Date post: | 31-Mar-2015 |
Category: |
Documents |
Upload: | aspen-bobb |
View: | 214 times |
Download: | 0 times |
Multifunctional wedge for cosmetic bottle
Customer: Elida Fabergé, GermanyProducts: Shampoo
Pallet in-feed and accumulation line
Customer: MCM, GermanyProducts: Motor parts
DAS Ergonomical assembly lineCustomer: Viking Sewing Machines, SwedenProduct: Sewing machines
Alpine buffer in bottle-filling line
Products: Tablets
FlexLink’s Vision
FlexLink – first choice for easier automation
FlexLink provides profitable automation to demanding, world-leading customers. Based on our unique application experience andglobal network, we offer innovative production solutions to the manufacturers of high volume, lightweight goods.In all aspects we aim to be recognised as the customers' First Choice.
FlexLink’s Business Mission
FlexLink Offices
FlexLink Representatives
World Wide Network
Focus on 4 Business Areas
Components
Steady growth will be achieved through optimized product range and supply chain excellence
Technology development in prioritized segments will create rapid profitable growth
Excellent global market offer of assembly lines focused on telecom will create rapid profitable growth
Service and training demands create new business opportunities
Systems Automation Service
FlexLink’s Development
1982-87 Rapid development of products and international presence
1988 Office in USA1989 Office in Japan1991 Distribution centre in Europe1992 Clean room centre in USA1993 Office in Germany1994 Office in Singapore1995 Offices in France, Italy, UK and Benelux1996 Distribution centre in USA1997 Office in Brazil1998 Offices in Norway and Australia1999 FlexLink Automation Oy
FlexLink Ticon Ltd.2000 Offices in China and Poland2001 Ofices in Hungary, Spain, Malaysia
Acquisition of IHT, FlexTek, DKC
Sales MSEK
0
200
400
600
800
1000
1200
1400
82 84 86 88 90 92 94 96 98 '00
MSMS
as Marketing & Sales Toolwithin FlexLink
Do we need aSales- & Marketing System ?
Is information about our customers and contacts available?
Do the customers and contact persons get the information they ask for?
Is the customer profitable?
What is the forecast?
Why did we get the order or why not ?
Which activities result in business ?
Milestones
1994 Evaluation of different tools (Caesar, …)
1995 Nordic is the first Sales unit using Caesar 3.5
1996 Italy
1997 Singapore
2000 Replaced Caesar with MSMS
2000 Poland, BeNeLux, France, Australia,
2001 Automation SE, UK, Germany, 2xUS (Bethlehem, Dallas)
2002 Japan
FlexLink Offices
FlexLink Representatives
WAN
MSMS database structure
Gothenburg
Sales Units - Nordic- BeNeLux- France- Italy- UK- Singapore- Austarlia- US (Bethelem)- US (Dallas)- Automation SE
SQL-server
- Japan
SQL-server
- Poland- Hungary
SQL-server
In total:
13 databases
Movex (main source) MSMS
MOVEX (AS/400)
MSMS
- Customer info- Sales statistics
- Customer info- Sales statistics
”file copy”
SQL db
Information loop
db
CrystalReports
db db db
www(Intranet)
Movex
How to work global with many db:s ?
SU
SU SU
SU
SU
SUSU
SU Global MngtCentre of Excellence
Product Mngt
LocalManagement
Reports Seagate Crystal Reports is a excellent tool PowerPlay (to be evaluated) WEB-based reports gives high availability for the users
and easy to maintain Reports are only created centrally (cost efficient) for all
sales units Standard report package with three levels
Global Management– comparisons between sales units– Global analysis
Sales Unit– Detailed reports down to individuals
Centre Of Excellence– Activities etc cross all databases
0
40
80
120
160
200
240
USAUKSingaporePolandNordicItalyHungaryGermanyFranceBeNeLuxAutomation SEAustralia
Customer visits last 90 daysper week
MSMSINPUT
Map the market
- Company info- Classifications- Contacts
Track Activities and Quotations
- Build up the ”History”-book
- To-to-list Updates from Movex
- Customer info- Order intake / Sales
OUTPUT Defined target group
- Potential- Key persons
Shared data- Everybody has the same
information- Less risk if a sales
engineer leaves FlexLink The source for
- Activity planning- Automated marketing
Reports- Status- Performance
Why MSMS ?
Only one tool One common tool within the FlexLink group Cost efficient Simplifies / Enables automated consolidation of
data MSMS – because:
Positive experience of Caesar Same supplier as for Movex
Remember
We do not invest in hard- or software,
we invest in changes in way-of-working and attitude
Risks
A clear local business plan, objectives and strategy must exist
A clear project definition with clear limitations
The company management must be active in the project
Internal marketing
Everybody must be a winner
Organisation
MSMS
Systemowner
System owner= Sales Manager
Be the enthusiastic driving force behind use of MSMS.
Superuser
Super user= Frequent user (Salesman)
Daily help for everybody how to handle the software.
IT
IT= Local IT co-ordinator
Takes care of the database and have all connections available (modem)
Experiences
Replace an existing system with MSMS requires more preparations in order to reconcile
differences (plus & minus) requires less training about Why ? existing data has to imported but everything is not
possible change the ”way-of-working” (sales engineers,…)
to use another software
Experiences
Start MSMS from zero requires more preparations in order to answer the
question Why ? existing data has to imported. Normally a list of
companies in Excel. change the ”way-of-working” (sales engineers,…)
to use a software
CRM
Customer Relationship Management
MSMS vs. CRM
MSMS is not a CRM-tool !
MSMS is a very good
CRM – support – tool !
but
CRMIs more than a program in a PC
Attitude Behavior Response …
Relations are created between people,not companies
MSMS is a prerequisite for success within CRMin global companies
Wishes for the future
Only one database for FlexLink Permission structure like in LAN (groups,…)
Developed document management Several locations for documents Retrieve selected documents (replication) Compress documents for replication
Multilingual (leadtext, filters) How to handle different characters (Polish,
Russian, Japanese,…) WEB-client (everything but no replication)
Status today The utilization of MSMS is increasing day by day.
All SU:s are up&running. (Japan in Q1-2002)
The awareness of the relation between activities and results is a driver (RAC-planning)
The reports visualizes the input and make all users to winners
The reports creates bridges between all our databases
”Objects” in MSMS is used for complaints in one sales unit, so far