos
Flexible & adaptable to a variety of publishing strategies
Innovative template system, optimized for presentation on tablets
Approach
Smart Automation • Automatically generate an Issue based on existing content • Smart Templates
• Transform existing content into tablet optimized layouts • Easily expandable, no update of the App needed
• Automatic integration of matching media assets (Images, Videos…)
Effortless Editing • Issues are generated automatically, but can be customized by editorial staff • It’s easy to change structure, layout and content of an issue • Via CMS or on Device in a special Editor App ➡ Encourages distinct storytelling on tablets
8 © Neofonie Mobile GmbH
9
Smart Templates in Action
Same page, different template
10
Smart Templates in Action
APP automatically chooses matching
images based of format, orientation,…
11
Effortless Editing via Editor App
Optional iPad App for Editors to preview and customize an
issue
12
Editor App
Change & preview layouts directly on the
device
Template der aktuellen Seite auswählen
Template 13
Template 1
Template 2
Template 3
Template 4
Template 5
Template 6
Template 7
Template 8
Template 9
Template 10
Template 11
Template 12
13 © Neofonie Mobile GmbH
APP & NGen"
NGen Publishingsystem
Ifra Media Port 2011 Gemeinschaftsprojekt
NGenTablet
Roman Minimayr
Dennis Boehres
Klaus Dombrowski
NGen Publishingsystem
Ifra Media Port 2011
NGenTablet Requirements
Independent • Tablet as an additional and challenging publication • Activating the tablet-specific characteristics and strengths (not PDF-based)
Premium • Impression of quality for successful marketing • Avoidance of competition between print, epaper, online and mobile
Easy and flexible to use • Synergetic but flexible content production • No different systems / user interfaces for editorial production
Cost-efficient • Reasonable investment • Cost-saving realisation of further developments • low investment-risk / avoid of an impasse
NGen Publishingsystem
Ifra Media Port 2011
NGenTablet Concept & Benefit
Joint project • Ambitious pilot customer: Salzburger Nachrichten • Tablet-experienced technology partner: neofonie mobile, Berlin
Streamlined and flexible content-production within NGen • synergetic production of editorial content for print, online and tablet • Clear, simple and flexible possibilities to create tablet content
Easy change of volume / exchange of pages, articles, photos, videos, headlines Choice of specific templates (pages, news departments etc.) Tablet-specific adaptation of print- / online-articles completing pages with articles, photos videos etc. by drag & drop Product display and status control within NGen Transmission of content to app-publication by standard-interface
Less costs and more investment security • Lower license-fees by using the joint concept • Lower follow-up costs due to coordinated product development • Investment protection due to standard interface and content production within NGen
NGen Publishingsystem
Ifra Media Port 2011
NGenTablet Info & Demo
Multicom Halle A Stand A215
Multicom Exhibition hall A stand A215