The terms ‘multichannel’ and ‘omnichannel’ have become increasingly popular with marketers in recent years, but they are still interpreted differently. As key players in coining the term since 2012, we wanted to take this opportunity to clear up any blurred lines between the two. We also would like to highlight the importance of finding the join between your online and offline marketing channels, to ensure that we are awarding value to all of your marketing channels fairly.
