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Mi™ Platform and July Systems are trademarks of July Systems Inc. Other marks and logos used in this document may be trademarks of their respective owners. Unauthorized copying or reuse is prohibited.Copyright © 2012, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 4242385193
Innovation in MultichannelOctober 18th, 2012, London, UK
Transforming business through mobile
Paul Morrison – Strategic Business Development [email protected]
Copyright © 2011, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 424.238.5193
July Overview
1
• First mobile platform on cloud
• Founders built the world’s first internet to mobile platform (1997)
• HQ in San Francisco with offices in London + Bangalore
• 100+ R&D engineers
• Backed by Intel
Nominee
Transforming business through mobile
100+ B2B ClientsDelivering billions of transactions to over 100 million users
Broadcast
Media
2Transforming business through mobile
Retail & Travel
Sports
4
Evolution of retail on mobile in the UK
43Transforming business through mobile
2% 11% 25% ?
58%50%25%
Focus on shrinking desktop experience
54Transforming business through mobile
2012 – 2013 …………….67 trading days to go • Millions more people will have new devices – iPad 4,
iPad Mini, KindleFire, Nexus
• 4G network - up to 10x 3G speeds - and free wifi
continues to spread
• UK mobile ad spend hits £500m in 2012 – “10% of our
media time spent on mobile – 1% of total ad budgets”-
Mary Meeker, KP
• Attention shifts away from shrinking desktop to
innovating mobile specific experiences
4 Mobile Trends in Retail
5Transforming business through mobile
Mobile = Just Another Channel
11
7
“ You can’t weigh up an investment in mobile against its corresponding return on m-commerce …
although that will happen if done right. Rather, we regard mobile as the GLUE that ties everything
together .. be it digital, in-store, television, print or outdoor” – Julie Ask, Forrester
6Transforming business through mobile
“We are receiving 20% of our sales through mobile devices. People who want to have a lot of control over their customer experience will want to take control of their mobile environment.”
Mark Uhrmacher, CTO at Ideeli
22In-house control over mobile UX is key
87Transforming business through mobile
33
9
Tablets – A Strategic Imperative for Retailers
• Higher AOV & conversion rate
• Creation of personal malls by consumers
• Beautiful ‘shop window’ experiences
• Product showcase
• On-line and off-line browsing
• Social integration beyond ‘like’
8Transforming business through mobile
33
109Transforming business through mobile
...the incremental effect of adding new channels
A content owner adds 75% monthly pageviews per user by adding multiple mobile experiences for different contexts
33
11
Tablets – A Strategic Imperative for Retailers
10Transforming business through mobile
44
12
Agility is the name of the game...
11Transforming business through mobile
• HTML5 for cross platform
• Decoupling business/marketing
needs from IT
• Mobile First and Fast
44
13
Agility drives 2x engagement via constant change...
12Transforming business through mobile
Dynamic =regular content updates, changes in layout, interactive features
Customers engagement levels go up almost 2x
Copyright © 2011, July Systems, Inc. All rights reserved.1530 7th Street, Suite 100, Santa Monica, CA 90401 USA, Phone 424.238.5193
Yes you can: (in time for peak trading)
13
• Cater to context – beyond simple m-commerce
• Increase efficiency – reduce cost to deploy uniquely mobile services
• Deploy mobile first and fast – measure, analyze, improve, repeat
• Think globally yet act locally – inhouse control and with regional or store level empowerment
• Get free from IT bottlenecks – complex integrations or ‘join the Q’
• Make sure what I do is complementary to existing mobile investment in simple first generation m-commerce
• Leverage mobile specific analytics for marketing ROI
Transforming business through mobile
Thank You!
1514Transforming business through mobile
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