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Multilingual web sites

Considerations and strategies for developing

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1. Definition2. Considerations3. Strategies4.Conclusion

Content

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1. Definition

A multilingual web site is a site where most of the content is available in several languages.

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2. Considerations

A. CompatibilityB. Languages servicesC. Global gateway

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• TechnicalTools that can handle different languages

(Operating Systems, Databases, Content Management Systems, etc.)

• Socio-culturalSuitable design (graphics and colours are interpreted

differently by the various cultures)

Suitable content (sensitiveness: religious, ethnic, racial, political, etc.)

2. ConsiderationsA. Compatibility

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B. Language services• Translation

In-house translationOutsourcingMachine Translation

• Managing translationsWorkflowsProcessesTrackingArchiving

2. Considerations

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• Web editingOne editor per language, orCombination of languages (Chinese+Spanish, Arabic+French, etc.)

• Quality assuranceConsistency (style guides and glossaries)

One word, one meaning, one part of speech

B. Languages services2. Considerations

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C. Global gateway(Global template)

2. Considerations

A combination of design elements and information architecture technologies to ensure that:

• Readers find their languages versions as quickly and effortlessly as possible

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C. Global gateway(Global template)

2. Considerations

• Control over the site is centralized

• Consistent image and message are conveyed to the world

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3. Strategies

• Before building the site• During• After

(Success)

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Before• Define target audience• Tackle technological challenges related to

languages• Develop content in English that is

suitable for most of your languages• Define metrics to measure your

performance (traffic, pages, etc.)

3. Strategies(Success)

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During• Develop a network of allies and partners

within the organization to support your activity

3. Strategies(Success)

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After• Collaborate with similar online

multilingual communities (benchmarking and learning)

• Define web site marketing and promotion tools

• Build long-term trust• Get feedback (the life force)• Keep an eye on emerging technologies

3. Strategies(Success)

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4. Conclusion

2953 m

2. A multilingual web site can be:

Waste of resources

Big achievement

1. Only YOU know the value of your content and whether it should be multilingual

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GRACIASMERCIБЛАГОДАРЮВАСTHANKYOU谢谢 C شكرًا